2014 Fresh Taiwan @ 中国(上海)国际时尚家居用品展览会 Interior Lifestyle CHINA 2014

The illustrations on the cover were created by Taiwan grilles. These beautiful patterns are here to tell about 10 brand stories of Taiwan. We strive to respect tradition with concept transformation. We seek the new possibilities and present you Fresh Taiwan.

封面图案的构想，是台湾可看到的阳台

「窗花」意 象转化成为的图 腾，就 如同

台湾文创品牌从室内往外看，看到了整

个世界。台湾的 文创品 牌 保 有传 统，但

跳 脱框 架，从中找 到 新 的可能性，共同

展示出最新鲜的Fresh Taiwan。

map

ForeWord

Wonderduldes ign s Tud io

l iber Té des ign s Tud io Co . , lTd .

des ign s Tud io T s a i & FanCh iang

mo T or des ign group lTd .

muFun des ign s Tud io Co . , lTd .

T sun Jen T oung ar T po TTerY Co . , lTd .

eYe C andle s Tud io Co . , lTd .

T i T T o T Co . , lTd .

YoW!des ign inC .

abouT Ta iWan des ign CenTer

Fresh Ta iWan – a speC ial exh ib i T ion aT shangha i express ion

neW V i s ion inTegraTed markeT ing CommuniC aT ions Co . , lTd .

3

4

6

8

10

12

14

16

18

20

22

26

27

24

32

2 014 i n T e r i o r l i F e s T Y l e C h i n a

daTe 9/18 -20pl aCe

shangha i neW inTern aT ion al expo CenTer(sn ieC ) hall n5(l i V ing & g iV ing hall ) n5d28

中国(上海)国际时尚家居用品展览会

上海新国际博览中心

5号馆(缤纷家居&时髦礼物馆)N5D28

地图

前言

玩美文创设计工作室

优游设计有限公司

蔡与范姜设计有限公司

目逆设计有限公司

穆德设计团队有限公司

木趣设计工作室

存仁堂艺瓷有限公司

琉园股份有限公司

唷吼设计股份有限公司

新视纪整合行销传播股份有限公司

关于台湾创意设计中心

上海申活馆特展

Kerry Hotel Pudong Shanghai

54

Taiwan has a world - renowned manufac tur ing industry. In addi t ion to a complete industry chain in manufac tur ing, Taiwan also makes cul tural and creat ive products that maintain a “people taste”. Taiwan is known for many craf tsmen and designers who special ize in bamboo, rat tan, ceramics, glass, lacquer and wood craf ts. Tai -wanese products have a s trong presence of hand -made texture and ref lec t local cul ture and l i fes tyle.

Besides, Chinese cul ture runs deep in Taiwan’s cul tur -al roots and has helped Taiwanese cul ture acquired a diversi f ied and inc lusive charac ter when fac ing the inf luence of global t rends. As t ime goes by, and the con -t inuous innovat ion, Taiwan’s creat iv i t y has also adapted to changes and transformed. From tradi t ional or iental cul ture, we have found a l i fe at t i tude that f i t s contempo -rary l i fes tyle.

台湾制造业享誉全球，但除了完整的制造产业链，台湾的文创产品保有了「人」味，我们有许多钻研竹藤、陶瓷、玻璃、漆器及木器等工艺技术的工艺家与设计师，因此可看到台湾产品的制程中，藏有适度的手作感、在地文化与生活习惯。

此外，中华文化是台湾最深的人文底蕴，在世界潮流的影响下，让台湾文化丰富并具包容性，当历史时过境迁，创意一再演化，台湾的创意商品，也在历史演进过程中不断调适及转化，从传统东方文化演绎出符合当代华人的生活态度。

Fresh Ta iWan – neW TransFormaT ion

Wonderduldes ign s Tud io

1F. , no .116 -1, seC . 2 , ne ihu rd . , ne ihu d is T. , Ta ipe i C i T Y 114 , Ta iWan T +886 2 2656 0851WWW.WonderFuldes ign .Com.T WinFo@WonderFuldes ign .Com.T W

We establ ished our own brand “Won -der ful Design (WD)” to develop relevant household i tems, and expect to make everyone experience the wonder of l i fe through di f ferent theor ies and view-points. Thus, we treat each product wi th s incer i t y and inspec t each detai l wi th s t r ic t s tandards, in the hope of br inging l i fe c loser towards “per fec t ion” with the at t i tude of “Wonder ful Design”.

kungFu TeaseT

WaY oF Tea TeaseT homeT oWn ser ies on The Table

The design of the KungFu Tea Set is inspired by Chinese tea canis ters. The image of tea leaves s tored in a canis ter wi th the aroma careful ly sealed gives the product i t s interest ing appearance, adding to the fun of dr inking tea alone af ter a hec t ic day at work. To make the tea set easy to s tore, the cup can be f l ipped over and placed atop the pot.

31.5 x 31.5 x 14 cm

porcelain, c lay, s teel, wood 24.5 × 16 × 9.5 cm

porcelain

30 × 60 × 30 cm

yel low mud

The design of “Way of Tea” teaware embodies the enter taining cul tural et iquet te of tea serving whi le carrying on the design approach of the KUNGFU TEASET. In other words, industr ial ly fashioned t in canis ters are transformed to take on an ul t ra - smooth ceramic texture af ter being reinterpreted using tradi t ional craf tsmanship.

