2014 Super Bowl Consumer Stats

Over 100 million viewers tuned in for Super Bowl XLVIII. While many of those viewers were die-hard football fans who couldn't wait to see the Denver Broncos and their No. 1 offense take the field against the Seattle Seahawks’ No. 1 defense (the first Super Bowl in 24 years featuring the NFL’s best offense vs. the best defense), some just wanted to watch the ads.