2014 Sponsor Marketing Opp Book

8/13/2019 2014 Sponsor Marketing Opp Book

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SPONSORSHIP& MARKETING KIT

August 14-17, 2014


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With a surging increase in aendees (49,000+ unique) and

social media awareness (30,000+ Likes on Facebook and 11,000+ on

Facebook), Gen Con connues to reach new peaks, even aer 46

years of making unforgeable memories.

Working hand-in-hand with Gen Cons Sales and Markeng

team, exhibitors and markeng partners have made programs that

appeal to the shows base of passionate aendees, and as a result,have created lifelong customers.

The Gen Con team is commied to creang you a customized

markeng plan to help you achieve your specic goals. Have an

idea that you dont see listed in the following document? Contact

the Sales & Markeng team at [email protected]!

Gen Con connues to experience tremendous growth in Indianapolis.

Gen Con LLC leadership really knows their aendees and how to enhance

the gaming experience every year, and Indy really knows Gen Con and

how to put on a great event. Leonard Hoops, President & CEO of Visit Indy

Our partnership with Gen Con has allowed us to reach an

audience we might not have otherwise [The Gen Con audience]

is brand loyal if you support them, they support you.

Ramona Adams, Sales Manager, Ruths Chris Steakhouse


3/13

TIERED SPONSORSHIP PACKAGES

Posioning

Ocial Co-Sponsor of Gen Con Indy lisng and status

Online & Print Exposure

1. Premier placement of company logo & descriptor

on the Sponsor page and Exhibitor Index in the

ocial Gen Con Indy 2014 Program Book

2. Top er logo placement on gencon.com

3. Menon in at least two email newsleers to Gen

Cons database of more than 70,000 subscribers

4. Logo placement on Gen Con promoonal

postcards and other materials minimum of

60,000 produced

5. Logo placement on Gen Con ads running in

periodicals and newspapers

6. Two full-page ads in the onsite 2014 ProgramBook 38,000+ produced

7. Two coupons in the 2014 Coupon Book 30,000+

produced

8. Four sponsored markeng posts on Gen Cons

Facebook

9. Opportunity to cra a social media event

markeng partnership with Gen Con

Onsite Signage & Exposure

10. Placement of one banner in a high trac locaon

outside the Exhibit Hall

11. Logo on aisle banners inside Exhibit Hall

(approximately 40-50 banners)

12. Logo on ocial on-site Gen Con Indy 2014

signage where appropriate. Approximately 150

signs (22x28 inches) placed throughout the

Indiana Convenon Center

13. Logo on ocial volunteer shirts 1,000

distributed and worn by Gen Con volunteers

throughout the enrety of the event14. Public address announcements in the Exhibit Hall

Four per day for four full days

15. 15% discount on exhibit space

Public Relaons

16. Featured at Gen Con Indy 2014 Press Conference

on Thursday, August 14. Opportunity to eld

quesons by media members both in the game

industry and by local press

17. Name recognion in all press releases as ocial

sponsor

18. Ability to ulize onsite press room for interviews

19. Ability to put press releases pertaining to yourGen Con presence in the press room

Hospitality

20. 20 Four-Day badges

21. Housing room block allotment (sponsor

responsible for full payment of rooms reserved)

22. Access to hotel suite for one night to host

a private party (sponsor responsible for full

payment of catering services)

Decorator Discounts

23. 20% discount on standard furniture and carpet

24. 10% discount on custom furniture and carpet

25. 10% discount on cleaning costs

26. 10% discount on material handling with 5% at no

charge

[2013] was Paizo Publishings rst year as a

Co-Sponsor of Gen Con, and we were thrilled

to have our best show ever. And its not just

Paizo saying so. The buzz among exhibitorswas that this was their best Gen Con as well.

We cant wait to return.

Erik Mona, Publisher and CCO of Paizo Publishing


4/13


Posioning

Ocial Contribung Sponsor of Gen Con Indy 2014

lisng and status

Online & Print Exposure

1. Company logo and descriptor on the dedicated

sponsor page and exhibitor index in the ocial Gen

Con Indy 2014 Program Book

2. Logo placement on gencon.com

3. Menon in at least one email newsleer to Gen

Cons database of more than 70,000 subscribers

4. One full-page ad in the onsite Program Book

38,000+ produced 5. One coupon in the Coupon Book 30,000+

produced and distributed

6. One sponsored markeng post on Gen Cons

Facebook page

7. Opportunity to cra a social media event

markeng partnership with Gen Con

Onsite Signage & Exposure

8. Placement of one banner in a high trac locaon

outside Exhibit Hall

9. Logo on event signage where appropriate.

Approximately 150-175 show-management signs

placed throughout Indiana Convenon Center10. Logo on ocial volunteer shirts 1,000 distributed

and worn by Gen Con volunteers throughout the

event

11. Public address announcements in the Exhibit Hall

two per day for four days

12. 10% discount on exhibit space

Hospitality

13. Housing room block allotment (sponsor

responsible for full payment of rooms reserved)

14. 14 Four-Day badges

15. Access to hotel suite for one night to host a private

party (sponsor responsible for full payment ofcatering services)


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SPECIALTY SPONSORSHIPSThese sponsorships may be combined with ered sponsorships, or taken as standalone investments.


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9/13

DISCOUNTED ADVERTISING BUNDLESAdversing with Gen Con has never been easier! This year, you can get discounted

ad bundles and sample several dierent high-impact adversing soluons.

NEWIN

2014!

NEWIN

2014!


10/13

MORE GREATADVERTISING OPPORTUNITIES!