The idea of home is integrated in this ceramic dinnerware. Applying the image of houses to individual ceramic dinnerware i tems and displaying al l i tems together on the table enable you to feel the warmth of being home. The s imple memory of “Hometown” never leaves our hear ts.

76

玩美和完美都是甜蜜的负荷。玩美文创设计工作室设立于2010年3月，从事于设计服务，如产品设计、平面设计、包装设计及影片剪辑。我们也积极投入自有品牌，发展相关的生活用品，透过不同的理论及观点，让大家感受生活中的美好．也因如此，我们用真诚的心对待每件产品、严格的标准检视每个环节。希望藉由「玩美」的态度让生活更「完美」。

「品功夫」的设计概念来自于中式茶罐，将茶罐密封茶的色香味的意象转化至茶具，在工作忙碌之余，一个人可以独享喝茶的乐趣。基于收纳的考虑，茶杯可以倒扣至茶壶上，让喝茶感到更轻盈。

「茶之道」将奉茶的人文内涵，投射在茶具设计之上，并延续「品功夫」的设计手法，使工业化的锡制茶罐运用传统工艺来诠释，使锡罐特征转为陶瓷的质感时，显得更加温润滑顺。

以家的概念融入餐瓷用品之中，将个别的餐瓷用品运用房子的意象结合，透过桌上用品的共同陈列，感受回到家的温暖，「美好小城」的记忆简单，存在我们心中。

品功夫茶具組

茶之道茶具組

白瓷黄泥

白瓷、紫砂、不锈钢 、木头

桌上的美好小城

l iber Té des ign s Tud io Co . , lTd .

n o . 3 5 3 , Z h o n g s h a n e . r d . , Yo n g k a n g d i s T . , Ta i n a n C i T Y 710 , Ta i Wa n T + 8 8 6 6 312 0 4 27W W W. l i b e r T e d e s i g n . T Wl i b e r T e d e s i g n 2 013 @ g m a i l . C o m

Liber té is an imaginative and creative company. We love meshing inspirationand new technology in ways that help achieve aesthetic, creative and conceptu-al excellence. Great design comes from a disciplined, thoughtful, and user-centered process. We believe fun design leads to unique products, which enable people to improve their life.

Crane umbrell a s Tand

ra indrop umbrell a s Tand

F ire F loor l amp

F ire desk T op raCk

Made with twisted wires, the crane fea-tures a visual compound of vir tuality and reality. Its lifelike silhouette presents dif ferent looks when seen from dif ferent angles.

When people hang their wet umbrellas onto this um-brella stand, they can immediately notice the rippling ef fects when raindrops hit the ground sur face.

People will feel the ef fects of burning candle by moving their steps and look from dif ferent angles. It is a kind of tiny clever design that will bring freshness to static lighting.

The product features the image of f ire by allowing itself to produce dynamic visual ef fects, as if there was f ire swaying over the top of it. This multi -functional rack made with metal wire can be placed on desktop to hold letters, napkins, or business cards.

98

优游设计是一个具有想象力的创意机构，我们乐于结合灵感和新技术，力求创意和概念上的精益求精，使设计达到接近最完备的状态然而好的设计必须以使用者为中心，经由完整的思考，良好的纪律进而产生好的设计程序。我们相信带有趣味性的设计能使产品成为一个与众不同的产品，因此使人们的生活得到改善。

(Lef t) 56 x 57.2 x 17cm,

(Right) 70 x 41 x 17.5cm

iron wire

83 x 25 x 24 cm

wire, ceramics

20 x 16.5 x 91 cm

iron wire

7.5 x 8 x 31 cm

iron wire

金属线条所勾勒出的鹤，会让视觉产生虚实交错，栩栩如生的存在感，外形轮廓线也因你站在不同角度观看，而有不同样貌。

当使用过的雨伞挂在Raindrop伞架上，可以感受到雨水落下地面时瞬间激起的涟漪，让雨天的美景重现在居家空间中！

藉由人们移动脚步，视角的不同，会感受到燃烧的火影效果，小小巧妙设计，带给静态灯饰新的使用感受。

以铁线所构成的桌上型置物架，可在桌上置放信件、餐巾纸、名片，当放置桌上，人体移动时会有火焰正在燃烧的错视效果，是具有艺术与功能性的创意产品!

鹤伞架

水滴涟漪意象的雨伞架

烛火桌上置物架

烛火灯饰铁线

铁线

铁线

铁线、陶瓷

des ign s Tud io T s a i & FanCh iang

1F., no.16, ln. 372, songhiang rd., Zhongshan disT., Taipei CiTY 104, TaiWanT +886 2 2591 0007WWW.T s a i - FanCh iang .CominFo@T s a i - FanCh iang .Com

1110

Founded by Tsai and FanChiang in 2010, the Design Studio Tsai and Fanchiang provides services on brand strategy, industrial and graphic design, and also operates its own brand. The most iconic work is “Victoria in Supermarket”, a min-iature of Taiwan life style.

「TSAI & FANCHIANG」设计工作室，于2010 年由蔡易成与范姜兰 欣两人 所共同创立，提供品牌规划、产品及平面设计服务，并经营自有品牌商品。代表作「超商里的维多利亚」即为工作室对于台湾设计现况的统合。

V iC T or ia in supermarkeT

Form FolloW s loC al meThods CulTure pl aCemenT

“Victoria in Supermarket” seems like a traditional furniture of Victoria style. Actually, the form of it makes by com-mon bottles that can be bought in su-permarket. Through silicon molding and concrete molding, all the details of the bottles could be kept clearly.

