2014 Leadership Conference PowerPoint Presentation

What is a campaign?

An organized effort to secure an exceptional level of support for specific

objectives during a stated period of time.

• Require institutional focus

• Increase awareness of our institution

• Access most effective volunteers

• Inspire and communicate urgency and

opportunity

• Galvanize donor interest and raise sights

• Accelerate the cultivation/solicitation cycle

Campaigns…

• It cost money to raise money

• You miss 100% of the shots you don’t take

• Large % of $ comes from small # of donors

• University campaigns last several years

• Presidential transition is not uncommon

• We’re always in a campaign

Campaign truths:

Investment in Learning

• July 1991-January 1998

• $301 million raised (goal of $200 million)

FSU Connect

• July 1, 2000-December 31, 2005

• $630 million raised (goal of $500 million)

Raise the Torch

• July 1, 2010-June 30, 2018

• Billion dollar + goal

FSU Campaign History

Total Commitments per DSOThrough February 2014

DSO Campaign Total Fiscal Year to date

Foundation $353,630,614 $31,079,180

Alumni Association $423,856 $78,962

Boosters $157,450,253 $20,933,827

Research Foundation $26,615,791 $2,430,427

Ringling Museum Foundation $5,677,713 $946,450

Real Estate Foundation $889,111 $297,000

TOTAL $544,682,339 $55,765,847

Total Commitments by TypeThrough February 2014

Gift Type Campaign Total Fiscal Year to date

Cash $101,616,337 $12,803,417

Gift-in-Kind $17,026,883 $2,130,611

Planned Gifts – Bequests $233,324,590 $23,159,724

Planned Gifts – Irrevocable $8,452,396 $508,180

Pledge $182,019,362 $16,808,921

Stock/Property $2,242,770 $354,994

TOTAL $544,682,339 $55,765,847

DSO Amount

Total EndowmentPeriod Ending 1/31/2014

2014 $20,929,966 $633,576 $21,563,542

2013 $31,528,427 $3,638,000 $35,166,427

2012 $29,947,128 $671,375 $30,618,503

2011 $29,250,684 $3,649,305 $32,899,989

Fiscal Year Program Support* Facilities Total

Foundation Financial SupportForwarded to University

Through February 2014

*Excludes support for University Athletics which is funded by Seminole Boosters but is paid via the Foundation.

2014 $1,975,457 $12,461,404 $14,436,861

2013 $2,706,921 $17,078,572 $19,785,493

2012 $2,632,678 $16,909,067 $19,541,745

2011 $1,278,825 $18,976,315 $20,255,140

Fiscal Year University Athletics Total

Boosters Financial Support Forwarded to University

Through February 2014

Average Annual Returns* for US College and University Endowments

Florida State University System Institutions

Sorted by Investment Returns

All ACC Institutions Sorted by Investment Returns

All SEC Institutions Sorted by Investment Returns

• U.S. charitable giving grew 4.9% in 2013, while online giving grew 13.5% (online giving comprised 6.4% of all charitable giving).

Great Give

• University development leaders predicted a 6.2% increase in giving during FY2014.

• Public questioning the value of Higher Education (high profile scandals, tuition costs, student debt, online vs. classroom formats, etc…)

• Increasing competition from community foundations and donor advised funds: e.g., Schwab Charitable up by 30% in 2013; Fidelity up 29%.

Trends in 2013:

Amount Donor Beneficiary

$992.2 M Mark Zuckerberg Silicon Valley Foundation

$500 M Pledge Phil Knight Oregon Health & Science Univ. Found

$350 M Pledge Michael Bloomberg Johns Hopkins Univeristy

$250 M Pledge Charles Johnson Yale University

$200 M Pledge Stephen Ross University of Michigan

$160 M Bequest Muriel Block Albert Einstein College of Medicine

$151M John Arrillage Stanford University

$133M Pledge Irwin Jacobs The Jacobs Tech-Cornell Inn. Inst.

