2014
,
Mining Minds
- , .
- , .
-
- - - BI
KBS
2012.1.31 2012.5.24 2012.9.11
-
- -
70
2012,
KBS
SBS 2012 : ,
Why Social Big Data?
Big Data?
5,000,000,000,000,000,000 byte
Eric Schmidt, August 2010
=
~
2003
5
A report last year by the McKinsey Global
Institute, the research arm of the
consulting firm,
projected that the United States needs
140,000 to 190,000 more workers
with deep analytical expertise
and 1.5 million more data-literate managers, whether retrained or hired.
New York Times, February 11, 2012
http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2008 2009 2010 2011 2012 2013 2014 2015
Unstructured
Database
[ Source : Enterprise Strategy Group (2010) ]
90%
(, , ...)
VIEW
, ,
LTE,
,
, , ,
/ SKT, , S2,
Industry
Diet Market
Cosmetics Market
Fashion Market
Plastic Surgery Market
Mining Social Big Data
-20
-15
-10
-5
0
5
10
15
20
25
30
35
0
500
1000
1500
2000
2500
2008.01
2008.02
2008.03
2008.04
2008.05
2008.06
2008.07
2008.08
2008.09
2008.10
2008.11
2008.12
2009.01
2009.02
2009.03
2009.04
2009.05
2009.06
2009.07
2009.08
2009.09
2009.10
2009.11
2009.12
2010.01
2010.02
2010.03
2010.04
2010.05
2010.06
2010.07
2010.08
2010.09
2010.10
2010.11
2010.12
2011.01
2011.02
2011.03
2011.04
2011.05
2011.06
2011.07
2011.08
2011.09
2011.10
2011.11
2011.12
[ Source : SOCIALmetrics, 2008.1.1. ~ 2011.12.31.]
Tipping Point : 21
[ Source : SOCIALmetrics, 2008.1.1. ~ 2011.12.31.]
F-test 0.05
21
0.0%
4.0%
8.0%
12.0%
()
( )
24
,
[ Source : SOCIALmetrics, 2012.4.1. ~ 2012.4.15.]
10,000
10,500
11,000
11,500
12,000
12,500
13,000
66%
67%
68%
69%
70%
71%
72%
73%
[ Source : SOCIALmetrics, 2011.5.1. ~ 2011.10.31.]
OTC
CASE #1
0
50
100
150
200
250
300
350
400
450
,
[ Source : SOCIALmetrics, 2011.1.1. ~ 2011.12.31]
=
1.
2.
Changing Target
x4
98.6% , (12.8~13.1, ) 2013 1 464%
(, 2012~13 1)
CASE #2
: Replace or Coexist with HDD?
Perception of SSD
Co-exist with HDD
,
PC
HDD
CPU, RAM
PC
CPU, RAM
HDD storage
,
Replacement of HDD
Campaign in Europe : SSD Angels
Global Difference
USA
Germany
Korea
Price
Power consumption
Performance
Warranty
Speed (Booting Speed)
Speed (Booting Speed)
Speed (Booting Speed)
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
OCZ Technology
Crucial Technology
Intel
Corsair
Samsung
2012 SSD Market Share
* SSD M/S US
M/S 1
(, 2012~13 1)
KBS ,
, .
.
,
,
...
CASE #3
0.00 1.00 2.00 -1.00 -2.00
-1.00
0.00
1.00
2.00
Sentiment Map
2NE1
[ Source : SOCIALmetrics, 2011.1.1. ~ 2011.12.31]
0.00 1.00 2.00 -1.00 -2.00
-1.00
0.00
1.00
2.00
Product, Occasion & Brand on Sentiment Map
K5
[ Source : SOCIALmetrics, 2011.1.1. ~ 2011.12.31]
Communication
VELOCITY VARIETY
VOLUME
VALUE
Big Data Characteristics : 3V + 1V
Source : Big Data Analytics, TDWI 2011
PROBLEM PEOPLE
PRODUCTIVITY
Big Data Requirements : 3P + 1P
VELOCITY VARIETY
VOLUME
PLATFORM
Understanding Why
Click Stream
Location Response Rate
Peer Pressure
Underlying Reason
Big Data for Understanding Why
What happened
Understanding
Why
Big Data 1.0 Big Data 2.0
Source: Professor Greg Allenby 2012
,
, .
().
, 3 .
. .
() , .
1 .
, .
19 .
. , .
19 .
* -
Mining Minds