IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 1 2014 CHINA DIGITAL MEDIA SURVEY 2014 中中中中中中中 中中中中 体 Conducted by R3 & AdMaster 中中中中中中中中中中中中 May 2014 2014 中 5 中
In 2011, R3 and AdMaster began a partnership with the goal of helping marketers fully leverage their digital marketing spends. While AdMaster brings a proven technology solution against click fraud to the table, R3 provides digital cost analysis derived from survey results and actual spend data from hundreds of marketers on a scale unmatched in China.
In this latest wave, we contacted over 300 Digital Marketing professionals from leading marketing firms across the country and across different industries. Our report highlights the most up to date digital media and marketing trends and key issues facing marketers.
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1. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 1 2014 CHINA DIGITAL MEDIA SURVEY 2014
Conducted by R3 & AdMaster May 2014 20145
2. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Digital media is now mainstream. With the
rapid development of digital media in China, the importance of
digital media marketing has never been more important to marketers
and brand owners. To help marketers fully leverage their digital
marketing spends, R3 and AdMaster, have jointly conducted our
fourth annual China Digital Media Survey. 2011R3AdMaster In this
latest wave, we contacted over 300 Digital Marketing professionals
from leading marketing firms across the country and across
different industries. Our report highlights the most up to date
digital media and marketing trends and key issues facing marketers.
300 2014 Background and Methodology
3. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES We continue to track overall trends and
digital ROI measurement and have added new insightful analysis on
E-commerce and Social media. Our report is generated entirely from
data and insights provided by our participants - which we believe
gives a really objective and independent view of China Digital
Media Marketing. 2014 Background and Methodology
4. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 4 Companies interviewed
5. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 2014 Key Findings 5 Digital seems will still
play the most important role in marketers marketing plan in 2014.
Marketing teams and their agencies will come under further pressure
to squeeze even greater value from their offline spending to fund
more Digital activity, and to bring more outcome by using least
money on media buying taking the advantages of these many social
media platforms. VIDEO BIG WINNER Marketers plan to increase
Digital spending. Average year on year hike in Digital spending to
RMB 25m 83% 2500 83% Video, Search and WeChat are key platforms
marketer will invest more in 2014 2014 Marketers ranked online
Video, Search and WeChat as the most important marketing platforms
and are willing to pay more on these platforms in 2014. With these
many marketing approaches, cross-screen evaluation and analysis
seems to become a bigger challenge to most of the marketers. 2014
Marketers confident of Digital ROI 74% Marketers express overall
confidence in their Digital outcomes, however 10% lower than 2013.
Search, Video and Verticals are the key platforms marketers are
most happy with in 2013. As marketers expressed, current evaluation
KPIs can not meet the marketing expectations. 93% highlight need
for third party monitoring. 94% highlight need for third party help
analyzing and consulting. 93% 94% 74%
6. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Respondents started to analyze and use the Big
data 73% 6 With the fast growing of digital marketing, the
importance of big data analysis and application is emerging, nearly
100% respondents agree the importance of big data , and 73% have
started to analyze and use.CRM, precise targeting and cross- screen
are top three major areas of big data using. In the area of digital
integration marketing, precise targeting was improved by big data
analysis most. 98%73% Marketers have started e- commerce 76%
Marketers take sina weibo as the billboard in digital media
marketing 80% 73% 76% 80% In recent years, e-commerce becomes
popular to not only consumers, but marketers, 76% of them set up
e-commerce business. Mainstream e-business platforms are mostly
used by marketers, JD.com and Tmall are top choices for marketers.
76% 80% Recently, weibo tends to be an information platform rather
than an interactive platform, the main role of sina weibo
increasingly turns into the company billboard, and 80% advertisers
used it as the billboard. Only 26% think the main role of Weibo is
to interact with consumers. 80% 26% 2014 Key Findings
7. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Marketers pointed out that WeChat cannot reach
enough targeting consumers 52% 7 WeChat is becoming the most
popular social app for mobile phone users, and it lists as the top3
digital platform that marketers want to invest more in 2014, though
much more marketers are happy with its performance in 2013, the
difficulty of reaching enough target consumers is still a concern
for most marketers. 20132014 Marketers know well about RTB 28% 50%
advertisers agree the RTB model 50%RTB 52% 28% 50% 28% of
respondents know RTB very well, and the knowledge comes from
professional agency training and experience, 43% of respondents
presents that they know few about RTB, but have hired the
professional agencies to do RTB marketing . 28% 43% RTB model seems
a trend in recent years, according to results, 11% of respondents
totally agree with RTB, and 39% agree. Among the interviewed
marketers, 39% of them have tried RTB model in 2013, Ad exchange
platform by search website was the most frequently applied RTB
model. RTB cannot offer a good ad position is the biggest concern
for advertisers in 2013. 11% RTB39%39% RTB RTB 2014 Key
Findings
8. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital
ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 8
6 E-Commerce
9. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital
ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 9
6 E-Commerce
10. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 10 *Includes media buying, marketing
creatives, campaign website development, iWOM, research evaluation,
social media etc 15% of respondents plan to increase total
marketing spend 30% or more. 15% 30% 13% of respondents commented
their marketing budget will decrease in 2014. 13%2014 Overall,
there will be an average 18% growth on advertisers marketing budget
in 2014. 2014 18% (2014) Overall marketing budget growth rate in
2014 2014 (Average: +18%) 1. Overall Situation 1.
11. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 11 *Includes media buying, marketing
creatives, campaign website development, iWOM, research evaluation,
social media etc 83% of respondents commented to increase their
digital marketing spend in 2014, 26% of them plan to increase 30%
or more in 2014. 83% 26%30% Overall, there is an average 29% growth
on advertisers digital marketing budget in 2014. 2014 29% (2014)
(Average: +29%) Overall digital marketing budget growth rate in
2014 2014 1. Overall Situation 1.
12. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 12 *Media buying only (2014) Overall digital
media buying budget growth rate in 2014 2014 (Average: +24%) 74% of
respondents commented to increase their digital marketing spend in
2014, 20% of them plan to increase 30% or more in 2014. 74% 20%30%
Overall, there is an average 24% growth on advertisers digital
media buying budget in 2014. 2014 24% 1. Overall Situation 1.
13. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 14 The top three digital platforms for
marketers are Video, Search and WeChat, mentioned by 63%, 46% and
43% of respondents respectively, all are much higher than 2013.
63%46% 43%2013 Digital platforms which advertisers plan to invest
more in 2014 2014 1. Overall Situation 1.
14. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Large increase Slight increase The same Slight
decrease Large decrease No budget Portal 0% 22% 39% 15% 2% 22%
Industry Verticals 0% 43% 43% 2% 0% 11% Video 20% 50% 11% 2% 0% 17%
Search 11% 48% 39% 0% 0% 2% Social Media (SNS) SNS 7% 22% 46% 15%
0% 11% Social Media (Micro-blog) 0% 41% 43% 7% 2% 7% Social Media
(WeChat) 17% 72% 4% 2% 0% 4% Mobile (Tablet PC) 7% 15% 48% 4% 0%
26% Mobile (Mobile phone) 11% 24% 41% 4% 0% 20% Real time bidding
(RTB) RTB 11% 41% 20% 0% 0% 28% Other 2% 9% 20% 0% 0% 70% How
digital platforms investment change in 2014 2014 1. Overall
Situation 1.
15. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Across the marketers surveyed - the annual
average planned spend on all digital marketing activity is
increasing year on year, and in 2014, the average is around RMB
25.3 million almost 9% higher than planned spending in 2013.
20142530 - 20139% More than a quarter of marketers plan to spend
above RMB 50 million on digital marketing in 2014. 2014 (Average:
RMB 25.3 million) 2014 annual digital spending 2014 1. Overall
Situation 1.
16. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital
ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 17
6 E-Commerce
17. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 2. Digital ROI 2. 74% of marketers expressed
confidence in achieving their digital goals and objectives down on
2013 shows more advertisers are questioning the ROI of digital
marketing spending. 201474%2013 Advertisers confidence on digital
ROI
18. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 19 Competiveness of advertisers digital media
price 78% of marketers believe they are paying the average industry
price for their digital activity. 78% Just 13% think they are
paying a competitive price, the rate is 7% less than 2013. 13%2013
2. Digital ROI 2.
19. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 20 52% of marketers are satisfied with their
Search and Video activity, both have huge increase from 2013. 28%
satisfied with their Industry Verticals ROI same as 2012. 201452%
2013 28% 2013 Mobile (24%), WeChat (20%) and Micro-blog (20%) are
the next three platforms that marketers are happy with. 24%20% 20%
Most satisfied digital platforms in 2013 2013 2. Digital ROI
2.
20. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 21 Just 17% of marketers commented the current
evaluation KPIs (Impression, Click, CPM, CTR etc.) meet
expectations, which confirms there is a need for new KPIs for
better evaluation. 17% Impression, Click, CPM, CTR Do the current
evaluation KPIs meet expectation? ? 2. Digital ROI 2.
21. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 22 Evaluation KPIs top10 (Video, Social Media,
Mobile Ad) As above results, though the evaluation KPIs are similar
for the three platforms, marketers top choice is different . CTR
(15%), Repost rate (28%) and CPC (11%) are considered to be the top
one KPI for Video, Social media and mobile ad evaluation. Evaluate
Video ad KPI CTR 15% Converting rate 15% CPM 11% Reach 11% CPC 9%
Impression 7% UV 7% Repost Rate 7% Click 4% Landing rate 4%
Evaluate Social media KPI Repost Rate 28% Fans 11% UV 9% CPC 11%
Comments 4% Reach 4% User preference 2% Bounce rate 4% Impression
2% Virtual frequency 2% Evaluate Mobile ad KPI CPC 11% User
preference 9% Impression 7% Reach 7% Click 7% CTR 7% UV 4% Stay
length 4% CPS 4% CPA 2% 2. Digital ROI 2.
22. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 23 Third party consulting on analyzing digital
ROI 83% of respondents have invited the third party consultancy to
analyze their digital marketing ROI. And 93% of them think its
important for the third party consultancy to analyze digital ROI
and provide industry benchmark. 83%93% 2. Digital ROI 2.
23. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 24 93% of marketers think its important for an
independent third-party monitoring specialist to monitor their
digital marketing outcomes. 93% Third party monitoring on
monitoring digital ROI 2. Digital ROI 2.
24. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital
ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 25
6 E-Commerce
25. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 26 3. Digital Integration 3. Cross-screen
evaluation and the holistic planning on 2014 budget 2014 Similar as
2013, measuring the outcome of cross screen activity is still seen
as a major challenge over the coming year. 20132014 43% of
marketers already have an evaluation system and budget dividing in
place, a further 28% have cross screen evaluation but no idea about
budget dividing 43% 28% 13% commented will consider to have the
evaluation on their agenda, but dont know how. 13%
26. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 98% of respondents think its necessary to have
digital media data jointly evaluated and managed. 98% 27 73% of
respondents started to analyze and use the Big data generated from
digital media campaigns. 73% Big data analysis and evaluation
Necessity to use Big data If started to use Big data 3. Digital
Integration 3.
27. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES CRM (33%), Audience targeting (21%) and
Cross-screen optimization (18%) are the top three areas for
advertisers to apply big data analysis results. 33%21% 18% 28 The
specific application of Big data results 3. Digital Integration
3.
28. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES For digital integration marketing, 61% of
respondents take advantages of big data to improve precise
targeting, 36% to improve CRM and 24% use it to improve consumer
insights. 61% 36% 24% 29 The specific application of big data
results in digital integration marketing area 3. Digital
Integration 3.
29. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 30 In 1st tier cities, under the circumstances
that TV CPRP is more expensive and audiences have already got used
to OTV, OTV is not only used as supplement for TV, but also as a
mainstream channel at large scale; while in the lower tier cities,
TV appears to remain its competitiveness Media vendors and agencies
have the motivate to overstate data; even third party monitoring
data varies in sources and periods, which really adds confusion and
risk to marketers More and more marketers are starting to think
about and use the virus video/UGC instead of simple pre-roll ads
Marketers who have invested in both OTV and TV through 4A agencies
are more inclined to adopt mix reach cross screen strategy.
However, the integration with mobile and OOH video is still at
conservative stage OTVTV4A 3. Digital Integration 3. Gathering up
of respondents comments on Cross screen
30. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital
ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 31
6 E-Commerce
31. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 41% of respondents start e-commerce from the
past one or two years, 35% respondents activated e-commerce from
several years ago, only 22% of them are still uncertain about
launching e-commerce. 41% 35% 22% 32 4. E-Commerce 4. If marketers
launch e-commerce business
32. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 80% of respondents launched its e- commerce by
mainstream platform. 11% of them have their own online shops. 80%
11% 33 The models of e-commerce business operation 4. E-Commerce
4.
33. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 34 JD.com (86%) and Tmall (86%) are shown as
the top choices for advertisers for their e- commerce business,
followed by 1 haodian (43%). 86% 143% Mainstream platforms to
marketers 4. E-Commerce 4.
34. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 35 To 43% of interviewed marketers, e-
commerce is quite important for their business in 2014, another 35%
of them believe that is very important. Only 4% of respondents
think e-commerce is not quite important to their overall business.
