2014 annual business planning workshop

Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

2014 Annual Business Planning Workshop

Glenn Smith, Owner & Lead Coach281-841-6680 • [email protected]


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1. Failure to Put Your Plan in Writing2. Failure to Review Your Plan Weekly3. Ignoring Customer Feedback/Input4. Underestimating Your Competition5. Ignoring Your Strengths6. Shying Away From Reasonable Risk7. Failure to Learn & Grow Personally

7 Things To Avoid In Planning


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Start-Up Plan (Refocus Plan) – long-range

Annual Business Plan – 1 year

Scenario Planning – uncertainty

3 Different Types of Plans


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Start-Up/Refocus PlanStart-Up Plan

Primary Audience Lender or Investor

Outcome Desired Resources/Big Picture/ Confidence

Participants Me; Advisors; Potential Customers; Stakeholders

Research Thorough: Customer, Competition, Capabilities

Time Required 1-2 Months


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• Executive Summary• Company Overview• Products & Services• Market Analysis• Competitive Analysis• Marketing Strategy & Implementation• Operations Plan• Management Overview• Financial Plan & Projections

Components of Start-Up Plan


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Annual Business PlanAnnual Business Plan

Primary Audience Me; My Team

Outcome Desired Growth/Profitability/ Retention/Confidence

Participants Me; My Team

Research Past Performance; Current Trends; Competition

Time Required 4-8 hours


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• Budget (Financial Projections)• Marketing Calendar (with Lead Generation & Sales Goals)• Operational Improvement Goals

The 3 Components of an Annual Business Plan


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Our company exists to: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our Mission/Purpose


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• Strengths:

• Weaknesses:

Internal Analysis


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• Opportunities: (To deliver more value to our existing customers? Gain a competitive advantage? Attract new customers? Tap new resources? Etc.?)

• Potential Threats:

External Analysis


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• In 1 year?

• In 3 years?

How Do I Want My Business To Look:


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• Begin by reviewing 2013. What can you expect to increase in 2014? To decrease?• Project your sales for each month. Look at last year (maybe the last 2 years) to gauge “highs” and “lows.” What new initiatives might effect your sales?• Project your expenses for each month. Look at last year to gauge “highs” and “lows.”• See the sample spreadsheet.

Budget/Financial Plan


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• Marketing Focus (Ideal Customer)

• Marketing Mediums/Channels

• Marketing Calendar (see sample)

Marketing Calendar/Plan


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1. Leadership (direction, strategy, goals, accountability)______________________________________________

2. Management (systems, documentation, process improvement)______________________________________________

3. Marketing (message, U.S.P., metrics, dashboard, internet/ social media, tools/collateral materials, etc.)______________________________________________

4. Selling (sales process, scripts, training, etc.)______________________________________________

Operational Improvement Goals


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5. Fulfillment (delivering our products or services)_______________________________________________

6. Customer Service (need id & relationship management)_______________________________________________

7. Back-Office (accounting, finance, A/P, A/R, HR, infrastructure, data management, technology, etc.)_______________________________________________

Operational Improvement Goals


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• Locate your Year-End Financial Statements for 2012 and 2013 for review; create your Budget/Financial Plan for 2014.• Create your Marketing Plan for 2014 with a Marketing Calendar. Be sure this activity is in your budget.• Brainstorm each of the 7 areas of your Operational Plan; set 1-3 goals for each area; put action steps to each goal. Process this with your team! (Staff retreat)

Take Action


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• How do YOU need to grow personally?

Personal Growth

Mindset/Attitude? Skills? Behaviors/Habits?


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If you would like more help with your annual business plan feel free to contact us for a FREE 30 minute consultation/strategy session by phone. To arrange a time call:

281-841-6680

FREE 30-Minute Strategy Session