As for Taiwanese people, we adopt the most direct and simple method to fulf il l our purpose of design. We select easily available materials and maximize their value. “Form follows Function” does not accurately describe the spir it of Taiwan-ese design. Therefore, we suggest a new aesthetic concept : “Form Follows Local Methods”.

The Culture Placement cleverly integrates grates pop up windows as a totem into blue and white porcelain. Besides the aesthetic conflicts between business and culture, it fur ther attempts to arouse pub-lic ref lection on placement marketing.

(Table lamp) 52 x 38 x 38 cm

(Side table) 62 x 38 x38 cm

concrete, s teel, aluminum shade

(Task Lamp) 75 x 65 x 11 cm

(Table Lamp) 94 x 43 x 12 cm

concrete, s teel, aluminum shade

(Plate) 2 x 17 x 14 cm

(Cup) 6 x 7 x 7 cm

ceramics

超商里的维多利亚造型上所使用的瓶罐包含了劳工阶级常喝的药酒、高粱酒、提神饮料，以及乡下孩童最爱的乳酸饮料及弹珠汽水，其瓶身设计皆行之有年。而这些低价、被认为是较无品味的饮料罐组成了极大反差之高品味家具，搭配上水泥特殊的纹理，让每一件家具都独一无二。

台湾人的土法炼钢精神则是来自善用随手可得的 零件，以 最 直接而且便利的方式 达 成目的。“形随机能”并不能够精准的描述台湾人的造物思维，因此我们在此提出“型随土法”的设计美学。

本系列瓷器运用现代的网络广告：弹跳窗口,巧妙地融入在传统青花瓷器当中,除了构成商业 与文化的美感冲突,更尝试引起大众对于置入营销的反思。

超商里的维多利亚

型随土法 文化置入

水泥、不锈钢、铝制金属灯罩

水泥、不锈钢、铝

陶瓷

1312

eYe C andle s Tud io Co . , lTd

rm. e102, building e, no.187, Jinhua sT., Da’an Dist., taipei City 106, taiwanT +886 2 2356 3003WWW.eYeC andle .ComeYeC andles Tud io@gmail . Com

Eye candle was founded in July, 2012. Un-like most scented candles on the market today, eye candle uses unique styles and colors, producing all sor ts of interesting decorative candles. For us, candles are not just for lighting and scent, but are also for home furnishing and a way for you to present your taste of life.While eye candle is spreading its won-derful scent, it is communicating between humans and space. Just like a piece of ar t, it improves the quality of a living space. Every candle has infused our soul, it ’s warm and vivid.

eye candle品牌于2012年7月诞生，有别市面上的容器香氛蜡烛，以造型和颜色做为设计的出发点，制造出各式有趣的造型香氛蜡烛。对我们而言蜡烛不仅仅是只有照明、香氛舒压的功用，他也是一个家饰、一种生活品味的呈现。eye candle在散发芬芳香气的同时也同样在与空间与人对话，像是一件艺术品，提升生活空间的质感。每个蜡烛都注入了我们的灵魂，温暖且生动。

C arY babY C andle

pug dog Full s i Ze C andle – l im i Ted ed i T ion

hear T Jar C andle

pug C andle

daV id C andle

Carybaby is one of the best sellers in eye candle range. When lit, the candle releases a stream of red wax from the baby’s eyes resembling the pain of a crying baby. Very creepy but fun design!

This pug full size candle is a great deco-ration for home, of f ice, galley or shops. We painted the pug with special candle coating to keep the scents sealed until lit and make the candle easier to clean.Each pug full size candle has an acrylic name tag on its bottom that shows the identif ication number. Packing in a matching-number wooden grate with full protection for the candle, this mas-terpiece is a must-have to all eye candle collectors.

EYE LAB collection presents perfect com-bination of candles in various shapes and gel candles. This candle comprises of a hear t-shaped candle placed in a glass container to give the appearance of a specimen jar that ’s commonly found in labs. When lit, the candle exhibits a unique eerie cozi-ness ambience, especially with the f lame reflecting of f the structure of the hear t. A special gif t choice for your loved ones.

The hand-painted pug candle is a unique eye candle product. We apply special coating to the pug’s eyes and sticking tongue to make it look even cuter. This pug face has a goofy expression. The candle is a perfect gif t for pug lovers.

This candle was inspired by David, one of the greatest sculptures during Renais-sance (14th to 17th century), created by Michelangelo, the Italian ar tist. The in-tr icate detail and contours of this candle conveys David’s expression and makes it l ifelike. This is a tr ibute to the historic ar tist.

11.5 cm

paraf f in wax, scents

27 cm

paraf f in wax, scents

11 cm

paraf f in wax, scents, gel wax

10 cm

paraf f in wax, scents

20 cm

paraf f in wax, scents

燃烧灵魂的血泪婴儿，在婴儿无辜的双眼透出淡淡的血色，在婴儿的侧面脖子上也露出粉色微血管，配上甜甜的樱桃香氛，是可爱与暴力的完美结合。

每只全身巴哥底座皆有铭牌，铭牌及木头外箱标示出产序 No.1, No.2.. . .，eye candle 藏家务必拥有的限量全身巴哥，请带我回家吧！全身 像巴哥 造 型 蜡 烛，利用蜡 烛 漆 帮巴哥上色，使蜡烛表面光滑细致易于清理及具有保存香氛之功能，燃烧后香氛会渐渐飘出，居家摆设最佳良品。

