2013 State of Asian Men Study (Malaysia, China, Singapore)
Feb 23, 2016
2013 State of Asian Men Study(Malaysia, China, Singapore)
2
Male Roles (% Top 3)
Husband/boyfriend
Father
Wage earner
Colleague/Boss
Son
Friend
Taking care of myself
Loyal citizen
Community Leader
64%
60%
42%
22%
20%
18%
18%
17%
4%
59%
53%
46%
25%
14%
22%
23%
11%
4%
68%
75%
35%
18%
27%
15%
9%
29%
4%
65%
47%
48%
25%
17%
18%
24%
9%
5%
Singapore ChinaMalaysia Countries Combined
Q. In which three of the following roles do you spend most of your time?
Men Only
3
Male Roles – Change Vs. Father’s Generation (% More - % Less)
Husband/boyfriend
Taking care of myself
Wage earner
Father
Colleague/Boss
Friend
Son
Loyal citizen
Community Leader
36%
32%
30%
28%
27%
21%
20%
15%
-3%
38%
34%
37%
33%
35%
23%
18%
12%
-7%
29%
26%
21%
32%
19%
20%
23%
10%
-3%
43%
36%
34%
17%
30%
20%
20%
24%
2%
Singapore ChinaMalaysia Countries Combined
Q. Compared to your father at this time of his life, would you say you personally focus on each of these more, the same, or less than he did?
LESS MORE
Men Only
4
Male Priority in Life
Better health
Better finances
More time with family
Better social relationships
More time at work
35%
33%
22%
6%
3%
26%
37%
27%
8%
2%
46%
27%
16%
5%
5%
33%
35%
24%
6%
2%
Singapore ChinaMalaysia Countries Combined
Q. If you could have only one of the following, which would you choose?
Men Only
5
Balancing Family and Career - % Top 2 Box (Malaysia ONLY)
The corporate world should be doing more to accommodate working dads
Men face the same tough decisions as women do about how to balance career and family
It was so much easier back in the day when men went to work and women took care of the kids
and the home
Employers assume men will be there, while women with children can put in less time
because of their families
If one parent needs to stay at home with the children, it should be the one who has the lower
salary
If one parent needs to stay at home with the children, it should be the mother
93%
88%
76%
69%
68%
65%
88%
79%
60%
62%
70%
60%
Female Male
Q. How strongly do you agree or disagree with the following statements?
6
Balancing Family and Career - % Top 2 Box (China ONLY)
Men face the same tough decisions as women do about how to balance career and family
The corporate world should be doing more to accommodate working dads
Employers assume men will be there, while women with children can put in less time
because of their families
It was so much easier back in the day when men went to work and women took care of the kids
and the home
If one parent needs to stay at home with the children, it should be the mother
If one parent needs to stay at home with the children, it should be the one who has the lower
salary
95%
93%
83%
75%
75%
71%
88%
91%
78%
61%
62%
78%
Female Male
Q. How strongly do you agree or disagree with the following statements?
7
Balancing Family and Career - % Top 2 Box (Singapore ONLY)
The corporate world should be doing more to accommodate working dads
Men face the same tough decisions as women do about how to balance career and family
It was so much easier back in the day when men went to work and women took care of the kids
and the home
Employers assume men will be there, while women with children can put in less time
because of their families
If one parent needs to stay at home with the children, it should be the one who has the lower
salary
If one parent needs to stay at home with the children, it should be the mother
91%
90%
80%
79%
69%
60%
92%
72%
69%
65%
74%
60%
Female Male
Q. How strongly do you agree or disagree with the following statements?
8
Balancing Family and Career - % Top 2 Box (Countries Combined)
The corporate world should be doing more to accommodate working dads
Men face the same tough decisions as women do about how to balance career and family
It was so much easier back in the day when men went to work and women took care of the kids
and the home
Employers assume men will be there, while women with children can put in less time
because of their families
If one parent needs to stay at home with the children, it should be the one who has the lower
