20140311 jazz forum

JAZZ AND SOCIAL MEDIA: SOUNDS GOOD?Jazz Forum – 11/03/2014

GOEDEMIDDAG!

[email protected]@kristofdhanens

fb.com/ilikemedia.be

Laat je horen:

#JAZZFORUM14

Who knows this movie?

Who did post it on social media?

In your sociale media channelsyou are all talking about the same

YOURSELF

SOCIAL MEDIA ARE NO BILLBOARDS

Sender Message Receiver

ONE WAY COMMUNICATION?

CONTENT IS KING

Newsletter Jobat

SHARE GREAT CONTENT

Edgerank = dead?

GOOGLE ALERTS

FOLLOW KEYWORDS AND HASHTAGS IN STEAD OF PEOPLE

INSTAGRAM

CREATE YOUR OWN DIGITAL NEWSPAPER

Feedly / Flipboard

20% ‘ego’ content20% ‘sector’ content60% ‘i like!’ content

ego

sector

I Like!

I Like!

LET SOCIAL MEDIA BE REALLY SOCIAL

DOES IT HAVE TO BE A CONTEST EVERY TIME?

TELL A STORY

WITH REAL PEOPLE

GO BACK IN TIME

SAY THANK YOU ONCE IN A WHILE

PERSONAL PROFILE VS. BUSINESS PAGE

USE THE RIGHT HASHTAGS

… AND BY THE WAY: NEVER EVER LIKE YOUR OWN POSTS

What is your reply

to this?

CONVERSATION MANAGEMENT

1. NEVER DELETE NEGATIVE FEEDBACK

2. LISTEN, THEN TALK

3. REACT IN PUBLIC

4. CONTINUE THE CONVERSATION OFFLINE

5. WATCH OUT FOR TROLLS

PLAN YOUR CONTENT

“Using social media is time consuming”

NEVER LINK SOCIAL MEDIA ACCOUNTS

PLAN YOUR CONTENT

THE FUTURE IS MOBILE

APPS TO MANAGE YOUR SOCIAL MEDIA CHANNELS

APPS TO MANAGEYOUR SOCIAL MEDIACHANNELS

APPS FOR MUSIC

QUESTIONS?

SLIDES www.slideshare.com/ilikemedia

MORE SOCIAL MEDIAfacebook.com/ilikemedia.be www.ilikemedia.be

STAY IN [email protected]@kristofdhanens