罐装心脏蜡烛，结合造型蜡烛与果冻蜡，把博物馆中的标本转化成具实用性的香氛蜡烛，在情人节日时送一颗真诚的心给对方，配上白桃香氛，兼具美感与实用。

巴哥脸上带着无辜哀怨的表情使人怜爱，利用彩绘蜡烛的方式凸现巴哥的黑色小脸与眼睛，可爱的巴哥配上甜而不腻的香氛，居家送礼最佳良品。

戴维胸像 蜡烛，戴维像是文意复兴时代 米开朗基罗的杰作，经过再制成为香氛造型蜡烛，兼 具摆设与实 用，把 文 艺复 兴的精神与香氛带回家。

罐装心脏造型香氛蜡烛

巴哥造型香氛蜡烛

巴哥全身造型香氛蜡烛

戴维胸像造型香氛蜡烛

血泪婴儿造型香氛蜡烛

石蜡、香精

石蜡、香精

石蜡、香精

石蜡、香精

石蜡、香精、果冻蜡

mo T or des ign group lTd .

n o.13 , l n 10 6 ,Y i n g h u a r d, d aC u n T o W n s h i p, C h a n g h u a Co u n T Y 515, Ta i Wa n T +886 4 852 1151WWW.mo T or -hung .Commo T or .hung@ms a .h ineT.neTserV iCe@mo T or -hung .Com

1514

The design group which is led by direc-tor-general Motor Hung stands out from f ierce competition. We operate in the f ields of industrial design, branding, packaging design, visual design, interior design, design consulting, cross-discipline application, etc. Following boisterous years, we wish to seek elements of peace in our design. Our original creativity is fueled by our memory. Applying ances-tral wisdom and western technology is essential to our design.

穆德设计以「MOTOR」的品牌精神为初衷，并强调环保与美学之绿设计，研发新产品，并运用在地素材木、竹、陶瓷、玻璃、硅胶等，整合并带动台湾传统产业正向发展，坚持100%台湾设计、台湾制造，有浓厚的文创意涵，让在地台湾精神与东方文化做完美的结合穆德设计美学精品，将工艺与设计美学推向国际市场。

eCo - Fr i endlY F iber Cup, Coas Terbamboo Chops T iCk s

s T irr ing rod

smile handle

For Tune penC i l

Our products use natural f iber extracted from plants and bamboo, using 100% environmentally-fr iendly and non-toxic materials. They decompose just 6 months af ter disposal. Low thermal conductivity and high durability.

Bamboo Chopsticks are suitable for everyday dining. They help you gain good health and longevity, thanks to the bamboo charcoal powder they contain. The f ive basic elements of Chinese philosophy are written at the end of the chopsticks - “Gold, wood, water, f ire, ear th”, which come in the colors of “white, green, black, red, yellow”. The chopsticks feature other oriental and tradi-tional cultural elements.

The stirring rod has a hook on its end so it can be stabilized on cup edge. This de-sign not only prevents the rod from rolling in the cup, it also adds an ar tistic touch to the product.

The design is modern, simple and symbolizes happiness. We suggest our customer repeat using the Smile Handle with your favorable shopping bags. We have noticed that an environmentally friendly life style gives us a better life!

Pencil is a western writing implement; to link up to the eastern culture of luck draws, the product is named luck draw pencil in Chinese, which, when pro-nounced in Chinese, is phonetically identical to “pencil”. The shaf t of the pencil is written with dif ferent telling that predicts your luck for the day. By doing this, it adds interaction between the user and the product.

采用天然竹纤维，100%环保材质，安全无毒，无塑料绝不释出有毒物质及双酚A，六个月可被分解，无须回收，不易卡油易清洗，耐150℃高温，可紫外线消毒。

精选台湾在地四年以上孟宗竹以800-1000度高温，针对不同用途特别烧制成各类优质竹炭粉，可产生高效率调湿除臭、抗菌、阻断吸收辐射电磁波、净化与释放微量元素及释放养生级远红外线副离子等功能。

树枝棒摆置不同的容器中，彷佛花瓶般，优雅的座落一隅，令人产生一股清新愉悦的感受，生活简单与美学意念展演，深化视觉感动，强调不经意的实用专注。

微笑把通用设计用于纸袋与塑料袋。即兴演奏形与意的设计语汇，让微笑来释放你的压力!

当抽取签笔时，笔杆上中英文签文预测了今日的运势，而当下，人们与产品的互动有了共通的情感、愉悦的心情以及台湾人的幽默感。

(Cup) 7 x 7 x 12 cm

(Coaster) 9.5 x 9.5 x 110 cm

natural bamboo f iber

(Big) 22.5 x 5.4 x 1 cm

(Small) 13.7 x 3.5 x 7.5 cm

food grade polypropylene

11 x 6.5 x 1.8 cm

si l ica gel, s tainless s teel wire

23 x 0.5 x 1 cm

food grade resin, coal powder

6.2 x 6.2 x 19 cm

genuine wood, lead ink, corrugated

f iberboard

签笔

树枝搅拌棒

微笑把

滿竹系列 - 滿竹杯、滿竹杯墊节升筷

原木、铅墨、瓦楞纸

SPS食品级环保树脂、竹炭粉

食品级PP

硅胶、不锈钢丝圈

天然竹纤维

muFun des ign s Tud io Co . , lTd .

no .28 , seC . 2 , daguan rd . , banq iao d is T. , neW Ta ipe i C i T Y 220 , Ta iWan T +886 916 133 333WWW.muFun.T [email protected] W

1716

70.80.90.0

30.10.100.0

“Mufun Design Studio” is dedicated to maximizing the pleasure of wood cre-ation, integrating fun and creativity in wooden craf t and design. Our studio was founded on passion for creating wooden f igures, hoping to inject the multicultural elements of Taiwan into delightful wood-en products, and to establish ourselves as an iconic brand of cultural creativity in Taiwan.

