2014-2015 BIGGBY Campaign

Taylor ross2014-2015 campaign

New Media Driver Licenses Summer 2014

IT’S BIGGBY TIME

• To make BIGGBY more interactive online!

THE BIG IDEA

GOALS• Increase awareness• Increase social media mentions• Increase sales • Become a part of the community

Target Audience

18-24University students

Tech savvy

MARKETING STRATEGY

Inbound marketingIt's BIGGBY Time

Social Media Contest

Facebook Twitter

Instagram

#ItsBIGGBYtime

SEO and Google AdWords

• Keywords: coffee, coffee shop, good coffee, local coffee shop

BLOG• Loyal BIGGBY fan• Informal way to interact

with customers• Customers interact with

other customers

COMMUNITY

TimelineSeptember, 2014 - May, 2015

• School year• Target audience

Budget

Google AdWords Winning’s for competitions

$30,000

Measurement of Campaign

• How many like BIGGBY receives on Facebook• How many followers on Twitter and Instagram • How many people participate in the weekly

events • How much sales increased• Participation on the blog • How many clicks on ad's