2014 sports tech pitching competition (competition details presentation)

Investment Pitching Competition

2014

What is the ASTN?

‘Provide leadership in the commercialisation and development of the sports technologies

industry in Australia’.

What is the ASTN?

• Nationally-recognised collaborative network playing a lead role in developing the sport tech industry.

• Not-for-profit member-based organisation comprising of leaders from the industry.

• Assists organisations involved in sports technologies to develop, grow and take advantage of national and international opportunities.

What is the ASTN?

What is the ASTN?• What is ‘commercialisaton’ of sports technologies?

• Getting sports technologies to consumer markets - not just to the elite sports markets.

• Grass roots, weekend warriors, leisure / wellbeing and semi-professionals.

• Accessing $300b global sports consumer markets ($600b + including sports media / property rights).

Background of the Competition

• Uncover new sports technologies and assist entrepreneurs to commercialise these technologies.

• Educate entrepreneurs on what it takes to pitch a new sports tech innovation (i.e. to an investor).

• Link entrepreneurs to sporting organisations, manufacturers, retailers, investors and consumers.

What are sports technologies?• Apparel and footwear

• Protective wear

• Equipment & venues

• Wearable devices

• Data & video analytics

• Medical, Nutrition and Health products

• Online & Mobile

What are sports technologies?

Sponsors & Supporters

Who can enter?

• Any Australian individual, team, sporting organisation or small-to-medium business (SME).

• SMEs must;• have an ABN;• generate less than $5 million p.a. in sales, and;• employ no more than 50 full-time equivalent employees.

Who can enter?• Sports tech ideas, early stage projects or start-up

businesses.

• Projects that have been commercially launched for less than 18 months (or yet to launch).

• Achieved less than $100,000 in sales.

Who can enter?• Less than a total of $100,000 of venture capital or

non-venture capital (e.g. government grants) to ‘commercialise’ the project. Note: projects that have received more than $100,000 in ‘Research & Development’ funding will be accepted (e.g. research, testing and validating in elite sport).

• Own or have the right to use the intellectual property developed.

• Not won or been ‘placed’ in a competition of a similar nature for the project.  

How to make a submissionSTAGE 1 – Go to www.astn.com.au

STAGE 2 – Review the ‘Competition Details’ presentation and video.

STAGE 3 – Complete the ‘Investment Submission Template’.

STAGE 4 – Sign the ‘Non-Disclosure Agreement’.

STAGE 5 – Send to [email protected] by 5:00pm Thursday 2nd October.

All information is available on the website.

How to make a submission• Submissions MUST be completed on the Investment

Submission Template.

• Around 1,500 words.

• Top 10 entrants invited to ½ day Investment Pitching Education on Friday 10th October (Geelong)

• Top 10 invited to pitch for 8 minutes + 7 minute questions to a judging panel on Thursday 16th October (Geelong)

Key DatesDate Activity

Thursday 4th September

Launch of Competition

Thursday 2nd October (5pm)

Final Date for Submissions

Monday 6th October

Submissions shortlisted to Top 10

Friday 10th October

Investment Pitching Education for Top 10

Thursday 16th October

Investment Pitching Day for Top 10

Monday 20th OctoberWinners Announced

Innovation Workshop, held by renowned sports

technology experts Steve Blank and Jeremy Engel

Tuesday 21st October

Winner & Runners-up presents at 2014 ASTN Annual Conference

The Judging Panel

• Australian Sports Technologies Network

• HeadStart Accelerator

• ICT Geelong

PrizesWinner / Runner’s Up

• $10,000 in cash (Winner) / $5,000 cash (Runners-up)• Free ASTN membership • Opportunity to apply as a resident to ASTN’s Accelerator

Program, HeadStart • Exclusive invite to Innovation Workshop led by Steve

Blank / Jerry Engel, Melbourne (Monday 20th October)• Invite to ASTN Annual Conference, Melbourne (Tuesday

21st October)

Prizes

Top 10 submissions

• Investment Pitching Education (Friday 10th October)• Exclusive invite to Innovation Workshop led by Steve

Blank / Jerry Engel (Monday 20th October)• Invite to ASTN Annual Conference, Melbourne (Tuesday

21st October) • Opportunity to apply for ASTN Headstart Accelerator• Comprehensive feedback on application

Prizes - Optional

HeadStart Accelerator (established May 2014)

• Up to 5 residents invited into October round (Non-investment round).• 3 month minimum mentoring program in Geelong • Unmatched access to networks across sports and

technology industry.• Residents will need to commit time in Geelong.• Tick box in application.

Prizes - OptionalIT Invention Test

• Sports IT, digital and wearable device entrants encouraged to enter ICT Geelong’s IT Invention Test www.itinventiontest.com.au • Tick box in application

Investment Submissions - advice for entrants

The Investment Submission Template

Assessment• Elevator pitch – 10%• Project Description – 10%• Market Opportunity – 20%• Target Market – 17.5%• Business Model – 15%• Financials – 15%• IP / Proprietary Knowledge – 12.5%

Investment Submissions - advice for entrants

Looking for the best commercial potential.

Projects . . .

• Potentially ‘disruptive’ technologies (i.e. game changing)• High level of innovation (i.e. business model and / or

product or service)• Competitive advantage (i.e. compared to competition)• Impact on global markets (i.e. scalable and exportable)

Investment Submissions - advice for entrants

Plans . . .

• Articulate• Clear target market (and how to sell to them) • Based on a scalable business model• Well considered financial projections• Strong chance of commercial success

Investment Submissions - advice for entrants

1. What ‘problem’ are you solving?• Why is the solution valuable?• Why will the target market buy your solution?• Why is it different to anything else already available?

Investment Submissions - advice for entrants

2. Identify and quantify the target market • Who will buy the product / service?• Quantify the size of the industry and / or target market?• Do your research! Has it been done before?

3. How would the business operate (business model)• How are products / services delivered?• Key functions of the business / how would it work?• Is it scalable?

Investment Submissions- advice for entrants

4. Address each topic! • Template clearly explains what we want to know.• Make an articulate response to the question.

5. Use visuals (if you have them to accompany submission)• Pictures, diagrams, charts.• 3 min video clips.

Investment Submissions- advice for entrants

6. Don’t get over technical• Limited words.• Focus is on commercial outcomes.• Audience is angel investors and commercialisation experts.

Go to the website for all details . . . Good Luck!

www.astn.com.au