2013 trustee presentation

Using Data for Advocacy

Susan Mark, Wyoming State Library, Jan. 24, 2013

Niobrara County Library, Wyoming Snapshot Day

numbers

…

Current

Accurate

Relevant

Engaging

• State and national

library data

• Demographic info

• Published studies

• Advocacy

resources

• Data for other

types of libraries

• National

data and

research

• Return on

Investment

• Technology

• Community

analysis

• National

public library

statistics

• Compare

public

libraries

• Research

briefs

• Links to

analysis tools

•

•

••

•

•

?

?

Which messages resonate?

Information Transformation

Institution Infrastructure

Nice to have Necessity

Past Future

Altruism ROI

http://www.oclc.org/reports/funding/

Keep it short

• Pick 1-2 points

• Distill it down

• Be selective, but don’t

cherry-pick

• Tailor to your

audience

• Be prepared with

more

FY11-12 Public Library Challenges

Use is increasing

36% of libraries report increase in technology classes

58% report increased use of electronic resources

60% say computer use has increased

74% see increasing Wi-Fi use

But funding is down

57% of libraries report flat or decreasing budgets

Public Library Funding & Technology Access Study 2011-2012

http://www.ala.org/research/plftas/2011_2012

South Dakota Data Digesthttp://library.sd.gov/SDSL/publications/index.aspx#Reports

From WebJunction -- Energize Your Base: Data Visualization. Linda Hofschire, Colorado State Library,

and Jamie Hollier, Commerce Kitchen.

www.webjunction.org/events/webjunction/energize_your_base.html

2800 Central Ave

Cheyenne WY 82002

http://will.state.wy.us

Susan Mark, Statistics Librarian

[email protected]

307-777-5915