2014 Society for the Encouragement of the Arts Cape Ann Annual Meeting

2013 YEAR IN REVIEW ALMOST – PECHA KUCHA

seARTS Biz

SEARTS BIZBoard & Staff

Voting

Financials

[jackie]

SEARTS SUPPORTERS – THANK YOU!

Kathy Hamilos

M. Kristine Fisher

Many others & In kind & raffle donors who

Supported Celebrate Wearable Art II & Tonight's Event

SEARTS CALENDAR

2013 January/February March/April May/June

• ANNUAL MEETING – PK &

MONTSERRAT PRESIDENT

KEYNOTE

• BASS ROCKS CALLS TO

ARTISTS

• ARTS & CULTURAL

EXCHANGE = CULTURAL

ORGS MTG

• NEW CULTURAL DISTRICTS

ANNOUNCED

• BASS ROCKS OPENING

• ARTS & CULTURAL

EXCHANGE AT RAA

July/August

• CAPE ANN CERAMICS

FESTIVAL

• ARTS & CULTURAL

EXCHANGE AT BEAUPORT

• APPROVAL OF MOBILE APP

PROJECT FOR CULTURAL

DISTRICTS

• CELEBRATE WEARABLE ART II

• ARTS & CULTURAL EXCHANGE

AT NORTH SHORE ART ASSN

• WEARABLE ART & HOME

DÉCOR SHOW MIDDLE

STREET WALK

• ARTS & CULTURAL ORGS

MTG IN JANUARY 2014

SNAPSHOT OF

2013

2014 NOMINATED OFFICERS

James Caviston, President

Matt Cegelis

Vice-President (& Membership)

Bethe Palmer, Treasurer

Bill Bode,

Secretary

Chair

(& Board Devt)

J.Ganim-DeFalco

FINANCIALS Metrics that Matter

[beth]

OPERATING SUMMARY

Total Income Total Expense Net Income

Oct '10 - Sep 11 $62,648 $39,680 $22,968

Oct '11 - Sep 12 $34,434 $40,757 $(6,323)

Oct '12 - Sep 13 $68,375 $44,961 $23,414

$(10,000)

$-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

seARTS Operating Summary

SOURCES OF INCOME & EXPENSE

Oct '10 - Sep 11 Oct '11 - Sep 12 Oct '12 - Sep 13

Travel and Meetings 0.0% 0.7% 0.1%

Other Types of Expenses 3.5% 2.8% 1.2%

Operations 3.3% 3.9% 1.9%

Website Maintenance 0.0% 6.7% 4.0%

Fiscal Agency Services Expense 5.5% 33.1% 15.6%

Program/Project Expenses 19.2% 24.3% 19.9%

Fundraising Expenses 11.1% 0.0% 5.3%

Contract Services 19.4% 44.9% 17.1%

Business Expenses 1.3% 2.0% 0.7%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

140.0%

seARTS Operating Expenses

PROGRAMSAnnual Meeting

Annual Fundraiser

Shows, Festivals, Talks, etc.

Photo Credit: Matt Cegelis

BASS ROCKS ART LOAN PROGRAM 2014 is the 7th year

$14,000 worth of Art Sold

125 Artists’ Work shown

[jackie]

Photo Credit: Tom Cox

Save the Date:

Opening Reception

May 28th, 2014

$30K IN ART SALES IN 2013

Bass Rocks Art Loan Program Wearable Arts (sept & dec)

CELEBRATE WEARABLE ART IISEPTEMBER 29, 2013

230 Attendees at CruiseportGloucester

Raised approximately $29K for seARTS including key sponsors

Sold + $18K worth of Wearable Art

Spring 2014 Coverage by Cape Ann Magazine & Art New England

CWA III Save the

Date:

Sunday, Sept. 27,

2015

WEARABLE ART & HOME DÉCOR SHOW –SAUNDERS HOUSE – DECEMBER 2013

20 artists in new categories

$10,000 in sales

$1200 to seARTS

Library Raffle - $350

Photo Credit: Matt Cegelis

SEARTS FISCAL AGENCY

• Newly Released Film to be

shown at Salem Film

Festival: Kasheer: Art, Culture

and the Struggle for Azadi

• Cape Ann Ceramics Festival

• Cape Ann Cultural Districts

Mobile App

CAPE ANN CERAMICS FESTIVAL AUGUST 2013

seARTS as Fiscal Agent

[seyrel]

SAVE THE DATE!

CAPE ANN CULTURAL DISTRICT MOBILE APPCollaboration 4 Cultural Districts + Chamber + seARTS

Content

Marketing & Promotion

[anne]

INITIATIVESArts & Cultural Exchange Meetings

Cultural Districts = Mobile App

Membership

Website Improvements

Partnerships

MEMBERSHIP We want you!

Artists + Arts &

Cultural Venues

ARTS & CULTURAL – MEMBER EXCHANGE NIGHTS

June Rockport Art Association

August Beauport

October North Shore Art Association

February 2014 Trident Gallery

[matt]

MARKETING INITIATIVES

Phase I:

Marketing Goals

Discovery

Arts & Cultural Assets

PASS IT ON –CAPE ANN IS A WORLD CLASS ARTS

DESTINATION

Arts & Cultural Assets

Audiences

Channels

Message

Story Elements

MARKETING = COOPERATION-SHARING, COMMUNICATION

Media + Online Influencers

Social Media

Visibility-Building Strategies

Artist Census

Cape Ann Arts Guide

RELATIONSHIPS THAT MATTER

FoundationsSponsorsEducational InstitutionsPrivate FundingOther collaborative organizations[james]

SEARTS SUPPORTERS – THANK YOU!

Kathy Hamilos

M. Kristine Fisher

Many others & In kind donors who

Supported Celebrate Wearable Art II & Tonight's Event