AFAR MAGAZINE AFAR.COM AFAR MOBILE APP AFAR FOUNDATION AFAR EXPERIENCES MEDIA KIT
Mission stateMent
AFAR is the leader in experiential travel. our mission is to connect you to the authentic essence of a place and its people, deepening your understanding of the world, its cultures and yourself.
Audience: 1,000,000total circulation: 250,000bonus circulation: 3.3%Ad/edit: 40%/60%Frequency: 7x per year (bi-monthly)Median HHi: $116,808Median Age: 48.6
Source: 2012 Gfk MRI Doublebase, AFAR Prototype; ABC Publisher’s Statement 12/31/11.
AFAR AT A GLANCE
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travel is changing. the world has grown smaller and more accessible, yet more homogenized and less exotic. today’s travelers want to get beyond the superficial, the mass-produced, the mass-consumed and the mass- experienced. they look for the authentic in people, places and products. they long for meaningful connections with the places they go and the people they meet.
Positioning stateMent
AFAR inspires travelers to immerse themselves in authentic experiences that create deep connections between readers, places and local cultures. edited for an affluent and sophisticated audience, AFAR attracts highly engaged readers who have both the desire and the means to pursue the luxury of experience.
As the authority on experiential travel, AFAR delivers the luxury of experience and attracts consumers who add the most value to major marketers across a wide array of categories. AFAR is the gateway to access this powerful new consumer – the experiential traveler. AFAR is their voice and guide.
ThE Luxury of expeRience
there are 24 million affluent households in America, spending on average “more than $4,100 annually on vacation and personal travel...” looking forward, affluent Americans are expected to “continue their love affair with travel” as well as their “love affair with travel-related media.”
Stephen Kraus — Chief Research & Insights Officer of Ipsos Mendelsohn, MediaPost Engage: Affluent, 6/15/11.
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Source: Plog Experiential Travel Study, 2010.
eXPeRientiaL
• Go to more places, more often• Participate in more unique experiences • Want to discover the unexpected• Talk about their trips & influence friends
non-eXPeRientiaL • Repeat the same vacation experience each year• Seek predictable experiences• Visit popular, well-known tourist spots• Little influence on others’ opinions & travels
HaLf of aLL U.s. tRaVeLeRs aRe eXPeRientiaL and afaR Has a concentRation of 94%
• 89% of AFAR readers “see and experience things you don’t expect”• 87% say that they “visit places most travelers don’t see”• 74% agree that they “stay in one place longer to experience its culture”• 74% of AFAR readers “participate in local events”
Source: Plog Experiential Travel Study, 2010.
ExpErIENTIAL tRAveleRs
today’s luxury traveler is ultimately seeking a “meaningful” travel experience – and in this context, that means the pursuit of something that is authentic, reflects the local landscape and is genuinely real.
Tom Marchant — Member, International Luxury Travel Market Think Tank
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AFAR was created to inspire and guide those who travel the world seeking to connect with its people, experience their cultures, and understand their perspectives.
eDitORiAlfEATurES
WandeR Where to go next. AFAR’s street-level guide to unusual destinations, both on and off-the-beaten path. In every issue, Wander includes the “Wandering chef” column, in which well-known American chefs recommend food experiences from a recent trip (typically includes restaurants, bars and markets).
oUR Picks news and notes, ranging from new hotel openings and museum exhibits to album releases and products curated by our editors.
WHeRe tRaVeL takes Us Where the AFAR Community comes together. We feature recommendations from AFAR.com, our travel Advisory council, reader feedback, learning AFAR updates and news about AFAR experiences.
see Witness the world—its intimate moments, its trends, its common threads—in a new way.
MiX A visual exploration of the world’s similarities and differences.
HigHLigHts experiential travel moments captured by members of the AFAR community.
connectstories and advice from well-connected locals and passionate travelers. this section of AFAR profiles people and places and offers ways to engage with the things that make a destination and its culture unique.
stay Recommendations of places to stay that help travelers engage with a place.
feast An in-depth exploration of a traditional local dish and how it connects to the culture, plus a recipe and where to eat it.
