2013 lecture3 socialmedia ()revised)

MPM17RESEARCH FOR EXPERIENCE DESIGNLecture 3: Web 2.0 and Social Media as a Research Environment

WHAT IS WEB 2.0

Databases + Network = Aggregation of Content

A platform that changes our understanding and use of mass media

Allows to move from presentation to social media

2004: WEB 2.0 DIGITAL CULTURE

PARTICIPATORY CULTURE (JENKINS) Peer based production and consumption of

media

Facilitate users’ participation

New tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content.

Mediate human relationships

Do It Yourself (DYI) media allows Individuals and groups to participate to conversations

SOME 2013 STATS ON THE SOCIAL MEDIA REVOLUTION…

EMERGENCE OF INFORMAL SOCIAL RESEARCH COMMONS

MOBILE, SOCIAL ECOLOGIES

Source: http://www.flickr.com/photos/leonardlow/277852319/#/

NETWORKS ARE RESEARCH ENVIRONMENTS

Learning based on interests Learning can happen when needed Learning in communities Experience is a source of expertise Learning can take place anywhere The world can become the classroom

LEARNER-CENTERED RESEARCH

Source: http://www.youtube.com/watch?v=LEpTTolebqo

SOCIAL LEARNING

PEER-BASED RESEARCH: SHARING LIFE EXPERIENCES

Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f

RESEARCH WITHIN COMMUNITIES OF INTEREST

People are learning within informal social networks.

Based on their interests.

They share experiences with members of communities of interests.

Social Constructivism:

Learning from their experiences and social contexts (Vygotsky, 1978).

Learning through reflection on doing instead of didactic learning(Dewey, 1939).

SOCIAL LEARNING WITHIN COMMUNITIES OF PRACTICES

Lived experiences + Action

Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008).

Source: http://bp3.blogger.com/

Source: http://www.youtube.com/watch?v=HVCpeTtf2qc

ACCESSIBLE FROM A MOBILE DEVICE

SOME FORMS OF INTELLIGENCE BECOME COLLECTIVE

Connective Intelligence (de Kerckhove)

Collective Intelligence (Levy)

In both cases:Culture and knowledge results from• Conversations between peers• Activities between peers

Knowledge is the result of • Lived experience = expertise• Authentic and personal narratives • Co-creation by peers• Peers interests’

SURVEILLED WHILE SURVEILLING

HOW DOES ALL OF THIS RELATE TO RESEARCH?

NETWORKS = DIFFERENT TYPE OF RESEARCH

Data mining: Networks have become informal public library

Social Learning: networks are social spheres.

EMERGENT Learning:

Each learner builds his-her own knowledge based on interest.

Shares Experiential/Authentic learning with and within self organizing social communities of interest/practices.

Mobile Learning: When/Where Needed

WEB 2.0 AND SOCIAL MEDIA ARE USED FOR:

Research• Gathering/sharing data • Gathering/sharing information

Participative production processes Archiving distribution Promotion Documentation Emerging aesthetic form Identity and Community experimentation and

Formation Social/Cultural/Production Experimentation

and Activities

RESEARCH: INDIVIDUAL/COLLECTIVE Wikis to collectively develop knowledge:

• As researchers: docgames• As fans: muppet• As participatory based practices: homelessnation

Collectively Share Knowledge• Belong to a collective intelligence, which relies on the

strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals.

• Or belong to a connective intelligence• individual creation of information, ideas, and concepts

which are then shared with others, connected, and re-created and extended based on the interaction.

• Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)

DEL.ICIO.US

A Collective Intelligence tool

Public as expert who validate information instead of an institution Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds

FLICKER

A Connective Intelligence tool

Public as artist who contribute images Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds

DISTRIBUTION

Gold Farmers

SOCIAL MEDIA ARE HYBRID SPACES

Personal-Informal-Professional networks boundaries

have become fluid (Gensollen, 2007) and now coexist

→ Media are now hybrid social environments that

blend:

1. Activities: Personal, Interest, Professional.

2. Economies: Product – Services - Gift.

3. Social organizational models : Institutions–

Individuals -Self-organizing Communities.

IDENTITY?

Identity and reputation as currency Identity connector Identity 2.0

PROFESSIONAL IDENTITY Professional Identity

SELF ORGANIZING HELP

SOCIETIES AS GLOBAL NODES OF COMMON INTERESTS…

VIRTUAL SELF ORGANIZING PROTESTERS

N-SIGNIFICANCE?