2014 Big_Data_Forum_Cisco

Transforming the Data Center to Drive Business Outcomes

David Yen SVP&GM, Data Center Group

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

The Data Center Is the Information Broker for All Applications

TYPE

Traditional, Big Data, Distributed, Mobile

CONSUMPTION

Cloud: Public, Private, Hybrid

DELIVERY

Any where, Any time, Any device

PUBLIC PRIVATE HYBRID

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New Applications, New Demands on Data Center Infrastructure

APPLICATION ATTRIBUTES

INFRASTRUCTURE DEMANDS

Dynamic Instantiation/Removal

Infrastructure Independent

Increasingly Non-virtualized

Scale-out/Multinode

Multi-cloud Models

Application Awareness

Dynamic Shared Resource Pool

Physical + Virtual + Cloud

1/10/40/100G Scale

Secure Multi-tenancy

Cloud and Big Data are Driving a Paradigm Shift

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

UNIFIED COMPUTING

MANAGEMENT AND AUTOMATION

Modular Stateless

Computing and Application

Acceleration

Policy-based Resource Management

Cisco Unified Data Center Delivering an Application Centric Infrastructure

INTERCLOUD

Open and Secure

Workload Migration

Among Clouds

NETWORKING

Policy-based, Scalable,

Secure Network Fabric

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

Applications Drive the Shape of Infrastructure Traditional

Infrastructure Silos

Legacy Apps

Collaboration

Apps

Web Apps

Business Critical

Apps

Desktop

Virtualization

Dev./Test

Sandboxes

Eliminating the Silos with Standardized, Scalable Infrastructure

Workload Driven Infrastructure Silos • Unique Application Requirements • Operational Factors

VIRTUAL PHYSICAL

CLOUD

SINGLE PLATFORM

Infrastructure

Solutions

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Industry-standard APIs • Reduced time to deploy new apps

• Reallocate resources quickly and efficiently

• Reduced Infrastructure

• Cohesive resource pools

Unified Fabric & UCS Mgmt. SW

Compute with NO Compromise • Blade and Rack servers in a Single UCS

Managed Domain

• Physical and virtual workloads

Virtualized I/O • Improved Scalability and Flexibility

• Increased Performance

Unified Computing Product Innovation Innovation to Improve Applications

XML-based API

Standard API’s

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

Simplifying the Infrastructure Operations & Management Integrated, Policy-Based Infrastructure Management

Subject matter

expert define

policies

1 Policies used to

create service

profile templates

2 Service profile

templates create

service profiles

3 Associating service profiles

with hardware configures

servers automatically

4

Server SME

Storage SME

Network SME

Uplink port configuration,

VLAN, VSAN, QoS,

and Either Channels

Server port configuration

including LAN and SAN

settings Network interface

card (NIC)

configuration: MAC address,

VLAN, and QoS settings; host

bus adapter HBA

configuration: worldwide

names (WWNs), VSANs, and

bandwidth constraints; and

firmware revisions Unique

user ID (UUID), firmware

revisions, and RAID controller

settings

Service profile assigned to

server, chassis slot, or pool

Uplink port configuration, VLAN,

VSAN, QoS, and EtherChannels

Server port configuration including

LAN and SAN settings

Network interface card (NIC)

configuration: MAC address,

VLAN, and QoS settings;

host bus adapter HBA configuration:

worldwide names (WWNs), VSANs,

and bandwidth constraints;

and firmware revisions

Unique user ID (UUID),

firmware revisions,

and RAID controller settings

Service profile assigned to server,

chassis slot, or pool

Uplink port configuration, VLAN,

VSAN, QoS, and EtherChannels

Server port configuration including

LAN and SAN settings

Network interface card (NIC)

configuration: MAC address,

VLAN, and QoS settings;

host bus adapter HBA configuration:

worldwide names (WWNs), VSANs,

and bandwidth constraints;

and firmware revisions

Unique user ID (UUID),

firmware revisions,

and RAID controller settings

Service profile assigned to server,

chassis slot, or pool

Uplink port configuration, VLAN,

VSAN, QoS, and EtherChannels

Server port configuration including

LAN and SAN settings

Network interface card (NIC)

configuration: MAC address,

VLAN, and QoS settings;

host bus adapter HBA configuration:

worldwide names (WWNs), VSANs,

and bandwidth constraints;

and firmware revisions

Unique user ID (UUID),

firmware revisions,

and RAID controller settings

Service profile assigned to server,

chassis slot, or pool

Uplink port configuration, VLAN,

VSAN, QoS, and EtherChannels

Server port configuration including

LAN and SAN settings

Network interface card (NIC)

configuration: MAC address,

VLAN, and QoS settings;

host bus adapter HBA configuration:

worldwide names (WWNs), VSANs,

and bandwidth constraints;

and firmware revisions

Unique user ID (UUID),

firmware revisions,

and RAID controller settings

Service profile assigned to server,

chassis slot, or pool

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public

APIC

APPLICATION CENTRIC INFRASTRUCTURE

L/B APP DB F/W

L/B WEB

HYPERVISOR HYPERVISOR HYPERVISOR

CONNECTIVITY POLICY

SECURITY

POLICIES QOS

STORAGE

AND

COMPUTE

APPLICATION

L4..7

SERVICES

SLA

QoS

Security

Load

Balancing

APP PROFILE

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

UCS Architecture for Applications Single Unified Architecture for Different Workload Types

One Single Solution to Run Multiple Apps on Cisco Unified Infrastructure

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

Evolution of the Storage Hierarchy New Application Requirements Are Driving New Disruptive Infrastructure Deployment Models

Tomorrow

Hot Data

Warm Data

Cold Data

Networked Storage Array Cold Data

Hot Data

I/O Intensive Tier

Capacity Tier

Warm Data

HDD

HDD

HDD

HDD

Flash

Flash

On P

rem

ise

Off

Pre

mis

e

Today

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

UCS FOUNDING PRINCIPLES

UCS INVICTA SERIES SOLID-STATE SYSTEMS

Address new data velocity and scale

requirements

Integrate application acceleration into the computing domain

Application Centricity

Operational Simplicity

Platform for IT Innovation

FLASH

MEMORY

NETWORK

/ STORAGE

ACCESS

SERVERS

UCS

NEXT GENERATION UNIFIED COMPUTING

Integration of Solid-State Memory Systems into the UCS Fabric

UCS Innovation Continues

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Industry leading architecture • Cisco UCS “Common Platform Architecture” for Big Data

• 100% Cisco HW (including storage)

• Built up on UCS fundamentals – unified fabric, unified management, advanced monitoring

• Pre-Tested and Pre-Validated for predictable performance

Areas of focus: Massive scale-out solutions including Hadoop, NoSQL and MPP databases

Broad ecosystem partnership and joint GTM

Several wins and strong pipeline

Cisco UCS Big Data Solutions

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ISV Partners

80% of opportunities in 2014-2016 will be Hadoop related

NoSQL Database

No SQL MPP Databases

Ha

do

op

• Cisco Big Data Design Zone

• Cisco UCS Big Data Engineering and POC Lab

Major investment in Cloudera

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• No additional switching for up to 10 Racks (up to 160 Servers) per UCS Domain • UCS Central Manages multiple instances of UCS Manager up to 10,000 Nodes • Thousands of servers and 100s of petabytes of storage by interconnecting domains

1 2

3 4

5 6

7 N 8

9

Cisco UCS Advantage Simple Scalability

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Data Center Applications Big Data Applications

Unified Fabric

Unified Management

Integrated Data

Management

Data Integration Using Connectors

Data Feeds

Cisco Big Data Common Platform Architecture Using C-Series Rack-Mount Servers

Cisco UCS B-Series Blade Servers

SAN Array

Hadoop NoSQL MPP DB

RN

Cisco UCS Advantage Common Platform for Enterprise and Big Data Applications

FlexPod, Vblock

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

UCS Integration with ACI Policy Based Infrastructure

UCS Management SW

UCS and Invicta

Nexus

Storage

Compute

Network

App Acceleration

Storage Access

L4-7 Services

• UCS Next Gen 6300 Fabric Interconnect

• Nexus 9k technology, ACI Ready • UCS Transition to 40G • Shared Management Policy

• Investment protection – use existing servers

• Bare metal and virtualized workloads on programmable, integrated infrastructure

• Consistent Policy

• APIC complements UCS Manager

• Converged Physically • Segmented Virtually

• Real-time End-To-End visibility of the application

Requirements for the Application

Policy Based Control

Shared and Virtualized

Infrastructure

Application

Profile

UCS and Invicta Integrated

Infrastructures with Storage

Partners

UCS Director

Deploying an Application Centric Infrastructure

SMEs develop the application profile for the infrastructure

2 UCS Director automates the deployment of policies for that application

3 UCS Manager and APIC deploy the profiles within the infrastructure

4

NETWORK

CORES, MEMORY,

BIOS, OPERATING

SYSTEM, APP

ACCELERATION

CONNECTIVITY

POLICY

QOS

BANDWIDTH

RESERVATION

AVAILABILITY

SECURITY POLICIES

APPLICATION L4-L7

SERVICES

Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings

Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool

Application Profile

UCS Manager

Application team defines relationships and requirements of app

Storage SME

Server SME

Network SME

1

Application Dev-Ops