Resident A local introduces readers to the people, places, and stories of his or her neighborhood.
noMad A modern nomad discusses life on the road.
find We go inside the studios and ateliers of modern artisans. We reveal how they make their products and pieces by hand, the stories behind them, and where to find them.
sPin tHe gLoBe AFAR chooses a destination at random—by literally spinning a globe—and sends a writer on a spontaneous journey. He/she travels without an itinerary and relays the adventure in a first-person dispatch.
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2014 EDITorIAL CALENDAr
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JanUaRy/feBRUaRy 2014on-sale: 12/17/2013tHe WeLLness issUe
• Multigenerational cruises• A Father-son trek in new zealand• exploring Finland’s spa culture• Where We’re Going in 2014
MaRcH/aPRiL 2014on-sale: 2/11/14space close: 12/10/13afaR aWaRds issUe
• AFAR Awards• seattle with Jazz Musician bill Frisell• Pisco Wars: Chile vs. Peru• spin the globe: belize• the Most isolated town in scotland• Special Advertiser Co-Op Section: Latin America• Ad Recall study
May 2014on-sale: 4/8/14space close: 2/12/14food & dRink issUe
• A Foodie’s guide to the usA• A Wine Odyssey Through Sicily• Australia’s culinary Hotspot• in search of Moroccan Honey• Special Advertiser Co-Op Section: Asia
JUne/JULy 2014on-sale: 5/27/14space close: 4/3/14tRaVeL disRUPtoRs issUe
• travel innovators and the Future of travel• outdoor dining Along the Rivers of paris • A trip to the spiritual center of india• Special Advertiser Co-Op Section: Family
aUgUst/sePteMBeR 2014on-sale: 7/15/14space close: 5/15/14sPeciaL fiftH anniVeRsaRy issUe
2014 EDITorIAL CALENDAr
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• exceptional travel experiences 2014 • Anniversary celebration: 5 years of experiential
travel• A Chef and Food Critic Eat Their Way Across
Korea• celebrating a big birthday in Antarctica
octoBeR 2014on-sale: 9/9/14space close: 7/17/14styLe & design issUe
• travel by design• inside the shoemaking Ateliers of Mallorca• Hong Kong’s booming Art scene• Special Advertiser Co-Op Section: Cruise • Ad Recall study
noVeMBeR/deceMBeR 2014on-sale: 10/28/14space close: 9/4/14HoLiday issUe
• An experiential traveler’s guide to Holiday gifts• Family travel in new York city• What’s New in the Caribbean• Special Advertiser Co-Op Section: Winter Travel
JanUaRy/feBRUaRy 2015on-sale: 12/16/14space close: 10/23/14WeLLness issUe
• unexpected cruises• Where to Go in 2015• A Walk Through Kenya• In the Wilds of Patagonia
*special editorial package*calendar subject to change
AFAR reaches an affluent, forward thinking audience.
MRi ReadeR PRofiLe coMP indeX
affLUent, edUcated PRofessionaLs total Adults 1 MM 100 Male 44% 89Female 56% 110
Median Age 48.6 Adults Aged 25-54 65% 118Any college+ 90% 160grad college+ 67% 248post-graduate degree 30% 307
employed 73% 121professional/Managerial 48% 220top Management 12% 291professional/Related occupations 33% 245 Management/business/Financial operations 17% 185 Median Household income (HHi) $116,808 186 HHi $100,000+ 55% 217 own Home 77% 113 Married 64% 123 Average Readers per copy 4 Passionate and actiVe tRaVeLeRsOwn a Valid Passport 80% 216took 4+ Foreign trips in past 3 Years and/or domestic trips in past Year 45% 250 took 5+ Foreign trips in past 3 Years and/or domestic trips in past Year 31% 258 took 2+ Foreign trips in past 3 Years 37% 310took 3+ Foreign trips in past 3 Years 23% 370Fly First/business class on a Foreign trip 11% 330stayed at Hotel/Motel 15+ nights in past Year 17% 265spent 5+ nights Away on a Foreign trip in past 3 Years 55% 250spent 11+ nights Away on a Foreign trip in past 3 Years 30% 304
AuDIENCE ADvAntAge
Source: 2012 GfK MRI Doublebase, AFAR Prototype.
