2013 JWN 12-Pack Media Guide

2013

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2013 MEDIA GUIDE

Advertise where your oil and gas audience is: online.Our range of online products will maximize your

ADvErtIsInG IMpAct by extending your reach beyond the traditional print medium.

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2013 MEDIA GUIDE PAGE 2

The JWN 12-Pack

Harness the collective power of 12 distinct websites from Canada’s largest energy publisher.

An eye-catching online ad can drive customers directly to your company’s website with just the click of a button.

Now increase that potential exposure by 12 and you have the JuneWarren-Nickle’s Energy Group 12-Pack. By spreading your advertising across our suite of energy websites, you enjoy greater reach and more opportunities to connect directly with potential customers (nearly 410,000* of them per year!). Take advantage of the highest level of qualified oil and gas online traffic in Canada’s energy marketplace!

Average unique visitors per month37,172The benefits of advertising online with JWN:

ReAch A tARgeted AudienceJWN websites are viewed by thousands of oil and gas personnel every day, making your online ad the perfect way to get your message in front of your target audience.

go gloBAl Online advertising reaches a wider geographic audience, allowing your ad to connect with potential customers all over the world.

get moRe foR youR money Online ads with JWN reach over 100* viewers per dollar spent—far more than many other forms of advertising—giving you more for your advertising buck!

tRAck youR Ad’s impActJWN offers you the ability to track the impressions and click-throughs your ad is receiving, allowing you to monitor how effective your advertisement is.

updAte with the Blink of An eyeWhen you purchase an online ad with JWN, you have the opportunity to change your ad at a moment’s notice, allowing you to get your message out to potential customers immediately!**

one-click Access foR customeRsOne click of your online ad is all it takes for viewers to reach your website and potentially be converted to customers. It’s that easy!

*Source: Google Analytics. Full-year analytics are not available for Profiler.com, as it was launched May 2012. **One content change per month is included in every advertising package. Any additional changes are charged at $125/hour.

jwn 12 pack

The JWN 12-Pack consists of these 12 industry websites:

Updated daily, riglocator.ca is an Internet- and GPS map–based product identifying service and drilling rig locations across western Canada—a must-have for companies who follow rig activity.

PROVIDES oilfield data and mappingREACHES service and supply companies

oilweek.com provides readers with searachable archived issues and bonus digital-only industry statistics.

PROVIDES editorial coverage and analysisREACHES oil and gas executives

Junewarren-nickles.com provides information on our full product portfolio, including magazines, maps and charts, data sets and events and conferences.

PROVIDES A network of oil and gas information products

REACHES oil and gas industry stakeholders

Subscribers to canadianoilregister.com rely on its searchable oil and gas company information and news.

PROVIDES A who’s-who of the canadian oilpatch

REACHES oil and gas industry marketing and sales teams

datacentralcanada.com is a comprehensive information portal for energy statistics, daily well licenses and weekly drilling reports.

PROVIDES in-depth oilfield informationREACHES producers and service and

supply companies

oilsandsreview.com is the authoritative online source for stories, statistics and information for those with an interest in the oilsands sector.

PROVIDES editorial and data-rich contentREACHES oilsands companies

and stakeholders

newtechmagazine.com houses an archive of past magazine editions and daily oilpatch technology news updates.

PROVIDES editorial content REACHES engineers, geoscientists,

it professionals and executives

oilandgasinquirer.com provides users with past issues and daily news updates.

PROVIDES editorial content REACHES service and supply companies

Users of postreport.ca have access to project information and key contacts for upcoming oil and gas construction projects throughout western Canada.

PROVIDES oilfield construction data REACHES epcm and construction companies

A sister-product of Oilsands Review, airwaterland.ca showcases the voices that lead the charge on sustainability, environmental responsibility, alternative energy and more.

PROVIDES environmental information and resources

REACHES oil and gas industry stakeholders

lAunched in mAy 2012!profilermagazine.com is a searchable online archive of past issues and company profiles.

PROVIDES corporate profiles REACHES oil and gas industry buyers

petroleumexplorer.ca is an online source for everything related to oil and gas exploration in Canada, from land sale postings and results, to seismic activity, exploration licences and activity levels of the top operators.

