2014 Chief Marketing Officer Leadership Forum (Toronto) TUESDAY, SEPTEMBER 9, 2014
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2014 Chief Marketing Officer Leadership Forum (Toronto)
Tuesday, sepTember 9, 2014
agenda
2014 Chief Marketing Officer Leadership Forum (Toronto)Tuesday, September 9, 20148:00am – 5:35pm
8:00am – 9:00am
Breakfast
9:00am – 9:05am
Argyle Executive Forum Opening Remarks
9:05am – 9:40am
“Movies, Sports, & Some Cool Content”
Join Scotiabank’s CMO, John Doig as he discusses key partnerships that have helped build the Scotiabank brand and drive business through entertainment, sports and content marketing.
John DoigChief Marketing OfficerScotiabank
9:45am – 10:05am
Thought Leadership Spotlight Presented by Oracle
“Is the Future of Modern Marketing Social?”
Most marketers agree the future of social is now. Are you looking to connect all of your customer interactions in an end-to-end journey to drive greater marketing ROI? If so, it’s becoming crucial to integrate traditional marketing, digital marketing and social touchpoints.
In this session, you’ll learn best practices for how to:
• Gain a comprehensive understanding of your customers, so you can tailor marketing based on your customers’ real behaviors in social
• Drive better business results by listening, creating and publishing compelling content, and better engaging customers with that content
• Uncover new customers in social that have the same interests as your current customers through look-alike audiences
• Drive higher ROI from your overall marketing mix by combining social with modern marketing
Bill HobbibVP, Product Marketing: Commerce and SocialOracle
*Please note, this session is off the record.
agenda
10:05am – 10:35am
Coffee Break
10:35am – 11:25am
Panel Discussion
“Customer Engagement in a Hyper-Connected World”
Session topics include, but are not limited to:
• Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
• Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process • How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement?• Consumer expectations driving innovative marketing • Continually striving for innovation to distinguish your brand from the competition • What creative innovations are driving results? What brands are leading the charge?
Moderator:Geoff LintonPresidentInbox Marketer
Panelists:Jason DaviesVP, eCommerceMasterCard Worldwide
Lyle GoodisVice President, MarketingRioCan Real Estate
Anne Isabelle RoussyVP, Marketing & Product DevelopmentCogeco Cable
Nicky MezoHead, MarketingPayPal Canada
agenda
11:30am – 11:50am
Thought Leadership Spotlight Presented by Salesforce ExactTarget Marketing Cloud
“3 Technology Trends Disrupting Consumer Behavior”
As a marketing leader, technology trends should be extremely important to every aspect of your business. They define the next generation of consumer behavior and ultimately engagement. Uber announces a valuation of over $10 Billion. They said it was a fad, yet Airbnb procures a million guests a month.That’s 33,333 a day, or 1,388 an hour —all without owning a single bed, bath, or room. Not to mention, sensor use in products are growing at a 30% clip year over year.
Next up? “Next up” is what we need to understand as marketing professionals. Nearly every industry is impacted by technology and it is becoming increasingly more apparent that the consumer journey is being impacted as well. If you thought social media was disruptive, get ready for the next frontier.
Based on extensive research of over 10,000 consumers, Kyle will focus on the quickly evolving communication landscape and the impact of increased consumer mobility, localization, smart machines, and the power of social.
Kyle LacyDirector, Global Content & ResearchSalesforce ExactTarget Marketing Cloud
11:50am – 12:10pm
Coffee Break
12:10pm – 12:45pm
“The ‘other’ CMO: Building a Community Management Organization”
Brands need to speak with their customers – never at them. But many organizations struggle to make the jump into conversation-centred marketing. Rogers VP of Social Media, Keith McArthur, will talk about how great brands evolve into Community Management Organizations by embracing social media. He’ll talk about how Rogers manages multiple communities through empowered community managers. And he’ll share the inside story behind the company’s award-winning campaign that won over the hearts and minds of angry customers.
Keith McArthurVice President, Social MediaRogers Communications
12:45pm – 1:45pm
Lunch
agenda
1:45pm – 2:20pm
Fireside Chat featuring:
Vanessa LycosChief Marketing OfficerGE Capital Canada
Interviewed By:
Brigitte DagnaultDirector, CommunicationsGE Capital Canada
2:25pm – 2:45pm
Thought Leadership Spotlight Presented by IBM
“When Mobile Matters More Than Your Website”
The small screen is big news. Your mobile phone isn’t just for communication anymore. It’s a device we use at work, for entertainment and for everything in between (like depositing a cheque or feeding our caffeine fix). Mobile isn’t just another channel -- it’s becoming the only channel.
Join IBM Canada’s Strategy and Analytics leader, Warren Tomlin, as he shares client stories that demonstrate how the mobile experience is evolving, inciting marketers to create deeper engagement with customers through contextually relevant experiences.
Peter PleckaitisAssociate Partner, IBM Interactive Experience CanadaIBM
agenda
2:50pm – 3:35pm
Panel Discussion
“Driving Business Value through the Brand Experience”
Session topics include, but are not limited to:
• Understanding the power of the brand• Differentiating your brand - creating a unique image and experience • Using segmentation/targeting in order to deliver the most tailored customer experience• How to keep your brand relevant to your customers/consumer • Ensuring that your customers’ experience reflects the values of the brand • Earning your customers’ trust and inspiring brand ambassadors• Tapping into the modern communicative world and engaging your customer to have a multi-faceted
conversation about the brand at all times • Reorganizing the marketing function to reflect the way in which customers interact with the brand• Tapping into the value of the brand and demonstrating clear ROI
Moderator:Derek KentChief Marketing OfficerCanadian Olympic Committee
Panelists:Lee HoriganVP, Marketing, CarswellThomson Reuters
Charles McKeeVice President, MarketingDelta Hotels and Resorts
Jeremy MelhuishHead of Market StrategyExport Development Canada
Jim TorranceHead, Brand MarketingRoyal Bank of Canada
3:35pm – 3:55pm
Coffee Break
agenda
3:55pm – 4:30pm
“Emotional Connectivity: Delivering Tangible Results to the Organization”
Drawing from their 10th year White Cashmere Collection and 33 years as the sponsor of the longest amateur sport event in Canada – The Scotties Tournament of Hearts, Nancy will discuss how Kruger Products created a multi-layer marketing campaign. She will review how a low interest commoditized category can generate and sustain high profile media coverage and year round consumer engagement delivering KPI’s to the business.
Nancy MarcusCorporate Vice President, MarketingKruger Products
*Please note, this session is off the record.
4:30pm – 4:35pm
Argyle Executive Forum Closing Remarks
4:35pm – 5:35pm
Closing Reception
__________________________________________________________________________________
*Please note, the agenda is subject to change.
The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.
Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.
adminisTraTive noTes
SecurityPlease wear your name badge at all times during the meeting.Please do not leave your personal belongings unattended in the meeting rooms.Argyle Executive Forum will not be responsible for items left in the rooms.
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SmokingPlease note that smoking is not permitted in the meeting venue.
The content of this program and the attendee list remain the sole property of Argyle Executive Forum and may not be rented, sold, or given to any outside party or used to market or promote any other meeting. Any such unauthorized distribution represents theft of property for which Argyle Executive Forum will pursue any and all appropriate legal remedies.
Speaker Materials are available upon request, pending availability.
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THE BRANDING OF CULTURE.
But the transparency companies have into consumer patterns is met by increased consumer transparency into companies’ actual behavior. The CMO now plays an essential role in aligning the company’s values with its brand promise. They are spending more and more time on “who we are” and not just “what we sell,” giving their firms a new degree of social intelligence and self-awareness.
Marketers can now use data to shape everything from how brands interact with customers, to the products and services they offer, to the culture of the company itself. By rethinking their profession, CMOs today are bringing more rigor to the ROI of their marketing investments and are proving that marketing can be less obtrusive and more personal, less of a pitch and
more of a service to people than ever before. To join the discussion, visit us at ibm.com/smartermarketing or #CMO #CIO on Twitter.