salary
If one parent needs to stay at home with the children, it should be the mother
92%
91%
77%
77%
69%
67%
90%
80%
63%
69%
74%
61%
Female Male
Q. How strongly do you agree or disagree with the following statements?
9
Household Responsibilities (Countries Combined)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
Doing the bills/managing the finances
Mowing the lawn
Doing yard work/working in the garden (other than mowing the lawn)
Taking out the garbage/rubbish
Grocery shopping
Vacuuming
Doing the dishes
Cleaning the bathroom
Mopping the kitchen floor
Dusting
Doing the laundry
Cooking
69%
54%
52%
49%
42%
35%
32%
31%
28%
27%
23%
21%
18%
16%
21%
24%
41%
35%
39%
39%
42%
42%
50%
51%
14%
30%
26%
27%
17%
30%
29%
31%
30%
30%
27%
28%
Man PartnerSomeone else
Doing the bills/managing the finances
Mowing the lawn
Doing yard work/working in the garden (other than mowing the lawn)
Taking out the garbage/rubbish
Grocery shopping
Vacuuming
Doing the dishes
Cleaning the bathroom
Mopping the kitchen floor
Dusting
Doing the laundry
Cooking
24%
39%
39%
29%
12%
17%
15%
16%
13%
13%
8%
12%
60%
24%
29%
41%
72%
54%
60%
55%
57%
58%
69%
60%
16%
37%
32%
30%
15%
29%
24%
29%
30%
29%
23%
28%
Partner WomanSomeone else
Man’s Take…
Woman’s Take…
10
Man’s Take on Household Responsibilities (Malaysia Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroomMopping kitchen floor
Vacuuming
Dusting
Yard work
Grocery shopping
Trash
Cooking
Bills/finances
Mowing lawn
Doing dishes
Mean: 35%
Mean: 39%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
11
Man’s Take on Household Responsibilities (China Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroom
Mopping kitchen floor
Vacuuming
Dusting
Yard work
Grocery shoppingTrash
Cooking
Bills/finances
Mowing lawn
Doing dishesMean: 43%
Mean: 41%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
12
Man’s Take on Household Responsibilities (Singapore Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroomMopping kitchen floor
Vacuuming
Dusting
Yard work
Grocery shopping
Trash
Cooking
Bills/financesMowing lawn
Doing dishesMean: 27%
Mean: 35%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
13
Man’s Take on Household Responsibilities (Countries Combined)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroomMopping kitchen floor
Vacuuming
Dusting
Yard work
Grocery shopping
Trash
Cooking
Bills/financesMowing lawn
Doing dishes
Mean: 35%
Mean: 39%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
14
Woman’s Take on Household Responsibilities (Malaysia Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroomMopping kitchen floor VacuumingDusting
Yard work
Grocery shopping
Trash
Cooking
Bills/finances
Mowing lawn
Doing dishes
Mean: 51%
Mean: 17%
PARTNER
WOMAN
SOMEONE ELSE
BOTH WOMAN AND PARTNER
15
Woman’s Take on Household Responsibilities (China Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroomMopping kitchen floor
VacuumingDusting
Yard work
Grocery shopping
Trash
Cooking
Bills/finances
Mowing lawn
Doing dishes
Mean: 61%
Mean: 25%
PARTNER
WOMAN
SOMEONE ELSE
BOTH WOMAN AND PARTNER
16
Woman’s Take on Household Responsibilities (Singapore Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroomMopping kitchen floor
Vacuuming
Dusting
Yard work
Grocery shopping
Trash
CookingBills/finances
Mowing lawn
Doing dishesMean: 48%
Mean: 17%
PARTNER
WOMAN
SOMEONE ELSE
BOTH WOMAN AND PARTNER
17
Woman’s Take on Household Responsibilities (Countries Combined)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Laundry
Cleaning bathroom Mopping kitchen floorVacuumingDusting
Yard work
