2013 JobScout Media Kit

Media Kit

jobscout

What is jobscout?

jobscout, available at myjobscout.org and for iOS in the iTunes Store,is a web and mobile application designed to help get people back towork by teaching jobseekers the digital literacy skills they need tofind a job and providing essential job seeking tools.

Through the use of game design, jobscout teaches basic Internetskills by:

• Engaging users in self-paced online activities that focus on teaching Internet use skills;

• Providing tools that help the user streamline and manage their job search;

• Assisting users in mastering these skills in order to apply online for a job; and

• Enabling users to network on and offline.

Teaching Internet skills + gamified “how-to” lessons+

cool jobseeking tools =

jobscout

jobscout

jobscout

What is jobscout?

jobscout uniquely addresses the problem of unemployment by teaching users the Internet skills needed to successfully search for a job.

The jobscout platform uses interactive lessons and games to develop these skills in a scalable, cost-effective way. jobscout aims to:

• Help users access online resources for job searching;• Help users interact with each other during the process;• Help users fill out and submit job applications online;• Help users find a job; and• Help users develop skills to use throughout their career.

Jobseekers who want to gain basic Internet skills training and job search assistance finally have a tool to meet their needs: jobscout.

jobscout

The Web Application

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The Mobile Application

jobscout

The JobScout Experience

To learn broad subjects like “Internet Savvy” and “Finding Work Online,” users take lessons that test knowledge and reward success through eye-catching badges.

A jobscout user accumulates badges as she progresses through lessons that teach digital literacy in order to find a job online.

Games and interactive features keep users engaged while they learn to use a search engine, set up an email account, use social networks, build an online resume, find job listings and prepare for interviews.

jobscout’s social network allows users to connect with each other online, leading to offline collaboration.

jobscout also boasts a custom resume builder, built-in job searchfunctionality and an application manager, allowing the user access to the full job search experience without leaving the jobscout site.

jobscout

Features

Features of the jobscout’s web and mobile applications include:

• Lessons on using the Internet for job opportunities;

• Gamified platform where users can earn badges for completed lessons;

• “One Stop Job Shop” lets users search for openings, save listings, apply and track your progress with interview dates and times;

• ResumeBuilder, a fill-in-the-blank resume system;

• One button submission process with pre-formatted cover letters; and

• Out-of-the-box ideas for earning money through micro-entrepreneurship through TaskRabbit, Etsy and other innovative work ideas.

Social Gaming to Incentivize & Create a Useful, Educational Experience

Badges Awarded for Completion of Lessons

The completion of each lesson results in earning a badge. Users have the ability to compare their earned badges with other users through the social network. The Badge Den allows users to see what badges they have earned right when they login.

Characters Used to Personalize the Experience

Three characters are offered to encourage users and personalize the jobscout experience. For those who find characters to be a distraction, users can elect to have a character free experience. Characters appear at the completion of lessons and can be chosen as an avatar for the social network.

jobscout

Social Gaming to Incentivize & Create a Useful, Educational Experience

Games Used to Reinforce Lesson Content

jobscout uses simple games like word jumbles, picture ID and fill in the blanks to reinforce content learned during lessons.

jobscout

jobscout

JobScout Mobile

For the more than 40% of people who access the Internet through their smartphones, jobscout now offers a native iOS mobile application for the iPhone available through the iTunes Store. Users can now carry all of the Internet skills training resources and career tools jobscout has to offer in their pocket.

Take jobscout with you an look for a job anytime, anywhere.

JobScout Addresses Key Issues

Unemployment

Unemployment remained at 7.8% in the United States during Q4 of 2012, and 2,031,400 people are without a job. Despite recent dips, unemployment remains a critical problem that calls for new solutions.

Digital Divide

The United States is known the world over for its innovative and industrious spirit, yet over 60 million Americans lack the Internet skills necessary for today’s market demands.

In today’s economy, Internet skills are essential for finding a job. jobscout seeks to bridge the gap between digital non-natives and finding employment.

jobscout

JobScout Bridges the Digital Divide

jobscout is designed specifically for those disenfranchised by the digitaldivide. Through the use of gaming elements, jobscout creates a safe andaccessible entry point for users unfamiliar with the Internet. jobscoutengages users through the use of gaming elements and motivates them to cultivate new skills by awarding badges.

jobscout is a game changer for the over 60 million Americans who do not know how to use the Internet by creating a space online that meets their needs.

jobscout

What People Are Saying

JobScout named digital literacy “best practice.”Net Literacy

“JobScout will serve as California’s foray intotackling digital literacy in the State of California.”

The Huffington Post

“[JobScout] is a great idea. Simple to use and not hard to work with.” Santa Cruz Sentinel

“JobScout cuts through the "confusing maze of career training programs" to prepare and empower jobseekers to pursue jobs in the growing science and technology industries.”

Gilroy Dispatch

“A fantastic new site that is going to put California back to work.”Sacramento Fox 40

“JobScout aims to build skills in a fun, inviting environment.”Employment and Training Reporter

jobscout

About TRAIL

TRAIL: Discover Your Path

JobScout was created by co-founders Christina Gagnier, Stephanie Margossian and Carter Fort. The trio has since formed parent for-profit company TRAIL to house JobScout and other applications just like it.

Plans are in the works for similar applications in the healthcare and education spaces. For more information, visit discovertrail.com.

TRAIL has been working in partnership with and has received financial support from the California State Library to develop its Scouts.

jobscout

About TRAIL

TRAIL: Find Your Path

TRAIL creates life skill education and productivity platforms for the things that impact your everyday life, including health, employment and civics. Currently, JobScout is our only commercially available product with HealthScout coming in 2013 and CivicScout in the works.

jobscout

Contact

For media inquiries and getting jobscout for your organization,

contact Josh Bradley.

E: [email protected]

For partnership questions, contact Stephanie Margossian.

E: [email protected]

jobscout101 Townsend Street, Suite 312

San Francisco, CA 94107T: 415.766.4591

jobscout

myjobscout.org

@myjobscout