The companies of a smarter planet are asking questions about how to take advantage of the unprecedented streams of information generated by today’s customers. These questions are increasingly falling on the shoulders of the chief marketing officer. Our study of 1,700 CMOs confirmed that marketers believe their profession is being transformed by “big data,” the proliferation of new mobile devices and the emergence of social media. A new kind of CMO is now adapting to these changes and is reinventing the notion of what marketing can do.
FROM MILLIONS TO ONE.
Today, the vast amount of data that customers are generating lets marketers understand them not just as segments, but as actual individuals. Forward-thinking marketers are connecting the universe of transactional, social, service and search data to build new
WELCOME TO THE ERA OF THE
CHIEF EXECUTIVE CUSTOMER.levels of customer visibility and understanding—and are then making more precise decisions about whom to reach.
THE DATA OF DESIRE.
CMOs used to try to shape customers’ desires; now they’re actually learning how to predict them. Sophisticated analytics help them take a holistic view of the customer experience and create new
A leading apparel company is using analytics to drive sales by optimizing
product placements on their website, based on social media and product availability.
First Tennessee Bank achieved an ROI of more than 600% using predictive
analytics to more intelligently target offers to customers.
LET’S BUILD A
SMARTER PLANET.
IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2012.
Copyright © 2010, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates.Other names may be trademarks of their respective owners.
oracle.com/goto/industriesor call 1.800.ORACLE.1
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Speaking FaCuLTy
“Movies, Sports, & Some Cool Content”
John DoigChief Marketing OfficerScotiabank
John Doig joined Scotiabank in 1998 and has held the roles of Senior Vice President, Canadian Market-ing, Managing Director & Head, Scotia Private Client Group, President & CEO Scotiatrust and Managing Director & Head, ScotiaMcLeod International. Prior to joining Scotiabank, career experiences include fi-nancial services consulting, process reengineering within the telecommunications industry, and various line-management positions within the retail credit provider National Retail Credit Services. John’s active community leadership includes serving as a Board member of Toronto Ronald McDonald House and Bay-crest Foundation.
Speaking FaCuLTy
Thought Leadership Spotlight presented by Oracle
“Is the Future of Modern Marketing Social?”
Bill HobbibVp, product Marketing: Commerce and SocialOracle
Bill leads Product and Industry Marketing for Oracle’s Social and Commerce products. He has more than 20 years of marketing experience driving hundreds of millions of dollars in new revenue for high-tech com-panies in a variety of markets. In his most recent roles, he was VP of marketing for ExaGrid Systems and VP of product and industry marketing for search applications leader, Endeca Technologies (prior to the ac-quisition by Oracle). Previously, he held marketing leadership and management roles at Ascential Software (prior to their acquisition by IBM), Kenan Systems/Lucent Technologies, Internet commerce pioneer, Open Market, and Siemens. He holds an MBA from the University of Chicago Graduate School of Business and a B.S. degree from MIT.
*Please note, this session is off the record.
Speaking FaCuLTy
Thought Leadership Spotlight presented by exactTarget
“3 Technology Trends Disrupting Consumer Behavior”
kyle LacySenior Manager, Content Marketing & ResearchexactTarget
Kyle Lacy is Senior Manager of Content Marketing & Research for ExactTarget, a leading provider of in-teractive marketing solutions. He is the author of three critically acclaimed books, Twitter Marketing for Dummies (2nd ed), Branding Yourself (2nd ed), and Social CRM. Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit his blog at KyleLacy.com.
Speaking FaCuLTy
“The ‘other’ CMO: Building a Community Management Organization”
keith McarthurVice president, Social MediaRogers Communications
Keith McArthur is Vice President of social media at Rogers Communications Inc., a diversified Canadian communications and media company. Since joining Rogers in February 2009, Keith has developed and executed a strategy for building relationships with online influencers and providing customers with news and support through Social Media. Programs include a robust engagement program through Twitter, the relaunch of technical support forums and the development of Canada’s highest-profile corporate blog.
Prior to joining Rogers, Keith created and led com.motion, the social media marketing division of Veritas Communications. In that role, he provided social media counsel to leading brands including Staples, Sub-way, NutriSystem and Canada Dry.
Keith was a journalist for 10 years working for the Winnipeg Free Press and the Globe and Mail. While transportation reporter for the Globe and Mail, he wrote Air Monopoly, which was a finalist for the 2004 Na-tional Business Book Award. Later, as the Globe and Mail’s marketing reporter, Keith covered the infancy of social media marketing as businesses first grappled with blogs, YouTube and Facebook. Keith was the first Globe reporter to report by podcast and one of the first to write a blog.
He blogs at keithmcarthur.ca and can be found on Twitter as @keithmcarthur and @RogersKeith
Speaking FaCuLTy
Fireside Chat featuring:
Vanessa LycosChief Marketing Officerge Capital Canada
Vanessa Lycos is Chief Marketing Officer for GE Capital in Canada, a leading provider of financial solutions to businesses operating in a broad range of economic sectors in the country with over 650 employees and $8B of assets across Canada. Vanessa joined GE Capital Canada in 2013 and is responsible for leading the marketing team, including strategy development, value proposition, research and insights, communications and commercial excel-lence (sales force effectiveness).Prior to her current role Vanessa served as North America Regional Head of Marketing for HSBC covering US, Canada and Bermuda. She also held a series of progressive roles within HSBC covering various areas of business: Direct Channels, International Services,, Change Management/Business Strategy. Vanessa has a BSc and Masters in Zoology and Environmental Sciences from the University of Toronto and has passed the three levels of the CFA. She is passionate about volunteering and recently held board positions (Treasurer, First Vice President) with the BC SPCA.
Interviewed By:
Brigitte DagnaultDirector, Communicationsge Capital Canada
Speaking FaCuLTy
Thought Leadership Spotlight presented by iBM
“When Mobile Matters More Than Your Website”
peter pleckaitisassociate partner, iBM interactive experience Canadaibm
Speaking FaCuLTy
“Emotional Connectivity: Delivering Tangible Results to the Organization”
nancy MarcusCorporate Vice president, Marketingkruger products
Nancy Marcus is one of Canada’s most recognized marketing professionals in the consumer packaged goods industry. Her keen strategic insights and superior, bold marketing innovations have made her an award-winning influencer in the CPG industry for more than 35 years.
Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the only female on the KPLP Man-agement Team for over a decade, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability.
Since Nancy joined KPLP in 2001, she has revolutionized marketing innovation within the company by launching more than 2 dozen new products/portfolio extensions; unique portfolio segmentations; product quality enhancements; award-winning, multi-faceted PR, marketing and advertising campaigns; and a long-term, integrated partnership with the Canadian Breast Cancer Foundation. Her incredible ability to define and implement the strategic course of brand, sponsorship and corporate strategic transition has success-fully contributed to double digit growth in market share for Scotties™ Facial Tissue, SpongeTowels™ and Cashmere™ Bathroom Tissue.
Named one of Canada’s Top Marketers for turning the Tissue category “on its head”, Nancy and her team have collected over 80 national and internationally recognized awards for Kruger’s innovative marketing approach and its leadership position as in integrated internationally recognized company with impressive business results.
Nancy has over thirty years experience in Domestic and International Consumer Marketing and Sales. She is a member of the Kruger Executive Leadership Team, Past Chair and annual best practice evaluator for the Cassies and Treasurer on the Board of Directors with the Advertising Standards Council and most re-cently named one of Canada’s 2014 Star Women in Grocery.
*Please note, this session is off the record.
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panel Discussion
“Customer Engagement in a Hyper-Connected World”
Moderator:geoff Lintonpresident, inbox Marketerinbox Marketer
Geoff Linton is a co-founder of Inbox Marketer Inc. and a direct marketing expert with more than 20 years of applied experience in both client and agency roles. His experience spans many industrial sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing and entre-preneurial businesses. Previously Geoff was Associate Director for the Air Miles program where he spear-headed major launches and was actively involved in targeted marketing initiatives and customer/campaign measurement. Geoff Linton holds both a P.Eng and MBA from Queens University in Canada.
