2014 Deloitte Analytics Symposium

2014 Deloitte Analytics SymposiumDeloitte UniversityNovember 13–14, 2014

torytelling with Analytics

S

nce upon a time……business leaders traveled from far and wide to attend

the 2014 Deloitte Analytics Symposium to focus on the art

of telling stories with data. They shared their tales with

business strategists, executives, novelists, data scientists, and

more to develop a whole new way of thinking about what

business analytics is and what it can do.

These people understand that business analytics is really all

about storytelling—about uncovering the business stories

lurking under layer upon layer of data. It’s the kind of

storytelling that takes a reporter’s instinct, a scientist’s

tenacious curiosity, and an MBA’s knack for business.

We’d like to thank this group of innovative thinkers for

leading the quest to show others the power of analytics

through their stories.

Summary of the sessions ..............................3

Poll results .................................................. 16

Facilitators and participants ........................ 17

The quest continues ................................... 18

Graphic recordings ..................................... 19

The business of storytelling

Using data to drive business and create value with stories. What makes a good story?

Stories from the front lines

An unscripted discussion about the state of today’s analytics market—what’s new, what’s hot, what’s next, what’s yesterday’s news, and more.

Telling the right story

Which elements must be in place to tell the real story of your data? Start here.• Building a solid analytics capability• Technology: A closer look at big data,

platforms, and more• Making decisions with data• The role of innovation

The Greenhouse Demos of Wearables, Next Best Offer, and Art of the Possible

To be continued…

What’s next in the analytics plot? Who are telling their stories best? How can you build your own story?

Summary of the sessions

3 Storytelling with Analytics #AnalyticsStories

Category of one. Analytics powers one-to-one marketing by revealing different drivers, incentives, and messages for each customer.

Key takeaway


Data is only as good as the story it tells.

Fresh thinking


Customer centric. Focus on the customer in every decision from technology to innovation.

Key takeaway


Science + art + inspiration = innovation

Fresh thinking


How far is too far? Do we really need to put activity trackers on chickens to enhance data collection?

Key takeaway


Anecdata – 'anik'dāt e – noun: a short, interesting story about how data and analytics helped solve a business problem

Fresh thinking


Past behavior predicts future behavior. Watch behaviors closely— for example credit scores could be an indication of driving behavior.

Key takeaway


Just do something. Start small and demonstrate benefits to the rest of the organization.

Fresh thinking


Analytics 3.0. We’re beyond Analytics 2.0. We’re now into Analytics 3.0—the industrialization of analytics.

Key takeaway


Build a culture that appreciates the value of data as an asset.

Fresh thinking


Analytics ambassadors. If technical people are red, and business people are blue, then look for purple people who bring a hybrid of skill sets.

Key takeaway


In any one silo, the data is right. But to find insights, look across organizational silos.

Fresh thinking


Very Analytics exists to tell stories

SomewhatSometimes a good story is needed to make the point

Not so muchJust let the data do the talking

Data Stories are pure fiction

without it

StoriesWithout them, data is just a

bunch of numbers

Both!Do we really

have to choose?

When they’re just not getting it

To build consensus or rally the troops

To make a point quickly with senior execs

When talking to customers

Almost all the time Hardly ever

Nonfiction Just the facts, told in an interesting way

ThrillerFear and excitement

always help

Action/AdventureLet’s do

something!

MysteryWe don’t always have the answers

ExcellentJohn Grisham level

Pretty goodMy stories

lead to action

Need some helpMy stories lead to

confused looks

PoorLet’s just say I have a lot of work to do

How important is storytelling in analytics? Which is more important: Data or the stories it tells?

When do you use stories?

Which types of analytics stories are most useful? How would you rate yourself as a business storyteller?

73% 25% 2%

Poll results

4% 19% 8% 0% 65% 4%

14% 26% 60%

9% 9% 57% 25% 5% 35%46% 14%


Poll results from the 2014 Deloitte Analytics Symposium using Poll Everywhere

We would like to thank everyone who participated in the 2014 Analytics Symposium. Your stories were inspiring to us all. We look forward to continuing the conversation.

Forrest Danson PrincipalUS Leader, Deloitte AnalyticsDeloitte Consulting [email protected]

Dave Rudini Principal, Co-DeanDeloitte Consulting [email protected]

Omer Sohail Principal, Co-DeanDeloitte Consulting [email protected]

Stay connected Check out the Storify album https://storify.com/deloitteba/analyticsstories

Keep the conversation going #AnalyticsStories

Create innovative solutions www.deloitte.com/us/deloitteanalytics

The quest continues


https://storify.com/deloitteba/analyticsstories

https://twitter.com/hashtag/AnalyticsStories?src=hash

www.deloitte.com/us/deloitteanalytics

Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


Graphic recordings


This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication.

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Copyright © 2014 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu Limited

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