「木趣设计」致力于将木头的乐趣极大化，让木头的工艺设计产品融入更多的趣味与创意。工作室的成立源自于彼此对于木质公仔创作的浓厚兴趣，试图将台湾多元的文化元素，表现于木质趣味产品之中，形塑具有台湾特色的文创品牌。

Ta iWanese Zod iaC F igures ser i es

amb ienCe obJeCT ser i es - s TaT ionerY & TableWare

WindoW V i eW ser ies – keY r ingbro Ther oF shang dYn as T Y ser i es – s TaT ionerY

Combining the concepts of traditional Chinese Zodiac Signs and Taiwanese endemic animals, the “Mufun Animal Col-lection” has a deeper cultural message and features ref ined design and produc-tion. We demonstrate the principle of eco-friendliness by choosing high-quality commercially-used European beech.

This Ambient collection can display as a miniature of landscape. The subtle combi-nation of functionality and ambience gives a touch of nature and freshness to our stationary and tableware.

The window-view key ring has been exquisitely laser-cut in order to show the ref ined paper-cutting illustration of Taiwanese animals. The framing process of maple and walnut wood is also the result of painstaking ef for ts, which aim for accurate quality control.

This museum collection is inspired by an ancient Shang-dynasty relic. Made with clean-cut modern craf tsmanship, the relic replica has transformed into an adorable stationary.

本系列产品将传统十二生肖，转化成以台湾特有动物为主的系列公仔，透过将木头玩具精品化，赋予生态保育意涵，以无国界的动物造型语汇，将台湾特有动物融入全球化生态保育的概念。

本系列产品于静置状态时可化作空间中自然、温润的小风景。将文具及餐具的实用机能，低调的融入情境道具之中。

本产品以台湾动物剪影进行图案设计，将雷射雕刻图案后的木片，搭配压克力镶嵌于实木框中，制作成钥匙圈。本系列博物馆产品将殷商时期以动物为主题的

古文物，透过简洁的现代工艺，转化设计成温润可爱的木质小文具。

6 x 12 x 10 cm

european beech, power ful magnets,

s i l icone

13 x 11x 5 cm

european beech, power ful magnets

3 x 6 x 1 cm

Nor th American Walnut, maple,

acryl ic, hardware

5 x 6x 8 cm

european beech, power ful magnets,

hardware

商兄弟系列-文具窗景系列-鑰匙圈

情境物件系列-文具與餐具

台灣博物系列生肖公仔

欧洲山毛榉、强力磁铁

欧洲山毛榉、强力磁铁、 硅氧树脂

欧洲山毛榉、强力磁铁 、五金 北美胡桃、枫木、压克力、五金

T sun Jen T oung ar T po TTerY Co . , lTd .

3F. ,no .15 ,s anY ing rd . , Y ingge .d is T, neW Ta ipe i C i T Y 239 , Ta iWanT +886 2 2671 0259WWW.T sunJenT oung.Com.T Wlee . TJ T@ms a .h ineT.neT

1918

For over 30 years, this company has em-braced both tradition and innovation to open new ground in ceramic art by com-bining solid skills and modern-art thinking while inheriting conventional craftsman-ship. We are devoted to bringing art closer to everyday living and the utilization of diverse mediums and techniques which range from the more moderate ceramics, glittering crystal to luxurious lacquer, with the aim of expanding variety in our products and finding new possibilities for ceramic art. The combination of varied me-diums has resulted in fresh design concepts and products.

三十多年来，存仁堂承袭了传统瓷器的技艺， 以扎实的根基，融入现代艺术的思维，为陶瓷艺术开创出一片怀古展今的新天地。从主张艺术生活化开始，到多媒材的应用，其中涵盖了结合陶瓷的温润、琉璃的剔透、漆艺的华丽等工艺技术，让作品更多元化，为陶艺创作开拓了新的领域。存仁堂再以结合科学与艺术的创新研发，开创一般不同媒材的接口结合，来尝试新产品的设计与制作。

mounTa in buTTerFlY Cup - abouT Coloured in p ink ear Cup ser i es

WiTh CoVerbl ue & Whi Te engraVed porCel a in boWl s

The design features the incorporation of eastern elements into a western life style, the concept of living ar t, ar tistic living, East and West, moistness and exquisiteness. The uniqueness of the design is self-evident. It skillfully combines ceramics and ref ined glass. The modest glaze of ceramics and the exquisite quality of ref ined glass comple-ment each other. The idea is to convey a message of diversity through the use of varied materials. The pairing of a tall and a shor t glass design symbolizes man and woman and the delicate intersexual relationship.

It is a game of light, and porcelain is concealed burning at 1320°C. The crispy sound of the cup echoes, and the luster of the porcelain body glitters when light passes through the transparent glass.

Light, thin, glossy and transparent! So light that goes beyond your imagination! Using techniques that are as rigorous as those of zazen, giving absolute concen-tration in carving, painting and glazing on a 0.01cm-thick sur face before kilning it at 1300ºC. The work, which is as thin as egg shell, shows exceptional luster under light. It is a challenge of pottery.