$110M Pledge Charles Munger Univ. of Michigan (student housing)

$100M Pledge David Koch NY-Pres Hosp

$100M Pledge Frank McCourt Georgetown Univ

$100M Pledge Ronald Perelman Columbia Business School

$100M Pledge T. Denny Sanford Univ. of Calif at San Diego

$100M Pledge Stephen Schwarzman Tsinghua Univ.

$100M Pledge Deborah Joy Simon Mercersburg Academy

*Chronicle of Philanthropy

Biggest Gifts Announced by Individuals in 2013

Capital Campaign

Raise the Torch-Campaign Dates:

July 1 2010–June 30 2018

Days remaining as of March 1st :

1582

Amount to reach goal:$455,317,661

Average amount required:

$287,811/day (….every day, including weekends and holidays)

Capital Campaign

As of March 1st:

Campaign goal achieved: 54%

Campaign time elapsed: 46%

How can I help? How can my Seminole Club help?

• Educate

• Commit

• Recruit

• Reload

Discussion Topics

• Strategic Planning Process

• Mission

• Values

• Vision

• Strategic Directions

• Examples of Integration With Seminole Club Network

Environmental Scan

Mission

Values

Vision Statement

Strategic Directions

Objectives - Measurable Outcomes

Strategic

Plan

Strategic Planning Process

Measures/Tactics (staff development & implementation)

Alumni Survey

Alumni Board SWOT

Industry Best Practice

Feedback from

Institutional

Leadership

Staff

SWOT

Feedback from

Student

Leadership

Mission (Why We Exist)

Advancing our university’s greatness while

enriching the lives of the Seminole Family

Tradition

Leadership

Family

Spirit

Greatness

Values (What We Believe In)

To unite the Seminole Family and advance

FSU’s position among the nation’s top

public universities

Vision (What We Are Striving For)

1. Promote a culture of passionate advocacy through programs, membership, volunteerism, and philanthropy

2. Enrich the student experience today to build strong alumni for tomorrow

3. Develop and steward resources to ensure the association’s sustainability and growth

4. Maximize and communicate Association performance and results

Strategic Directions (what we need to do to advance our mission)

Examples of Plan Integration With Seminole Club Network

• Passionate Advocacy

o Active Engagement of Alumni at Local Level

o Legislative Advocacy – local/state

o Host Seminole Service Day

• Enrich Student Experience

o Host Student Send Offs

o Participate in Local High School College Fairs

• Develop and Steward Resources

o Facilitate Association and Booster Membership Drives

o Club–Sponsored Scholarship Endowments

o Grass Roots Facilitation of Annual Giving/Capital Campaign

• Communicate Performance

o Involve University Representatives at Local Club Events

Examples of Plan Integration With Seminole Club Network (cont’d)

Advancing our university’s greatness while

enriching the lives of the Seminole Family

Thanks to the Seminole Club Network for Enabling our Association to Execute its Mission:

Seminole Club Leadership Conference

Accounting and Financial Reporting

April 11, 2014

Accounting Services

• Foundation has provided accounting services since August 2007– Pay invoices

– Make deposits

– Maintain general ledger and account reconciliations

– Prepare financial statements

– Coordinate with auditors

– Prepare tax return

• We are Alumni’s accountants

Seminole Clubs

• Financial Impact

– Discreetly presented in FSUAA Financials

– So need to gather financial information

– Club activity included in audit

• Eventually will be included in tax return

– Group exemption

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Required Information

• Financial Reporting Template– Balance Sheet

• Receivable Detail• Payable Detail

– Income Statement• Scholarships Detail• Revenue/Expenditures => $5,000 (NEW)

– Schedule G – Fundraising Events– Checklist– Attestation

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Tips for Financials• Round to whole dollars