Grocery shopping
Trash
Cooking Bills/finances
Mowing lawn
Doing dishes
Mean: 53%
Mean: 20%
PARTNER
WOMAN
SOMEONE ELSE
BOTH WOMAN AND PARTNER
18
Childcare Responsibilities (Countries Combined)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
Driving child(ren) to extracurricular activities
Disciplining child(ren)
Scheduling or handling doctor visits for child(ren)
Planning birthday parties/other events for child(ren)
Reading a bedtime story
Taking care of child(ren) when sick
Making lunches for child(ren)
68%
66%
56%
51%
46%
46%
36%
30%
29%
28%
20%
20%
13%
25%
25%
39%
42%
47%
46%
57%
62%
64%
62%
72%
71%
71%
7%
9%
6%
7%
7%
8%
7%
7%
7%
10%
8%
9%
16%
Man PartnerSomeone else
Driving child(ren) to extracurricular activities
Disciplining child(ren)
Scheduling or handling doctor visits for child(ren)
Planning birthday parties/other events for child(ren)
Reading a bedtime story
Taking care of child(ren) when sick
Making lunches for child(ren)
48%
47%
29%
26%
21%
20%
19%
16%
19%
14%
13%
15%
11%
45%
44%
66%
68%
75%
74%
76%
78%
75%
79%
82%
78%
76%
7%
9%
5%
6%
4%
7%
5%
5%
6%
6%
5%
7%
13%
Partner WomanSomeone else
Man’s Take…
Woman’s Take…
19
Childcare Responsibilities (Malaysia Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
Driving child(ren) to extracurricular activities
Disciplining child(ren)
Playing with/entertaining child(ren)
Driving the child(ren) to school
Helping child(ren) with homework
Scheduling or handling doctor visits for child(ren)
Planning birthday parties/other events for child(ren)
Reading a bedtime story
Bedtime routine
Getting child(ren) ready for school
Changing diapers
Taking care of child(ren) when sick
Making lunches for child(ren)
64%
60%
60%
59%
50%
46%
34%
34%
30%
26%
24%
22%
9%
31%
36%
38%
30%
46%
49%
61%
63%
65%
67%
69%
75%
77%
6%
5%
3%
11%
4%
5%
5%
2%
5%
7%
7%
3%
14%
Man PartnerSomeone else
Driving child(ren) to extracurricular activities
Disciplining child(ren)
Playing with/entertaining child(ren)
Driving the child(ren) to school
Helping child(ren) with homework
Scheduling or handling doctor visits for child(ren)
Planning birthday parties/other events for child(ren)
Reading a bedtime story
Bedtime routine
Getting child(ren) ready for school
Changing diapers
Taking care of child(ren) when sick
Making lunches for child(ren)
34%
31%
26%
34%
13%
17%
18%
15%
11%
11%
13%
9%
5%
54%
61%
66%
51%
78%
76%
77%
78%
81%
80%
80%
86%
78%
12%
8%
8%
15%
9%
7%
6%
7%
8%
9%
7%
5%
17%
Partner WomanSomeone else
Man’s Take…
Woman’s Take…
20
Childcare Responsibilities (China Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
Driving child(ren) to extracurricular activities
Scheduling or handling doctor visits for child(ren)
Helping child(ren) with homework
Planning birthday parties/other events for child(ren)
Getting child(ren) ready for school
Reading a bedtime story
Changing diapers
68%
67%
53%
51%
48%
46%
42%
36%
33%
24%
24%
18%
16%
24%
26%
41%
42%
43%
45%
52%
57%
57%
69%
68%
69%
76%
8%
7%
6%
6%
9%
8%
6%
7%
10%
7%
8%
13%
7%
Man PartnerSomeone else
Driving child(ren) to extracurricular activities
Scheduling or handling doctor visits for child(ren)
Helping child(ren) with homework
Planning birthday parties/other events for child(ren)
Getting child(ren) ready for school
Reading a bedtime story
Changing diapers
59%
58%
25%
30%
28%
30%
25%
21%
20%
20%
23%
18%
18%
40%
40%
73%
68%
70%
68%
72%
77%
78%
77%
75%
72%
75%
1%
2%
2%
2%
2%
2%
2%
2%
2%
3%
3%
10%
6%
Partner WomanSomeone else
Man’s Take…
Woman’s Take…
21
Childcare Responsibilities (Singapore Only)
Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?