将东方的元素融入西方生活的一种设计，艺术生活化，生活艺术化，东方与西方，温润与剔透，充分体现出作品在创造上独到的观念，陶瓷与琉璃配搭，陶瓷的温润朴拙与琉璃的剔透，以多媒材来展现一种多元化的面貌。设计一高一矮杯型，代表男生与女生，象征两性间的微妙关系。

光的游戏!瓷亦隐于1320°C高温淬炼里，听那脆响如罄,看那白皙如雪，而每一寸光滑，皆诱发内心深处的欲望。瓷杯在灯光下完全的透光与琉璃相辉映！

轻！薄！润！透！─ ─ 是你视觉所不能承载的轻 。禅定的 功夫，绝 对 的 专著，在 0 . 01公 分胚 胎 上 雕 刻 、彩 绘、上 釉 ，再 进 窑 内 以 摄 氏1300度高温还原烧制而成。作品在灯光下更能散发出晶莹剔透光泽，薄如蛋壳，向制作陶瓷的极限挑战 作者的心境正是生活瓷禅的一种呈现。

(Cup) 9.6 x 6 x 9.7 cm, (Plate) 12 x 12 x 2 cm

porcelain, crystal

(Pot) 14.5 x 8 x 12.5 cm, (Cup) 7.5 x 5.4 x 5.2 cm, (Plate) 8.5 x 8.5 x 2.2 cm

ceramics, ref ined glass

20 cm, 17 cm, 13 cm

ceramics

青花镂空薄胎碗 凍玉白瓷系列

山水蝴蝶对杯-佳人有约琉璃耳杯系列

陶瓷、琉璃

陶瓷、琉璃

陶瓷

2120

T i T T o T CompanY l im i Ted

2 2F. , n o.8 0 , s e C .1, C h e n g o n g r d. , Yo n g h e d i s T. , n e W Ta i p e i C i T Y 2 3 4, Ta i Wa nT +86 21 6289 2498WWW.T i T T o T. Comahung.Chao@Ti T T o T.Com

Established in 1994, “tittot” employs the rare “lost-wax casting” to create a brand-new style of ar tistic Chinese glass-ware characterized by a heavy eastern f lavor. The solemn legacy of the 5,000 year-long Chinese history is manifested in some of tittot ’s massive and solid glass works. The elegant and exquisite sentiments of ancient Chinese poets are displayed through tittot ’s delicate open -work pieces. Infusing ancient stories with a contemporary touch, tittot ’s ar tworks capture every touching moment of cre-ative design.

1994年成立的tit tot琉园，以世界少见的「脱蜡铸造」工艺技法，独创东方语汇的崭新风格琉璃艺术。它庄重，以浑厚的玻璃量体铸造中国五千年的文化；它优雅，以镂空细致的手法精雕中国文人细腻的情感。且庄且雅中，融合流畅利落的现代美感，以新的眼光，赋予丰富而深远的故事意涵，使作品产生动人的力量。

Bl ue s winhoe ’s pheas ant

e ighT s Teeds peonY

Repl iC a eD i t ion of t i t t o t ’s C l ass iCs

se iZe The dragon ball

The designer creates a contrast between realism and abstractionism and depicts a swinhoe’s pheasant roaming freely in the forest. The design of the pheasant has incorporated unique features of Taiwan. The image signif ies a wish for the world to be a harmonious place for every living being.

The concept of this ar twork is inspired by the once glorious Emperor of Chou Dy-nasty, who rode 8 horses, expanded his territory and established an empire. The galloping horses indicate that one may achieve a glorious career with vigorous mobility and lof ty ambitions.

Based on the idea that the peony is the royalty of f lowers, Tittot shows a peony blooming inside a vase to symbolize that one can always accomplish success as long as he/she is confident. Brand new visual ef fects and appearance of the ar t piece also conveys Tittot ’s confidence and persistence.

Copy and narrow f ive wonderful works, tittot marks its 20th anniversary by roll-ing out reduced-size replicas of its 5 clas-sic products. These are Dragon, Horse, Eagle, Prosperity (tr ipod) and Soaring happiness (Bat).

Legend has it that every dragon guards a precious gem, and only those brave enough may get it through unimaginable hardship. Using the image of a dragon guarding the precious gem in the moun-tain, this ar twork of Tittot implies that one may overcome the crucial matters in one’s career and achieve great success with strong will and perseverance.

湛蓝光影，静谧漫延 洒落成生命的轨迹自然的呼唤，此起彼落 就在不经意处萌发生机

追朝阳划破云雾的光亮越迢迢峥嵘的山高峰起雷鼓咚咚澎湃，马蹄跶跶疾驰全力奔飞拔地冲高，顶天立地马到功成

自信，所以动人有余，所以从容即使众芳喧哗我亦能，脱颖而出，名动乾坤

琉园在迈入二十周年的时刻，精选了二十年来脍炙人口的五件经典大作以缩小复刻版面世。五小件搭配木制多宝格展示架，精巧中带有中国文人的雅致。

上穷云霄下探九重，察功业之关键胆大心细眼快手稳，握通达之要领立稳根基刚柔并济，直入核心探骊得珠

62 x 41 x 48 cm

crystal

95 x 50 x 37.3 cm

crystal

53 x 30 x 42 cm

crystal

crystal

25.7 x 22.8 x 40.2 cm

crystal

探骊得珠 八骏

经典飞耀套组

富贵太平

共生

水晶

水晶

水晶水晶

水晶

2322

YoW!des ign inC .

