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2014 The Year of Video Marketing?
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2014 the year of video marketing

Jan 18, 2015

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Jan Tappe

What are the most important tools to keep in view in 2014 in terms of Online Marketing. Top influencers apparently believe that, among other things, Video Marketing, Mobile Marketing and Web Analytics are going to loom large.
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Page 1: 2014 the year of video marketing

2014 The Year of Video Marketing?

Page 2: 2014 the year of video marketing

No doubt: 2013 was an exciting year for Online Marketing.

Page 3: 2014 the year of video marketing

No doubt: 2013 was an exciting year for Online Marketing.

• Google provided Google+ vanity urls for all

Page 4: 2014 the year of video marketing

No doubt: 2013 was an exciting year for Online Marketing.

• Google provided Google+ vanity urls for all

• reduced the amount of authorship mark-up appearing in SERPs

Page 5: 2014 the year of video marketing

No doubt: 2013 was an exciting year for Online Marketing.

• Google provided Google+ vanity urls for all

• reduced the amount of authorship mark-up appearing in SERPs

• launched a Hummingbird Update for the first time in 12 years

Page 6: 2014 the year of video marketing

No doubt: 2013 was an exciting year for Online Marketing.

• Google provided Google+ vanity urls for all

• reduced the amount of authorship mark-up appearing in SERPs

• launched a Hummingbird Update for the first time in 12 years

• updated PageRank for the first time in 10 months

Page 7: 2014 the year of video marketing

Apart from that Microsoft expanded its partnership with Klout, Twitter launched its entry into the social video arena with Vine, Instagram added video, Google Analytics got countless updates and so on and so forth.

Page 8: 2014 the year of video marketing

But Guess What?

Page 9: 2014 the year of video marketing

2014 will become even more exciting I bet!

Page 10: 2014 the year of video marketing

Online Marketing Trends in 2014:

• Mobile Marketing

• Video Marketing

• Web Analytics.

Page 11: 2014 the year of video marketing

As usual, in the coming days online marketers from all over the world try to predict what will be most important in 2014 in terms of successful digital marketing

Page 12: 2014 the year of video marketing

The lowest common denominator among top influencers apparently is: mobile, video marketing and web analytics will rapidly and increasingly become important in 2014.

Page 13: 2014 the year of video marketing

In my new Blog http://happy47th.blogspot.de/ blog I am going to watch the developments in these areas to see if the influencers are right. Also, I will provide you with background knowledge

so that mobile marketing, video marketing and web analytics can help you to boost your own business.

Page 14: 2014 the year of video marketing

Whenever applicable I will provide you with case studies drawn from my own clients if I leverage the usage of mobile, video marketing or web analytics within any marketing strategy.

 I will start my research with video marketing respectively youtube marketing - where the first article will shed some light on "article video marketing", an easy and cheap way to create short videos using content from text sources.

Page 15: 2014 the year of video marketing

Stay tuned…

Page 16: 2014 the year of video marketing

Bleiben Sie dran…

What do you think? What are the 3 top digital marketing trends to watch out in 2014? Share your opinion and leave a comment! Shape the future…

Page 17: 2014 the year of video marketing

A

aaaand … Cut!Jan Tappe – Online Marketing

Page 18: 2014 the year of video marketing

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