Driving the child(ren) to school
Driving child(ren) to extracurricular activities
Disciplining child(ren)
Playing with/entertaining child(ren)
Helping child(ren) with homework
Scheduling or handling doctor visits for child(ren)
Reading a bedtime story
Planning birthday parties/other events for child(ren)
Getting child(ren) ready for school
Bedtime routine
Changing diapers
Taking care of child(ren) when sick
Making lunches for child(ren)
73%
72%
57%
50%
38%
34%
33%
31%
23%
23%
19%
13%
10%
17%
19%
37%
41%
51%
55%
58%
60%
63%
67%
67%
72%
68%
10%
8%
7%
9%
12%
10%
8%
10%
14%
10%
14%
14%
22%
Man PartnerSomeone else
Driving the child(ren) to school
Driving child(ren) to extracurricular activities
Disciplining child(ren)
Playing with/entertaining child(ren)
Helping child(ren) with homework
Scheduling or handling doctor visits for child(ren)
Reading a bedtime story
Planning birthday parties/other events for child(ren)
Getting child(ren) ready for school
Bedtime routine
Changing diapers
Taking care of child(ren) when sick
Making lunches for child(ren)
47%
48%
26%
20%
14%
17%
16%
11%
9%
14%
13%
7%
7%
41%
43%
69%
70%
75%
77%
72%
80%
80%
78%
79%
86%
81%
12%
9%
6%
10%
10%
6%
12%
9%
11%
8%
8%
7%
12%
Partner WomanSomeone else
Man’s Take…
Woman’s Take…
22
Man’s Take on Childcare Responsibilities (Malaysia Only)
Excludes N/A ResponsesQ. And in your household, who is primarily responsible for each of the following childcare responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disciplining
Homework
Driving to extracurricu-lars
Playing with kids
Driving to school
Bedtime routineBedtime story
Doctors visits
Getting ready for schoolChanging diapers
Birthday parties
Take care when sickLunches
Mean: 54%
Mean: 40%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
23
Man’s Take on Childcare Responsibilities (China Only)
Excludes N/A ResponsesQ. And in your household, who is primarily responsible for each of the following childcare responsibilities?
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DiscipliningHomework
Driving to extracurricu-lars
Playing with kids
Driving to school
Bedtime routineBedtime story
Doctors visits
Getting ready for school
Changing diapers
Birthday parties
Take care when sickLunches
Mean: 51%
Mean: 41%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
24
Man’s Take on Childcare Responsibilities (Singapore Only)
Excludes N/A ResponsesQ. And in your household, who is primarily responsible for each of the following childcare responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disciplining
Homework
Driving to extracurricu-lars
Playing with kids
Driving to school
Bedtime routine
Bedtime storyDoctors visits
Getting ready for schoolChanging diapersBirthday parties
Take care when sickLunches
Mean: 52%
Mean: 37%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
25
Man’s Take on Childcare Responsibilities (Countries Combined)
Excludes N/A ResponsesQ. And in your household, who is primarily responsible for each of the following childcare responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disciplining
Homework
Driving to extracurricu-lars
Playing with kids
Driving to school
Bedtime routine
Bedtime story
Doctors visits
Getting ready for school
Changing diapers
Birthday parties
Take care when sickLunches
Mean: 53%
Mean: 39%
MAN
BOTH MAN AND PARTNER
PARTNER
SOMEONE ELSE
Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting
ready for school, Taking care when sick, Lunches
26
Woman’s Take on Childcare Responsibilities (Malaysia Only)
Q. And in your household, who is primarily responsible for each of the following childcare responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DiscipliningDriving to extracurricu-
larsDriving to school
Playing with kids
Mean: 73%
Mean: 18%
PARTNER
BOTH WOMAN AND PARTNER
WOMAN
SOMEONE ELSE
Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for
school, Taking care when sick, Lunches, Playing with kids
27
Woman’s Take on Childcare Responsibilities (China Only)