n2 . a16 . l 391, Z h u a n g - J i n g r d. , Ta i p e i 110 , Ta i Wa nT +886 2 2720 7380WWW.urbanpreFer .Comup@urbanpreFer .Com

“urban prefer” demonstrates a new at-titude of living. We “redefine, redesign” and expect to make “living, dreaming and traveling” surround us closely in our busy everyday life. Bearing both design and functionality in mind, “urban prefer” brings better user experience and higher quality of life.

urban pre fe r述说一种新生活态 度，重新诠释 生 活 元 素，在车 水马龙的 都市里也能 够放胆做梦、旅行与生活。我们以Redef i ne、Redes i gn的手法重 新塑型现代轻生活，让「Liv ing，Dreaming， Trave l i ng」三个元素温暖围绕 在日常生 活的每个角落，集合美感及机能要素，融合转化为触手可得的生 活用品，营造 更便利的美 好生活。

daWn dual usb C ar Charger

Folded paper Tape d ispenser / CemenT Ver

moni magneT iC paper Cl ip holder

s ine C able s Tand

s meChan iC al penC i l

The dual USB car charger has LED light-ing and can switch between three modes by rotating the outer ring. It is designed to adapt to changing environments of the car interior. Just pull it out from the ciga-rette lighter, switch on the LED function, and you can use it as a torch. Besides, the red-light mode can be turned on to operate the charger in the dark. There is an internal fuse protection to ensure safety of while the device is being used.

Apply cement as main material to im-prove stability and can also act as paper weight. Apply silicone to the base for enhanced non-slip ef fect.

Tiny magnetic consumables such as staples, paper clips, or pins can be well organized and stored inside. Powerful magnets are added to its sides, which can be stuck on office partitions, black boards or refrigera-tors and be used as shelves.

Recharge and hold your iPhone vertically at the same time, you won’t miss notifi-cations while working, studying, doing make-up or cutting hair. SINE also acts as cable roller that can store cables or adjust cable length, helping you create a tidier environment!

“S” is made of one-piece silicone. It is used by simply pressing it, thanks to its superb elasticity. When repair is needed, a metal pencil structure can be directly pulled out from the screwed opening. Upon disposal, its metal and silicone parts can be conve-niently and correctly recycled.Additionally, the process of refilling pencil lead is user-friendly. Just put the lead into the patented structure through the top hole, and it can be locked inside with its unique inner structure

具LED照明创新设计之双USB车用充电器，可藉由旋转外圈产生三种不同使用情境模式。从点烟器拔起旋转开关产生照明功能；红色环视灯模式让用户处于黑暗中也可以直觉性操作。

水泥材质使重量更胜以往，稳重好使用也可作为纸镇使用。水泥与不锈钢的精密装配，LO-GO细致的金属雷雕，让质感更加提升。底垫采用硅胶材质，大幅增加止滑效果。

内凹处可吸取 桌面上的小型铁制文具或生活用品，像是回形针、钉书针、图钉、长尾夹，使它们固定及隐 藏 至盒子中；M ON I正 放在 桌面 时，小型 文 具 不外 露，让 桌 面 更 加 整 齐 干净。侧边亦有磁铁，可吸附在铁制墙面上方便收纳。

配合手机传输线在充电时可立起iPhone，随着同步操作的App让 iPhone变为桌上时钟、迷你型音响或是个人电影院。附带的卷线器功能可整理桌面线长，轻松告别凌乱的桌面。

采 用硅 胶 一 体 成 型设 计，轻松利用材质自有的弹性按压使用，如需维修，则可自侧边螺旋开口处 直 接取出内部金 属自动笔结 构；笔 芯可直接由上孔投 入，透 过独特的专利内部结构让笔芯只进不出。

3.2 x 3.2 x 7.5 cm

ABS, polycarbonate, aluminum

19.1 x 9.3 x 8.7 cm

concrete, s teel kni fe, s tainless s teel,

s i l ica gel

6.4 x 6.4 x 2.2 cm

ABS, power ful magnet

6.7 x 5.2 x 1.4 cm

ABS, s i l ica gel

1 x 1 x 14.6 cm

non - toxic s i l ica gel

DAWN 双孔USB车用充电器 MONI 回纹针盒 S 自动铅笔

SINE 集线立架紙船膠帶台－水泥版

ABS、聚碳酸酯、铝

ABS、强力磁铁

环保无毒硅胶

水泥、钢刀、不锈钢、硅胶

ABS、 硅胶

neW V i s ion inTegraTed markeT ing CommuniC aT ions Co . , lTd .

2524

11F. , n o.4 67, s e C . 6 , Z h o n gx i a o e . r d. , n a n g a n g d i s T. , Ta i p e i C i T Y 115, Ta i Wa nT +886 2 2653 9292WWW.un iquear T.Com.T [email protected] W

Founded in 1999, New Vision is the larg-est integrated marketing team in Taiwan, providing complete marketing service chain. Our brand, Unique Art, rep-resents Taiwan’s unique design, and cur-rently has a product line named “Know.” The purpose of “Know” is to improve every detail of a product, making life more convenient and raise the quality of living. Unique Art realizes a futuristic concept of design,“Know your Needs.”

