2014 Parade of Homes - The Home Builders Association of ...hbanwi.com/.../08/2019-POH-Sponsor-Marketing-App.pdf · • HBA of NWI has over 10,000 contacts when sending info and marketing

SPONSORSHIP OPPORTUNITES Doubletree Lake Estates, Winfield | October 10th – 20th 2019

The Home Builders Association of NWI invites you to take part in the 2019 Festival Parade of Homes event, as we are offering a variety of sponsorship opportunities for you and your organization! PLATINUM: $7,500 (limit 1)

• Program Advertisement – Full Page

• 24”x36” Sponsor Sign on easel at registration

• Custom advertisement for HBA Eblast and Social Media (provided by sponsor)

• M.C. will announce sponsor before evening entertainment performances start

• Company named as sponsor in radio advertisement

• Logo On: o Large – 4’x10’ Multi-Logo Stage Banner o Front of Program Cover o Logo on Event Program “Thank You” sponsor page o On marketing flyer for NWILife.com o HBA Website Home Page & Parade of Homes Info Page (link to your website) 12-

months o VIP Postcard Invite & Tickets o Logo Gift Bag for distribution at gate (sponsor provides) o Lamar Billboard/ Front Entrance Sign at Doubletree Lake Estates

• Advertisement Insert for various VIP Gift Bags at event (sponsor provides)

• 8’x10’ Vendor Booth in Tent (Both Weekends) – Friday, Saturday, Sunday

• Event Entrance Passes: o 8 Passes - VIP Party (October 10th) o 8 Passes – Realtor Night (October 11th) o 30 Passes - General Admission Passes (Anytime, not including VIP Events)

DIAMOND: $5,000 (limit 2)

• Program Advertisement – Half Page

• Custom advertisement for HBA Eblast and Social Media (provided by sponsor)

• M.C. will announce sponsor before evening entertainment performances start

• Company named as sponsor in radio advertisement

• Logo On: o Medium Stage Banner o Logo on Event Program “Thank You” sponsor page o HBA Website Home Page & Parade of Homes Info Page (link to your website) 6-

months o Front Entrance Sign at Doubletree Lake Estates

• Company Advertisement Insert for various VIP Gift Bags at event (sponsor provides)

• 5’x8’ Vendor Booth in Tent (Both Weekends) – Friday, Saturday, Sunday

• Event Entrance Passes: o 6 Passes - VIP Party (October 10th) o 6 Passes – Realtor Night (October 11th) o 20 Passes - General Admission Passes (Anytime, not including VIP Events)

GOLD: $2,500 (limit 3)

• Program Advertisement – Quarter Page

• Custom advertisement for HBA Eblast and Social Media (provided by sponsor)

• M.C. will announce sponsor before evening entertainment performances start

• Logo On: o Medium - Stage Banner 4’x10’ Multi-Logo Stage Banner o Logo on Event Program “Thank You” sponsor page o HBA Website Home Page & Parade of Homes Info Page (link to your website) 3-

months

• Company Advertisement Insert for various VIP Gift Bags at event (sponsor provides)

• 5’x8’ Vendor Booth in Tent (Both Weekends) – Friday, Saturday, Sunday

• Event Entrance Passes: o 4 Passes - VIP Party (October 10th) o 4 Passes – Realtor Night (October 11th) o 10 Passes - General Admission Passes (Anytime, not including VIP Events)

SPECIAL EVENT DAY: $1,000 (limit 8) These sponsors will get to choose which special event day they would like to sponsor, including:

1. Realtor Day (1) 2. Rock Band Saturday (2) 3. SHAREity Raffle:

Final Ticket VIP Event (1)

4. Useless Trivia Night (1) 5. Welcome Home Ladies (1) 6. NWI Parade of Food (1) 7. SHAREity Raffle Drawing (1)

• Program Advertisement – Quarter Page

• Custom advertisement for HBA Eblast and Social Media (provided by sponsor)