• Have bank change statement period to month-end

• Agree balance sheet amounts to– Bank statement – Last year’s ending balances

• Reconcile receivables and payables and clear up any issues

• Other revenue and other expense– Other category should rarely be used– Use definitions to properly classify revenues and expenses – Most items are travel and entertainment or promotional

• Schedule G – Fundraising Events– Only include events with gross receipts greater than $5,000– All events included in “Events” column on Income Statement

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Fundraising• Must follow University policy

– Tax exempt status– Deductibility for donors

• Guidelines in Club Handbook• Fundraising

– Quid Pro Quo• Apparel provided as part of a donation• Events/Admission where food or other benefits are provided• Sponsorships not ads

– Door prize drawings– Auctions

• Not considered fundraising– Items given away for promotion– Items sold for cost

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Best Practices• Keep records in a safe place

– Fire proof file– Electronic back-up

• Obtain and keep receipts for everything– For your protection– Auditor requests

• Balance bank statement monthly• Make deposits promptly• Review finances at meetings

– Cash balance per the bank– YTD Income Statement– Event proceeds and expenses

39

Answers to Questions

• Seminole Club Handbook

• Template instructions and examples

• Contact Sue Fulford and her team– Foundation Accounting provides the reporting

template, support and accounting expertise

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Florida State University Alumni AssociationInsurance & Risk Management ProgramRich Jungman, Managing Partner

April 11, 2014

Tallahassee, Florida

Background of Willis Omaha office 100% dedicated to

serving college student and alumni organizations

Founded in 1991 as Kirklin & Company, became a wholly owned subsidiary of Hilb Rogal & Hobbs (HRH) in 2002, merged with Willis Group Holdings in 2008

Insurance and Risk Management programs placed for over 2,000 college student and alumni organizations

Insurance Brokerage: We work for you, not the insurance company

Objective for today

Help educate members on the new insurance program for Seminole Clubs

Address any questions regarding coverage

Help volunteers manage the risks associated with Seminole Club events and activities

FSU Alumni Association's Client Service Team

Richard Jungman, Managing Partner

[email protected]

402-898-4179

Rohnda Roehrs, Vice President

[email protected]

402-898-4185

Bobbi Larsen, Loss Control

[email protected]

402-898-4178

Melissa Chambers, Client Manager

[email protected]

402-898-4196

Rob Meraz, Senior Claim Advocate

[email protected]

402-898-4189

Florida State Alumni AssociationInsurance Program

Primary Commercial General Liability (CGL) Policy

Travelers Property Casualty Company of AmericaAM Best Rated: Financial Strength: A+ (Superior)

Financial Size: XV ($2B + Policyholder Surplus)

The General Liability Policy provides the following limits of liability:

$1,000,000 Per Occurrence Policy Limit

$2,000,000 General Aggregate Limit

$1,000,000 Products-Completed Operations Aggregate Limit

$1,000,000 Personal & Advertising Injury Limit

$300,000 Damage to Premises Rented to You Limit

$1,000,000 Liquor Liability

Limits are shared by all who are considered an Insured under the policy.

Florida State Alumni Association

Insurance ProgramWho is Covered?

The insurance program incepted for the Florida State Alumni Association is designed to protect the following organizations and people:

The Florida State University Alumni Association and its officers, employees and volunteers while performing specific duties on behalf of the Association. (First Named Insured)

Recognized Seminole Clubs & Chapters

Seminole Clubs & Chapter officers, board members, committee chairs, members and volunteers while performing specific duties on behalf of a Seminole Club or Chapter

Florida State Alumni Association

Insurance Program

Notable Exclusions:

Athletic Participants

Intentional Acts (Intended and Expected)

Medical Payments

Abuse & Molestation

Hazardous Activities: Fireworks, pyrotechnical devices

Mechanically operated amusement devices

Rodeos

Aircraft, including balloons, tethered balloons, parachuting, and land based parachuting

Florida State Alumni Association

Insurance Program

Special Events:Automatically covers:1. All indoor events with less than 1,000 attendees and a duration not

to exceed 24 hrs.