新视纪整合营销团队成立于1999年，提供完整的营 销服 务链，是台湾最具规模的整合 营销团队。有艺氏创意商品整合平台为新视纪团队 旗下设 计商品品 牌，与新 锐 或学生设 计 师共同合作开发，推出Know系列的生活用品，关注生活中容 易被 忽略的不便，解决让 人皱 眉的小问题，创造体贴人心的生活对象，展现Know Your Needs 的设计理念。

Trash . knoW T issue . knoW

hanger . knoW

brush ing . knoW+

brush ing . knoW

We have enhanced the structure of trash cans by building them in a model’s curves, and adding a garbage bag roller at their bottom so that garbage bags can be re-placed easily. Trash can is no longer just convenient daily necessity, but can also be an artistic item. We conducted an evaluation of traditional

household tissue boxes. “Tissue.Know” has enhanced the functionality of a tissue box by saving the trouble of users reaching into the bottom of the tissue box for the remaining few tissues. By adding a special spring-loaded platform under the stack of tissues, Tissue.Know allows users to grab tissues instantly. There is a built-in indicator on the side of the box to keep track of remaining volume.

Hanger.Know uses a square plate struc-ture to fold clothes. Through a sliding track structure, it can hang clothes in the closet. In addition, Hanger.Know has a thoughtful design which can hang pants or accessories.

We focused on the root problem of rinse cup: it unavoidably collects residual water after use. Brushing.Know+ magnetically secures the two cups upside down on the designed lip when the cups are not in use and drains out the excess water. The back compartment is also added to hold other toiletries and with a draining element on the bottom as well.

Brushing. Know is a toothbrush set designed to provide a clean, germ-free environment for the daily dental regimen.

Trash .Know赋予将垃圾袋卷装于轴心安装在垃圾桶底部，以抽取方式替换垃圾袋的特殊功能，让垃圾桶不只是方便的生活用品，更成为生活的艺术品。

Tissue.Know 面纸盒内建弹簧结构，在抽取面纸的过程中，会随 纸张 数 量 减少而缓 缓 弹升。不用再为了抽最后几张纸，把手伸到盒底掏取。使用者可透过外盒的刻度，察觉面纸剩余量，实时补充。

Hanger.Know利用方板结构，让衣服平整的折迭，透过滑轨设计只要一个动作，就可以让衣物吊挂于衣橱中，另外还有贴心设计可吊挂裤类及配件的空间。

Brush ing .Know+在杯架前端安置两组磁铁，可将底部同样装有磁铁的两个漱口杯倒立吸附，让杯内残留的水滴流出，保持杯内干燥不易滋生细菌。

Brush ing .Know在杯架前端安置磁铁，可将底部同样 装 有磁 铁 的漱口杯倒立吸 附，让杯内残留的水滴流出，保 持杯内干 燥 不 易滋生细菌。

29.5 x 37.5 cm

P.P.

28 x 10 cm

ABS, s tainless s teel spr ing

18 x 9.5 x 12 cm

ABS, spr ing

17.3 x 8.8 x 12 cm

ABS, magnet

8 x 12.5 cm

ABS, magnet

抽取式垃圾桶 自动弹升面纸盒 双人磁吸式漱口杯组

旅行用衣板架

磁吸式漱口杯组

塑料

ABS、不锈钢弹簧

ABS、弹簧

ABS、磁铁

ABS、磁铁

2726

abouT Ta iWan des ign CenTer

a speC ial exh ib i T ion aT shangha i express ion

Taiwan Design is initiated and organized by Taiwan Design Center, which functions as an international design launching platform. The major mission of TDC is to lead Taiwan to a key design position in the world market. This exhibition is TDC’s best opportunity to present Taiwan design with great variety to the global market.

No.133, Guangfu S. Rd., Xinyi District, Taipei City 110, TaiwanT +886 2 2745 8199www.tdc.org.twccimarketing.org.tw

daTe : sep 22 - oCT 5 , 2014Venue : FanCY Fru i T, shangha i express ion ( x inT iand i s T Yle )address : Cour T Yard oF x inT iand i s T Yle ( l202) , no . 245 , madang road , l uWan d is Tr iC T A sale of Fresh Taiwan exhibits will be held during the exhibition. Please take this opportunity to visit us and choose the product you desire. (Some products are pure-ly exhibits and not for sale.)

台湾创意设计中心定位为台湾创意产业发 展整合服务平台，主要任务为提升设计人才原创能力、促进国际设计交流、加强产业市场竞争力并奠 定企 业 发 展自有品 牌 基 础，提高产业附加价值，并藉此向世界宣言，「Des igned in Taiwan」的时代已经来临。

日期： 2014/09/22 - 2014/10/05地点： 「申活館」新天地 Fancy Frui t店店址： 卢湾区马当路245号新天地时尚购物广场中庭L202

展出期间将贩卖Fresh Taiwan展品，请把握机会参观选购(部分商品仅展不售)

关于台湾创意设计中心

上 海 申 活 馆 特 展

复兴公园Fu Xing Park

太平桥公园Taipinqiao Park

复兴中路 Midd le Fu X ing Rd

自忠路 Z i Zhong Rd

太仓路 Ta i Cang Rd

黃陂

南路

So

uth

Hu

an

g P

i Rd

马当

路 M

a D

an

g R

d

淡水

路 D

an

Sh

ui R

d

重庆

南路

So

uth

Ch

on

g Q

ing

Rd

吉安

路 J

i’a

n R

d

新天地站 X int iandiStat ion

exh ib i T ors

moreTa iWanbrands

exeCuT i Ve organ iZer

70.80.90.0

30.10.100.0