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A Peek Under the Covers An Overview of IsightUsage at 3M
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Presentation Overview
3M Company
History of Isightat 3M
Isightuser base
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ypes o pro ec s
Examples
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3M named one of the Best 100 Global Brands by
strategic brand consultancy, Interbrand in 2012
Proud of the household names we have created
One Strong Brand, Complemented by Many Strategic Brands
At 3M, we continually build on each others ideas
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Our strategic brands play an integral role
in strengthening the 3M brand and allowing
us to deliver tangible results that enable
customer success
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Working Together to Achieve More
Innovate with a core focus on helping customers tackle challenges and enable progress in ourfast-changing world
3M innovations are born from the contributions of many, working together to share andreshape ideas in a way that creates more than could be done alone
Borderless exchange and expansion of ideas between
88,000 employees
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, 46 technology platforms Global sales $30 billion (65% outside of US) 5 market-leading businesses
R&D engine with consistent prioritization and investment
Partnership between 3M and our customers yields tangible success
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Driving Progress Around the World
Mexico
El Salvador
Guatemala
UK
Canada
Jamaica
DominicanRepublic
Puerto Rico
Poland
CzechRepublic
Germany
Lithuania
Latvia
Estonia
Hungary
Romania
Ukraine
Russia
Japan
China
Taiwan
Vietnam
il
Hong Kong
Korea
Philippines
Netherlands
Austria
Switzerland
Finland
Sweden
Norway
Denmark
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Key
Sales & Marketing
Manufacturing/ConvertingTechnical Capabilities
Brazil
Colombia
Venezuela
Argentina
Chile
Costa Rica
Panama
Ecuador
Peru
Uruguay
Italy
France
Turkey
Greece
Morocco
Trinidad &Tobago
Kazakhstan
hailan
Singapore
Indonesia
India
Israel
Egypt
Pakistan
UAE
Kenya
Malaysia
Sri Lanka
South Africa
Belgium
Portugal
Spain
New Zealand
Australia
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By Developing a Technology That Bends Light
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3M innovators pioneered a technology platform
incorporating thousands of tiny grooves into a
plastic surface to achieve light-bending properties.
MrMicro-replication
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We Set Our Idea on a Journey Where it Evolved intoa New Opportunity
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The technology moved from
overhead projectors to traffic signals
on the roads.
MrMicro-replication
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We Set Our Idea on a Journey Where it Evolved intoa New Opportunity and then Another
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3M experts then began exploring new
possibilities for the technology in abrasives,
in magnetic recording and in the emerging field
of flat-panel displays (LCDs).
MrMicro-replication
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We Set Our Idea on a Journey Where it Evolvedinto a New Opportunity and then Another
Fi
and Another
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MrMicro-replication
Brightness Enhancement Film (BEF)
became a game-changer for 3M,
making screens brighter and thinner
at the same time, optimizing all anglesof light while extending battery life.
ms
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We Dare to Imagine What Can be Created When We Connect anIdea from One Area to the Need of Another
Fi
AdAdhesives
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MrMicro-replication
DiDisplay
AbAbrasives
DdDrug Delivery
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Through our five market-leading business groups, we turn our ideas into
ingenious products and solutions that make life better for our customers
and end-users every day
Enabling Customer Success: Our Five Market-leading Business Groups
IndustrialFrom purification to aerospace
ConsumerSimplifying life and work
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Health Care
Promoting health and improvingquality care
Safety & GraphicsKeeping you safe, your world secure, and
enhancing visual communication and interactivity
Electronics & EnergyEnabling the global power and telecommunications
networks and the world's electronic devices
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Isightat 3M
Corporate Overview
History of Isightat 3M
Isightuser base
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ypes o pro ec s
Examples
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History of Isightat 3M
iSight 7.0 introduced at 3M > 10 years
ago
Product of Engineous Solutions
MDOL script with minimal user
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n er ace
Transition to iSight FD (2005)
New drag and drop user interface
JAVA based
Acquisition by Dassault Systemes,October 2008
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Isightat 3M
Corporate Overview
History of Isightat 3M
Isightuser base
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ypes o pro ec s
Examples
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Who does modeling at 3M?