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beta Research recently completed the 2011 AFAR subscriber study. the data shows that AFAR is the leader in the travel category, capturing and captivating the world’s most influential travelers. Here are some highlights:
sUBscRiBeR PRofiLe affLUent, edUcated PRofessionaLs Male 38% Female 62% Median Age 49.8
Median Household income (HHi) $111,000 Average Household income (HHi) $153,000 HHi $150,000+ 34%
graduated college + 75% post-graduate degree 33%
employed 72% professional/Managerial 81% engaged and ResPonsiVeAverage minutes spent reading an issue 66 Average # of times issue is read 3 Read 4 out of 4 issues 64%discussed article or referred someone to it as a result of reading AFAR 48% Rated AFAR Very Good or Better compared to other publications read 76% took action as a result of reading AFAR (visit website, buy product, request info, etc.) 83%
Passionate and actiVe tRaVeLeRsOwn Current, Valid Passport 92% Average # of trips in past 12 Months 19.6 international 10.2 domestic 9.4 stay in 4 star+ Accommodations 83%
Source: 2011 AFAR Subscriber Study.
AuDIENCE ADvAntAge
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PRoJected Vs. actUaL Rate Base gRoWtH 2009 to 2013
total circ.81,542total circ.
76,711
2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2009 2010 2010 2011 2011 2012 2012 2013
250,000
225,000
200,000
175,000
150,000
125,000
100,000
75,000
50,000
0
Rate base
Actual circulation
total circ.110,966
total circ.140,708
total circ.156,696
total circ.180,797
total circ.205,399
afaR continues to prove strong year-over-year growth, meeting each rate base increase with bonus served. AFAR is the fastest growing travel magazine, and the 6th fastest growing consumer magazine.
AFAR’s total circulation is up 31.1% over the 1st half 2013, and we delivered a 6.01% bonus. We still hold a strong average price in our category. AFAR’s total subscriptions are up 34.2% over the 1st half of 2013. AFAR single copy sales saw an increase of 6.0%
AFAR continues to use highly targeted verified outlets, such as club-level airport lounges and hotels, setting us apart from our competitors and getting our advertisers in front of a high value traveling audience. Source: June 2013 ABC Statement; 2012 MRI Doublebase prototype
ciRculAtiOnGrowTh hAS bEEN rApID
Source: ABC Publisher’s Statement, December 2011.
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2014 CLoSING DATESfReqUency 7X/yeaR
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2014 CLoSING DATESfReqUency 7X/yeaR
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$36,000
$25,000
$18,500
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2nd: 30%
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$34,600
$23,800
$17,850
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$26,100
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3rd: 25%
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$32,300
$22,400
$16,500
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$12,750
4th: 40%
foUR coLoR
1 page
1/2 page
1/3 page
BLack & WHite
1 page
1/2 page
1/3 page
cover premiums:
2014 ADvErTISING rATES
Rate Base: 250,000 (MaR/aPRiL-noV/dec)fReqUency 7X/yeaR
*aLL Listed Rates aRe gRoss
*All rates are gross. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
2014 ExChANGE rATES & DATES
foR MoRe infoRMation contact:Grace Kelly, AFAR Exchange Sales Coordinator
(646) 430-9880, [email protected]
saMPLe foRMat
· showcase products and services in an attractive four-color templated format
· Quickly and efficiently connect your brand with AFAR’s qualified audience
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cLosing date
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MateRiaLs deadLine
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afaR eXcHange datesfReqUency 7X/yeaR
afaR eXcHange RatesfReqUency 1 X
RateBase
250,000
Rates 1/4 Page
$3,200
Rates 1/8 Page
$2,100
All rates are net. Rate base is guaranteed on a 6 month average.Advertisers may not cancel orders or make changes in advertising after the closing dates.For a complete list of AFAR General Terms & Conditions and advertising specifications, please contact youradvertising representative.