Q. And in your household, who is primarily responsible for each of the following childcare responsibilities?
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disciplining
Driving to extracurricu-lars
Driving to school
Mean: 68%
Mean: 29%
PARTNER
BOTH WOMAN AND PARTNER
WOMAN
SOMEONE ELSE
Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for
school, Taking care when sick, Lunches
28
Woman’s Take on Childcare Responsibilities (Singapore Only)
Q. And in your household, who is primarily responsible for each of the following childcare responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disciplining
Driving to extracurricu-lars
Driving to school
Playing with kids Mean: 72%
Mean: 19%
PARTNER
BOTH WOMAN AND PARTNER
WOMAN
SOMEONE ELSE
Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for
school, Taking care when sick, Lunches
29
Woman’s Take on Childcare Responsibilities (Countries Combined)
Q. And in your household, who is primarily responsible for each of the following childcare responsibilities?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disciplining
Driving to extracurricu-lars
Driving to school
Playing with kidsMean: 70%
Mean: 23%
PARTNER
BOTH WOMAN AND PARTNER
WOMAN
SOMEONE ELSE
30
Grading of Men – Household Responsibilities (Countries Combined)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
22%
46%
25%
5% 4%
24%
54%
17%
5%0%
15%
40%
25%
17%
3%
Malaysia China Singapore
Q. How would you grade yourself in terms of performing household responsibilities?
How Men Grade Themselves
31
Grading of Women – Household Responsibilities (Countries Combined)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
32%
52%
12%
4%0%
38%
59%
2% 0% 0%
24%
63%
7% 5%1%
Malaysia China Singapore
Q. How would you grade yourself in terms of performing household responsibilities?
How Women Grade Themselves
32
Grading of Men – Childcare Responsibilities (Malaysia Only)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
18%
51%
27%
2% 3%
21%
37%
24%
15%
2%
How men grade themselvesHow women grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
33
Grading of Men – Childcare Responsibilities (China Only)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
17%
58%
23%
2% 0%
26%
40%
24%
10%
1%
How men grade themselvesHow women grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
34
Grading of Men – Childcare Responsibilities (Singapore Only)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
13%
49%
32%
7%0%
17%
41%
24%
15%
3%
How men grade themselvesHow women grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
35
Grading of Men – Childcare Responsibilities (Countries Combined)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
16%
53%
27%
3% 1%
22%
39%
24%
13%
2%
How men grade themselvesHow women grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
36
Grading of Women – Childcare Responsibilities (Malaysia Only)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
38%
54%
8%
0% 0%
40%
48%
8%4%
0%
How women grade themselvesHow men grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
37
Grading of Women – Childcare Responsibilities (China Only)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
38%
54%
6%1% 0%
34%
55%
8%3%
0%
How women grade themselvesHow men grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
38
Grading of Women – Childcare Responsibilities (Singapore Only)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
28%
66%
3% 3%0%
34%
41%
20%
5%0%
How women grade themselvesHow men grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
39
Grading of Women – Childcare Responsibilities (Countries Combined)
A: Always on top of it, and do
a great job
B: Mostly on top of it, and do a
decent job
C: Help out, but not so good at
this type of thing
D: Pitch in occasionally
F: Almost never pitch in
36%
57%
6%1% 0%
36%
49%
11%
3%0%
How women grade themselvesHow men grade their partners
Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
40
Personal Responsibility Breakdown – Mean (Countries Combined)
Household
Childcare
Financial
54%
51%
73%
69%
75%
54%
Female Male
Q. About what percent of the household responsibilities would you say you personally handle?Q. And about what percent of the financial responsibilities would you say you personally handle?Q. About what percent of the childcare responsibilities would you say you personally handle?
41
Who Enforces the Routines (Countries Combined)
My spouse/significant other
Me
My mother
My mother in law
The helper/nanny/maid
Someone else
73%
51%
8%
4%
2%
0%
33%
90%
4%
5%
1%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?
42
Who Enforces the Routines (Malaysia Only)
My spouse/significant other
Me
My mother
The helper/nanny/maid
My mother in law
Someone else
74%
52%
8%
4%
3%
0%
37%
90%
3%
0%
2%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?
43
Who Enforces the Routines (China Only)
My spouse/significant other
Me
My mother
My mother in law
The helper/nanny/maid
Someone else
74%
56%
10%
5%
1%
0%
32%
93%
4%
6%
1%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?
44
Who Enforces the Routines (Singapore Only)
My spouse/significant other
Me
My mother
My mother in law
The helper/nanny/maid
Someone else
73%
41%
6%
3%
1%
0%
30%
85%
4%
8%
1%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?