Panelists:Jason DaviesVp, eCommerceMasterCard Worldwide
Davies is responsible for the development of new technology platforms that are changing the way that Canadians pay online. His role at MasterCard Canada involves the development of eCommerce products and strategies that are leading the way in converged payment solutions. As we move into a world of device based commerce Davies is leading the way, turning every connected device into a commerce device.Davies has had a varied background working at all levels within Canadian retail industry. He started his career with Canadian Tire where he developed a deep understanding of what it takes to run a successful retail operation either online or in-store. He has also worked with most of Canada’s leading retailers build-ing their businesses with a tier 1 CPG. While with MasterCard, Davies has had the opportunity to work with many global and Canadian eCommerce companies.Davies holds degrees in psychology and economics from McGill University and McMaster University re-spectively along with an MBA from the Odette School of Business.
Lyle goodisVice president, MarketingRioCan Real estate
Lyle Goodis has had many successes helping large and small marketers build their brands and businesses over 30+ years, through fresh strategic, creative, customer-focused marketing. From working on such ma-jor brands as Nabisco, Heinz, Canadian Government Office of Tourism, through Club Med, Inniskillin, AT&T Canada, FORD and Indian Motorcycle, Goodis has kept a sharp eye on current trends and markets for both B2B and B2C firms, giving him the expertise and hands-on experience to help his clients grow profitably. Goodis is now V.P Marketing at RioCan, Canada’s largest retail REIT, directing all digital, promotional, cor-porate, local and brand-building programs.
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anne isabelle RoussyVp, Marketing & product DevelopmentCogeco Cable
Anne Isabelle is Vice-President, Marketing and Product Development for Cogeco Cable Canada (CCC), the 2nd largest hybrid fibre coaxial cable operator in the country, providing Analogue and Digital Television, High Speed Internet and Telephony services to residential customers and businesses. Anne Isabelle is re-sponsible for leading the marketing teams catering for both the residential and business segments, includ-ing new product definition, product management and evolution, customer intelligence, customer marketing (customer strategies, marketing communications and brand management), eBusiness and, just recently added to her portfolio, public relations.
Anne Isabelle joined CCC in 2008 and has held the roles of Director, Web and Interactive applications as well as Senior Director, Customer Marketing and eBusiness for the company prior to her current tenure. Before joining Cogeco Cable, she had a broad range of achievements in corporate settings within the tele-communications industry, as well as in management consulting. Leveraging her background in architecture and design, where art and science blend, she has developed a solid track record of building functions and teams from scratch and is passionate about cultivating and evolving team engagement, all while building a solid customer-centric marketing vision and strategy.
Anne Isabelle holds a Bachelor of Arts degree in graphic design from the University of Quebec a Montreal (UQAM) and a Masters degree in Administration (Marketing) from HEC that she obtained with honours.
nicky MezoHead, Marketingpaypal Canada Nicky Mezo is the head of marketing for PayPal Canada. In her present role, she is responsible for driving results in Acquisition, Engagement and Retention on both the merchant and consumer side of the business.
Nicky has over 17 years of both business-to-business and business-to-consumer marketing experience. Prior to her role at PayPal, she spent ten years working at American Express and six years working on the agency side. Her roles spanned Strategic Planning, Loyalty & Rewards Management, Client Management, Customer Experience, Card Portfolio Management, Customer Acquisition & Retention and Demand Cre-ation. Over the years, Nicky was the recipient of several Amex awards including President’s Club winner and Chairman’s Award for Quality winner twice.
She has been an active member of the Canadian Marketing Association sitting on the B2B Council and organizing its highly successful B2B Marketing Conference last year.
Nicky has a Bachelor of Commerce from McGill University and a Certified Advertising Agency Practitioner Certificate from the Institute of Canadian Advertising. She lives in Toronto with her husband and two sons.
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panel Discussion
“Driving Business Value through the Brand Experience”
Moderator:derek KentChief Marketing OfficerCanadian Olympic Committee
Derek is the architect of the Canadian Olympic Committee’s largest, most integrated and award winning ‘Give Your Everything’ campaign. He is a brand marketing and communications veteran with more than 18 years of experience working for some of the world’s most notable brands.
A bilingual Montreal native, he most recently served as the US Media Relations Director for Nike, Inc. in New York City. During his eight years with Nike, Derek held various high-profile roles, including: US spokes-person, New York media relations office lead, global spokesman at three Olympic Games and was a key member of the company’s global communications leadership team.
Derek’s extensive communications background is anchored by a substantial amount of senior level and management experience in the corporate, agency and political fields.
He is a graduate of the University of Western Ontario where he was a member of its varsity rugby team. He has completed two Toronto marathons, and enjoys playing hockey and golf. Currently, he resides in Toronto with his wife and two children.
Panelists:Lee HoriganVp, Marketing, CarswellThomson Reuters
Lee is responsible for Thomson Reuters Legal marketing in Canada. His team creates and deploys print direct marketing, manages GTM efforts for Thomson Reuters online solutions, and executes all customer insight & CRM initiatives. Lee is the North American brand asset owner for Thomson Reuters Canada Limited, in partnership with Thomson Reuters Global Resources. Most recently he led the lengthy CASL project and is the Carswell compliance officer. Horigan has worked extensively in the financial services technology sector for many years in a product management capacity prior to joining Thomson Reuters in 2002. Previous leadership roles were with Intuit, in their personal finance and small business divisions and Rogers iMedia as GM of the personal finance website, Quicken.ca.Horigan is an Arts graduate from the University of Alberta.
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Charles MckeeVice president, MarketingDelta Hotels and Resorts
Charlie McKee joined Delta Hotels and Resorts in April 2013 attracted by the brand transformation Cana-da’s largest hotel company has embarked on. The team behind Delta is taking a multifaceted approach to grow the brand from its existing 42 properties around the country to dozens more in the coming few years. Charlie and his team are working through a launch of the new Delta that is centered on redefined product and customer propositions, re-worked brand architecture and fresh approach to customer engagement.
While new to hotels, he is not a stranger to Travel. Charlie was most recently Vice President – International at the Canadian Tourism Commission taking its award-winning “Canada. Keep Exploring” destination brand to 12 countries. Prior, he was head of marketing at Air Canada and previously worked for Richard Bran-son’s Virgin Atlantic Airways in London, Tokyo and New York.
Charlie graduated from Harvard University with a degree in East Asian Studies.
Jeremy MelhuishHead of Market Strategyexport Development Canada
Jeremy Melhuish is the Director of Market Strategy in the Marketing Team at Export Development Canada. He is responsible for Strategy Development, Analytics and Research and Customer Experience. Ultimate-ly, Jeremy works to keep EDC relevant and connected to its customers – his contribution to EDC’s success. Jeremy joined EDC in 2005, having worked in the private sector in high tech, for another Canadian crown corporation and also for the Japanese government. Jeremy holds a Bachelor of Arts Political Science from Carleton University and an MBA from Queen’s University.
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Jim TorranceHead, Brand MarketingRoyal Bank of Canada
The Brand Marketing role for Wealth Management is focused on building a global brand platform to support our business growth objectives. The brand platform addresses both internal and external drivers of brand strength, including value proposition development, employee engagement, brand standards and global advertising.
In previous assignments with RBC, Jim led the brand program for Caribbean Banking, responsible for all aspects of transitioning to a single operating brand across the region. This entailed the development of the RBC Caribbean brand positioning, communication programs to build RBC brand awareness and meaning, and the application of a new brand identity system.
Prior to assuming the Caribbean brand assignment, Jim was global head, Brand Marketing, responsible for developing programs to sustain and enhance the RBC brand. Over seven years in that role, Jim and his team revitalized RBC’s brand through a series of internal and external programs, including the launch of the new marketing communication platforms, “First for You” and “Create”, development of a marketing plan in support of RBC’s global Water cause, delivery of major sponsorship properties including the RBC Canadian Open, Olympics and TIFF, and development of internal communications to engage employees in support of the client focused brand strategy.
In a career that spans more than 25 years in brand strategy, Jim has held progressively senior positions at some of Canada’s largest and most respected companies, including Canada Trust, Imperial Oil, Warner Lambert and Loblaws. Jim graduated from the University of Western Ontario with an Honours Business Administration degree.
