2014 0 October | 2014 BUILD. CONNECT. ACHIEVE. BCA Membership Kickoff Buildings – and the business of building – are changing. Help Your Industry Get ready.

2014 1 October | 2014

BUILD. CONNECT. ACHIEVE.

BCA Membership Kickoff

Buildings – and the business of building – are changing.

Help Your IndustryGet ready for the future!

2014 2

What’s Changing?

• Building Codes – Local, State, National & International• Commissioning Standards & Guidelines• Building Benchmarking• Energy & Water Regulations• Evolving Technology• Systems Integration / Complexity• Building Workforce Requirements• Cx Qualifications• Cx Provider Certification

2014 3

Messaging: Why Join the BCA?

OWNERS Need to know how to:• Evaluate the ROI / value of Cx• Hire competent Cx providers• Achieve integrated building teams• Create performance expectations for operations staff• Understand how performance requirements are met

• WHAT ELSE?

2014 4

Messaging: Why Join the BCA?

DESIGN PROFESSIONALS Need to know how to:• Integrate the OPR with the BOD• Rely on Cx for performance review of integrated design• Direct integrated building teams• Ensure design matches up with code• Work with new AIA Cx requirements• Understand how performance requirements are met

• WHAT ELSE?

2014 5

Messaging: Why Join the BCA?

CONSTRUCTION PROFESSIONALS Need to know how to:• Use Cx to stay on schedule & budget• Communicate with Cx providers• Work within integrated building teams• Understand how performance requirements are met

• WHAT ELSE?

2014 6

Messaging: Why Join the BCA?

FACILITY MANAGERS Need to know how to:• Advise design and construction teams• Work with integrated building teams• Direct training for operations staff• Understand how performance requirements are met

• WHAT ELSE?

2014 7

Cx Provider Training & EducationBCA’s 5-day Cx Class continues to be conducted by the University of WisconsinExisting Building Cx 2-day ClassesNew Construction Cx 2-day ClassesTechnical Webinar Series (Live and On-Demand)Online and hands-on trainingAnnual National Conference on Building Commissioning (NCBC)Regional Chapter training events and webinars for providers, owners, managers and building industry professionals

2014 8

The BCA Works for MembersDevelops and advances technical resources for commissioning professionalsEducates owners, design teams, commissioning providers, other building professionals and stakeholders in the building communityCollaborates with other organizations serving the built environment to advocate for excellenceInfluences standards, policies and codes that support high performance buildingsDelivers the most respected annual conference on building commissioning tools, technology and innovation in our industryEndorses certification programs that set the highest industry standards for credentialed commissioning professionals

2014 9

Member BenefitsEducation and Support – BCA offers a deep “knowledge toolkit” Up-to-Date Industry Information – BCA is a powerful portal for relevant, industry-related resources.Career-Enhancing Network – BCA provides substantive meeting and educational activities that can generate business opportunities.Owner and Design Team Resources – BCA provides building owners and representatives an easy way to identify experienced local commissioning providers.Project and Job Opportunities – BCA brings building owners and commissioning professionals together with online RFPs, project announcements and job listings..Professional Advocacy – BCA acts on members’ behalf on regional, national and international building performance issues.

The BCA isn’t just for commissioning professionals. Everyone in the building community is invited support best practices, policies, and industry trends!

2014 10

Allies in Advocacy

2014 11

Summary: Cx Connects the Dots for EVERYONE in Building Performance• Owner/Manager Representation• Sequence Planning• Design Assistance• OPR & BOD• Stakeholder Engagement• Process Support• Systems Testing• Fault Detection/Correction• Turnover Checklist• Operations Training & Updating• Ongoing Commissioning/Post-Occupancy Monitoring

2014 12

Membership 2014-15: Strategic Plan

• Increase Chapter members’ committee participation. • Chapter leaders to provide vision and infrastructure for

committee work.• Member Retention: Engage all BCA members in activities

that keep them involved and supporting BCA.– Success Indicators

• Improved Retention Rate from 82.5% to 85% or greater • Other committees and staff consistently informed about membership

activities• Opportunities to participate identified and published regularly

2014 13

Membership 2014-15: Strategic Plan

• Member Recruitment: Solicitation to attract new members.– Actions:

• Membership Drive campaigns (possibly more than one); • Establish consistent communication with Chapter Leaders/Presidents; • Quarterly evaluation of chapters / quality management.