45
Who Enforces the Rules (Countries Combined)
Me
My spouse/significant other
My mother
My mother in law
The helper/nanny/maid
Someone else
68%
61%
4%
4%
1%
0%
83%
43%
3%
4%
0%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to enforcing the rules of the household with your children (i.e. discipline) who takes care of this most of the time?
46
Who Makes Major Decisions about Activities and Schooling (Countries Combined)
Me
My spouse/significant other
My mother in law
My mother
Someone else
The helper/nanny/maid
76%
59%
3%
3%
0%
0%
83%
51%
3%
2%
1%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?
47
Who Makes Major Decisions about Activities and Schooling (Malaysia Only)
Me
My spouse/significant other
My mother
My mother in law
The helper/nanny/maid
Someone else
74%
55%
4%
1%
0%
0%
73%
58%
1%
1%
0%
2%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?
48
Who Makes Major Decisions about Activities and Schooling (China Only)
Me
My spouse/significant other
My mother in law
My mother
The helper/nanny/maid
Someone else
86%
56%
4%
3%
0%
0%
89%
54%
3%
1%
0%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?
49
Who Makes Major Decisions about Activities and Schooling (Singapore Only)
My spouse/significant other
Me
My mother in law
My mother
Someone else
The helper/nanny/maid
69%
61%
3%
1%
1%
0%
37%
85%
4%
3%
0%
0%
Female Male
Note: Respondents could select multiple options for this questionQ. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?
50
Time - % Top 2 Box (Malaysia ONLY)
If I could afford it, my spouse/significant other would stay home with my family full time
I don’t have enough time to spend with myself (“me” time)
I don’t have enough time to spend with my children
I don’t have enough time to spend with my spouse/significant other
87%
67%
62%
61%
58%
74%
47%
62%
Female Male
Q. How strongly do you agree or disagree with the following statements?
51
Q. How strongly do you agree or disagree with the following statements?
If I could afford it, my spouse/significant other would stay home with my family full time
I don’t have enough time to spend with myself (“me” time)
I don’t have enough time to spend with my children
I don’t have enough time to spend with my spouse/significant other
71%
63%
60%
59%
40%
61%
37%
43%
Female Male
Time - % Top 2 Box (China ONLY)
52
Q. How strongly do you agree or disagree with the following statements?
Time - % Top 2 Box (Singapore ONLY)
If I could afford it, my spouse/significant other would stay home with my family full time
I don’t have enough time to spend with my children
I don’t have enough time to spend with my spouse/significant other
I don’t have enough time to spend with myself (“me” time)
75%
66%
66%
66%
63%
52%
66%
70%
Female Male
53
Q. How strongly do you agree or disagree with the following statements?
Time - % Top 2 Box (Countries Combined)
If I could afford it, my spouse/significant other would stay home with my family full time
I don’t have enough time to spend with myself (“me” time)
I don’t have enough time to spend with my children
I don’t have enough time to spend with my spouse/significant other
77%
65%
62%
61%
51%
67%
44%
54%
Female Male
54
Men’s Parenting Style (% Top 2 Box)
My parenting style is very different from my father’s
81%
89%
72%
84%
Singapore ChinaMalaysia Countries Combined
Q. And how strongly do you agree or disagree with the following statements?
Men Only
55
What Defines Men Today (Malaysia ONLY)
Financial support for familyHis knowledge / intelligenceHis ability to make decisions
