2014 How to Enter the ADDYs (Students)

How to Enter The ADDYS

Did You Know?

ADDYs originated in Miami in 1960 and was adopted nationally in 1968

The ADDYs is the largest creative competition in the world.

The Student ADDYs is a creative competition and is a sub-category of the National ADDY Awards competition.

Who Can Enter? Any full-time or part-time student in an accredited US

educational institution can compete in the Student ADDYs

– Students attending a non-accredited college may enter the local competition, but will not be eligible to move on to the District or National competition

Work must be created while entrant is a student not employed in the advertising industry or its related fields

Student interns are eligible

Why Enter?

The ADDY Awards is the advertising industry’s premiere creative

competition. Any creative director in any ad agency would be impressed

with work that has been submitted to the Student ADDYs.

This is your chance to show off your creative talents- and have Fun doing

it! No restrictions on themes or topics, no clients telling you to make the

logo bigger, no instructors telling you to keep it 8.5” x 11”.

Go wild!

And if you win a local, regional or national ADDY award, hey, that would be

awesome for your portfolio.

And yes… the $1,000 cash for winning national Best of Show won’t hurt

either.

What Should I Enter?

Work may be developed specifically for this competition or submitted

from previous competitions, school projects or classes as long as it was

created between January 1 – December 31, 2013

Work developed for paying clients will not be accepted with the

exception of work created for clubs as fundraisers or for student

publications.

Work done as a group project can be submitted as long as everyone

who had a part in creating the work is aware that it is being entered

into the Student ADDYs and that they are listed on the bylines.

What Wins? Superior execution, attention to detail, and originality

Execution: photography, typography, layout, printing, sound clarity, etc

Details: every word, every frame, every link

Originality: most important, may even overcome mediocre execution

Be memorable: edgy or heartfelt, funny or bizarre, tap into emotions

Before Entering Ask yourself…

– Would I put this in my portfolio? – Would I show this to a potential clients?– Would this be included on my demo reel?

Ask people around you...– Teachers

Multiple entries + Multiple wins = >Best of Show chances

Getting Started

New ADDY entry software for 2013/2014

Log ontohttps://enter.americanadvertisingawards.com/awards/

Register

Register

Entry Process

Fill out an entry form for each entry.

You must save the entry before continuing with the entry information and other tabs.

If the entry is a campaign, make sure you indicate what types of media and how many are in each media in the “Collateral Count” box.

Entry Process

When you add credits make sure you proof!!! If it is wrong here it will be wrong on the certificates and in the

credits in the show! Can you spot the errors?

Make sure all required elements are included (websites, digital uploads, images, etc.)

ManifestWhen you have all of your entry forms finished, print out the Invoice and Manifest Form.

Manifest

You will need to print out the Manifest Form and bring it with you when you enter.

The Manifest will show what you have entered and how much you owe.

Make sure you sign and date the final page of the Manifest Form.

Preparing Your Entries Place the entry behind the

official entry form in the clear envelope provided.

Include TWO (2) copies of the entry form and affix an entry label to the back of the entry.

2014 Student Categories

SALES PROMOTION

− 1A Packaging

− 1B Point of Purchase

COLLATERAL MATERIAL

Stationery Package

− 2 Stationery Package

Brochure / Annual Report

− 3 Brochure or Annual Report

Poster

− 4A Poster, Single

− 4B Poster, Campaign

Publication Design (Magazine or Book)− 5A Cover − 5B Editorial Spread or

Feature (One editorial spread or feature per entry)

− 5C Series (Covers or spreads or features)

− 5D Magazine Design (Entire

Magazine)− 5E Book Design (Entire

Book)

