2014 outcomes – 2015 plans for Crail Food Festival

2014 Outcomes – 2015 Plans

Welcome to Crail Food Festival

• We’re planning our 5th

Crail Food FestivalYear Attendance Participants

2011 2,150 18

2012 2,450 24

2013 4,150 26

2014 4,986 58

2015 (est.) 5,500 70

Highlights 2014

Visitor Economic Impact 2014

Visitors’ Perspective

• 32% of visitors were staying overnight as part of their trip to Crail Food Festival

• 81% of visitors travelled by car

• 27% of visitors from outwith Fife said CFF was the only reason for visiting the area

• 92% of visitors rated their experiences as good or very good

Visitors and Producers

Visitors best bits

• Atmosphere

• Discovering new food & producers

• Variety of activities on offer

Traders Best bits

• Atmosphere

• Exposure to genuinely interested customers

• A busy and varied event

Visitors suggestions for improvement

Traders suggestions for improvement

• Better & more info eg maps

• Better disabled / parking facilities

• More bins

• Better communication/advance info

• More space for traders

• More bins

Budget 2015INCOME 2014 2015

Fife Council Strategic Investment Fund

1,640 5,000

Fife Council Local Area Budget

5,000 2,500

Think Local 4,750 -

Awards For All 5,000

Event Scotland 5,000 9,750

Scottish Community Fund

- 1,500

Sponsorship - 500

Ticket Sales 9,769 11,500

Crail Food Festival funds 2,000

Bar & Donations 2,970 3,400

TOTALS 29,129 41,150

EXPENDITURE 2014 2015

Admin 1,650 3,600

Facility/Venue 1,040 3,290

Other Production Costs (Plant, Equip, Crew, Security etc)

7,045 11,415

Health & Safety 360 860

Entertainment /Artistic Programme (fees and costs)

6,025 10,725

Hospitality - 200

Communication (Radios etc) - 180

Ticket Production - 150

Advertising 4,705 4,805

Design Fees & Print Production

400 500

Direct Mail / Distribution / Display

- -

Internet(S) 1,800 4,150

Market Research - 500

TOTALS 23,025 40,625

Planning 2015

Collaborations 2015• SAC Consulting

• Event Scotland

• Visit Scotland

• Fife Council

• SRUC Elmwood

• Schools

• Crail Businesses

• Community Groups

• Crail Residents

Crail Town Hall

Crail Community Hall

Crail Kirk Hall

Crail Legion Hall

Crail Harbour

2015 – Opportunities

2015 Opportunities for Producers

Public Relations

• PR – storytelling– Press releases– Photo opportunities– Relevant media: food, travel,

local, events, news– Advertising vs editorial –

editorial trusted

• Impact– 2014: 32 items of coverage

reaching 9,307,493 readers /listeners. Included radio coverage on Radio Scotland, Kingdom FM and Tay FM; glossy magazines like The List, Scots Magazine and Coast and strong local press coverage.

Social Media Support

• Website features

• Newsletter (~ 600)

• Local Bloggers

• Facebook page 1,150+

• Twitter 3,600 +

• Pinterest 250 +

• Instagram

• Google+

• Flickr

Social Media – over to you!

• Mini social media guides (via Website)

• Businesses who want to be featured

• Producers run competitions?

• Succession plan for future years

SCIO for Crail Food Festival

• Scottish Charitable Incorporated Organisation1. To encourage the increased use of locally sourced food and drink

produce.2. To encourage the support of local food and drink producers,

contributing to the viability of food businesses based in Fife.3. To encourage healthy eating through the use of local products.4. To provide skills and knowledge to use local produce in

homemade meals.5. To raise awareness of Crail as a visitor destination6. To attract visitors to Crail out with the traditional holiday period.7. To enhance Fife’s event calendar, adding to the promotion of Fife

and Crail as a food tourism destination.