His personal valuesBeing a “gentleman” / good manners
Career successKeeping his word
Emotional support for familyParenting abilities
His life experiencesPhysical strengthHandyman skills
How much money he makesPower in the workplace
Comfort with his feminine sideNavigational skillsHis attractiveness
Attractiveness of his significant otherThe car he drives
Ability to bond over sportsNumber of sexual conquests
What he eats
74%74%74%73%
69%69%69%
63%60%59%
50%46%
45%41%
33%33%
28%26%26%25%
16%16%
79%76%
74%71%73%
68%60%
65%56%
53%56%
52%48%
43%22%
34%35%
20%26%
22%14%
21%
Female Male
Q. Which of the following would say are the primary things that define men today?
56
What Defines Men Today (China ONLY)
His knowledge / intelligenceCareer success
Keeping his wordHis ability to make decisions
His personal valuesEmotional support for familyFinancial support for family
Being a “gentleman” / good mannersHis life experiences
How much money he makesHis attractivenessPhysical strength
Power in the workplaceComfort with his feminine side
Navigational skillsHandyman skills
Attractiveness of his significant otherNumber of sexual conquests
Parenting abilitiesAbility to bond over sports
What he eatsThe car he drives
68%62%62%
60%54%
51%47%
42%40%
38%38%
35%33%33%
30%23%
21%19%
17%15%
13%13%
70%60%
65%67%
58%66%
58%52%
40%40%40%
46%34%
41%31%
24%23%
20%21%20%21%
13%
Female Male
Q. Which of the following would say are the primary things that define men today?
57
What Defines Men Today (Singapore ONLY)
His ability to make decisionsHis knowledge / intelligence
His personal valuesFinancial support for family
His life experiencesBeing a “gentleman” / good manners
Career successEmotional support for family
Keeping his wordParenting abilities
How much money he makesHandyman skills
Physical strengthPower in the workplace
Navigational skillsComfort with his feminine side
His attractivenessThe car he drives
Ability to bond over sportsAttractiveness of his significant other
What he eatsNumber of sexual conquests
67%65%64%64%
62%60%
57%57%
55%46%
41%40%
36%33%
26%24%
22%20%
19%18%
13%12%
67%62%
61%70%
48%58%
56%63%
59%50%
41%48%49%
28%29%
20%21%
18%14%
12%14%
9%
Female Male
Q. Which of the following would say are the primary things that define men today?
58
What Defines Men Today (Countries Combined)
His knowledge / intelligenceHis ability to make decisions
His personal valuesCareer success
Keeping his wordFinancial support for family
Being a “gentleman” / good mannersEmotional support for family
His life experiencesHow much money he makes
Parenting abilitiesPhysical strengthHandyman skills
Power in the workplaceComfort with his feminine side
Navigational skillsHis attractiveness
Attractiveness of his significant otherAbility to bond over sports
The car he drivesNumber of sexual conquests
What he eats
69%67%
64%63%62%62%
57%57%
54%41%41%40%
36%36%
30%29%29%
22%20%19%
16%14%
70%70%
64%61%62%
69%61%
65%47%
43%42%
50%42%
35%28%
32%32%
19%19%19%
14%19%
Female Male
Q. Which of the following would say are the primary things that define men today?
59
Gender Roles - % Top 2 Box (Malaysia ONLY)
People are always talking about how difficult women have it, but things are just as hard for
men
Gender doesn’t define a person as much as it used to
It’s important for children to identify with their gender (i.e., boys playing sports, girls dressing
like princesses)
Men are becoming less dominant in society
Men seem less masculine than in the past
It feels like my idea of what it means to be a man is no longer widely accepted in society
I feel like there aren’t many opportunities to do “guy stuff” today
88%
84%
76%
67%
66%
65%
63%
62%
59%
55%
54%
52%
47%
38%
79%
81%
80%
78%
62%
65%
59%
60%
66%
46%
47%
39%
37%
39%
Female Male
Q. How strongly do you agree or disagree with the following statements?
60
Q. How strongly do you agree or disagree with the following statements?
Gender Roles - % Top 2 Box (China ONLY)
People are always talking about how difficult women have it, but things are just as hard for
men
It’s important for children to identify with their gender (i.e., boys playing sports, girls dressing
like princesses)
Men should never show weakness
Men are becoming less dominant in society
Traditional gender behaviors for children aren’t important; if boys want to wear pink and girls want to play with trucks, that’s fine with me
It feels like my idea of what it means to be a man is no longer widely accepted in society
