2014 media

PUBLIC RELATIONS

MEDIA INITIATIVES2014

Featured on National Television Networks such as

2013 MEDIA OUTREACH IMPACT

• Media Coverage reached more than XXXXX People• Ad value = More than $XXXXX• Hosted XXXXX Individual Media Visits• Hosted XXXXXX Group Press Trips

Featured in Top-Tier National Print Publications including

MEDIA RELATIONSEvents

World Travel Awards September 14, 2013 at Sandals Grande Antigua

World Travel Awards is celebrating a landmark 20th year as the Oscars of the Travel Industry. The ceremonies are widely regarded as the best networking opportunities in the travel industry, attended by government and industry leaders, luminaries and international media. Sandals Resorts is honored to host this year’s event at Sandals Grande Antigua Resort & Spa this September 14, 2013.

Travel, tourism and hospitality organizations from 22 countries will compete for these prestigious top accolades culminating in a glittering Gala Gala Presentation Ceremony in Antigua

Sandals Fishing TournamentTBA at SEBSandals Emerald Bay will host an official Fishing Tournament with a national media sponsor (possibly Bonnier Corp) to benefit the Sandals Foundation and create awareness for Sandals Emerald Bay and The Marina as an ideal fishing and boating destination.

Sandals LaSource Media Day w/ GM New York City Sandals will organize media desk-side appointments with travel’s top media outlets offering an exclusive Q&A opportunity with Sandals La Source Grenada Resort & Spa GM, Peter Fraser. From providing sneak-peek details and the latest resort news from Mr. Fraser himself, these media appointments will generate publicity surrounding the opening and anticipation for consumers.

Sandals LaSource SMT Sandals will organize a Satellite Media Tour with a travel expert highlighting the top emerging destinations, including the unveil of Sandals LaSource Grenada Resort & Spa, new destination-specific excursions to explore and the latest air lift opportunities to accompany! The broadcast will be syndicated to top markets across the US reaching a national audience and garnering substantial exposure for the opening of Sandals LaSource Grenada Resort & Spa.

Sandals LaSource SMT Sandals will organize an official Ribbon Cutting Ceremony for the opening day of Sandals LaSource which will be attended by Sandals executive, local dignitaries and travel trade media. The event will highlight many firsts for the resort company, including first La Source guests, first Sandals infinity pools, first Sandals steakhouse, etc.

MEDIA RELATIONSMajor Initiatives/Press Releases

MEDIA RELATIONSAwards & Accolades

MEDIA RELATIONSGroup Press Trips

MEDIA RELATIONSWedding & Honeymoons

Sandals Resorts Romance SurveyCOMING SOON…

Sandals Resorts is currently mounting a Romance Survey to generate

substantial data which will be crafted into relevant media topics ranging from

couples’ travel trends to fun facts. The results of this survey will appeal to a vast

target audience for the Sandals brand and also serve as an opportunity to

exclusively share its data during a future media event.

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Real Weddings @ Sandals Resorts

UVI has organized a liaison with wedding teams on resort to source and select

“Real Wedding” photography which highlights the beauty and customization of

the destination wedding experience at Sandals and Beaches Resorts. The

Real Weddings photography will serve as submissions to major bridal media

outlets and blogs in an effort to garner publicity as well as achieve a creditable

and visual connection between our brand and the bridal market.

Sandals Weddings in the Trades

MEDIA RELATIONSTV Shoots

MEDIA RELATIONSNational Broadcast Media

Coverage

National Television Appearance

Sandals Resorts Chairman, Gordon "Butch" Stewart, and CEO, Adam

Stewart, stopped by Fox & Friends in New York for a live interview with

host, Brian Kilmeade.

MEDIA RELATIONSCelebrity Visits

2013 Individual Media Visits