2014 Progress Report

2014 Progress Report Mayor’s Alliance for NYC’s Animals

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Mayor’s Alliance for NYC’s AnimalsWhy We Were Created To solve animal homelessness problem in NYC by:

•  Enabling the pooling of resources •  Overcoming differences in priorities, and •  Facilitating the collaboration of the four key groups:

•  NYC Government •  NYC Public •  Animal Care Centers of NYC* •  Shelters & Rescue Groups

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*Prior to 2015, known as Animal Care & Control of NYC

Mayor’s Alliance for NYC’s AnimalsWho We Are Now Coalition of:

•  150 shelters and rescue groups, including ACC of NYC* •  Private practice veterinarians •  Other animal welfare professionals

Lead agency which: •  Secured multi-year, multi-million-dollar Maddie’s Fund® grant •  Liaison between Maddie’s Fund® and the rescue groups and

shelters •  Orchestrates community collaboration •  Acts as a resource for rescue groups and shelters •  Liaison with NYC government

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Memorandum of Understanding

Operational Protocol

Mayor’s Alliance for NYC’s Animals Who We Are Now – Relationship Chart

All APOs agree to abide by Terms of Participation, Dispute

Resolution, and Funding Allocation Procedures

Mayor’s Office NYC Department

of Health

Animal Care Centers of NYC*

Has contract to provide animal

control services to NYC

Mayor’s Alliance for NYC’s

Animals, Inc

Alliance Participating Organizations (APOs) - NYC animal shelters &

rescue groups

New Hope Department

All New Hope Partners agree to abide by New Hope Agreement 4


Ten-Year Strategic PlanFour Core Objectives

•  Eliminate the killing of healthy and treatable cats and dogs at Animal Care Centers of NYC* through Four Core Objectives of our Ten-Year Strategic Plan: •  Increase Adoptions

•  Decrease Animal Homelessness

•  Raise Awareness

•  Strengthen Resources 5


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Increase adoptions

• Increase venues • Convenient and innovative access

• Increase spay/neuter of owned pets and community cats • Keep pets in homes • Reunite lost pets

Decrease homelessness

• Public education about homeless animals • Role of animal shelters & rescue groups

Raise awareness

• Volunteer programs • Fundraising • Shelter and rescue group operations

Strengthen

Ten-Year Strategic Plan Four Core Objectives

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29,06130,278

28,921

32,325

35,669

41,71242,24842,50043,40043,61844,82646,187

23,19622,360

14,337

20,26421,411

23,780

27,445

23,55222,202

20,56119,017

11,947

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

55000

2003 LR26%

2004 LR32%

2005 LR44%

2006 LR47%

2007 LR52%

2008 LR56%

2009 LR66%

2010 LR67%

2011 LR66%

2012 LR70%

2013 LR77%

2014 LR 77%

Total IntakeTotal Live Release

Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While intake increased by 4% due to increase in cat intake, live release increased by close to 4% since 2013. With euthanasia requests taken out of the formula, live release increases to over 80%.

ACHIEVEMENTS

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2014 ACC Euthanasia Reduction Euthanasia at ACC has flattened as projected in the last 2 years.

- well over 275,000 dogs’ and cats’ lives have been saved at ACC since 2003. - 20.5% of total euthanasia at ACC in 2014 were owner requested euthanasia.

- with euthanasia requests taken out of the formula, live release increases to over 80%.

ACHIEVEMENTS -  Sustainability and Increase in cat adoptions

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11,116 10,94611,147

12,19112,29813,333

13,87614,420

15,573

16,830

18,634

19,567

8,5528,388

6,472

8,2898,4598,5138,7718,2798,0978,1118,368

6,364

0

5000

10000

15000

20000

25000

2003 LR 32% 2004 LR 35% 2005 LR 50% 2006 LR 52% 2007 LR 56% 2008 LR 60% 2009 LR 66% 2010 LR 69% 2011 LR 69% 2012 LR 74% 2013 LR 75% 2014 LR 78%

Total Intake DogsTotal Live Release Dogs

Dog Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners. Increased by 3% as a percentage of total intake. Live release of dogs has remained flat since 2013. While live release increased by 2%, intake decreased by 1.5% since 2013.

ACHIEVEMENTS

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17,945

19,332

17,774

20,134

23,371

28,37928,37228,08027,82726,788

26,19226,620

14,64413,972

7,865

11,97512,952

15,267

18,674

15,27314,105

12,450

10,649

5,583

0

5000

10000

15000

20000

25000

30000

35000

2003 LR21%

2004 LR30%

2005 LR40%

2006 LR45%

2007 LR50%

2008 LR53%

2009 LR66%

2010 LR65%

2011 LR64%

2012 LR67%

2013 LR78%

2014 LR76%

Total Intake CatsTotal Live Release Cats

Cat Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While cat intake increased by close to 8%, live release increased by close to 5%. Cat intake increased primarily due to warmer weather we had in winter months in 2014.