Traditional male attributes are frowned upon in today’s society
92%
88%
85%
79%
75%
74%
70%
70%
62%
61%
57%
56%
53%
40%
91%
90%
79%
80%
57%
74%
65%
61%
75%
64%
48%
49%
53%
41%
Female Male
61
Q. How strongly do you agree or disagree with the following statements?
Gender Roles - % Top 2 Box (Singapore ONLY)
People are always talking about how difficult women have it, but things are just as hard for
men
Gender doesn’t define a person as much as it used to
It’s important for children to identify with their gender (i.e., boys playing sports, girls dressing
like princesses)
Men seem less masculine than in the past
Traditional male attributes are frowned upon in today’s society
Men can no longer appear chivalrous without appearing sexist
It feels like my idea of what it means to be a man is no longer widely accepted in society
87%
79%
79%
70%
68%
67%
64%
63%
59%
53%
53%
51%
51%
42%
75%
85%
81%
74%
63%
65%
60%
69%
50%
39%
44%
43%
44%
40%
Female Male
62
Q. How strongly do you agree or disagree with the following statements?
Gender Roles - % Top 2 Box (Countries Combined)
People are always talking about how difficult women have it, but things are just as hard for men
Men and women are pretty equal today; in general, neither one has it better than the other
Men are becoming less dominant in society
Men and women don’t need to conform to traditional roles and behaviors anymore
Men should never show weakness
I feel like there aren’t many opportunities to do “guy stuff” today
It feels like my idea of what it means to be a man is no longer widely accepted in society
89%
81%
81%
73%
67%
66%
65%
64%
60%
58%
56%
55%
54%
40%
82%
84%
82%
68%
63%
67%
67%
74%
45%
54%
47%
46%
47%
40%
Female Male
63
Men’s Anxieties (% Top 2 Box)
Taking care of my parents
Balancing the demands of work and family
Being a committed parent
Keeping my physique in shape
Being a progressive-minded parent
Being a good spouse
Fulfilling household responsibilities
Making an impact in my community
Looking stylish and well-groomed
Navigating the rules of dating
58%
56%
56%
54%
52%
52%
49%
43%
37%
37%
71%
69%
70%
61%
68%
67%
66%
48%
42%
42%
41%
40%
38%
42%
34%
26%
27%
35%
32%
25%
62%
60%
60%
60%
55%
61%
53%
43%
37%
44%
Singapore ChinaMalaysia Countries Combined
Q. To what extent, if at all, do the following make you feel anxious?
Men Only
64
Men’s Anxieties Vs. Father’s Generation (% More - % Less Anxious)
Balancing the demands of work and family
Being a committed parent
Taking care of my parents
Being a progressive-minded parent
Being a good spouse
Fulfilling household responsibilities
Keeping my physique in shape
Making an impact in my community
Looking stylish and well-groomed
Navigating the rules of dating
13%
11%
10%
7%
5%
2%
-6%
-14%
-18%
-23%
33%
36%
32%
34%
30%
27%
12%
1%
1%
-3%
-16%
-24%
-16%
-34%
-25%
-29%
-23%
-34%
-39%
-51%
22%
20%
14%
19%
8%
9%
-8%
-12%
-18%
-14%
Singapore ChinaMalaysia Countries Combined
Q. How much more or less anxious, if at all, do you think you are about each of the following than your father’s generation when they were your age?
Men Only
LESS MORE
65
Q. Compared to your father’s generation, do you feel men today are more or less of each of the following, or about the same?
How Men Have Changed (Countries Combined)
Fashionable
Tuned in to their kids
Able to express emotions
Tuned in to women
Well rounded
Good parent
Self-centered
Sexist
51%
33%
32%
28%
23%
13%
8%
-19%
60%
33%
40%
23%
24%
19%
10%
-21%
Female Male
LESS MORE
66
Q. Compared to your father’s generation, do you feel each of the following are easier or harder for men today, or about the same?
How Life Has Become Harder for Men (Countries Combined)
Courtship/dating
Life in general
Being a progressive-minded parent
Being a good father
Being a good husband
Succeeding professionally
Living up to society’s expectations
-15%
-26%
-29%
-39%
-39%
-42%
-44%
-1%
-18%
-20%
-29%
-32%
-24%
-40%
Female Male
HARDER
EASIER
67
Methodology
What Quantitative study conducted using SONAR™ – JWT’s proprietary online research tool
Who
N = 500 Malaysia Adults Millennials: n = 182 Gen X: n = 160 Boomers: n = 158
N = 502 China Adults Millennials: n = 160 Gen X: n = 197 Boomers: n = 145
N = 501 Singapore Adults Millennials: n = 154 Gen X: n = 138 Boomers: n = 209
When August 2nd – 9th, 2013