2014 Digital & Media Asset Management (DMAM) Logo Landscape [slides]

This is our Logo Landscape Series is the 2014 Digital & Media Asset Management Logo Landscape. It shows how the 36 Digital & Media Asset Management options we evaluate in the Digital & Media Asset Management Report fall into 5 groupings:

- Enterprise Brand & Digital Asset Management

- Broadcast Media Management

- SMB / Workgroup DAM & MAM: Platforms

- SMB / Workgroup DAM & MAM: Products

- Regional & Niche DAM & MAM Players

Of course, these categories are merely a starting point for buyers looking to build a shortlist. Indeed, any two-dimensional graphic like this has limitations. In this case we focus on complexity/richness/cost as the key factor on the X axis, but other considerations like geography, license model, delivery model, situational usability, technology base, and architectural approach should also factor into your decision making.

In fact, I recommend focusing first on business objectives -- like you'll find in our Custom Short-List Builder (http://www.realstorygroup.com/ShortListBuilder/) -- as a good starting point for further research and diligence.

If we can help you here, please let us know.