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MAGAzINE SpECS
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foR MoRe infoRMation contact:Grace Kelly, AFAR Exchange Sales Coordinator
(646) 430-9880, [email protected]
Unit
A Full pg*
B 1/3 pg Vertical w/ bleed**
C 1/3 pg Vertical non-bleed**
D 2/3 pg Vertical**
e 1/2 pg Horizontal**
LiVe
7-7/8”w x 10-5/16”h
2”w x 10-5/16”h
2-1/4”w x 10-5/16”h
4-13/16”w x 10-5/16”h
7-7/8”w x 4-15/16”h
tRiM
8-3/8”w x 10-13/16”h
2-1/2”w x 10-13/16”h
2-1/4”w x 10-5/16”h
5-1/16”w x 10-13/16”h
8-3/8”w x 5-3/8”h
BLeed
8-5/8”w x 11-1/16”h
2-3/4”w x 11-1/16”h
n/A
5-3/16”w x 11-1/16”h
8-5/8”w x 5-1/2”h
disPLay ad siZes
*Perfect alignment of type or image across two pages cannot be guaranteed.If boundaries of the ad are not defined by artwork or a rule, Publisher may add .30 rule around fractional ad.**Size requirements in decimals and/or metrics are available upon request.Two-page spread materials MUST BE SUPPLIED AS SINGLE PAGES, as per the full page size requirements above. The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.
Unit LiVe tRiM
cover flap
sPeciaL ad siZes
LiVe
3-1/2”w x 10-5/16”h
tRiM
3-1/2”w x 10-5/16”h
BLeed
3-1/2”w x 10-5/16”h
MecHanicaL sPecifications
accePtaBLe fiLe foRMatscMYK pdF/x1-A 2001 or 2003compatibility: Acrobat 4 (pdF 1.3)pdF/x1-A is the only acceptable file format for all ad units—full page and fractional units.
pdF files must be cMYK composite, professionally created as pdF/x1-A, with high resolution images and all fonts embedded.
PRoof ReqUiReMentsColor proofs calibrated to SWOP specifications for grade 3 substrate, and output at 100%.
AFAR strongly recommends the inclusion of the IDEAlliance Digital Control Strip or the SWOP Digital proofing bar on all proofs.
proofs must be made from the FinAl supplied file and be correct for color, content, and crop.
fiLe PRePaRationRight reading, portrait mode, 100% size, no rotations. do not use Rgb, Jpeg, or nested eps files. do not apply trapping to files.
All files (and proofs) must include crop marks to AFAR’s trim and bleed dimensions, with center marks. For positioning purposes, crop marks must be indicated correctly on all files and proofs. otherwise, ads will be centered at AFAR’s discretion. the trim and crop marks must be placed exactly 1/4” (12 pt. offset) outside the bleed area.
optimum type legibility requires type to be no smaller than 6 point. black text must consist of 100% black. Rich black type is not recommended, and, if used, a minimum of 28 point type is required. For reverse lettering and fine or small type, use onlyone color.
AFAR strongly discourages the use of multi-color or knocked-out type. However, if used, a minimum of 12 point type is required.
PRe-PRess seRVice PRoVideR AFAR does not provide design, pre-press or proofing services in-house, nor do we correct or manipulate ad files. However, we can recommend a vendor for you.
tecHnicaL infoRMation
MagaZine tRiM siZe8-3/8”w x 10-13/16”h
iMage ResoLUtion300dpi
Line scReen175lpi
coLoRs4/c process [cMYK]; a 5th color is available on the inside front cover and inside back cover only.
PaPeR stock50# Matte (text); 65# Matte (cover).
PRinting MetHodCTP, web offset, SWOP standards.
MaXiMUM ink density280% recommended. Not to exceed SWOP300% tAc.
dot gainA minimum 3% highlight dot is required on all images intended to print; Quarter tone (25%) 14-16% average dot gain; Mid tone (50%) 20-22% average dot gain; shadows (75%) 14-16% average dot gain.
Binding MetHodperfect bound, jogs to foot.
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MAGAzINE SpECS
foR MoRe infoRMation contact:Joy Setterlund, Production Coordinator
(415) 373-5104, [email protected]
MecHanicaL sPecifications cont.
ad MateRiaLs deLiVeRyAll full and fractional ads should be submitted via our ad portal:
afar.sendmyad.com
The portal allows you to upload and preflight your materials. Ad materials will be archived for 6 months in the portal. You must set-up a free account to submit your ad. this registration process takes about 1 minute. there is no additional software to download or install.
sHiPPing instRUctionsplease include the following information in your shipment: issue date, advertiser name, agency name, and a production contact (phone number and e-mail address).
