2014 Clean Rivers Lake -- Real Racine

Rivers, lakes, tourism

The economic impact of tourism.

Who we promote to.

What we promote.

How we promote.

Visitors spent $209 million in Racine County in 2012 making us 10th among

Wisconsin’s 72 counties

Racine County visitors create…

3,992 jobs

$98.6 million income $25.7 million state and local taxes ($575 per household)

Real Racine’s

Vision Statement Racine County will be one of the premier

lakefront leisure, sports and meetings travel destinations in the Midwest

welcoming visitors of all ages to our unique blend of urban and rural

recreation, culture and leisure activities and attractions.

As defined in the 2008 Strategic Plan

Who do we promote Racine County to?

Leisure travelers

Group tour companies

Meeting/convention planners

Sports promoters/ tournament organizers

So, what’s so special about Racine County?

Wisconsin’s first

certified clean beach

Ironman Racine 70.3 is one of only

60 such events in the world

A world-class beach has impact! Ironman 70.3: $1.3 million (’12) EVP volleyball: $400,000 (‘12)

EVP Beach Sports Festival (June 14-15) Ironman 70.3 Racine Triathlon (July 20) Bikes, Boards, Beaches (Aug. 1-2) Xtreme Obstacle Challenge (Sept. 6)

200,000 visitors - $5 million

Lake Michigan fishing- catch the same type of

salmon you could in Alaska

Root River fishing

How and where do we promote Racine County?

Multiple tools

Social media- Facebook, Twitter, YouTube

Internet- keywords, SEO

Print advertising

TV (including webcasts), radio

Publications, e-newsletters

Public relations

Events

1700 AM-low frequency radio station on I -94

Touchscreen kiosks

Two minute mini-movies

BUILD A PLACE PEOPLE WANT TO VISIT, AND YOU’LL BUILD A PLACE WHERE PEOPLE WANT TO LIVE.

• BUILD A PLACE WHERE PEOPLE WANT TO LIVE, AND YOU’LL BUILD A PLACE WHERE PEOPLE WANT TO WORK.

• BUILD A PLACE WHERE PEOPLE WANT TO WORK, AND YOU’LL BUILD A PLACE WHERE BUSINESS HAS TO BE.

• BUILD A PLACE WHERE BUSINESS HAS TO BE, AND YOU’LL BUILD A PLACE WHERE PEOPLE HAVE TO VISIT.

IT ALL – AND IT ONLY – STARTS WITH THE VISIT, AND THAT VISIT STARTS WITH US.

Compliments of Maura Gast- Irving CVB

Come visit us! Paul Holley

262-884-6406

[email protected]

www.realracine.com