Championship Rounds • Madison Square Garden SYRACUSE • TEXAS • CALIFORNIA • IOWA November 20-21, 2014 benefiting Wounded Warrior Project 2K CLASSIC PREPARED FOR VAN WAGNER SPORTS AND ENTERTAINMENT ON BEHALF OF PROGRESSIVE THE 2K CLASSIC IS PRODUCED BY: THE GAZELLE GROUP | 475 WALL STREET | PRINCETON, N.J. 08540 | GAZELLEGROUP.COM 2014 Progressive Sponsorship Summary
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Championship Rounds • Madison Square Garden
SYRACUSE • TEXAS • CALIFORNIA • IOWA
November 20-21, 2014
benefiting Wounded Warrior Project2K CLASSIC
PREPARED FOR VAN WAGNER SPORTS AND ENTERTAINMENT ON BEHALF OF PROGRESSIVETHE 2K CLASSIC IS PRODUCED BY: THE GAZELLE GROUP | 475 WALL STREET | PRINCETON, N.J. 08540 | GAZELLEGROUP.COM
2014 Progressive Sponsorship Summary
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SUMMARY OF BENEFITS
Progressive received the following benefits during the 2K Classic men’s college basketball Event:
Two (2) minutes per game of televsion exposure on the courtside digital signage in the following games:
November 20: Texas vs. Iowa -
November 20: Syracuse vs. California -
November 21: Consolation Game -
November 21: Championship Game -
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TOURNAMENT BRACKET
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DID YOU KNOW?
- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN Networks. Both semifinal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games aired on ESPNU and two were shown on ESPN3. The Big Ten Network and Pac-12 Network each televised two games nationally, meaning all 12 regional round and championship round games were available on a national basis.
- Since 2009, the average rating on ESPN2 of the 2K Sports Classic is .50, well above the average of .30 for college basketball on ESPN2.
- John Saunders and Fran Fraschilla served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.
- The 2K Sports Classic was again one of the most highly attended early-season college basketball events in the country, attracting over 101,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 10,000 fans.
- The 2013 2K Sports Classic was the second in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains.
- The Event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 59 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March.
- In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.
Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC.
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EVENT HISTORY
Championship Rounds
Regional Rounds
November 21Championship GameTexas 71, Cal 55Consolation GameSyracuse 66, Iowa 63
November 21SemifinalsTexas 71, Iowa 57Cal 73, Syracuse 59
2014 All-Tournament Team Jonathan Holmes (Texas) - MVPJavan Felix (Texas)David Kravish (Cal)Aaron White (Iowa)Chris McCullough (Syracuse)
Texas accepts the Championship Trophy after defeating the Cal Bears at Madison Square Garden.
Syracuse Regional November 14Syracuse 89, Kennesaw State 42November 16Syracuse 65, Hampton 47
Austin RegionalNovember 14Texas 85, North Dakota State 50November 16Texas 85, Alcorn State 53
Berkeley Regional November 14Cal 91, Alcorn State 57November 16Cal 93, Kennesaw State 59
Iowa City Regional November 14Iowa 90, Hampton 56November 17Iowa 87, North Dakota State 56
Fargo SubregionalNovember 21Hampton 82, Alcorn State 69North Dakota State 68, Kennesaw State 55November 22Kennesaw State 83, Alcorn State 80North Dakota State 74, Hampton 66
November 22Championship GameUConn 59, Indiana 58Consolation GameBoston College 89, Washington 78
November 21SemifinalsUConn 72, Boston College 70Indiana 102, Washington 84
2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)
UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Mad-ison Square Garden.
Bloomington Regional November 12Indiana 73, LIU Brooklyn 72November 17Indiana 90, Stony Brook 74
Storrs RegionalNovember 14UConn 101, Detroit 55November 17UConn 77, Boston University 60
Boston Regional November 14Toledo 95, Boston College 92November 17Boston College 82, Florida Atlantic 79
Seattle Regional November 14UC Irvine 86, Washington 72November 17Washington 92, Eastern Washington 80
Irvine SubregionalNovember 22Eastern Washington 80, Boston University 68UC Irvine 84, LIU Brooklyn 64November 23Eastern Washington 102, LIU Brooklyn 70Boston University 74, UC Irvine 68November 24Boston University 72, LIU Brooklyn 57UC Irvine 81, Eastern Washington 54
Detroit SubregionalNovember 22Toledo 103, Stony Brook 99Detroit 77, Florida Atlantic 44November 23Stony Brook 67, Florida Atlantic 61Toledo 80, Detroit 78November 24Toledo 94, Florida Atlantic 74Stony Brook 104, Detroit 102 (3OT)
Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67
Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83
Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63
Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71
Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37
College Station Regional November 9#19 Texas A&M 81, Liberty 59
Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66
Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65
Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)
All-Tournament TeamDJ Strawberry (Maryland) - MVP
Kevin Durant (Texas)Drew Neitzel (Michigan State)
Avery Patterson (St. Johns)James Gist (Maryland)
2006 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 16-17, 2006Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. Johns 76SemifinalsMaryland 92, St. Johns 60Michigan State 63, #18 Texas 61
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EVENT HISTORY
2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46
Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP
Al Horford (Florida)Gerry McNamara (Syracuse)
Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)
2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58
2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66
1995 - Atlantic City ShootoutAtlantic City Convention Center
December 9, 1995Penn State 88, Penn 61
LaSalle 68, Marquette 65
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To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
COLLEGE BASKETBALL DEMOGRAPHICS
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN
THE AVERAGE U.S. ADULT.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
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EVENT DEMOGRAPHICS
MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17% of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old
EDUCATION 25% completed graduate school 34% completed college 41% completed high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD 15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+
*Information collected from Turnkey Intelligence and on-site survey.
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MADISON SQUARE GARDEN
“THE GARDEN”On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
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TELEVISION EXPOSURE
Date Game Network Time
11/20/14 Texas vs. Iowa 2:03
11/20/14 Syracuse vs. California 2:36
11/21/14 Syracuse vs. Iowa 2:23
11/21/14 Texas vs. California 3:34
Minutes of unobstructed exposure on the courtside signage
10:36TOTAL TIME
2:36EXCESS TIME
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Progressive appeared on the courtside digital signage during all four Championship Round games at Madison Square Garden.
TELEVISION EXPOSURE
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TELEVISION EXPOSURE
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TELEVISION EXPOSURE
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ON-SITE EXPOSURE
Progressive also appeared the the digital upper ribbons during all four Championship Round games at Madison Square Garden.