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With technology now infused into every aspect of commerce and communication, the entire craft of market-ing becomes more instrumented, interconnected and intelligent. This leads to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. IBM’s Smarter Marketing solution offerings can help the CMO in radically rethinking their profession, to better understand customers as individuals, use predictive tools to create engagements that provide a seamless brand experience, and design truly social businesses—to ensure that the brand and culture are one. To learn more about IBM Smarter Marketing visit www.ibm.com/smartermarketing
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parTners
panel partner
Inbox Marketer is a leading digital messaging company servicing Fortune 500 and brand-name organiza-tions across North America. Our specialty is data-driven multi-channel messaging campaigns that are fu-eled by insights and incorporate segmentation, automation, triggers, data analysis and measurement. Founded in 2002, Inbox Marketer began as an email marketing company and has steadily expanded into the other addressable channels as they emerged – mobile, social media and the web. Our combined exper-tise in technology, database marketing and direct messaging offer our clients a unique and impactful choice in the digital messaging industry. We find insights from data, automate processes through technology and develop smarter digital messaging campaigns tailored to meet your objectives, all under one roof.
parTners
Senior Supporter partners
SAVO’s software solution is used by marketing teams to influence sales outcomes and drive more revenue. By tracking the ROI of sales assets and better understanding collateral usage by reps in the field, SAVO enables marketers to spend more time delivering the right messages and less time guessing. SAVO lets marketers push prescribed content to sales, while providing instant access to approved collateral, subject matter experts and coaching through a unified application suite available across all devices, mobile and desktop.
Bottom line: SAVO helps marketers make a greater contribution to revenue through sales alignment through award-winning applications, specifically:
CRM Opportunity pro - provide dynamic recommendations on messaging, prescribe content and experts your sales team needs based on information in the CRM record. Advance leads to early-stage conversa-tions and drive adoption of your CRM system.
Sales Content pro - bridge the gap between marketing and sales by providing an effective single source of truth where the most relevant and recent marketing content is pushed to your sales team, automatically, at the right time and right context.
Sales presentation pro - create striking, tailored presentations with the most up to date, approved content. Enable users to combine content and data from various providers in the organization right from your mobile device.
SaVO inspire - Deliver marketing approved content with a highly personalized video message quickly and easily. SAVO Inspire combines a Digital Postcard Platform with creative deployment services and can be used by marketing or sales as an engaging storytelling platform for event announcements, internal com-munications, prospecting and follow-up.
More than ever before, marketing teams are expected to demonstrate ROI, and SAVO’s solutions help marketers do just that while handling the processes that put the right marketing assets in the right rep’s hands at the right time.
To learn more about SAVO’s people, products and partners visit: www.savogroup.com.
parTners
Senior Supporter partners
Our mission is to better humanity through software and help drive the creation of a socially and eco-nomically just world. We bring together the most capable, driven and passionate people - we call them ‘ThoughtWorkers’ - to:
• Run a sustainable business• Champion software excellence and revolutionize the IT industry• Advocate passionately for social and economic justice
This is our three pillar business model. The pillars are the foundation of everything we do, they inform every decision we make.
Thunderhead.com provides a range of powerful SaaS solutions from its ONE Engagement Hub. The ONE Engagement Hub ties together customer insight, context and journey behavior and uses these to inform interactions with customers and partners across all touchpoints.
We make it easy for customer-facing teams to design and deploy great customer journeys based on this rich insight and through value-driven interactions that lead to long-term engagement.
The result is that businesses have more power to drive revenue, brand strength and differentiation by de-livering far beyond isolated interactions and experiences but by creating the rich relationships that great businesses are built on. Thunderhead.com serves its global customer base from offices located in North America, Europe and Asia Pacific.
Learn more at www.thunderhead.com
parTners
Supporter partner
Senior Supporter partners
By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies cen-tralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results.
With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency which means our customers know exactly which sites their ads are running on, how their ads are performing, if the ads are actually being seen and who is watching.
upcoming evenTs
September 10, 20142014 Chief Financial Officer Leadership Forum Think Tank (San Francisco)San Francisco, Ca
Perspectives by:• John Lark, Senior Director, Global Cloud Solutions Marketing, SAP• Mike Batesole, Chief Financial Officer, Shaklee Corporation• Bryon McGregor, Chief Financial Officer, Pacific Ethanol
September 10, 20142014 Chief Financial Officer Leadership Forum (Dallas)Dallas, TX
Perspectives by:• Heath Simpson, SVP, Financial Planning & Analysis and Corporate Development, Frontier
Communications• Jeff Henley, Chairman, Oracle• Austin Summerford, Senior Executive Director, Corporate Development, AT&T• Telvin Jeffries, Executive Vice President and Chief Human Resources Officer, Services and
International, Radio Shack Corp.• Michael Osburn, CFO, North America, Regus• Drew Hofler, Director, Solutions Marketing, SAP• Jeff Symes, Senior Vice President, Chief Accounting Officer and Controller, FelCor Lodging Trust• Allen Capps, VP and Controller, Spectra Energy Corp.• Mark Nittler, VP Enterprise Strategy, Workday• Keith Mattioli, Principal, Management Consulting, KPMG• Russell Tiejema, Vice President Finance & Chief Financial Officer, Residential Heating & Cooling,
Lennox International• John Stephens, Chief Financial Officer, Senior Executive Vice President, AT&T• Sharon Spurlin, Senior Vice President and Chief Financial Officer, PetroLogistics• Ethan Baumfeld, Vice President & Regulatory Counsel, Health Care Service Corporation• Mark Nadolny, Chief Financial Officer, Susan G. Komen for the Cure• John Schmid, Area Vice President Sales, Host Analytics• Michael Dinkins, CFO & EVP, Greatbatch• Keith Witek, Corporate Vice President Strategy and Corporate Development, Advanced Micro
Devices• Anish Jain, VP of Finance and Strategic Initiatives, FTS International• Daniel Pfeiffer, Senior Director of Supply Chain Finance, Taulia• Todd Weissmueller, Managing Director, PricewaterhouseCoopers• Mike Foreman, Controller, VP Finance, NetSuite
September 10, 20142014 Chief Financial Officer Leadership Breakfast (Dallas)Dallas, TX
Perspectives by:• Mary Flynn, Sales Director - MidWest, Coupa Software
upcoming evenTs
September 11, 20142014 CMO Leadership Think Tank: Reengineering Digital Marketing to Drive Revenue (San Francisco)San Francisco, Ca
Perspectives by:• Michael Fox, VP Consumer Brands, Safeway• Susan Neal, EVP, E-Business, Marketing and Technology, Men’s Wearhouse• Michael Lamb, COO, MediaMath
September 11, 20142014 Customer Care Leadership Forum (Denver)Denver, CO
Perspectives by:• George Larribas, Executive Vice President Treasury Management Client Delivery, Wells Fargo• Howard Purcell, Senior Vice President of Customer Development, Essilor of America• Dan Gordon, SVP, Strategy, Product & Marketing, West Interactive• Tim Albright, Senior Director, Community Strategy, Jive Software• Jonathan Sockell, Senior Product Marketing Manager, Medallia• Scott Bajtos, Senior Vice President, Global Support Services and Customer Advocacy, VMware• JP Saunders, Vice President Product Strategy, Oracle• Rebecca Brese, VP, Customer Service, Digital Realty• Lynn Richtman, SVP & Group Manager Commercial Customer Service & Wholesale Support, U.S.