PROVIDES oilfield construction data REACHES explorers and producers

2013 MEDIA GUIDE PAGE 3

Maximize Your Reach

For more information on the individual websites, see the 2013 Media Guides for Oilweek, Oil & Gas Inquirer, Oilsands Review, New Technology Magazine and Canadian Oil Register!

jwn 12 pack

Get your ad seen on the JWN 12-Pack

Unique Visitors (AVERAGE)

Total Visits (AVERAGE)

Page Views (AVERAGE)

peR month

148,518peR month

34,074

peR month

61,331

peR QuARteR

445,555peR QuARteR

102,223

peR QuARteR

183,994

peR yeAR

1,782,219peR yeAR

408,890

peR yeAR

735,975

Source: Google Analytics

PAGE 4

The Value of the 12-Pack

2013 MEDIA GUIDE

Average minutes spent on site

2.10

Average unique visits to the Jwn 12-pack increased in 2011 and continue to grow!

minutes

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Get your ad seen on the JWN 12-Pack

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The JWN 12-Pack offers advertisers three choices for ad size and orientation, allowing you to choose the one best suited to your marketing message.

Skyscraper position not available on newtechmagazine.com. Limit of 16 rotating ads per position at any time on all sites. All online advertising packages include one ad content change per month. Additional changes will be charged at $125/hour, billed in one-hour increments.

LeaderboardTarget viewers with a horizontal ad across the top of both the homepages and inside pages of our 12-Pack of sites, each with a live link connecting potential customers to your website.

728 pixels wide By 90 pixels tall

Big BoxUse this square banner featured on both the homepages and inside pages of our 12-Pack of sites to sell your products and drive traffic to your website with a live link.

300 pixels wide By 250 pixels tall

SkyscraperRun your sales message vertically along the left-hand side of both the homepages and inside pages of our 12-Pack of sites, each linking viewers to your own website.

160 pixels wide By 600 pixels tall

Big Box

Available Ad Sizes

jwn 12 pack

uniQue visitoRs: The total number of individuals who have accessed the site (recorded using registration or cookies)

totAl visitoRs: The total number of times the site has been accessed (including multiple visits from the same user)

pAge views: The total number of times a webpage has displayed

minutes spent on site: The amount of time a user viewed the website before navigating elsewhere

Source: Interactive Advertising Bureau

TerminologyThe following is an explanation of the terminology used to describe JWN 12-Pack usage:

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PAGE 62013 MEDIA GUIDE

Sponsorship OpportunitiesTake your advertising beyond the traditional and into an industry-rich networking setting

Extend your reach beyond our print and digital products by partnering with JuneWarren-Nickle’s Energy Group on one of our industry events, like the National Buyer/Seller Forum, the Rising Stars Leadership Forum or the Speaker Series. Go beyond traditional

advertising and put your marketing message in front of a targeted oil and gas audience.

for a full list of opportunities, contact your sales representative or refer to the 2013 Jwn events & conferences media guide.

Digital InfographicsFully interactive oilfield maps and charts provide a new targeted advertising base

Long recognized for our specialized wall maps and charts, JuneWarren-Nickle’s Energy Group has extended that expert coverage of the oil and gas industry to interactive online maps and charts. See the oilsands like you’ve never seen it before, customize a table of drilling fluid products or interact with a technical diagram of SAGD—all with the click of a mouse.

for more information on our upcoming online map and chart products, contact your sales representative.

Explore additional online advertising opportunities:

Over 22,000 unique visitors* use albertaconstructionmagazine.com to browse current and past digital editions and keep up with construction industry news each year—and this number continues to grow!

PROVIDES exclusive coverage of the Alberta construction industry

REACHES construction industry stakeholders

The new digital Oilfield Atlas has all of the

information users have come to rely on in the print version, but with the added ability to search and filter results based on custom criteria and download the information to a GPS unit.

URL oilfieldatlas.com

PROVIDES custom-filtered mapping of the western canadian sedimentary Basin

REACHES service and supply companies

For 75 years, the Daily Oil Bulletin (DOB ) has covered the ever-changing oil and gas sector. With one of the highest levels of online traffic in the industry, the DOB engages its users daily (with a returning visitor rate of 93 per cent!).

URL dailyoilbulletin.com

PROVIDES daily information about new developments in the oilpatch

REACHES oil and gas industry stakeholders* Source: Google Analytics

for more information on advertising with these websites, please contact your sales representative or refer to the 2013 Alberta Construction Magazine and Daily Oil Bulletin media guides.