2014 Student Categories

DIRECT MARKETING

− 6 Direct Marketing

OUT-OF-HOME

− 7A Single

− 7B Campaign

NON-TRADITIONAL ADVERTISING

− 8A Single

− 8B Campaign

CONSUMER or TRADE PUBLICATION

− 9A Single, Fractional page or Full page

− 9B Campaign

NEWSPAPER− 10A Ad – Fractional page or

Full page− 10B Insert− 10C Campaign

DIGITAL ADVERTISING− 11A Website− 11B Social Media− 11C Mobile Apps− 11D Online Advertising− 11E Multimedia DVD− 11F Campaign

2014 Student CategoriesRADIO

− 12A Single

− 12B Campaign

TELEVISION

− 13A Single

− 13B Campaign

INTEGRATED CAMPAIGNS

− 14A B-to-B

− 14B Consumer

ELEMENTS OF ADVERTISING

Copywriting

− 15 Copywriting

Visual

− 16A Logo

− 16B Illustration, Single

− 16C Illustration, Campaign− 16D Photography, Black & White− 16E Photography, Color− 16F Photography, Digitally

Enhanced− 16G Photography, Campaign− 16H Animation or Special Effects− 16I CinematographySound

− 17A Music Only− 17B Music with Lyrics− 17C Sound Design

Digital Creative Technology− 18 Digital Creative

Technology

Eligibility Requirements Applicants must be enrolled full or part-time in an accredited U.S.

educational institution. Work may be developed specifically for this competition or

submitted from previous projects or competitions. Work must be created while entrant is a student not employed in

the advertising industry. Student intern work is eligible if it is not used by or paid for by a client. Work developed for paying clients will not be accepted with the exception of work created for clubs as a fundraiser or work created for student publications.

Entries may be entered into only one local Student ADDY Awards competition, which is determined by the location of the school at which the work was created.

Rule Changes for 2014 All video and audio assets for ADDY Awards entries

must be submitted as digital uploads via the online ADDY software.

DVDs and CDs are NO LONGER ACCEPTED and will not be judged.

Acceptable digital formats for video include .mov, .mpg, .mp4, .wmv

Acceptable audio files include .mp3, .wav, .wma.

Technical Requirements

Non-Traditional Advertising– Entries in this category may also be accompanied by a written

or digital (video) summary not to exceed 250 words (written) or 90 seconds (video). Digital summaries must be submitted by uploading the video file via the ADDY online entry software.

Digital Advertising– Judging will be done online, using the URL whenever possible.

URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. URLs, banners and menus must not contain any references to the entrant.

Additional Rules

All Entries Must: Meet all eligibility and deadline requirements. Be entered in the correct category and be

correctly identified. Include a completed and signed manifest form. Conform to defined submission requirements. Conform to all copyright laws.

Reminders

JPGs or PDFs of ALL Print Work – Entrants will be expected to upload a JPG or

PDF of each print entry at the time the entry is submitted.

– Why? ● For the show and winners book.

Things To Remember

Do not send original or irreplaceable artwork. It will NOT be returned.

Each Elements of Advertising entry must include a sample, showing how the element was actually used.

What NOT To Do

Enter that assignment with the event date in 2012.

Show up on Deadline Day without your manifest or check.

Cover up that typo with White-Out and hope the judges don’t notice.

Show up on Deadline Day with entries in hand and say “How do I do this”?

Mount your entries on illustration board.

Leave slates on your broadcast entries.

Online Entry Tips Start early!!

– You can add and/or delete all the way up to the entry deadline– Do NOT finalize your entry until you are ready to submit. Once

finalized it cannot be changed or edited.

Make sure all contributors are properly credited

Check spelling

Remember, the information in the system is used for the Winners’ Book, Show Reel, Winners’ Certificates and Press Releases

– It is your responsibility to make sure it is correct

SAVE after every page

Entry Day

Before you head out the office door on that fateful deadline day make sure you have:

– Your Entries– Your Manifest– Method of Payment

GOOD LUCK!

And, Finally…

ADDYs is supposed to be fun!

Strut your stuff, show off your talents, impress your clients, celebrate your staff

If you’re not a student AAF member...JOIN!

Questions?

[email protected]

http://4aaf.com/addys