Bank• Amas Tenumah, Vice President, Operations, Teleflora• Ginny Mahl, VP Global Customer Care, Sabre Corporation• Tracy Tannenbaum, Vice President, Service Excellence, Banner Health• Diane Barr, VP, Customer Experience & Brand Standards, Wyndham Worldwide Corporation• Trent Miller, Director, Consulting for Customer Experience Management, Performance Technology
Partner• Mike Ashe, Vice President, Mattersight• KC Blonski, Managing Director, New Business Partnerships, AchieveGlobal• Matt Zurcher, SVP, Customer Care, Service Magic• Diane Scott, Executive Vice President, Global Chief Product & Marketing Officer, Western Union• Terry Cain, Vice President, Global Customer Engagement, Avnet• Serge Hyppolite, Vice President, Sales Development, Aspect• Joe Cothrel, Chief Community Officer, Lithium• Chris Ciafone, VP, Client Service & Support, Charles Schwab• Dena Skrbina, Senior Director, OnDemand Partners, Nuance Communications• Dave Parkinson, COO, Interactions Corporation
upcoming evenTs
September 16, 20142014 Chief Legal Officer Leadership Think Tank (Houston)Houston, TX
Perspectives by:• Kindel Elam, Executive Vice President and General Counsel, Mattress Firm• Chris Kaitson, Vice President of Law & Deputy General Counsel, Enbridge• Dana O’Brien, Senior Vice President and General Counsel, CenterPoint Energy• Joel Lambert, Senior Vice President, General Counsel and Corporate Secretary, Crestwood
Midstream Partners• Candice Wells, Vice President, General Counsel and Corporate Secretary, LInn Energy• Mike Haysley, Director, Strategic Services, LexisNexis• Justin Silverman, Director of Product Development, CounselLink, LexisNexis
September 16, 20142014 Chief information Officer Leadership Forum (Toronto)Toronto, On
Perspectives by:• Charaka Kithulegoda, Chief Information Officer, ING DIRECT Canada• Robert Wong, Executive Vice President, Chief Information & Risk Officer, Toronto Hydro Corp.• Bruce Fairley, VP Enterprise Architecture, Engineering & Security, Shoppers Drug Mart Corp.• Arvind Sharma, VP, Chief Administration Officer, Manulife• Ash Rajendra, Chief Information Officer, Just Energy• Geoff Webb, Senior Director, Solution Strategy, NetIQ• Tianbing Qian, VP of Information Technology & Business Analytics, Celestica• Steve Heck, Regional CIO, Microsoft Canada and U.S. Eastern Region, Microsoft• Neal Foster, Executive Director / General Manager, Enterprise Mobility Solutions, Dell• Billy Lo, Head of Enterprise Architecture, ING DIRECT Canada• Rex Lee, Vice President - IT Digital & Merchandising, Canadian Tire• Rick Votano, V.P. of Technology, First National Financial• Claudio Silvestri, Vice President and Chief Information Officer, NAV CANADA• Tim Rogers, Chief Security Architect, United Technologies• Ty Lim, Vice President, Marketing, Druva• Patrick Sweeney, Executive Director, Security Product Management, Dell• Shawn Slack, Director Information Technology and Chief Information Officer, City of Mississauga• Sag Baruss, Enterprise Architect/ Strategic Technology Advisor, AvePoint• Tony Lama, Director, Cloud Solutions, Aspect
upcoming evenTs
September 17, 20142014 Chief Legal Officer Leadership Forum (Chicago)Chicago, iL
Perspectives by:• Dave Packer, Director, Product Marketing, Druva• Richard Konrath, Vice President & General Counsel, North America, CNH Industrial N.V.• David Calabrigo, Senior Vice President, Corporate and Legal Affairs and Corporate Secretary,
Canfor Corp.• Joseph Traficanti, SVP, General Counsel, Chief Compliance Officer, United Natural Foods• Douglas Barnard, Senior Vice President, General Counsel, and Secretary, CF Industries Holdings• Frank Serge, Vice President - eDiscovery Services, Robert Half• Cameron Findlay, Senior Vice President, General Counsel, Corporate Secretary, Archer Daniels
Midland• David Rowan, Chief Legal Officer, Cleveland Clinic Health System• Ira Raphaelson, EVP & Global General Counsel, Las Vegas Sands Corp.• George Miller, Senior Vice President, General Counsel and Secretary, Sigma-Aldrich Corporation• Kevin Bloomfield, Senior Vice President, General Counsel, Secretary, Belden• Patrick Sheller, Senior Vice President, General Counsel, Secretary & Chief Administrative Officer,
Kodak Eastman Company• Charlie Wunsch, General Counsel, Senior Vice President and Corporate Secretary, Sprint• Michael Lacovara, Partner, Freshfields Bruckhaus Deringer• Peter Wexler, SVP & General Counsel, Schneider Electric• David Wallack, General Counsel & Director, NightOwl Discovery• William Thro, General Counsel, University of Kentucky Lexington• Joe Gromacki, Partner, Jenner & Block• Kim Rucker, Executive Vice President, Corporate & Legal Affairs, General Counsel and Corporate
Secretary, Kraft• John Parker, Vice President, Epiq Systems• Mike Duffy, Vice President Legal Services, Mindcrest• Jason Smith, Senior Director and Legal Counsel, Apttus• Hendrik Hirsch, Partner, CMS Hasche Sigle,Stuttgart Germany• Phil Favro, Sr. eDiscovery Counsel, Recommind• Kathleen Mahoney, Executive Vice President Secretary and General Counsel, Nash Finch• Bruce Hawthorne, Corporate Vice President, General Counsel & Secretary, Huntington Ingalls
Industries• Diane Ferguson, Deputy General Counsel, Intellectual Property, VCE Company• Stefan Brunnschweiler, Partner, CMS Hasche Sigle,Stuttgart Germany
September 18, 20142014 Chief Marketing Officer Think Tank: Spotlight on analytics (Houston)Houston, TX
Perspectives by:• Scott Groenendal, Program Director, Big Data & Analytics, IBM• Mike Case, Vice President Marketing Strategy & Insights, Rent-A-Center• Gary Griffin, SVP, Database Marketing, Bank of America• Phil Jacobs, SVP, Chief Marketing Officer, Service Corporation International
upcoming evenTs
September 18, 20142014 Chief Marketing Officer Leadership Forum: Fall event (Chicago)Chicago, iL
Perspectives by:• Kyle Hutchins, Director of Customer Experience, West Monroe Partners• Barry Calpino, Vice President, Breakthrough Innovation, Kraft• David Kimbell, Chief Marketing Officer & Senior Vice President, ULTA Beauty• Dave Tjaden, National Vice President, Chief Marketing Officer, UnitedHealth• Parvez Patel, Vice President, eCommerce - Marketing & Merchandising, W.W. Grainger• Andy Chu, Divisional Vice President, Mobile & Community Experiences, Sears Holdings• Julie Lyle, Chief Marketing Officer, hhgregg• Justin King, Chief Strategist, B2B E-Commerce, Oracle• Scot Safon, Chief Marketing Officer, The Weather Channel• Lisa Arthur, Chief Marketing Officer, Teradata Applications, Teradata• Jennifer Dominiquini, Chief Marketing Officer, Liberty Interactive Corporation• Fabian Pereira, Vice President, Marketing, Johnsonville Sausage• Jeff Gregor, EVP & Chief Marketing Officer - TNT & TBS, and General Manager, TCM, Turner
Broadcasting System• Eric Holmen, President, Invoca• Sultan Ghahtani, VP - Central & West, Sitecore• Becky Ploeger, Vice President, Digital Commerce Customer Care, Kohl’s Corporation• Harry Overly, Senior Vice President, Marketing, Treehouse Foods• Brian Mehta, Head of North America Marketing, Motorola Mobility• Rajesh Salem, CMO, Sears Commercial, Sears Holdings• Darren Rodgers, SVP & Chief Marketing Officer, Health Care Service Corporation