Bring your message to Gen Cons faithful gamer community through eye-catching event markeng opons

that will present your brand in a way thats sure to leave a lasng impression.

Display Case

Trophy-style display case posioned in one of several

high trac locaons. Showcase your products in the

hallway, and drive them to your booth to purchase! Only

three available in 2014.

Opon 1:Entrance to Exhibit Hall H

Opon 2:Entrance to Exhibit Hall I

Opon 3:Entrance to Exhibit Hall J

Investment: $3,500 per locaon. Gen Con provides the

display case and lighng. Sponsor provides and sets up

products in display case.

Banner Locaons

Highly visible locaons throughout the convenon center.Investment: Starng at $5,000 depending on size

and locaon - includes hanging and removal. (Banner

provided by Adverser)

Escalator Banner

Capture the undivided aenon of escalator passengers

as they travel between levels of the convenon center.

Investment: $4,000 includes hanging and removal

(Banner provided by Adverser)

Ad Wall & Event Signage

Freestanding 41 x 96 ad walls and 22x28 event signage,

placed in high trac areas, are viewed by thousands of

enthusiasc gamers. Double-sided opons allow you to catch

them coming and going! (Adverser provides graphic le)

Investment: $4,500 41x96 ad wall includes double-

sided graphic, frame, placement, removal

Stair Riser Graphics

Eye-catching promoonal opportunity put your graphics

on stairs in prominent lobby locaons.

Investment: $5,500 - includes producon, applicaon

and removal

Entrance Graphics

Grab the aenon of aendees the moment they arrive

with graphics placed at convenon center entrances.

Several locaons available.

Investment: $3,500 per locaon includes producon,

applicaon, removal

Floor GraphicsBring aendees right to your display with aenon-

geng oor graphics.

Investment: $3,000 includes producon, applicaon,

removal of approximately 35 graphics

Interior Column Wraps

Use for mulple impressions of a single message or run

sequenal messages.

Investment: $2,500 each - includes set-up and removal.

(Adverser provides materials)

Exterior Column Wraps

Let your branding be the rst aendees will see as theyapproach the convenon center.

Investment: $3,500 each includes set-up and removal

(Adverser provides materials)

Lanyard/Badge Cord

Hang your message around the neck of tens of thousands

of gamers. This is an incredibly high-visibility sponsorship

opportunity. Aendees and press take hundreds ofthousands of pictures at Gen Con every year. Put your

logo in every shot!

Investment: $15,000 (Lanyards to be provided by

Adverser)

Flier/Handout Distribuon

Add mobility to your message using costumed characters,

or uniformed greeters posioned in one of four heavily-

tracked lobby locaons.Investment: $1,000 (1 day) ~ $1,500 (2 days) ~ $3,000 (4

days). Three locaons available in 2013.

Opon 1: Entrance to Exhibit Hall H

Opon 2:Entrance to Exhibit Hall I

Opon 3:Entrance to Exhibit Hall J


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ONLINE MARKETING

As a 3rd year exhibitor at Gen Con, our company has been

looking for new ways to connect with our consumers before,

during and aer the show. This year, in addion to our current

[Sales and Markeng] campaigns, we purchased some targeted

social media adversing to help draw booth trac as well

as promote our Annual Pentago Tournament. As a result, we

increased our tournament parcipaon by 300%, saw an increasein booth trac, all the while building new engagement levels

with our own social media fan base. Gen Cons Markeng team

was a pleasure to work with and delivered precisely on schedule.

Next year we will be hiring more booth help! Jesse Den Herder, Marketing Director, MindTwister USA


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PRINT ADVERTISING

Gen Con 2014

Program Book Rate Card

Adversing Rates

Back Cover $4,000

Inside Front Cover $3,500

Inside Back Cover $2,500

Full Page First Page $3,500

Full Page $1,800

Half Page $1,000

Mechanical Specicaons

Full Page:8 x 10.875 trim. Please make

le 8.25 x 11.125 to include bleed. Live

area is 7.5 x 10.125.

Half Page: (Horizontal Only)

8 x 5.375 trim / 8.25 x 5.625 bleed.

Live area is 7.25 x 4.625.

Dimensions are in inches.

Only color ads will be accepted.

Schedule

Ad Space reservaons and payments

must be received by June 13, 2014.

Ad materials must be received by the

deadline of June 20, 2014.

Subming Program Book Ads

Only color ads will be accepted.

All ads should be to size (with bleed)

and submied as pdf/X1a. If pdf is not

possible, please supply a 300 DPI jpg.

Nave InDesign or Illustrator les are

acceptable if all links and fonts are

included in package.

Electronic les should be

transmied via email or FTP. Please

contact us for FTP instrucons. If color

reproducon is crical, please supply a

SWOP proof or Gen Con LLC cannot be

responsible for accuracy of your ad(s)

on press.

Send reservaons and inseron

orders to [email protected]

Send ad les to [email protected]

NEWIN

2014!


13/13

GEN CON THANKS YOU!

Sco Ellio

VP of Sales & Markeng

206.957.3976 x 3809

[email protected]

Megan Culver

Director of Exhibitor Development

206.909.3383

[email protected]

Thank you

to our wonderful exhibitors, sponsors,

and markeng partners! Each year, we look forward

to reconnecng with our long-term partners to create fresh newplans to maximize their Gen Con success. Whether youve parcipated

in 40 Gen Cons or if this is your rst, our team is commied to coming

up with markeng opportunies to help you connect with our

nearly 50,000 aendees.Scott, Megan, and Jake from the Gen Con Sales and Marketing team

2014 Sponsor Marketing Opp Book

Documents