20130716 linked in basics and beyond

LinkedIn Basics and Beyond

Agenda

Getting StartedProfile OptimizationRecommendations &

EndorsementsMaximizing Group

MembershipTaking it to the Next

Level

Download this slide deck at http://bit.ly/LIBasicsSlides

Q&A

We will have Q&A at the end.


Fun Facts

LinkedIn has over 200 million users (in total) and gains 2 new users every second.

64% of LinkedIn users are outside of the US.

45 million people visited LinkedIn in June 2013.

LinkedIn has an above-average number of users that are well-educated, male, aged 25 to 64, high-income whites or Asians with no kids.

53% of business-to-business marketers have acquired a customer through LinkedIn, compared to 22% for business-to-consumer

43% of all marketers have found a customer via LinkedIn in 2013


Getting Started

GETTINGSTARTED


Getting Started

Who EXACTLY are you going after? What EXACTLY makes you different? What EXACTLY do you want to get from

this?

BE SPECIFIC.

Strategy


Getting Started

PROFESSIONAL headshot

GREAT headline (TIP: For SEO purposes, put your name first, i.e. “Pam Aungst is a…”)

CUSTOM link (URL)

COMPLETELY filled out

SMART keywords

NEW! Multimedia

Profile Optimization


Getting Started

Companies -> Add a Company

Fill out 100% Link to your

profile as place of employment

Company Profile


Getting Started

DON’T be too restrictive

Being too picky about connecting is like going to a networking event and REFUSING to speak to people that you haven’t already met.

Build Your Network


Getting Started

1. Import your email contacts

2. Use the “People You May Know” feature

Import & Explore


Recommend & Endorse

RECOMMENDATIONS & ENDORSEMENTS


Recommend & Endorse

Endorsements

Quantity = Credibility


Recommend & Endorse

Recommendations

Quality AND Quantity


Recommend & Endorse

GIVE to GET

“Reciprocal gifting is a driving force in how people build relationships

with one another.”

–Ric Dragon, Social Marketology


Recommend & Endorse

Remember! Recommendations you GIVE are

shown on YOUR profile. Choose your words carefully Be authentic Don’t be afraid to ask for a

clarification


Group Membership

MAXIMIZINGGROUP

MEMBERSHIPDownload this slide deck at http://bit.ly/LIBasicsSlides

Group Membership

Target MarketTarget MarketTarget Market

Do NOT join groups YOU are interested in

Join groups your TARGET PROSPECTS are in


Group Membership

Strategy & Schedule

On Mondays, I post a tip about XOn Wednesdays, I post a tip about

YOn Fridays, I share one of my recent

blogs


Group Membership

Group Posting Tip LinkedIn Bookmarklet

lets you post a link to several groups at once

http://www.linkedin.com/static?key=browser_bookmarkletDownload this slide deck at http://bit.ly/LIBasicsSlides

http://www.linkedin.com/static?key=browser_bookmarklet

http://www.linkedin.com/static?key=browser_bookmarklet

Group Membership

Is it GENUINELY USEFUL? Do NOT post anything in a

group without asking yourself:

“Will they find this information GENUINELY USEFUL whether they do business with me or not?”


Linking Quora

Quora Link Quora to LinkedIn to demonstrate

expertise


Tools

Tools that Take it tothe Next Level

CardMunch (iPhone) or CamCard (Android)Scan business cards & connect instantly

Rapportive Plugin (Gmail) or Xobni (Outlook)Email plugin that displays social profiles of contacts

Nimble (Social CRM system)Customer Relationship Management software that integrates social communications


Recap

Getting Started Strategize Build network

Profile Optimization Professional photo Multimedia Keywords Custom link Create company profile ONE HUNDRED PERCENT

Give to Get Recommend Endorse

Groups Post GENUINELY USEFUL

info Strategy & Schedule

Next Level Link Quora Use tools

▪ Card scanner on phone▪ Inbox plugin▪ Social CRM system


Questions???LinkedIn Basics & Beyond


Discounted private consultations

For webinar guests ONLY!

http://bit.ly/PamConsult

http://bit.ly/PamConsult

20130716 linked in basics and beyond

Technology