September 18, 20142014 Chief Risk Officer Leadership Breakfast (Chicago)Chicago, iL
Perspectives by:• Richard Bartholomew, Chief Risk Officer, Asset Management and Head of Market & Liquidity Risk,
Northern Trust• Shahid Khwaja, Vice President, Corporate Audit & Enterprise Risk Management, The Hillshire
Brands Company• Puneet Kapoor, Director, Enterprise Risk Management, Walgreens• Marcel Heinrichs, Director, S&P Capital IQ• Andrea Caruso, Vice President - S&P Capital IQ, S&P Capital IQ
upcoming evenTs
September 23, 20142014 Leadership in Digital Marketing (new york)new york, ny
Perspectives by:• Kelly Downey, Vice President, Digital & Shoppers Solutions, Philips• Peter Harrison, Global Head of Marketing Insights, Cigna• Mike Elsesser, Vice President, Consumer Marketing and Digital Commerce, Panasonic• Amy Inlow, Vice President of Marketing, Experian Marketing Services• Joe Stanhope, Senior Vice President, Marketing, Signal• Brian Groves, Chief Marketing Officer, US Consumer Healthcare, Pfizer• Eric Singleton, Senior Vice President, Chief Information Officer, Chico’s FAS• Barb Brandon, Director, CRM Technologies, Chico’s FAS• Patrick Sullivan, SVP, Head of Inegrated Analytics, AIG• Maryssa Miller, Head of Digital Commerce, JetBlue Airways Corporation• Ivan Wicksteed, Global Chief Marketing Officer, Old Navy• Jill Dyché, Vice President, SAS Best Practices, SAS• Leigh Jacobson, Director, NA Consumer Marketing, Digital Marketing, Citigroup• Gopi Koteeswaran, CEO, LatentView• Andrea Zaretsky, Vice President, Digital Partnerships and Development, American Express• Jeffrey Boorjian, Vice President, Marketing, Caesars Entertainment Corporation• Michele Rast, Senior Vice President, Marketing, Aerosoles• Carly Rosenberg, Chief Marketing Officer, Bluefly• Bryan Burdick, Chief Operating Officer, Bizo• Victoria Burwell, SVP, Chief Marketing Officer, McGraw Hill Financial• Stacey Vollman Warwick, Head of Content and Social Media, JPMorgan Chase • Danny Kourianos, Senior Vice President, Product Development, Rakuten• Patrick Ohlin, Vice President, Brand Management, Lincoln Financial Group• Colson Hillier, Vice President, Verizon• Steven Warren, Vice President & General Manager, Teradata Interactive, Americas, Teradata• Kevin Young, Vice President, Marketing, Monetate• Scott Lux, Vice President, Ecommerce & Multi-Channel, Diesel USA• Alessio Rossi, Vice President, Digital Marketing, eCommerce and CRM, L’Oreal USA• Arnold Cohen, Chief Marketing Officer, Caché• John Leeman, Former Chief Marketing Officer, FreshDirect• Scott McAllister, Senior Vice President, Digital Marketing & Revenue, Time Inc.• Keira Krausz, Chief Marketing Officer, Nutrisystem• Neal Zamore, Vice President, Consumer Marketing, Avis Budget Group• Angela Tribelli, Chief Marketing Officer, HarperCollins Publishers• Clay Stobaugh, Senior Vice President of Corporate Marketing, John Wiley & Sons• Adam Khan, Vice President, Social Media Strategy and Analytics, Citigroup• Mark Zagorski, CEO, Exelate
upcoming evenTs
September 30, 20142014 Human Capital Leadership Forum (Los angeles)Los angeles, Ca
Perspectives by:• Jennifer Rake, Client Solutions Leader, IBM• David Daines, VP Human Resources, Nu Skin Enterprises• Charles Coleman, Regional Vice President, Human Resources, Americas, Hyatt Hotels
Corporation• Lynn Jolliffe, Executive Vice President, Human Resources, Ingram Micro• Anne Buchanan, SVP of Human Resources, BCBG Max Azria Group• Joe Wegener, Vice President Human Resources, Core-Mark Holding Company• Kevin Walker, Director of Employer Insights, Indeed• Laura Butler, Vice President of Talent Management and Chief Diversity Officer, Pacific Gas and
Electric Company• Mark Rutherford, Senior Vice President, Human Resources, First American Corp.• Yvonne Wassenaar, Vice President, Office of CXO, VMware• Diane Zile, Chief People Officer, Otterbox• Julie Hodges, Senior Vice President, Human Resources, Disney Parks and Resorts & Talent
Acquisition, The Walt Disney Company• Lesley Elwell, Vice President Human Resources for Customer Care, DIRECTV Group• Keith Hadley, Practice Leader, Employment Branding, CareerBuilder
September 30, 20142014 Human Capital Leadership Breakfast: Spotlight on Creating a Learning-Driven Culture (Los angeles)Los angeles, Ca
Perspectives by:• Joe Wegener, Vice President Human Resources, Core-Mark Holding Company
October 2, 20142014 Chief information Security Officer (CiSO) Leadership Forum (Dallas)Dallas, TX
Perspectives by:• Angelique Grado, Zone Information Security Officer (Americas), AIR LIQUIDE• Parrish Gunnels, Global IT Information Security Officer, Celanese• James Beeson, Chief Information Security Officer, GE Capital• Nigel Johnson, VP Product Management and Business Development, Zix• Kris Herrin, Chief Technology Officer, Heartland Payment Systems• Andy Ulrich, VP, CISO and Loss Prevention, MoneyGram• Jon Allen, Assistant Vice President & Chief Information Security Officer, Baylor University• Ty Lim, Vice President, Marketing, Druva• Ronald Mehring, CISO, Texas Health Resources• JD Senger, Director IT Security, Risk & Controls, Oncor Electric Delivery Company• Bernie Goicoechea, Central Area Sales Director, NetIQ• Rodney Joffe, Senior Vice President and Neustar Fellow, NeuStar
upcoming evenTs
October 7, 20142014 M&a Leadership Think Tank (new york)new york, ny
Perspectives by:• Paul Price, Director M&A Integration, Corporate Development, IBM• Daniel Cohen, Vice President Corporate Development, Catalent Pharma Solutions• Peter Juhas, Global Head of Strategic Planning, AIG• Tony Torre, Head of Corporate Development and Mergers & Acquisitions, Prudential• Michelle Haven, SVP Business Development, Zoetis• Sun Park, SVP, Corporate Development, Amerisourcebergen Corp.
October 8, 20142014 Chief Marketing Officer Leadership Forum (philadelphia)philadelphia, pa
Perspectives by:• Amy Messano, VP of Marketing and Communications, Delphi Financial Group• Bruce Stewart, SVP & Chief Marketing Officer, Constellation Energy Group• Niharika Shah, VP, Brand Strategy & Planning, Prudential• Suzanne McFadden, SVP, Marketing Strategy & Planning, Comcast Corporation• Michael Slusarz, VP, Marketing & Corporate Communications, Barnabas Health• Margaret Coughlin, SVP, Chief Marketing & Communications Officer, Boston Children’s Hospital• Justin Evans, Chief Strategy Officer, Collective• Denice Hasty, Senior Vice President, Consumer Marketing, Comcast Corporation• Tom Diavolitsis, Senior Vice President, Marketing Planning and Customer Strategy, TD Bank• Maria Boos, Group Director, Simplification, Siegel+Gale• Gaurav Bhatia, Vice President, Digital Strategy, AARP• Chris Williams, Head, Retail Advertising & Prospect Marketing, Vanguard• Denis Sison, Vice President of Marketing Excellence, The Hershey Company• Justin King, Chief Strategist, B2B E-Commerce, Oracle• Kevin Taylor, Vice President, Marketing, Cardinal Health• Jason Allen, Vice President, Multi-Channel, GameStop Corp.
October 9, 20142014 The CMO/Customer Care partnership Think Tank (Los angeles)Los angeles, Ca
Perspectives by:• Elizabeth Brooks, Senior Vice President, Marketing and Content, Live Nation• Andrew Koven, Vice President of eCommerce and Omnichannel Retail, Guess?