Proofs and CD-ROMs should be shipped flat with protective cardboard packaging. do not fold or roll proofs as they may become damaged in transit.
All Full and Fractional ad page materials should be addressed to: AFAR Magazine 550 Kearny street suite 710 san Francisco, cA 94108 Attn: Joy setterlund
For further production information, please contact: Joy setterlund Advertising production coordinator [email protected] (415)-373-5104
inseRtsAll questions regarding insert pricing, specifications and due dates should be directed to: Fran Fox Senior Director Manufacturing & Production [email protected] (415) 373-5155
RePRodUction LiaBiLityAFAR insists advertisers adhere to our specifications for both file and proof preparation. if ad materials supplied are consistent with AFAR’s SWOP-compliant specifications, AFAR can very closely match the color of the advertiser’s supplied proof on press.
An exact color match between proof and printed page cannot be guaranteed. As both are preparedon different substrata and by different processes, the resulting reproductions will show variance. However, a proof supplied to SWOP standards will greatly minimize this variance.
AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications. proofs must be made from the supplied file and be correct for color, content and crop. (see File preparation for crop requirements.)
Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files and color proofs. AFAR’s production schedule does not allow adequate time to alert advertisers to the non- compliance of their materials.
disPosition of MateRiaLsthe ad portal will archive your materials for up to one year, in which you can use the portal to pick up a previously ran ad.
proofs and other ad materials will be retained for six months from the date of receipt and will not be returned.
BiLLing infoRMationAll questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster director of Finance [email protected] (415) 814-1424 (415) 391-1566 fax
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MAGAzINE SpECS
AFAR exchange is a formatted advertising section featuring select products and services. the eye-catching section uses AFAR design, fonts, and color palette, along with consistent image sizes and standardized typesetting.
content and iMage sPecifications
the advertiser supplies both the image and thead copy. AFAR designs the exchange ad, randomly chooses page positions, and makes copy corrections deemed necessary by our design and editorial guidelines.
coPy ReqUiReMentsthe word counts noted above include your headline, descriptive body copy, and contact information. contact information is in bold.
if your copy exceeds the maximum word count, AFAR’s editorial department will cut and edit your copy at their own discretion.
iMage sPecificationsAdvertiser-supplied images must be calibrated to SWOP (Specifications for Web Offset Publications) standards for consistent press reproduction within the AFAR exchange section.• Resolution: 300 dpi (dots per inch)• Color Mode: CMYK (not RGB)• File Format: TIFF• Please note that AFAR does not retouch, silhouette,
or otherwise manipulate supplied images.
Logosthe clean layout and formatted structure of AFAR exchange does not allow for logos to be used
in place of copy or in addition to an image. if an advertiser requires display of their logo, it must be included within the one image allowed. exception: 1/4 horizontal unit can accommodate a logo for the second image.
MateRiaL sUBMissionAFAR will confirm receipt via email upon receiptof materials.
coPyplease email your copy to Joy setterlund, [email protected], in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit.
imagesif the file is less than 2Mb, email images to [email protected] the file is larger than 2Mb, post the compressed image to AFAR’s Ftp site:Host: ftp://ftp.afar.comusername: afaradspassword: adspecs
cLient confiRMations and aPPRoVaLsA pdF of your ad will be sent to you via e-mail for your approval. if we do not hear back from you within two days of receiving of this pdF, we will assume the ad is correct and it will run as is.
RePRodUction LiaBiLityAFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications.
contactsto place an exchange ad, please contact: grace Kelly AFAR exchange sales coordinator [email protected] (646) 430-9880
For production questions, please contact: Joy setterlund Advertising production coordinator [email protected] (415) 373-5104
BiLLing infoRMationAll questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster director of Finance [email protected] (415) 814-1404 (415) 391-1566 fax
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MAGAzINE SpECS
Unit
1/8 pg Horizontal
1/4 pg Vertical
teXt siZe
50 Words*
90 Words*
iMage siZe
1.6511”w x 2.3222”h
3.3968”w x 2.7431”h
second iMage siZe
n/A
n/A
eXcHange ad siZes
* Word counts are approximate.
