2014 NSPRA Member Survey€¦ · We asked NSPRA members to fill out a brief survey online with K12 Insight in January 2014. An invitation to take the survey was sent to 1,526 active
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1. Blend of urban, suburban, and rural 2. Combination of urban, suburban, rural 3. Independent School District 4. We are a school district of about 3,100 students
in a community of about 25,000. Not really rural but not suburban either.
5. Both urban and rural. 6. Career Tech High School (rural district) 7. A mix or urban and rural schools and we are a
publicly funded Catholic school district. 8. Large rural and urban 9. Our school district has 115 schools across 12
municipalities in the Niagara Region, Canada.
This area has urban, rural, suburban and exurban areas.
10. Career-Technical School District or JVSD 11. Canadian provincial government department of
education 12. Higher education extension 13. My school district is a mix of rural and small
towns/cities. The largest city has 30,000 people. 14. Not exactly rural, but smaller than suburban. 15. Area career training school 16. University 17. Suburban/Rural
1. I am an independent consultant working for both educational and non-educational entities. 2. Retired-Consultant 3. The region we primarily serve has about 100K students. 4. Responsible for communication regarding early learning: 260,000 kindergarten children; 500,000 children in
licensed child care in Ontario. 5. Freelance writer/editor/photographer/communications professional 6. I’m retired. 7. County extension office. County population 500,000+ 8. I work in higher ed. Our enrollment is roughly 25,000. 9. We support school districts in this area and they send their students to our specialty schools, but technically
they are enrolled with the district, not us.
5 6 12
37
94
78 74
18 20
0
10
20
30
40
50
60
70
80
90
100
More than100,000students
75,000 to99,999
students
50,000 to74,999
students
25,000 to49,999
students
10,000 to24,999
students
5,000 to9,999
students
2,000 to4,999
students
Fewerthan2,000
students
I do notwork for a
schooldistrict.
What is your district/organization's enrollment? n=344
1. As a member of a BOCES service, I oversee all communications operations in the district I serve. I am a staff member when it comes to our service, but as the lead communications officer in my district I also oversee the work of two colleagues.
2. Community education director 3. I am the administrative assistant to the
designer/photographer/acting PIO 5. Assistant superintendent 6. Communications coordinator 7. Public information coordinator/Executive
assistant 8. Currently have both parent
engagement/outreach and communications 9. PR/Marketing/Communication/Education
Association/PR/Social Media Management 10. PR Communications, Community Relations,
District Webmaster
11. Chief Communications Officer (assistant superintendent level, cabinet member) responsible for communications, PR, governmental affairs, customer service, etc.
12. Marketing and communications manager 13. Director of county office 14. Chief of staff/Community & Government
relations 15. Superintendent in a district without a PIO 16. Director of student services, community
relations, legislative liaison 17. PR/Communications/Marketing/Grants Director 18. Chief communications officer 19. 50% PR and 50% Federal Programs Assistant 20. System publications, contact for media/news
release, photographic events in schools, talking with parent of prospective students, coordinate superintendent’s Teacher Advisory Council and Parent Advisory Council
21. Assistant Superintendent for Board & Community Relations
1. Because I work for a BOCES, I report to a manager in our communications service, but also to the school superintendent in the district I serve.
2. Self-employed 3. Clients 4. Various, depending on the district 5. Another PR staff member 6. Independent Consultant to Schools or School System 7. HR manager 8. Assistant Deputy Minister 9. Self employed and looking for positions 10. Director of Student & Family Support 11. Senior director of PR/Communication – cabinet level position 12. Myself! 13. Other central office administrator (administrative council) 14. Self 15. School Board 16. Dean of College
256
33 31
10 16
0
50
100
150
200
250
300
Superintendent/CEO Chief of staff/Deputysuperintendent/Other
1. Political Science (5) 2. Foreign languages and literature 3. Recreation/Leisure services (2) 4. Biology (2) 5. Computer Science (2) 6. Liberal Arts (3) 7. Geography 8. Graphic Design 9. Diplomacy and World Affairs 10. American Civilization (History/Literature) 11. French (2) 12. Mathematics 13. Dental Hygiene 14. History (2) and Economics (2) 15. Accounting 16. Art History (2) 17. Nursing 18. Criminal Justice 19. Humanities
20. Classical Civilization 21. Anthropology 22. International Studies 23. Social Welfare 24. Home Economics/Human Science Education 25. Art 26. Commercial Art, Advertising and Broadcast
Communications 27. Business and Information Systems 28. Public Policy 29. Behavioral Science and the Law
(Interdisciplinary Liberal Arts Degree) 30. Chemical Engineering 31. Chemistry 32. American History 33. Sociology 34. Math 35. Public Administration
PR/Communication/Communication Studies, 48, 26%
Education, 36, 19%
Marketing, 6, 3%
Business/ Management,
21, 11% English, 9, 5%
Psychology/ Counseling, 5, 3%
Journalism, 19, 10%
Radio/TV/Film, 4, 2%
Other, 39, 21%
What category best describes your undergraduate major or field of study, if applicable?