ACHIEVEMENTS

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12,214

7,9316,751

5,5584,981 4,523

3,755 3,5252,838 2,601 2,397

19,487

15,036

13,64612,632

11,725

9,097

7,847

6,663

5,414

3,5234,450

0

5,000

10,000

15,000

20,000

25,000

2003Baseline

Year

2005 Year1

2006 Year2

2007 Year3

2008 Year4

2009 Year5

2010 Year6

2011 Year7

2012 Year8

2013 Year9

2014 Year10

Dogs Cats

2014 ACC Euthanasia Reduction Breakdown Dogs / Cats Euthanasia at ACC was reduced by over 78% since 2003. Cat euthanasia increased slightly due to an increase in intake of 8% (1,387) as a result of a very warm spring through fall. Of the 2,397 dogs euthanized, 35% were owner- requested.

ACHIEVEMENTS

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2014 ACC Intake In 2014, ACC intake increased as projected (due to an increase in cat intake) to over 30,000 for the first time since 2011. -  Cat intake is higher than in 2013 due to continued longer warmer seasons. -  Dog intake has consistently declined at a steady pace since 2003.

46,18744,826 43,618 43,400 42,500 42,248 41,712

35,669

32,325

28,921 29,061 30,278

10,94611,11611,147

19,567 18,63416,830

15,573 14,420 13,876 13,333 12,298 12,191

19,33217,94517,774

28,37928,37228,08027,82726,78826,19226,620

23,371

20,134

0

10,000

20,000

30,000

40,000

50,000

2003

Bas

eline Y

ear

2004

2005

Year 1

2006

Year 2

2007

Year 3

2008

Year 4

2009

Year 5

2010

Year 6

2011

Year 7

2012

Year 8

2013

Year 9

2014

Year 1

0

DogsCatsTotal

ACHIEVEMENTS

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2014 Transfers from ACC to rescue and/or sheltersTransfers from ACC to all shelters and rescue groups (includes MPPs and other rescues) increased by over 176%, from 5,519 in 2003 to over 15,000 in 2014. Close to 70% of transfers were done by Alliance Wheels of Hope.

- Transfers to shelters/rescue represent over 50% of intake at ACC, compared to 12% in 2003. - Total lives saved as a percentage of total community intake in 2014 increased to over 87%, compared to 33% in 2003. - Close to 8 of every 10 lives were saved in 2014, compared to 1 in 3 in 2003, by the NYC rescue community

ACHIEVEMENTS

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Achievements By Objective

Objective #1 - Increase Adoptions !  Animal Care Centers of NYC Transfer Initiative Grant !  Strengthen Communication: ACC and Alliance

Participating Organizations !  Wheels of Hope Transport Program !  Pets to the People - Mobile Adoptions !  Mega Adoption Events !  Mayor’s Alliance Medical Fund !  NBC’s New York Live TV Weekly Adoption Segment !  Consistent Adoption Locations

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Increase Adoptions: Creation of ACC New Hope Department

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Strengthen Communication: ACC to APOs

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First Alerts - Dogs

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Strengthen Communication: ACC to APOs

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First Alerts - Cats

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Strengthen Communication: ACC to APOs New Hope Special Pleas - Dogs

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Strengthen Communication: ACC to APOs New Hope Special Pleas - Cats

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Strengthen Communication: ACC to APOs At Risk Alerts & Website

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•  Our most effective program for reducing and sustaining low euthanasia rates

•  Wheels of Hope transports thousands of animals each year from ACC to no-kill shelters, rescue groups, foster/adoptive homes, and vet hospitals

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Increase Adoptions: Wheels of Hope Transport Program

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Helps ACC by: •  Moving animals out of shelters more quickly •  Opening up cage space for additional animals •  Reducing the number of animals euthanized for

lack of space

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Increase Adoptions: Wheels of Hope Transport Program (cont.)

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Increase Adoptions:Wheels of Hope Transport Program (cont.) •  More than 2.9 million miles

traveled since 2005, saving the lives of the animals aboard

•  Nearly 14,000 transports completed in 2014 alone

•  More than 85,000 animals transported since the program began in 2005

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Increase Adoptions:Pets to the People – Mobile Adoptions

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Increase Adoptions:Special Adoption Events

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Increase Adoptions: Mayor’s Alliance Medical Fund

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Increase Adoptions:NBC’s New York Live Segment

•  Weekly adoption segment – �New York Live’s Pet Project�

•  Each week promotes a different shelter or rescue group and their adoptable dogs

•  Segment adoption rate is 88% – nearly 1,200 dogs have appeared on the show

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Increase Adoptions:Consistent Adoption Locations

•  Leverage Petco and PetSmart locations •  Consistent locations and times for adoption centers

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Achievements by Objective Objective #2 - Decrease Homelessness

•  NYC Feral Cat Initiative •  Spay/Neuter in NYC •  Free and Low-Cost Microchipping Clinics •  Lost and Found •  Dog Licensing •  Helping Pets and People in Crisis Program

