Tbps 6.9 2004 1999 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Tbps 1.1 2009 Live Webcast Steals Broadcast Share • 7 Million people stream the U.S. Inauguration • Comcast & Time Warner launch TV Everywhere Tbps 1.3 2011 Royal Wedding • 2.9 Million concurrent streams • Rise of social viewing • Rise of the “second screen” Tbps 1.4 2012 NFL Championship • > 2 Million viewers • HD quality screens • Streaming overtakes DVD and Blu-Ray combined 2014 Major Sporting Events Major Sporting Events Gbps 21 2004 Record Traffic on Election Day in the U.S. Major Milestones • iPhone launches • Netflix launches • BBC iPlayer launches 2007 Gbps 444 2008 Major Milestones • Android launches • Hulu launches • TV audience transfers to Internet for major events (e.g. Masters) THE EVOLUTION OF ONLINE VIDEO The past fifteen years have seen tremendous online growth, and we’re just at the beginning. Learn more at: akamai.com/LiveEvents 2010 Major Milestones • iPad launch • Near-HDTV • 2-4X 3G speeds • Revamped AppleTV launch 2013 Emergence of 4K/UHD • 4X the resolution of HD1080 Winter Olympics • 2.5 Million concurrent streams • 3.5 Tbps traffic peak World Cup • 6.9 Tbps traffic peak NBC Sports Live • 800,000 viewers per minute • 1.3 Million concurrent streams Akamai and the wave logo are trademarks of Akamai Technologies. Other trademarks are used for descriptive purposes only and do not imply endorsement. Published 10/16. Victoria’s Secret Online Fashion Show • Flash crowd • DoS 1999 <1 GBPS 2015 Tbps 7.3 January • OTT traffic peaked at 40 Tbps UEFA EURO 2016 • 7.3 Tbps traffic peak during Portugal- France championship match Summer Olympics • 4.53 Tbps traffic peak during the games' first 3 days 2016