– Success Indicators: Minimum 10% net growth in 2014.

• Create a system for surveying and tracking non-renewing members.– Actions: Design system; develop re-solicitation plan– Success Indicators: System populated, plans implemented

2014 14

Membership 2014-15: Strategic Plan

• Internal Communication: Establish communication protocols and task-level activities for membership leaders to ensure broad-based membership uptake.– Actions:

• Each chapter select a member to be the contact/chair to be involved in the Membership Committee;

• Establish quarterly conference call calendar; • Prepare and distribute agenda for topics to cover at each meeting; • Share Membership Committee Charter with all BCA Leaders; • Welcome and communicate ideas for expanding participation

– Success Indicators: Have contact for each chapter; Protocols are communicated, understood and followed; Recruitment and retention ideas are acknowledged in writing and listed in a membership database for potential follow-up.

2014 15

Membership 2014-15: Strategic Plan

• Train chapter leaders to conduct membership solicitation and retention– Actions:

• Develop a lesson plan on the new membership procedure rollout; get feedback from Chapter Leaders;

• Establish a membership Quarterly report; • Create a password protected section on website for the chapter

membership contact to access, fill out and complete the quarterly report.

– Success Indicators: • Chapter leaders are actively recruiting, retaining new membership and

reporting on schedule quarterly.

2014 16

Membership 2014-15: Strategic Plan

• Improve website and social media membership messaging and access, content and process– Actions:

• Review messaging on other websites on membership and look for Best Practices for online membership recruitment;

• Streamline the access or accessibility to access application; • Revise BCA web site and get word out to all chapters and members; • Monitor "hits" to the pages related to membership (e.g. application

page) for historical trending; • Track feedback from members on the joining process and modify as

necessary.– Success Indicators: Increase in web-based membership activity.

2014 17

Chapter Ideas for Membership

• Create a Chapter Membership Solicitation Committee

• Include Membership on Agenda at every Chapter meeting

• Set Chapter Membership Goals per Strategic Plan

• Develop a relevant Membership Message for every meeting

• Distribute guest information packets & new member kits to Chapter members

• Bring prospective members to interesting meetings

• Host an Open House for building community members – feature BCA speakers/owner testimonials; invite spouses and media

• Create Cx Awards for building community leaders, owners, etc.

2014 18

Spread BCA Thought Leadership

• Get to know your local business news journalists

• Take code officials and other building industry influencers to lunch for 1x1 Cx issues discussion

• Engage BCA in community events

• Attend and speak up at planning & code meetings

• Submit relevant topics for speaking at allied building orgs (AIA, BOMA, COAA, APPA, realtors’ associations, business associations, etc.)

2014 19

California CentralNational Capital

NortheastNorthwest

SoutheastSouthwest

Texas

Eastern CanadaWestern Canada

BrazilPeru &

SouthernCone

Share Ideas with / Learn from Chapter Counterparts

Seven founding membersOver 1200 memberships today

2014 20

Membership Chair Role & Messages• Lead your Chapter’s Membership Drive:

– Know the different membership categories.– Identify your prospective members.– Communicate your Chapter’s Membership Drive.– What is your main message? Be relevant to your audience!

• Update your website regularly – feature your target audience (clients, partners, building professionals).

• Solicit Cx success stories from Chapter members: Cx providers, owners, managers, operators.

• Tell the stories.

• Ask for help!

2014 21

Thank You

www.bcxa.org

2013