Moderator & Panel Kasey Sixt | Price Peacock | Diana Meisenhelter | Traci Scovel A Talent Connect Panel Discussion The Age of Recruitment Wednesday, Oct. 22, 2014 10:15-11:15am
Moderator & Panel Kasey Sixt | Price Peacock | Diana Meisenhelter | Traci Scovel
A Talent Connect Panel Discussion
The Age of Recruitment
Wednesday, Oct. 22, 2014 10:15-11:15am
Meet Your Panel
Traci Scovel Panelist
Principal Program Manager
Diana Meisenhelter Panelist
Director, Talent Acquisition & Diversity
Price Peacock Panelist
Social Community Manager, Employment Brand
Kasey Sixt Moderator
Vice President
Meet Your Panel Members
Who coined the phrase
?
John DoerrPartner – Kleiner, Perkins, Caufield & Byers
How are these 3 emerging trends affecting your
company’s recruiting strategy?
• Conservative/playing catch up
• Social Media committee
• Mobile first is my mantra
• New ATS/responsive web site in process
• 1,900 jobs mostly retail - targeting locally
• Running pilots in different markets
• Offer approvals on mobile (big win)
•
• Communicating with Gen-C is imperative
• Industry compliance & guidelines must be followed
• Understand & work with each surface’s algorithm
• Targeted content via hashtag strategies and PPC campaigns
• Attracting quality fellowship
• Leverage paid/free tools
• Amplification of our message & brand
• Preferred method of social communication
• Accessible & digestible
• Mobile first mentality
• Hyper-relevant content
• Leverage paid/free tools
One-click apply. Any device/ATS
Apply
Mobile apply is a must on the to-do list.
Apply
Communication w/ Generation C
Making strides to provide a full Mobile experience for our community.
How is SoLoMo affecting your LinkedIn strategy?
• Moving to a Silver Page+
• Content - Organic/Sponsored
• Moving to more Job Slots
• Sponsored Jobs
• Maximizing our target market’s “in between” moments
• LinkedIn Bundled App
• LinkedIn Standalone/Unbundled Apps
• LinkedIn Pulse – Publish-Curation
• LinkedIn Recruiter – InMails/Candidate Communication
• LinkedIn Contacts – Updates/Contacts
• LinkedIn Mobile Work With Us – Connects you to your contacts’ company’s jobs
• Job alert notifications
• INapply
The new standalone mobile app offers a way for any job seekers to receive job alerts and relevant content based on personalized information in real time based on your location.
Total of ________ new hires followed us on LinkedIn before
being hired.
• Gold package: Five custom careers tabs (Default, Engineering, University, APJ, Sales) that have hyper relevant content for specific LinkedIn members based on the information in their profiles.
• Spring 2014: Purchased Sponsored Updates $10,000 package
• Allows us to push out content and target LinkedIn members by the following:
• Target with more accuracy by using advanced filters.
• Allows us to push out content and target LinkedIn members by the following:
Location, Company Size, Industry, Function, Seniority, Company Name, Job Title, School, Skills, Group Membership, Gender, Age, Negative Targeting (target current followers & non-followers on the VMware company page on LinkedIn.
VMware VMwomen + Grace Hopper Conference
Sponsored Updates — Advanced Targeting
Targeting Sponsored Updates Company Updates
Location ✓ ✓ Company Size, Industry ✓ ✓
Function, Seniority ✓ ✓ Company Name ✓
Job Title ✓ School ✓ Skills ✓
Group Membership ✓ Gender ✓
Age ✓ Negative Targeting
• Gold page
• Job slots
• Content strategies/conference attendees
• Long form post - reversed engineered
• Groups’ Infographics
• Visual jobs descriptions
Long-form Q & A Post
Content that Supported Nancy’s Vision
New
Slide Title
Targeting Passive Candidates at Conferences
Youniverse
Mobile increases time available for social job
hunting activities.
Mobile enables passive/active job
seeker to have pertinent content
and jobs served up during prime-time
working hours.
Standalone app(s) enhance the user
experience.
Sponsored Posts & PPC targeted ads
are cost-effective and produce results.
Share a recent SoLoMo challenge or success that involved other surfaces.
Yelpification of Employers
• Open company status pending
• Leadership is paying attention to negative comments
• Answering comments (pro and con)
• Hoping to respond to comments with contents on all surfaces
• Embrace comments or counter program
TweetMyJobs
Content is still king, even in the
ecosystem.
Success in the Age of SoLoMo Recruitment Key Takeaways
Communicating & Recruiting Generation C
Targeting Talent
Using hashtags
PPC ad campaigns
Sponsored updates promoted posts
Sponsored jobs
Showing/Telling Your Story
Great content is key
Promoted and sponsored content
Communication is visual and customized
Mobile First Mentality
Responsive Design Websites
Mobile Apply
Youniverse
Personalizing
Optimizing
Understanding and working with
algorithms
Time for Questions