2014 Canada 55+ Games Sponsorship Package

CANADA GAMES

strathcona county 2014

A L B E R T A

JEUX DU CANADA 55+

August 27-30

Take your game to the next level!Looking to creatively reach active, affluent older adults with your marketing?

The Canada 55+ Games offers brands and businesses the rare opportunity to connect with a concentrated group of adults, 55 years and older from across Canada through sponsorship of this national celebration of sport, culture and social wellbeing.

The Event•4daycelebrationofsport,cultureandsocialwellbeingforadults55andolder

•August27–30,2014

•Over2,000competitorsfromacrossCanada

•HeldinStrathconaCounty,Alberta’s3rdlargestmunicipality

The Target Market The target market of the Canada 55+ Games

is Active, Affluent Adults 55+.

70%

Over70%ofallthewealthinCanadaresideswithbabyboomers.(Forum Magazine, Sep 2012)

9.5 M in

46 - 65 age

Adultsaged46-65accountforthelargestagegroupinCanadaatover9.5million.

Familiesintheir60’shadthehighestmeanwealthinCanada—$581,900.(StatsCanada2011)

$581,900

Theagerangeofthiseventincludestwomajorgenerations.

49 - 67Baby

Boomers

68 - 88Silent

GenerationAllparticipantsareactiveolderadultswhowillbecompetinginatleastoneof24eventsrangingfromaMicro-MarathontoBocce.

Why sponsorship?Sponsorship is a unique marketing medium. Fusing together elements of advertising, experiential marketing, hospitality, sampling, internal marketing and naming rights, it provides a multi-pronged marketing approach.

Our approach to sponsorshipYou won’t see gold, silver or bronze packages here. We recognize that each company is unique and has different objectives and we don’t believe that every company can be lumped into three generic categories.

That is why we are committed to a sophisticated approach, providing customized benefits based on your specific objectives. Whether it is increasing traffic to your location or to your website, or boosting your brand image locally or across the county, we are focused on helping you meet your goals.

Why become a sponsor?

• Accesstoaspecificdemographicofactive,affluent,adults55+fromalloverCanada.

• Drivesalesandretailtrafficwithexclusivepromotionstoover2,000participantsandtheirfamilymembers.

• Sampleyourproductsanddemonstrateyourservicesonsite.

• GetexclusiveaccesstoparticipantsthroughGamesadvertisingandcommunicationpieces.

• Buildbrandloyaltyamongtheactiveolderadultsagegroup.

• Showcasecommunityresponsibilityandcivicpride.

• Receivehospitalityperksincludingadmissiontoceremoniesandculturalperformances.

Our processOur first step is to have a conversation to identify your needs. From there, we will build a customized proposal which we will work together to refine as we develop a plan to activate your sponsorship.

For inquiries or information contact:MikeEricksonFriend of the Games Leader2014 Canada 55+ [email protected]