43%2014 35% 4% The importance of e-commerce business in 2014 2014
4. E-Commerce 4.
35. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 36 The different ecommerce policies among 3rd
parties will affect marketer decision Generally speaking, the 3rd
party ecommerce platforms enjoy better ROI than brand owned
platforms. The huge traffic brought by the 3rd party portal effect
is the major advantage Ecommerce departments are often independent
from marketing team. Marketing team didnt pay enough attention to
ecommerce importance The contribution of ecommerce to total sales
volume varies in category and brand with a wide range from 3%-40%
3%-40% 4. E-Commerce 4. Gathering up of respondents comments on E-
Commerce How to balance the interest of both ecommerce and BTL shop
is the main issue when marketer consider the importance and timing
of ecommerce
36. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital
ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 37
6 E-Commerce
37. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 5. Social Media 5. 38 To 80% of respondents,
sina weibo served as the billboard, above 20% of respondents
integrate weibo for interaction with consumers and new product
promotion. 80% 20% The role of sina weibo in digital media
marketing
38. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 39 As the digital marketing platform, WeChat
is facing challenges, 52% of respondents reflect that the biggest
challenge is the difficulty to attract targeting consumers, 37% of
respondents pointed out that the challenge is the difficulty in
evaluating the outcome . 52% 37% The biggest challenge for WeChat
marketing 5. Social Media 5.
39. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 40 11% of them will consider by cases. Douban
and Renren are comparatively high recommended by respondents (7%).
11% 7%2014 67% of them said there will be no other options besides
Weibo and WeChat.. 67% The other social media options for 2014
digital marketing besides Weibo and WeChat 5. Social Media 5.
40. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 41 The lack of trustworthy monitoring and
evaluation method is a consistent concern for social media.
Marketers begin to think more of quality evaluation rather than
merely quantity numbers. Most marketers hold a positive view on the
integrated role of WeChat Social media can build up and maintain
brand awareness & preference in the long term, but seem to be
weaker in converting impression to direct sales Social media
campaigns need more innovation in both model and content. Fans
participation decreased during the time. Precise audience targeting
and content generating will be the future trend 5. Social Media 5.
Gathering up of respondents comments on Social media
41. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital
ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 42
6 E-Commerce
42. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 6. RTB (Real Time Bidding) 6. RTB 43 43% of
respondents presents that they know few about RTB, but have hired
the professional agencies to do RTB marketing . 43% 28% of
respondents know RTB very well, and the knowledge comes from
professional agency training and experience. 28% The knowledge
about RTB RTB
43. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 44 11% of respondents totally agree with RTB,
which is obviously higher rate than 2013, another 39% commented
agree with RTB, while 4% disagree with it. 11%RTB 39%4% The
acceptance of RTB 6. RTB (Real Time Bidding) 6. RTB
44. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 45 39% of respondents have already tried RTB
as one of the digital media buying models in 2013, while others
not. 2013 39% RTB61% The application of RTB in 2013 2013RTB 6. RTB
(Real Time Bidding) 6. RTB
45. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 46 The top three models marketers applied in
2013 were: Ad exchange platform by search website (56%), AD
Exchange platform(e. g. adchina) (50%), Ad exchange platform by
portal website (39%). 2013RTB 56% AD Exchange 50% 39% RTB models
applied in 2013 2013 RTB 6. RTB (Real Time Bidding) 6. RTB
46. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 47 44% of respondents reflected that real time
biding cannot offer a good ad position in 2013, 28% of respondents
pointed out low converting rate of RTB in last year. 44%RTB 28% The
challenges of using RTB models in 2013 2013 RTB 6. RTB (Real Time
Bidding) 6. RTB
47. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 48 Some of the marketers mentioned they don't
quite understand/ trust RTB RTB Gathering up of respondents
comments on RTB RTB 6. RTB (Real Time Bidding) 6. RTB Some of the
marketers are confused with technology tactics of programmatic
buying. Some even can't tell Ad network and RTB apart Some of the
marketers mentioned they don't have the expertise to choose the
proper RTB vendor so that they only can rely on recommendations and
proposals from incumbent media agency. RTB RTB might have lower
cost, but the risk of editorial environment controlling may also be
a challenge RTB
48. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 49
49. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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50. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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51. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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53. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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54. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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55. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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56. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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57. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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59. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
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60. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES What do we do? 61 MARKETING IMPROVING
EFFICIENCY AND EFFECTIVNESS RETURN OF INVESTMENT AGENCY
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61. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 62 R3 REVIEW Independent consulting to help
you find the right agency partners.
62. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES REMUNERATION Agency fee negotiations and
benchmarking to drive better performance
63. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 64 RELATIONSHIPS CLIENT AGENCY PERFORMANCE
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clear ideas to achieve best practice
64. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 65 Return on Media
65. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 66 Return on Assets
66. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES 67 Return on Investment
67. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS
& THEIR AGENCIES Thank YOU 68