Core dedicated staff groups
Engineering
Corporate labs
Business labs
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Who are the Isightusers?
Users are dispersed throughoutthe company
Analysts set up their own projects
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optical modeling
Usage is sporadic for nearly allusers
Codes, components, runtimesand applications are diverse
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Isightat 3M
Corporate Overview
History of Isightat 3M
Isightuser base
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ypes o pro ec s
Examples
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Areas of Modeling at 3M
Array of commercial and proprietary software tools
Acoustics
Electromagnetics
Heat Transfer
Chemistry
Fluid mechanics
Optics
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Structural Mechanics
Every tool has a variety of capabilities and technologies
Sometimes multiple tools required to properly capture a situation
Analysts are often familiar with multiple codes and multiple physics
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What kind of general projects is Isightused for at 3M?
Optical modeling
Heat Transfer modeling
Structural FEA shape optimization
Products, processes and capital equipment
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Optimization of products for acoustical performance
Multi-physics process modeling
Cost models
Experimental data approximation
Optical ray tracing showing the path of light
Structural analysis and shape optimization
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Isightat 3M
Corporate Overview
History of Isightat 3M
Isightuser base
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ypes o pro ec s
Examples
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Isightused for Optical Film Design
Goal: Identify materials the provide a specific opticalperformance
Benefit - Used optimization to explore the optical behavior ofdifferent material combinations
IsightComponents:
Target
Initial Exploration
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,
Simulation codes
Custom Fortran codes
ASAPoptical modeling software
Result
Commercialized product
Time to run was a few hours for 1000s of designs
Target
o e ater a et
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IsightDriving Analysis of Heat Transfer in Web Processes
Goal: Provide process definition andunderstanding through heat transfer analysis
Internal 3M analysis code
Isightprovides convenient user interface
Optimization used to calibrate model toexperimental data
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Loop used to manage model convergence
DOE used to map process capability
Typical run time, several hours for 1000s ofiterations
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Multi-physics analysis for Product and Process Performance
Goal: Find the appropriate combinations of manufacturingprocess and product performance
Isight components
DOE, Excel, Calculator, SimCode
Software driven by Isight
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GOMA, 3M Internal Codes, APREPRO, PERL, CUBIT
Result
Future product
Typical runtime is 18 hours for a single job
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Goal: Drive tape product development by relating manufacturing tooptimal product performance
IsightComponents
Optimization, DOE, Approximation, Calculator
Results
Experimental Data Mining
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ep ace ex s ng co e w s ng e user now e ge
Higher degree of Process and Product Understanding
Allow for cohesive modeling through the lab, pilot andmanufacturing scales.
Broad business impact
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Goal: Optimize the shape of a pendant light fixture to deliver thedesired aesthetic and light distribution
Isight Components SimCode, Optimization Software driven by Isight
ASAP, Matlab
Result Commercialized product, innovative design of solid state
Luminaire design for Solid State Lighting
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lighting
Typical run time for optimization ~ 1 week
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Goal: Design custom light output through 3MProprietary Light Guide Technology from Single Source
LED IsightComponents Optimization, Excel, File Parsing,
SimCode
Software driven by Isight Tracepro, Excel
Precision Lighting Element Design
Lux
Width [mm]
Flux Plot at Focused Ground Surface
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esu s
Allowed for flexible design solutions capable ofexceeding customer light output expectation
Future product
1 week IsightRun ~2000 iterations
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Applications
Equipment and product geometry optimization
FEA codes and scripting
ANSYSSoftware ADPL scripts used to set upparametric FEA models
ABAQUSPython scripting
IsightOptimization of Geometry for Performance
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Pointer multi-objective optimization with constraints
DOE used to show most influential variables or tocreate response surface
Typical runs, 1 hour to 2 weeks, for single to 1000s ofruns
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Isightat 3M
Corporate Overview
History of Isightat 3M
Isightuser base
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ypes o pro ec s
Examples
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Thank you