• M.C. will announce special event sponsor throughout chosen day

• Logo On: o Small – 4’x10’ Multi-Logo Stage Banner o Logo on Event Program “Thank You” sponsor page o Parade of Homes Info Page (Event Day Page) with link to your website and any

marketing flyers for that day

• Advertisement Insert for various VIP Gift Bags at event (sponsor provides)

• Event Entrance Passes: o 4 Passes - VIP Party (October 10th) o 4 Passes – Realtor Night (October 11th) o 8 Passes - General Admission Passes (Anytime, not including VIP Events)

SILVER: $500 (limit 10)

• Shout Out Flyer with sponsor logo - HBA Eblast and Social Media

• Logo On: o Small - Stage Banner 4’x10’ Multi-Logo Stage Banner o Logo on Event Program “Thank You” sponsor page o HBA Website - Parade of Homes Info Page (link to your website)

• Company Advertisement Insert for various VIP Gift Bags at event (sponsor provides)

• Event Entrance Passes: o 6 Passes - General Admission Passes (Anytime, not including VIP Events)

LOGO: $250 (limit 20)

• Shout Out Flyer with sponsor logo - HBA Eblast and Social Media

• Logo On: o Small - Stage Banner 4’x10’ Multi-Logo Stage Banner o Logo on Event Program “Thank You” page o HBA Website - Parade of Homes Info Page (link to your website)

ADDITIONAL INFORMATION ABOUT SPONSORSHIP INCENTIVES:

• An estimated 5,000 – 6,000 Northwest Indiana residents will be in attendance throughout the week-long event

• HBANWI.com receives an average of 3,500 views per month from NWI/IL residents

• HBA of NWI has over 10,000 contacts when sending info and marketing campaigns through Email and Social Media (Facebook, Twitter, LinkedIn, Instagram)

• The Festival Parade of Homes “Event Program” will be distributed to all attendees at the event, all the residents at the Doubletree Lake Estates, and will be inserted in the NWI Times Newspaper – 70,000 copies of the program will be produced and distributed

• A 4’x10’ Multi-Logo Stage Banner, with sponsorship logos, will be displayed on the entertainment stage and will stay throughout the week-long event

CALENDAR OF EVENTS:

• VIP Kick-Off Event: Boots & Bling! | Thursday, October 10th

• Realtor Night | Friday, October 11th

• Open to the Public – Big Band Saturday | Saturday, October 12th

• Family Day | Sunday, October 13th

• SHAREity Raffle – Last Day Ticket Purchase VIP Event | Monday, October 14th

• Useless Trivia Night – Tuesday, October 15th

• Welcome Home Ladies – Wednesday, October 16th

• NWI Parade of Food – Thursday, October 17th

• Friday Night Entertainment – Friday, October 18th

• Big Band Saturday | Saturday, October 19th

• SHAREity Raffle Drawing – Last Day Parade | Sunday, October 20th CHOOSE YOUR SPONSORSHIP: ___ Platinum Sponsorship ($7,500)

___ Diamond Sponsorship ($5,000)

___ Gold Sponsorship ($2,500)

___ Special Event Day Sponsorship ($1,000)

___ Silver Sponsorship ($500)

___ Logo Sponsorship ($250)

Company___________________________________Contact________________________________

Billing Address_____________________________________________________________________

City __________________________________________________ State _______ Zip____________

Office Phone ________________________________ Cell Phone ____________________________

Email Address_____________________________________________________________________

URL/Website (logo link)______________________________________________________________

If choosing “Special Event Day Sponsorship,” name which day:_______________________________

Please make checks payable to: Home Builders Association of NWI, 800 E. 86th Ave, Merrillville, IN 46410.

You may also pay with a credit card. Contact the HBA office with any questions at: 219-464-2944 or email:

[email protected]. Payment and Logo File due by September 27, 2019.