2012 geneRaL teRMs & conditionsthe following are general terms and conditions governing advertising published in AFAR Magazine, published by AFAR Media.
1. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine.
2. the publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.
3. the publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.
4. All advertisements are accepted and publishedin the Magazine upon the representation by the agency and advertiser that they are authorizedto publish the entire contents and subject matter thereof and that such publication will not violate any law or infringe upon any right of any party. in consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) arising out of the publication of such advertisements in the Magazine, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the lanham Act or rights of privacy or publicity, or from any and all similar claims now known or hereafterdevised or created.
5. in consideration of the publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and
advertiser agree not to make promotional or merchandising reference to the Magazine in anyway without the prior written permission of the publisher in each instance. the following are general terms and conditions governing advertising published in AFAR magazine, publishedby publisher.
6. no conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these terms and conditions or the provisions of the Magazine’s Rate card will be binding on the publisher and to the extent that the terms and conditions contained herein are inconsistent with any such conditions, these terms and conditions shall govern and supersede any such conditions. the publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. the publisher’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.
7. the publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of godor any other circumstances not within the control of the publisher.
8. Agency commission (or equivalent): 15% (where applicable to recognized agents) of gross advertising
charges after earned advertiser discounts.
9. invoices are rendered on the first business dayof the “on-sale date” month of the Magazine. payments are due within 20 days from the billing date. the publisher reserves the right to change the payment terms to cash with order at any time. the advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.
10. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. unused rebates will expire six months after the end of the period in which they were earned.
11. special advertising production premiums do not earn any discounts or agency commissions.
12. All agreements for advertising frequency or multi-platform discounts are conditioned on(a) the agreed number of advertisements being published within the specified period and (b) all invoices being promptly paid. in the eventof Advertiser’s cancellation of any portion of the agreed order, or failure to have published and paid for the specified number of advertisements, any rate discount will be retroactively nullified, including previously published advertisements, and a short rate (the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for) will apply.
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• our online community of travelers and locals share ideas of places to go, things to do, and people to meet.
• connects travelers and locals for 1-to-1 travel advice and conversation.
• off ers invaluable insight about anywhere in the world, at anytime.
afaR.coM Has 43,500 Passionate MeMBeRs and gRoWing
engaged consUMeRsAverage of 6 pages per visit 10,000+ travelers have created content (asked a question, posted a highlight, created a guide)33,000+ mobile downloads
ideaL aUdience Median Age: 46Median HHI: $97,609
Source: AFAR Internal Reports
sociaL Media twitter: 20,000+ followersFacebook: 25,000+ fans pinterest: 35,000+ followers
afaR.coM45,200+ total Highlights24,500+ guides211,000+ saves239 Countries7,000+ Cities and Towns
Stats as of January 2014
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once-in-a-lifetime events for spirited world travelers.
AFAR experiences is a series of global events that brings worlds together and connects people on all levels – emotionally, intellectually and spiritually.
these semi-annual, multi-day immersions in a destination encompass a wide range of engaging elements, including presentations and demonstrations from people who are leaders in their field within the destination—from business leaders to entrepreneurs, activists, designers, academics and artists.
the attendees of AFAR experiences events come together in these remarkable places to meet not only the people of the country but also to interact with curious, open-minded fellow travelers. the events join together the brilliance and power of a nation and its people with a group of likeminded, global souls wishing to open their world to a new level of understanding and perspective.
All AFAR experiences attendees are curated through an application process to bring together an eclectic, diverse group of passionate individuals from various fields.
afarexperiences
foR MoRe infoRMation contact:AFAR Experiences Contact, Jill Greenwood,
Director 415-814-1426, [email protected]
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Learning AFAR is the flagship program of the AFAR Foundation.
born from the idea that travel is the best form of education, learning AFAR provides international travel scholarships to students who would not otherwise be able to explore our world.
learning AFAR sparks a fire in the hearts of young people.
For kids in california who have never been on a beach or students in new York who have never touched the statue of liberty, travel changes their lives. it shows them that they matter, that their future matters and there is a world of possibilities awaiting them.
