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2013_RUM_Trice

Jun 03, 2018

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    A Peek Under the Covers An Overview of IsightUsage at 3M

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    Presentation Overview

    3M Company

    History of Isightat 3M

    Isightuser base

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    ypes o pro ec s

    Examples

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    3M named one of the Best 100 Global Brands by

    strategic brand consultancy, Interbrand in 2012

    Proud of the household names we have created

    One Strong Brand, Complemented by Many Strategic Brands

    At 3M, we continually build on each others ideas

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    -

    Our strategic brands play an integral role

    in strengthening the 3M brand and allowing

    us to deliver tangible results that enable

    customer success

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    Working Together to Achieve More

    Innovate with a core focus on helping customers tackle challenges and enable progress in ourfast-changing world

    3M innovations are born from the contributions of many, working together to share andreshape ideas in a way that creates more than could be done alone

    Borderless exchange and expansion of ideas between

    88,000 employees

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    , 46 technology platforms Global sales $30 billion (65% outside of US) 5 market-leading businesses

    R&D engine with consistent prioritization and investment

    Partnership between 3M and our customers yields tangible success

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    Driving Progress Around the World

    Mexico

    El Salvador

    Guatemala

    UK

    Canada

    Jamaica

    DominicanRepublic

    Puerto Rico

    Poland

    CzechRepublic

    Germany

    Lithuania

    Latvia

    Estonia

    Hungary

    Romania

    Ukraine

    Russia

    Japan

    China

    Taiwan

    Vietnam

    il

    Hong Kong

    Korea

    Philippines

    Netherlands

    Austria

    Switzerland

    Finland

    Sweden

    Norway

    Denmark

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    Key

    Sales & Marketing

    Manufacturing/ConvertingTechnical Capabilities

    Brazil

    Colombia

    Venezuela

    Argentina

    Chile

    Costa Rica

    Panama

    Ecuador

    Peru

    Uruguay

    Italy

    France

    Turkey

    Greece

    Morocco

    Trinidad &Tobago

    Kazakhstan

    hailan

    Singapore

    Indonesia

    India

    Israel

    Egypt

    Pakistan

    UAE

    Kenya

    Malaysia

    Sri Lanka

    South Africa

    Belgium

    Portugal

    Spain

    New Zealand

    Australia

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    By Developing a Technology That Bends Light

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    3M innovators pioneered a technology platform

    incorporating thousands of tiny grooves into a

    plastic surface to achieve light-bending properties.

    MrMicro-replication

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    We Set Our Idea on a Journey Where it Evolved intoa New Opportunity

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    The technology moved from

    overhead projectors to traffic signals

    on the roads.

    MrMicro-replication

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    We Set Our Idea on a Journey Where it Evolved intoa New Opportunity and then Another

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    3M experts then began exploring new

    possibilities for the technology in abrasives,

    in magnetic recording and in the emerging field

    of flat-panel displays (LCDs).

    MrMicro-replication

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    We Set Our Idea on a Journey Where it Evolvedinto a New Opportunity and then Another

    Fi

    and Another

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    MrMicro-replication

    Brightness Enhancement Film (BEF)

    became a game-changer for 3M,

    making screens brighter and thinner

    at the same time, optimizing all anglesof light while extending battery life.

    ms

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    We Dare to Imagine What Can be Created When We Connect anIdea from One Area to the Need of Another

    Fi

    AdAdhesives

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    MrMicro-replication

    DiDisplay

    AbAbrasives

    DdDrug Delivery

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    Through our five market-leading business groups, we turn our ideas into

    ingenious products and solutions that make life better for our customers

    and end-users every day

    Enabling Customer Success: Our Five Market-leading Business Groups

    IndustrialFrom purification to aerospace

    ConsumerSimplifying life and work

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    Health Care

    Promoting health and improvingquality care

    Safety & GraphicsKeeping you safe, your world secure, and

    enhancing visual communication and interactivity

    Electronics & EnergyEnabling the global power and telecommunications

    networks and the world's electronic devices

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    Isightat 3M

    Corporate Overview

    History of Isightat 3M

    Isightuser base

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    ypes o pro ec s

    Examples

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    History of Isightat 3M

    iSight 7.0 introduced at 3M > 10 years

    ago

    Product of Engineous Solutions

    MDOL script with minimal user

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    n er ace

    Transition to iSight FD (2005)

    New drag and drop user interface

    JAVA based

    Acquisition by Dassault Systemes,October 2008

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    Isightat 3M

    Corporate Overview

    History of Isightat 3M

    Isightuser base

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    ypes o pro ec s

    Examples

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    Who does modeling at 3M?