upcoming evenTs
October 9, 20142014 The Modern HR environment: Fall (Virtual event)Virtual
Perspectives by:• Tom Crane, Chief Human Resources & Communications Officer, Skanska AB
October 15, 20142014 Chief Marketing Officer Think Tank: Spotlight on analytics (Seattle)Seattle, Wa
Perspectives by:• Graeme Noseworthy, Strategic Messaging Director - Big Data for Marketing, Media &
Entertainment, IBM
October 21, 20142014 Human Capital Leadership Forum (new york)new york, ny
Perspectives by:• Will Wolf, Global Head of Talent Acquisition and Development, Credit Suisse• Gregory Giangrande, Chief Human Resources Officer and Executive Vice President, Time Inc.• Deborah Borg, VP - Human Resources, Dow Chemical Company• Pamela Wagoner, Vice President and Chief Human Resources Officer, W.R. Grace• Steve Safier, Chief Transformation & Human Resources Officer, Panasonic• Simon King, Global Vice President, Human Resources Research and Development, Bristol-Myers
Squibb• Dave Weisbeck, CSO, Visier• Grace Palombo, Executive Vice President and Head of Human Resources, TD Bank• Lora Dikun, SVP Human Resources, Giant Eagle• Chris Moore, CEO/Founder, Zeroed-In Technologies• Sarah Dunn, Global Human Resources Officer, Coach• Scott Whatley, Vice President of Sales, E*TRADE Financial Corporation• John Rogener, Vice President, Learning and Development, Asset Management, BNY Mellon• Sandra Kapell, Executive Vice President, Human Resources & Administration, Cablevision
Systems• Randy Emelo, President and CEO, Triple Creek• John Sigmon, Chief Human Resources Officer, AARP• Robert Perkins, Vice President, Talent Management, Foot Locker• Keith Hadley, Practice Leader, Employment Branding, CareerBuilder• Debbie Pollock-Berry, Senior Vice President, Human Resources, XO Communications• Nyla Benson, Vice President, Human Resources, Ascena Retail Group
upcoming evenTs
October 21, 20142014 Human Capital Leadership Breakfast: Spotlight on Creating a Learning-Driven Culture (new york)new york, ny
Perspectives by:• Lora Dikun, SVP Human Resources, Giant Eagle• Nyla Benson, Vice President, Human Resources, Ascena Retail Group
October 22, 20142014 Chief Financial Officer Leadership Forum (Los angeles)Los angeles, Ca
Perspectives by:• Jason Gallien, Senior Vice President of Finance, Universal Music Group• Raymond Rindone, Senior Vice President, Financial Management, City National Bank• John Lark, Senior Director, Global Cloud Solutions Marketing, SAP• Steve Ratton, Executive Vice President, Chief Strategy Officer, Treasurer, Envision Healthcare• David Beaver, Vice President and Chief Procurement Officer, Corinthian Colleges• Dean Ditto, Chief Financial Officer, KARL STORZ Endoscopy-America• Jim McKinney, Former Principal Accounting Officer & Corporate Controller, AerCap• Mandana Sadigh, Senior Vice President and Treasurer, Mattel• Chris Ballinger, Senior Vice President and Chief Financial Officer, Toyota Motor Credit Corporation• Jill Gwen, Senior Vice President, Finance & Operations, 20th Century Fox• Jan Berger, Vice President, Risk Management, Live Nation• Darren Seidel, Senior Vice President, International Finance, Warner Bros.• Giles House, Chief Marketing Officer, CallidusCloud• Rob Leff, Chief Financial Officer, Fandango• Mattias Gunnarsson, Partner, Transaction Services, PricewaterhouseCoopers• Sam Kamel, Senior Vice President, Strategy, Ingram Micro
October 28, 20142014 Chief information Officer Leadership Forum (San Francisco)San Francisco, Ca
Perspectives by:• Roman Coba, Chief Information Officer, McCain Foods• Michael Smith, Chief Information Officer, Mylan Laboratories• Sri Muthu, VP, Technology & Operations Executive, Wells Fargo• Riccardo Badalone, CEO, Diablo Technologies• Ananthan Thandri, Vice President and Chief Information Officer, Mentor Graphics• Gigi Smith, Chief Information Officer, California Department of Transportation• Tom Kendra, VP & GM, SW Group, Dell• Frank Palase, SVP, Strategy and Innovation, DIRECTV Group• Adhir Mattu, VP and CIO, PMC-Sierra• Ron Guerrier, Vice President & Chief Information Officer, Toyota Motor Sales• Ronald Suchan, Director of Sales, Raging Wire• Walter Curd, Vice President and Chief Information Officer, Maxim Integrated Products
upcoming evenTs
October 28, 20142014 CiO/CDO Leadership Breakfast: Spotlight on enterprise Data (new york)new york, ny
Perspectives by:• Rui Carvalho, Managing Director, Enterprise Solutions, S&P Capital IQ
October 29, 20142014 Chief Marketing Officer Think Tank: Spotlight on analytics (Denver)Denver, CO
Perspectives by:• Susan Lintonsmith, Chief Marketing Officer, Quizno’s Corporation• Anthony Christie, Chief Marketing Officer, Level 3 Communications• James Moorhead, Senior Vice President & Chief Marketing Officer, DISH Network• Amanda Tierney, Vice President, Commercial Marketing, Charter Communications• Bill Myers, Vice President, Communications, Marketing & Corporate Social Responsibility, DaVita
Healthcare Partners
October 30, 20142014 Chief Marketing Officer Leadership Forum: Spotlight on B2B Marketing (atlanta)atlanta, ga
Perspectives by:• Michelle Kersch, SVP, Marketing & Corporate Communications, Black Knight Financial Services• Terrie Campbell, Vice President, Strategic Marketing, Ricoh• Holly Maddox, Vice President, Global Corporate Marketing, Elavon• Kristie Amobi, VP, Marketing, Elekta• Justin King, Chief Strategist, B2B E-Commerce, Oracle• Rajeeb Mohapatra, Vice President, B2B eCommerce, Office Depot• Bill Wynne, Vice President, Marketing, Con-way Freight
upcoming evenTs
november 5, 20142014 Customer Care Leadership Forum: Fall event (new york)new york, ny
Perspectives by:• Dawn Melesko, Vice President, Social Media Community Manager, Webster Bank• Carolyn Muise, Vice President Total Customer Experience, EMC• Mr Jim Feeze, Senior Vice President and Chief Marketing Officer, Aspect• Christine Gagnon, First Vice President - Head of Corporate Customer Experience, OneWest Bank• Eric Wansong, VP, Customer Advocacy, VMware• Ben Hoffman, VP, Customer Experience, Hanover Insurance Group• Trent Miller, Director, Consulting for Customer Experience Management, Performance Technology
Partner• Brace Rennels, Vice President Community Strategy, EMC• Ingrid Lindberg, Chief Customer Experience Officer, Prime Therapeutics• Suzanne Ronner, Vice President, Customer Service, EmblemHealth• Rosetta Lue, Chief Customer Service Officer & 311 Contact Center Operations Director, City of
Philadelphia• Dave Dobrosky, Senior Vice President, Customer Contact Centres, Scotiabank• Ken Wilcox, EVP Sales and Customer Experience, Republic Services
november 5, 20142014 HR Virtual event: The Cost of Disengagement to your Company (Virtual event)Virtual
Perspectives by:• Eric Severson, Senior Vice President Global Talent Solutions, The Gap
november 6, 20142014 Chief Marketing Officer Leadership Forum: Fall event (San Francisco)San Francisco, Ca
Perspectives by:• Robert Chatwani, Head of Internet Marketing, eBay• Rahim Fazal, Senior Director, Product Management Strategy, Oracle Social Cloud, Oracle• David Somo, VP, Corporate Strategy & Marketing, ON Semiconductor Corp.• Melissa Felder, Chief Marketing Officer, California Academy of Sciences• John Loken, Executive Vice President Marketing, Ticketmaster• Nancy Rehkopf, Head of International Marketing and Communications, Wells Fargo• Aaron Carpenter, Vice President of Global Marketing, North Face• Narayan Iyengar, Vice President, Ecommerce and Digital Analytics, The Walt Disney Company
upcoming evenTs
november 6, 20142014 Chief Financial Officer Leadership Forum: Fall event (new york)new york, ny
Perspectives by:• Phillip Barnett, Chief Financial Officer, Senior Vice President and Treasurer, PECO Energy
Company• Gregory Hinckley, President, Chief Financial Officer and Director, Mentor Graphics• Ingo Bank, Chief Financial Officer and Senior Vice President, PAREXEL International• Bob Lurie, Chief Financial Officer and Executive Vice President, New York Power Authority• Jennifer Toomey, Senior Director, Product Marketing, Oracle• Drew Hofler, Director, Solutions Marketing, SAP