From each school we work with, 10 students and their teacher travel to a destination where they engage with locals and do community service. learning AFAR has sent more than 200 students to experience cambodia + costa Rica + peru.
travel moves these young people out of their comfort zones to a place where they are curious and bold. it expands their view of the world and their vision of their own future. And when they return home, they bring inspiration and hope to their communities.
Your brand has multiple opportunities to promote your commitment to the power of travel with learning AFAR marketing programs.
foR MoRe infoRMation contact:AFAR Foundation Contact, Jordan Robbins,
Program Officer, 970-484-3633, [email protected]
Learningafar
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afaR MagaZinesponsored contentcustom Advertorialscompass: promotional pageReader service listings
afaR.coMWanderlust Dedicated Email Blastdream deals email blastcustom sweepstakesWeekly Wander NewsletterSponsored WanderlistsWebazinepremium MicrositeCustom Video Product
MoBiLe taBLetAFAR Apptablet placement
sociaL Mediasponsored Facebook chatsponsored tweet upspinterest pin upsAFAR.com communityFacebook sweepstakes
afaR dataBasesubscriber namesdirect Mail opportunities
AFAR’s team of devoted marketing professionals creates innovative and impactful marketing programs, custom tailored for our advertising partners. these programs will leverage our affluent and highly experiential audience to increase brand visibility and reach, drive sales and enhance your media plan.
mARketing opporTuNITIES afa
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content cReatoRs and sHaReRs AFAR Ambassadorslocal expertsAFAR WritersAFAR photographers
eMaiL MaRketingAdvertiser dedicatedWanderlustdream dealsedit integration Weekly Wander AFAR escapes b2bA View from AFAR news from AFAR
ReseaRcHAFAR Influential Reader Panelcustom sampling to AFAR Affluencers
tRade access:tRaVeL adVisoRy coUnciL bi-Annual Agent Meeting integration direct Mailpublisher’s letterSpecial Offers & Incentive Programs Hosted eventsFocus groupsFAM trips
eVentsissue Release celebrations Farm to table dinners Pourings & TastingsHotel AccessRetail & In-Store Events experiential outings AFAR conversations
afaR eXPeRiences
LeaRning afaR
foUndeRsgreg sullivan and Joe diaz
san fRanciscoCorporate & Editorial Offices130 battery street, 6th Floorsan Francisco, cA 94111tel: 415-814-1401Fax: 415-391-1566
greg sullivanceo, editorial [email protected]
Joe diazchief product [email protected]
laura simkinschief operating [email protected]
Julia cosgroveEditor-in-Chief and Vice [email protected]
derk Richardsonsenior [email protected]
derek butcherchief technology [email protected]
Jill greenwoodexecutive director, AFAR [email protected]
Jordan Robbinsprogram officer, AFAR [email protected]
‘neW yoRkSales & Marketing Office25 W. 43rd St, Suite 222new York, nY 10036tel: 646-430-9888Fax: 212-382-3559
ellen Asmodeo-giglioEVP, [email protected]
bryan KinkadeAssociate [email protected]
Anjali Virmaniintegrated Marketing [email protected]
barry brownsenior sales [email protected]
Katherine Kneiersales director, east [email protected]
Kimberly buonassisiluxury sales [email protected]
grace Kellyexchange [email protected]
chris udemezuegraphic [email protected]
sarah zapilerAssociate integrated Marketing [email protected]
Juliette san FillipoSales & Marketing [email protected]
West coastonnalee MacdonaldSales Director, West [email protected] Marine Ave.Manhattan beach, cA 90266
soUtHeastcolleen schoch Morellsales Manager, [email protected] tom A toe Roadboynton beach, Fl 33426
MidWestFocus Marketing and Mediasales Manager, [email protected] sonny driveMacomb, Mi 48044
teXas/soUtHWest lewis stafford companysales, [email protected] Quorum drive, #545dallas, tx 75254
eURoPe/asia/MiddLe eastJohn galanteinternational travel director646-490-25398202 elk Runbasalt, co 81621
eURoPegiorgio paceluxury director, [email protected]+33-6-0368-5783 st. Moritz, switzerland
indiaFaredoon Kukasales Manager, [email protected]+91-22-2925-3735Mumbai, india
MiddLe eastVivienne DavidsonManaging director, [email protected]+97-01-4346-6006dubai, united Arab emirates
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