    Core dedicated staff groups

    Engineering

    Corporate labs

    Business labs

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    Who are the Isightusers?

    Users are dispersed throughoutthe company

    Analysts set up their own projects

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    optical modeling

    Usage is sporadic for nearly allusers

    Codes, components, runtimesand applications are diverse

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    Isightat 3M

    Corporate Overview

    History of Isightat 3M

    Isightuser base

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    ypes o pro ec s

    Examples

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    Areas of Modeling at 3M

    Array of commercial and proprietary software tools

    Acoustics

    Electromagnetics

    Heat Transfer

    Chemistry

    Fluid mechanics

    Optics

    -

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    Structural Mechanics

    Every tool has a variety of capabilities and technologies

    Sometimes multiple tools required to properly capture a situation

    Analysts are often familiar with multiple codes and multiple physics

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    What kind of general projects is Isightused for at 3M?

    Optical modeling

    Heat Transfer modeling

    Structural FEA shape optimization

    Products, processes and capital equipment

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    Optimization of products for acoustical performance

    Multi-physics process modeling

    Cost models

    Experimental data approximation

    Optical ray tracing showing the path of light

    Structural analysis and shape optimization

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    Isightat 3M

    Corporate Overview

    History of Isightat 3M

    Isightuser base

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    ypes o pro ec s

    Examples

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    Isightused for Optical Film Design

    Goal: Identify materials the provide a specific opticalperformance

    Benefit - Used optimization to explore the optical behavior ofdifferent material combinations

    IsightComponents:

    Target

    Initial Exploration

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    ,

    Simulation codes

    Custom Fortran codes

    ASAPoptical modeling software

    Result

    Commercialized product

    Time to run was a few hours for 1000s of designs

    Target

    o e ater a et

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    IsightDriving Analysis of Heat Transfer in Web Processes

    Goal: Provide process definition andunderstanding through heat transfer analysis

    Internal 3M analysis code

    Isightprovides convenient user interface

    Optimization used to calibrate model toexperimental data

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    Loop used to manage model convergence

    DOE used to map process capability

    Typical run time, several hours for 1000s ofiterations

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    Multi-physics analysis for Product and Process Performance

    Goal: Find the appropriate combinations of manufacturingprocess and product performance

    Isight components

    DOE, Excel, Calculator, SimCode

    Software driven by Isight

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    GOMA, 3M Internal Codes, APREPRO, PERL, CUBIT

    Result

    Future product

    Typical runtime is 18 hours for a single job

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    Goal: Drive tape product development by relating manufacturing tooptimal product performance

    IsightComponents

    Optimization, DOE, Approximation, Calculator

    Results

    Experimental Data Mining

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    ep ace ex s ng co e w s ng e user now e ge

    Higher degree of Process and Product Understanding

    Allow for cohesive modeling through the lab, pilot andmanufacturing scales.

    Broad business impact

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    Goal: Optimize the shape of a pendant light fixture to deliver thedesired aesthetic and light distribution

    Isight Components SimCode, Optimization Software driven by Isight

    ASAP, Matlab

    Result Commercialized product, innovative design of solid state

    Luminaire design for Solid State Lighting

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    lighting

    Typical run time for optimization ~ 1 week

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    Goal: Design custom light output through 3MProprietary Light Guide Technology from Single Source

    LED IsightComponents Optimization, Excel, File Parsing,

    SimCode

    Software driven by Isight Tracepro, Excel

    Precision Lighting Element Design

    Lux

    Width [mm]

    Flux Plot at Focused Ground Surface

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    esu s

    Allowed for flexible design solutions capable ofexceeding customer light output expectation

    Future product

    1 week IsightRun ~2000 iterations

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    Applications

    Equipment and product geometry optimization

    FEA codes and scripting

    ANSYSSoftware ADPL scripts used to set upparametric FEA models

    ABAQUSPython scripting

    IsightOptimization of Geometry for Performance

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    Pointer multi-objective optimization with constraints

    DOE used to show most influential variables or tocreate response surface

    Typical runs, 1 hour to 2 weeks, for single to 1000s ofruns

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    Isightat 3M

    Corporate Overview

    History of Isightat 3M

    Isightuser base

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    ypes o pro ec s

    Examples

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    Thank you