november 13, 20142014 Human Capital Leadership Forum: Fall event (San Francisco)San Francisco, Ca
Perspectives by:• Debra McCowan, CHRO, Equinix• Marissa Andrada, Senior Vice President, Global Partner (Human) Resources, Starbucks Coffee
Company• Michael Cox, Vice President, Human Resources and Talent Acquisition, Wal-Mart Stores• Mindy Geisser, Chief People Officer, Colliers• Betsy Sutter, Senior Vice President of Human Resources, VMware• Kathleen Weslock, Former Senior Vice President and Chief Human Resources Officer, Cisco
Systems• Christine Mellon, VP HCM Transformation, Oracle• Jan Becker, SVP HR & Corporate Real Estate, Autodesk• Gwen McDonald, Executive Vice President, Human Resources, NetApp• Tarik Taman, General Manager Human Capital Managment & Cloud ERP Businesses, Infor• Jeff Haynes, Business Transformation Practice Leader, Oracle• Dimitri Boylan, Chief Executive Officer, Avature• Annemieke Van Der Werff, Chief Human Resources Officer, Union Bank• Abdel Tefridj, VP, Workforce Analytics, CareerBuilder• Aimee Hoyt, Executive Vice President, Human Resources, International Game Technology• Darryl Robinson, EVP and CHRO, Dignity Health• InaMarie Johnson, Chief Human Resources Officer and Senior Vice President, UTi Worldwide
november 13, 20142014 Human Capital Leadership Breakfast: Spotlight on Creating a Learning-Driven Cul-ture (San Francisco)San Francisco, Ca
Perspectives by:• Annemieke Van Der Werff, Chief Human Resources Officer, Union Bank
upcoming evenTs
november 18, 20142014 Chief Financial Officer Leadership Forum (Chicago)Chicago, iL
Perspectives by:• Mike Smiley, Chief Financial Officer, Zebra Technologies• Drew Hofler, Director, Solutions Marketing, SAP• Mitch Helfand, Vice President Finance, Blue Cross & Blue Shield Association• Drew Hofler, Director, Solutions Marketing, SAP• Mark Newman, Chief Financial Officer, SunCoke Energy• Michael Zonsius, Chief Financial Officer- Chicago Department of Aviation, City of Chicago• Scott Stephens, VP, Chief Financial Officer and Treasurer, AM Castle
november 19, 20142014 Chief information Security Officer (CiSO) Leadership Forum (Chicago)Chicago, iL
Perspectives by:• Colin Boyd, CIO, Johnson Controls• Barry Caplin, Chief Information Security Officer, Fairview Health Services• Steven McLean, Information Security Officer, Biomet• Chris Sutherland, U.S. Chief Information Security Officer, BMO Financial Group• Michael Zachman, Chief Information Security Officer, Caterpillar• Naresh Persaud, Sr. Director of Security Product Marketing & Market Development, Oracle• Waqas Akkawi, Chief Information Security Officer, SIRVA• Derek Milroy, IS Security Architect, U.S. Cellular Corporation• Edward Marchewka, Head of Information Security, Chicago Public Schools• Richard Rushing, Chief Information Security Officer, Motorola Mobility• James MacLennan, Chief Information Officer, IDEX Corp.• Greg Bee, Chief Information Security Officer, Country Insurance & Financial Services• Nathan Smolenski, Chief Information Security Officer, Zurich North America• Adam Rice, Chief Information Security Officer, Alliant Techsystems
november 20, 20142014 Customer Care Leadership Forum (atlanta)atlanta, ga
Perspectives by:• Trent Miller, Director, Consulting for Customer Experience Management, Performance Technology
Partner• Ashish Bisaria, SVP, Customer Experience, Manheim• Pat Quenan, SVP, Global Customer Service, Aon Hewitt Corporation• Sid Banerjee, CEO/Co-Founder, Clarabridge• David Gustafson, Executive Vice President of Product and Customer Operations, Mattersight• Les Harrell, Vice President - Business Customer Service, Windstream• Vince Jackson, Vice President, Customer Service Operations, Humana• Vicky Rey, Vice President Guest Services, Carnival Cruise Lines• Matthew McConnell, CEO, Intradiem• Jim Hightower, SVP, Customer Service, First Tennessee Bank• Tim Genovese, VP, Guest Experience & Brand Consistency, IHG InterContinental Hotels Group
upcoming evenTs
november 20, 20142014 Human Capital Leadership Forum (Dallas)Dallas, TX
Perspectives by:• Paula Larson, Chief Human Resources Officer and Executive Vice President, Newell Rubbermaid• Tracy Skeans, Chief People Officer, Pizza Hut Inc• Carmen Darville, Chief of Human Capital Management, Dallas Independent School District• Steve Bamberger, Chief Revenue Officer, Visier• Russell Goin, Vice President – International and Corporate Human Resources, Rent-A-Center• Tony Bridwell, Chief People Officer, Brinker International• Karen Ward, SVP & Chief Human Resources Officer, BlueCross BlueShield of Tennessee• Marty Kunz, VP, Human Resources, C & J Energy Services• Whitney Shelley, Vice President and Chief Human Resources Officer, Denbury Resources• Christine Mellon, VP HCM Transformation, Oracle• Katherine Black, Vice President Human Resources, Tennessee Valley Authority
December 3, 20142014 CFO Leadership Forum Think Tank (atlanta)atlanta, ga
Perspectives by:• Drew Hofler, Director, Solutions Marketing, SAP
December 3, 20142014 Leadership in Digital Marketing (Boston)Boston, Ma
Perspectives by:• Jill Maher, Vice President, Digital Marketing, Fidelity Investments• Hannah Grove, EVP & Chief Marketing Officer, State Street Corporation• Howard Beader, Vice President Product Marketing, SDL• Dee Hadley, Chief Marketing Officer, Uno Restaurant
December 4, 20142014 Customer Care Leadership Forum (San Francisco)San Francisco, Ca
Perspectives by:• Trent Miller, Director, Consulting for Customer Experience Management, Performance Technology
Partner• Lynn Holmgren, Head of Global Customer Operations, Millicom International Cellular• David Bradshaw, Vice President, Banking Operations, ING DIRECT Canada• David Gustafson, Executive Vice President of Product and Customer Operations, Mattersight• Adrian Paull, VP Customer and Product Support, Honeywell• Patrick Strieck, Head of Sales and Service, US Contact Centers, BMO Financial Group
upcoming evenTs
December 9, 20142014 Chief Marketing Officer Leadership Forum (Dallas)Dallas, TX
Perspectives by:• Mona Charif, VP, Marketing, Dell• Ajit Sivadasan, Global Vice President & GM, eCommerce, Web, Sales & Marketing, Lenovo• Lee Applbaum, Chief Marketing Officer, The Patrón Spirits Company• Jakki Geiger, Senior Director, MDM Solutions Marketing, Informatica• James Meredith, VP, Marketing & Communications, Cinemark• Laura Sandall, Vice President, Events Marketing, Partnerships and Publicity, J.C. Penney
Company• Chip Burgard, Senior Vice President, Marketing, CitiMortgage• Joanne Moretti, Senior Vice President, Marketing & Sales Enablement, Jabil Circuit• Chris Berg, Vice President of Store Operations, Home Depot
December 10, 20142014 Chief information Officer Leadership Forum (new york)new york, ny
Perspectives by:• Huw Rees, VP, Business Development, 8x8• Larry Bonfante, Chief Information Officer, United States Tennis Association• Joseph Santamaria, Chief Information Officer and Vice President of Information Technology, PSEG• Ray Hawkins, CISO, Genesis HealthCare Corp• Gopal Subramanian, Senior Vice President, Technology Executive, Fidelity Investments
December 16, 20142014 Chief information Officer Leadership Forum (atlanta)atlanta, ga
Perspectives by:• Elimu Kajunju, Chief Privacy Officer & Senior Compliance Director, UnitedHealth
January 27, 20152015 Chief Marketing Officer Leadership Forum (Los angeles)Los angeles, Ca
Perspectives by:• Steven Bushong, SVP Marketing Operations, The Walt Disney Company• Russell Bennett, Vice President, Latino Health Solutions, UnitedHealth• Michael Reicher, Senior Vice President, Marketing, The Chubb Corporation• Chris Brandt, Chief Marketing Officer, Yum! Brands
upcoming evenTs
February 26, 20152015 Customer Care Leadership Forum (Dallas)Dallas, TX
Perspectives by:• Jasmine Green, VP Chief Customer Advocate, Nationwide Financial• Becky Ploeger, Vice President, Digital Commerce Customer Care, Kohl’s Corporation
March 26, 20152015 Chief information Officer Leadership Forum (Boston)Boston, Ma
Perspectives by:• Jay Wessel, Vice President of Technology, Boston Celtics
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