Impact as a process: considering the reach of resources from the start Eric T. Meyer & Kathryn Eccles Oxford Internet Institute, University of Oxford Digital Humanities@Oxford Summer School 8 th July 2013 @etmeyer @KathrynEccles #tidsr #dhoxss Slides at:
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2013 Oxford Digital Humanities Summer School Workshop
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Impact as a process: considering the reach of resources from the
start Eric T. Meyer & Kathryn Eccles
Oxford Internet Institute, University of Oxford
Digital Humanities@Oxford Summer School8th July 2013
@etmeyer@KathrynEccles#tidsr#dhoxss
Slides at:
What is impact and why consider it?
What do we mean by impact?
• Reaching intended audience• Reaching new audiences• Attracting users• Attracting new usage• Enabling new research questions• Enabling new approaches to education
What’s the point?
Gather data for investors and stakeholders
Use your impact in future funding applications
Know that you’re reaching your audience
Be iterative and adapt
Develop and extend your resource
Ensure you’re a relevant part of the community
Where to begin? Identify your audience and key stakeholders
Set your goals. What types of impact do you envisage your resource having?
What steps are you taking to ensure these types of impact?
Identify connections
What resources do you see as successful in terms of audience and impact?
Do you see your resource as part of a network of connected resources?
Measuring usage and impact
What could you measure? Users
Types of use
Awareness
Citation practices
Marketing strategies
Embedding
Methods
Quantitative methods
Webometrics
Web Analytics
Log file analysis
Scientometrics / bibliometrics
Content Analysis
Qualitative methods
Interviews
Focus groups
User feedback
Referrer analysis
Content Analysis
New methodsData collection:
Social media
Twitter
Facebook
Podcasting
YouTube/Vimeo
Data management:
Visualisation
Digitisation and Impact
TIDSR: The first usage and impact study
JISC funded project
July 2008-April 2009
Looked at five specific JISC-funded resources
Designed to test the TIDSR methods and review them for the TIDSR toolkit
TIDSR case studies
Project 1 – Online Historical Population Reports (OHPR/Histpop)
Survey: Low Awareness
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
88%
63%
39%
63%69%
7%
27%
35%
28% 22%
3% 7%
18%
7% 7%2% 2%
7%1% 2%
Use it regularly or frequently
Use it on occasion
Have seen it, but don't use it
I haven't heard of it
Survey: High Importance to Users
HistPop BOPCRIS BL News BL SoundsMed Backfiles0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
71%
51% 49%
36%
61%
29%
35% 34%
40%
33%
79%
69%72%
60%
76%
96%
84%
90%86%
82%
Important to my research
Important to my teaching
Important to field
Would recommend
Log Files: Non UK Activity
Log File Analysis
Top Search Phrases: Histpop
Histpop: User Communities
Perception: Specific niche community Well known by target audience Transforming access and usage patterns
User surveys: Embedded in educational resources Enhanced access to primary sources▪ ‘Histpop made it possible to do a completely different project’
Project 2 – British Library 19th Century Newspapers
Project 2 – British Library 19th Century Newspapers
Citation Habits
HistPop
BOPCRIS
BL News
BL Sounds
Med Back-files
9%
36%
53%
38%
43%
55%
36%
38%
50%
48%
36%
21%
6%
13%
10%
0%
7%
2%
0%
0%
Original version Original + URL Online version Other
0%10%20%30%40%50%
46%
29%
35%
20%
43%
Have you ever published a piece based on your work in this collection?
If so, how did you cite the collection?
Blog Evidence
Project 3 – British Library Archival Sound Recordings
Interviews, Group Interviews, Focus Groups
Time intensive, but productive if you are careful about what you ask!
Different stakeholders: Project team: Positive view of the work
only Broader stakeholders: While the digital
project was good, it also introduced tensions in the broader setting of the library
New kinds of serendipity, wide range of users
News
Engagement officer
Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834
Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834
Project 5 – Wellcome Medical Journals: the backfiles project
Project 5 – Wellcome Medical Journals: the backfiles project
Knowing the Users
Historians? (would be looking at older articles) Not typical PubMed users Search interface issues / limited search
Clinicians? (would be looking at newer articles) Not typically reading 100 year old articles
Other users? Paths of discovery?
New uses?
Majority of downloads targeted more recent material – opening up of new resources to clinicians
More thorough and comprehensive searches Historians reported more comprehensive
search results (quantitative results) Also reported increased browsing,
greater serendipity, due to time saved finding articles
Quick impact If you don’t have a lot of time or resources:
Twitter
Use it for quick polls
Put out news and look at your impact
Bitly links will give you click through data
User data
Keep in touch with your users
Use them to ensure you’re meeting their needs
http://www.rin.ac.uk/humanities-case-studies
Bulger, M., Meyer, E.T., de la Flor, G., Terras, M., Wyatt, S., Jirotka, M., Eccles, K., Madsen, C.
The Case Studies
Browsing and Searching
Libraries
Journals
Peers
79%66%
Google
Google Scholar
59%
55%
62%
83%
48%
76%
95%
Visit the library
Browse library materials online
Search library materials online
Citation chaining
Browse printed journals
Browse online journals
Consult peers and experts
It’s a huge change. You can do things much more quickly, read much more widely, find connections…it’s very, very important. “
What might take you several months if not years of research, you could do in hours, days, a week. So I think that means that it makes the nature of your research different because it allows you quantitative information much more quickly, which then allows you to maybe think about how you might use that information differently, because you’ve got so much more time.