2. All outdoor events with less than 500 attendees and a duration not to exceed 24 hrs.

The following events must be submitted and possibly rated separately:1. Events exceeding the attendee and duration limits specified

above;

2. Any parade, fair or carnival; or

3. Any athletic, sporting or motor vehicle event including walks, runs, tournaments, demonstrations, rallies or competitive activities.

Florida State Alumni Association Insurance Program

Business Auto

Travelers Indemnity Company of AmericaAM Best Rated: Financial Strength: A+ (Superior)

Financial Size: XV ($2B + Policyholder Surplus)

$1,000,000 Combined Single Limit (CSL) for Bodily Injury and/or Property

Damage for any auto

Basic Personal Injury Protection (PIP) but only for owned autos requiring to

have No-fault benefits

Uninsured Motorist – owned autos only

Physical Damage – Hired autos only subject to

Important Notes:

Liability Coverage for Hired Autos is Excess to Operator and/or Owners

coverage.

$100 Comprehensive and $500 Collision Deductible

Florida State Alumni Association Insurance Program

Commercial Excess Liability (Umbrella) Insurance

Travelers Indemnity CompanyAM Best Rated: Financial Strength: A+ (Superior)

Financial Size: XV ($2B + Policyholder Surplus)

$5,000,000 Per Occurrence Policy Limit

$5,000,000 General Aggregate Policy Limit

Retained Limit of $10,000 any one occurrence; only applies if it is not

covered under a scheduled underlying policy but is covered under the

Excess.

Scheduled Underlying Policies

General Liability

Automobile Liability

Florida State Alumni Association Insurance ProgramCommercial Crime

Travelers Property Casualty Company of AmericaAM Best Rated: Financial Strength: A+ (Superior)

Financial Size: XV ($2B + Policyholder Surplus)

The Alumni Association and each recognized Alumni club

receives:

Employee Theft: $250,000 per occurrence

Forgery/Alteration: $250,000 per occurrence

$1,000 deductible applies for each line of coverage

Directors & Officers Liability

RSUI Indemnity CompanyAM Best Rated: Financial Strength: A (Excellent)

Financial Size: XIV ($1.5B to 2B)Policyholder

Surplus)

Limit : $5,000,000 per claim and general aggregate Directors & Officers Liability

Employment Practices Liability

$5,000 Retention D&O & EPL

$1,000,000 sub-limit for Seminole Clubs

Florida State Alumni Association

Insurance Program

Seminole Club Risk Management 101Checklist

Vendors

Contract Review

Verified appropriate insurance coverage

Alcohol

Method of distribution (3rd party)

Cash bar v. pre-paid (all inclusive)

IDs checked/wrist bands

Publicized start and end time

Safe transportation addressed

Athletic Events

Waivers secured during registration

Accident coverage for participants

Emergency Medical Services available

Confirm Seminole Club’s insurance program will cover

Transferring Risk:Additional Insured and Indemnification

Contract Review Minimum Required Limits of Liability

Additional Insured Requirements

Primary & Non Contributing

Indemnification & Waiver of Subrogation Clauses

Mutual preferred

Negotiable

Confirm it meets the definition of an “insured contract” under the liability insurance policy

Additional Insured Request

All requests flow through

the Florida State Alumni

Association

MUST be required within a

written contract

Provide the contract with

the request

Provided at no additional

cost

Please provide sufficient

time to process the request

(2 business days)

Incident Reporting

Immediately Report the incident to the

Florida State Alumni Association. They

will engage Willis.

Secure as much information as possible

as quickly as possible:

Who, what, where, when and how?

Secure any witnesses complete

contact information.

Photographs if possible and applicable

If police investigated, provide

Department information and police

report number if available

Error on the side of caution and report

any potential incident!

Questions & Answers