More Ways to Advertise

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PAGE 7

Submitting Your Ad

2013 MEDIA GUIDE

2013 Advertising Deadlines for the JWN 12-Pack

Advertising month sales closeAd material deadlines

Jwn-Built Ads customer-supplied Ads

January December 14, 2012 December 17, 2012 December 19, 2012

February January 15, 2013 January 21, 2013 January 23, 2013

March February 15, 2013 February 20, 2013 February 22, 2013

April March 15, 2013 March 20, 2013 March 22, 2013

May April 15, 2013 April 22, 2013 April 24, 2013

June May 15, 2013 May 21, 2013 May 23, 2013

July June 17, 2013 June 20, 2013 June 24, 2013

August July 15, 2013 July 22, 2013 July 24, 2013

September August 15, 2013 August 20, 2013 August 22, 2013

October September 16, 2013 September 20, 2013 September 23, 2013

November October 15, 2013 October 21, 2013 October 23, 2013

December November 15, 2013 November 20, 2013 November 22, 2013

jwn 12 pack

Oilpatch Marketplace MicrositesMicrosites are the perfect way to present a more in-depth look at your company’s offerings to potential customers. Advertisers

are promoted through a three-page mini-website that showcases their products and services to the oil and gas industry. Microsite customers are displayed in rotation on the right-hand side of each of the JWN-12 pack websites, as well as on the Daily Oil Bulletin homepage.

each oilpatch marketplace product comes with a logo and short company blurb that runs on all Junewarren-nickle’s energy group company websites—including dailyoilbulletin.com— giving advertisers a potential audience of nearly 500,000* unique visitors annually.

to find out more about oilpatch marketplace advertising, contact your sales representative. * Source: Google Analytics

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edmonton220–9303 34 Avenue nwedmonton, AB t6e 5w8tel: 780.944.9333 | fax: 780.944.9500toll free: 1.800.563.2946

calgary2nd flr–816 55 Avenue ne calgary, AB t2e 6y4tel: 403.209.3500 | fax: 403.245.8666toll free: 1.800.387.2446

junewarren-nickles.com

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

2013 ADvErtIsInG rAtEs

2012

/09/01

size Quarterly Bi-yearly yearly

Leaderboard $ 3,180 $ 6,000 $ 10,620

Skyscraper (wide and standard) 2,700 5,040 8,880

Big Box 2,760 5,280 9,300

Oilpatch Marketplace three-page microsite – – 6,930

JWN 12-Pack Online AdvertisingAgency commission & cAsh discounts15% of gross billing allowed on standard ad pricing to recognized agencies only.

cash discount: 3% of the net.

cash discount date: 15 days after date of invoice.

Cancellations after ad material due date will be invoiced at 50 per cent.

PAGE 8

Junewarren-nickle’s energy group is canada’s oldest and most recognized energy information provider. known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the canadian leader in oil and gas, and construction publishing. our commitment to our readers and advertisers remains steadfast: to be the most trusted source of energy information in canada.

Rates effective September 1, 2012, for advertising in 2013.

Submitting Your AdJuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. with the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed especially for advertisers. Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. to receive your log-in information or for assistance with file delivery, please contact the Ad traffic coordinator by phone at 780.944.9333 (toll free: 1.800.563.2946) or email at [email protected].

design seRvicesAdvertising design and proofing services are complimentary up to 3.5 hours for digital ads and 6 hours for microsites, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. To download our Display Advertising Guidelines, please visit junewarren-nickles.com/displayads.

file sizeMaximum file size for GIF or JPG banners is 50 KB, and for SWF files is 100 KB. We are often able to convert ads above these sizes into smaller sizes.

JuneWarren-Nickle’s Energy Group offers a maximum of 30 seconds of animation, or three loops, to ensure the most effective display of your digital ad.

file typeOur accepted file types are GIF, JPG, HTML, PNG, BMP and SWF ad files; however, we are often able to work with other file types. If you are supplying an HTML file, please use W3 best practices for clean markup language (www.w3.org/2001/sw/Bestpractices/).

Any cascading style sheets should be provided in an external style sheet, as well as any other assets for the HTML being sent in (images, etc). If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in.

please note: online advertising with Jwn does not support pop-ups of any kind. Ads that negatively impact the user experience in any way will be disabled without prior notice.

click-thRough tRAckingJuneWarren-Nickle’s Energy Group follows Interactive Advertising Bureau of Canada standards regarding click tags. All digital ads must contain click-through tracking tags.

Please visit junewarren-nickles.com/pdf/webspecs.pdf or contact the Ad traffic coordinator for more information.

jwn 12 pack