Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14
Aug 31, 2014
Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
Thursday, May 1, 14
twitter: @richardkellyphoinstagram: @richardkellyphoto
[email protected]://accelerantcreative.com/
Thursday, May 1, 14
Thursday, May 1, 14
Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
[ o ]
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
[ 1 ]
Thursday, May 1, 14
...digital must have really changed your business...
guest at a cocktail party
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
A delicate balance for a creative life
Thursday, May 1, 14
not just a career...
Thursday, May 1, 14
... a lifestyle
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
[ 2 ]
Thursday, May 1, 14
us < art > them
Thursday, May 1, 14
us < art > them
Thursday, May 1, 14
Thursday, May 1, 14
soul / feeding / family
Thursday, May 1, 14
soul / feeding / family
Thursday, May 1, 14
Thursday, May 1, 14
...it’s not just a job it’s an adventure...
US Army advertisement copy
Thursday, May 1, 14
a journey
Thursday, May 1, 14
Thursday, May 1, 14
[ 3 ]
Thursday, May 1, 14
know ledge
Thursday, May 1, 14
confidence
Thursday, May 1, 14
you need a plan(s)
Thursday, May 1, 14
you need a plan(s)
Thursday, May 1, 14
Thursday, May 1, 14
vision statement
Thursday, May 1, 14
Thursday, May 1, 14
artistic vision
Thursday, May 1, 14
Thursday, May 1, 14
money
Thursday, May 1, 14
Thursday, May 1, 14
telling the world
Thursday, May 1, 14
...you [should] be able to articulate exactly what your value proposition is.
Peter Krogh • ASMP Strictly Business Blog • October 2012
Thursday, May 1, 14
Thursday, May 1, 14
differentiate
Thursday, May 1, 14
5 words
Thursday, May 1, 14
describe you
Thursday, May 1, 14
describe you
Thursday, May 1, 14
Thursday, May 1, 14
describe (your) work
Thursday, May 1, 14
sales toolbox
Thursday, May 1, 14
sales ≠ 4 letter word
Thursday, May 1, 14
[ 4 ]
Thursday, May 1, 14
budget
Thursday, May 1, 14
biz life
Thursday, May 1, 14
biz LIFE
Thursday, May 1, 14
c.o.d.b.
Thursday, May 1, 14
build your team
Thursday, May 1, 14
taxes, t&c, paperwork
Thursday, May 1, 14
so what else...
Thursday, May 1, 14
[ 5 ]
Thursday, May 1, 14
this will be organic
Thursday, May 1, 14
market research
Thursday, May 1, 14
who is your customer?
Thursday, May 1, 14
what are they buying?
Thursday, May 1, 14
the (un)met needs?
Thursday, May 1, 14
where are they?
Thursday, May 1, 14
how much are they spending?
Thursday, May 1, 14
what will the market bear?
Thursday, May 1, 14
competition
Thursday, May 1, 14
[ 6 ]
Thursday, May 1, 14
Thursday, May 1, 14
3 ways biz flows in
Thursday, May 1, 14
Thursday, May 1, 14
1 marketing response
Thursday, May 1, 14
2 cold calls...
Thursday, May 1, 14
3 referral(s)
Thursday, May 1, 14
be • social
Thursday, May 1, 14
be • social
gpritiranjan
Thursday, May 1, 14
Be useful. Be specific. Be nice.
Colleen Wainwright
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
...how do you compete with free?
S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3
Thursday, May 1, 14
Thursday, May 1, 14
...there’s only one way:sell something better than free.
S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3
Thursday, May 1, 14
Thursday, May 1, 14
[ 7 ]
Thursday, May 1, 14
“always be closing”Alec Baldwin - Glengarry Glen Ross
Thursday, May 1, 14
know - client
Thursday, May 1, 14
know- project
Thursday, May 1, 14
know - creative
Thursday, May 1, 14
managing expectations
Thursday, May 1, 14
sense of project
Thursday, May 1, 14
treatment / proposal
Thursday, May 1, 14
[ 8 ]
Thursday, May 1, 14
contract(s)
Thursday, May 1, 14
terms & conditions
Thursday, May 1, 14
estimates
Thursday, May 1, 14
invoices
Thursday, May 1, 14
reducing liability
Thursday, May 1, 14
eliminating fear
Thursday, May 1, 14
prepare
Thursday, May 1, 14
[ 9 ]
Thursday, May 1, 14
“there are no small decisons in moviemaking.”Sidney Lumet, director
Thursday, May 1, 14
“there are no small decisons in photography art.”Richard Kelly, educator
Thursday, May 1, 14
Thursday, May 1, 14
...shaking off preconceived notions of how we ourselves define our role.
J u d y H e r r m a n n • A S M P S t r i c t l y B u s i n e s s B l o g • O c t o b e r 1 7 , 2 0 1 3
Thursday, May 1, 14
business as usual will give you results as usual.
A l l e n M u r a b a y a s h i C o F o u n d e r o f P H O T O S H E L T E R
Thursday, May 1, 14
“Think like those marketers that market to you.”
Kat Dalager, art buyer, on the A PHOTOEDITOR Professional Photographer WEBINAR #2.5
Thursday, May 1, 14
[ 9 1/2 ]
Thursday, May 1, 14
Thursday, May 1, 14
my 3 things
Thursday, May 1, 14
personal projects
Thursday, May 1, 14
accountability team
Thursday, May 1, 14
embrace failure
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
delicate / balance
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
art / commerce
Thursday, May 1, 14
Thursday, May 1, 14
creative life
Thursday, May 1, 14
[ o ]
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
twitter: @richardkellyphoinstagram: @richardkellyphoto
[email protected]://accelerantcreative.com/
Thursday, May 1, 14
Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14