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Overburdening of the animal shelter system: •  Increased cat and kitten intake and cat

euthanasia •  Increased costs associated with feral cat

intake •  Less available space and resources for

adoptable cats •  Complaint calls to animal control •  Increased stress to shelter workers •  Takes resources from other animal control

programs

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Decrease Homelessness: NYC Feral Cat Initiative

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•  A program of the Mayor’s Alliance •  Supports the efforts of organizations and

individuals who work directly with stray and feral cats — collectively known as “community cats” — and perform Trap-Neuter-Return (TNR) in NYC

•  Goal is to humanely reduce the population of community cats in NYC

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•  Offers free TNR workshops in the five boroughs and online •  Offers specialty workshops such as bottle-feeding, taming kittens,

and neighbor relations •  Provides loans and rentals of traps, dividers, and cages •  Transports traps and cats to and from clinics and holding/recovery

space via Mayor’s Alliance Wheels of Hope vans •  Provides advice, outreach, public education, and resources via phone

and email helpdesks and on its website: NYCFeralCat.org •  Provides giveaways of cat food, straw, and winter shelters to

Certified TNR Caretakers •  Administers spay/neuter grants for community cats •  Facilitates relationships among the NYC TNR community

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For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance

NYCFeralCat.org Email: [email protected] or call 212-330-0033

Illustrator: Chris Pallace

HATE CATS?

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For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance

NYCFeralCat.org Email: [email protected] or call 212-330-0033

Illustrator: Chris Pallace

LOVE CATS?

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Decrease Homelessness: Free & Low-Cost Spay/Neuter

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Network of Feral Friendly

Veterinarians

Decrease Homelessness: Lost and Found

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Decrease Homelessness:Free and Low-Cost Microchipping Clinics

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Decrease Homelessness: Dog Licensing

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Decrease Homelessness: Helping People and Pets in Crisis Program

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Achievements By Objective Objective #3 - Raise Awareness Public Relations/Marketing

!  New York Stock Exchange Closing Bell !  Mayor’s Alliance Special Events !  Social Media !  Newsletters

PSA / Advertising !  Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project !  Mayor’s Alliance �Vacancy� Adoption Campaign !  Mayor’s Alliance �We Did It� Spay/Neuter Campaign !  Mayor’s Alliance Spay/Neuter & Adoption TV PSAs !  ACC Billboard Advertising & �Best Friend Forever� Campaign !  ACC New York’s Kindest Campaign !  ACC �Victims of Circumstance� Campaign

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Raise Awareness:New York Stock Exchange Closing Bell

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Raise Awareness: Public Relations/Marketing/Special Events

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Raise Awareness: Public Relations/Marketing/Architects for Animals

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RAISE AWARENESS:Public Relations/Marketing/Adopt-Me Vests

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Raise Awareness:Public Relations/Marketing/Social Media

YouTube

Facebook

Twitter

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Raise Awareness:Public Relations/Marketing/Newsletters

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Raise Awareness:PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

http://theshelterpetproject.org/who-we-are/our-campaign#_

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Raise Awareness:PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

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Raise Awareness: PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project – Outdoor

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Raise Awareness:PSAs – Mayor’s Alliance �Vacancy� Campaign

AnimalAllianceNYC.orgMayor’s Alliance for NYC’s Animals

Is there room in your life for a homeless pet?

®



®



®



®

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Raise Awareness:PSAs – Mayor’s Alliance �We Did It� Spay/Neuter Campaign

Thousands of New Yorkers spay and neutertheir pets every year!

Call 311 for information about Free & Low-Cost Spay and Neuter

services in NYC.

Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals

AnimalAl l ianceNYC.org

We Did Itin QUEENS!in QUEENS!



services in NYC.



We Did Itin the BRONX!in the BRONX!



services in NYC.



We Did Itin BROOKLYN!in BROOKLYN!

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Raise Awareness:Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSATrip http://bit.ly/PSANapE

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Raise Awareness:Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSANapS http://bit.ly/PSAClass

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Raise Awareness:Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSAScottie http://bit.ly/PSAPittie

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Raise Awareness:Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSASiamese 56

Raise Awareness:PSAs - ACC Billboard & �Best Friend Forever� Campaigns

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Raise Awareness:PSAs – ACC New York’s Kindest Campaign

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Raise Awareness:PSAs - ACC “Victims of Circumstances” Campaign Created by

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Achievements By Objective Objective #4 - Strengthen Resources

•  Capacity Building Grants •  Strength Training & TNR Certification Workshops •  Strengthen Communication: ACC to APOs •  ACC Transfer Initiative •  Wheels of Hope Transport Program •  Mayor’s Alliance Medical Fund

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Strengthen Resources:Capacity Building Grant - Storefront Adoption Center

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Strengthen Resources: Capacity Building Grant - Create Isolation Unit

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Strengthen Resources:Strength Training & TNR Certification Workshops

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Relationship with Mayor’s Office

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Relationship with City Agencies

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Mayor’s Alliance for NYC’s Animals

Department of Health Dog Licensing

NYC Emergency Management

Relationship with ACC & ASPCA

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2014 Progress Report

Documents