- 1. David Simon SVP of Strategic Development at PointRoll Todd
Pasternack VP of Product Strategy at PointRollThe Future of Social
is Rich! Facebook now engages consumers across mobile devices with
interactive rich and relevant creative delivered and targeted at
scale.
2. Over YOU population will the US DID 50% ofinternet by mobile
device be browsing the in 2014. KNOW? 3. Thats are over And over
114 million of There 36% of the total will be mobile themUS
population!phone 146 million FacebookFacebook users users in the
US. by 2014 4. FACEBOOK ADS TARGETED TO DAVID 5. We Live In A World
of Engagement 6. ONLINE A WORLD OF WE LIVE INADVERTISING ENGAGEMENT
7. WHAT IF WE COULD COMBINE FACEBOOKWITHRICH ENGAGING CREATIVE874
MILLION MOBILE MONTHLY AVERAGE USERSENGAGING, RESPONSIVE
CREATIVEUNPARALLELED AUDIENCE TARGETING*REAL-TIME MARKETING
(DYNAMIC)NATIVE AD EXPERIENCE150+ PERFORMANCE METRICS*First and
third party 8. ITS EDS WORLD. #MEETE Gym instructor and t-ball D by
day coach ninja by night.YOURE JUST ADVERTISING IN IT.#MeetEd 9.
EDS INTERESTS Cambodian food Power tools Fantasy football 10. EDS
RECENT ONLINE BEHAVIOR Bought a snow blower Signed up for hot yoga
Bought a bouncy castle Spent over 72 hours on his mobile phone
usingFacebook last week 11. Scan the code to view Showcase! 12.
CHALLENGECASE STUDYTest their highly successful desktop e-circular
campaigns on Facebook mobile. 13. GOALCASE STUDYThe goal was to
drive consumer action from in-hand technology and expand their
Facebook reach and page exposure. 14. CASE STUDYPERFORMANCE
FACEBOOK PERFORMANCE Total Reach 8,312,024Page Likes
6,914Engagement Per Like 187.97%Total CTR*: 17.28%, (17.17% higher
than PointRolls mobile benchmark of 0.11%)Interaction Rate*: 0.81%
(0.13% higher than PointRolls mobile benchmark of .68%)Activity
Rate*: 44.53% (44.10% higher than PointRolls mobile benchmark of
0.43%)Page Engagements 12,996MOBILE RICH MEDIA PERFORMANCE 15.
#MEETE Gym instructor and t-ball D by day coach ninja by night.BACK
TO ED 16. EDS FRIENDS 752 Facebook friendsBelongs to following
groups: Taylor Swift FansCrocs on my feetAfter Shower
SelfiesCreated a group for his neighborhood Fantasy Football
LeagueCreated his own Facebook Fan Page called Asian Dragon Tattoos
17. GIVE ED A TRY! 18. GIVE ED A TRY!Ed Facebook Campaign
Impressions Served = 78,862Total Expansions = 939Expansion Rate =
1.2%79.4% of people who expanded the ad also interacted with the
unit116 users Liked, commented or shared Eds storyDemographics:
Male= 62Female = 38 19. GIVE ED A TRY!Ed App Engagement 20% of
engaged users granted PointRoll permission to use their private
information31% of app users shared their customized ad with their
Facebook Friends Total Impressions of user custom campaigns shared
= 2032 News Feed = 1024 Timeline = 372 Ticker = 636Total amount of
users who clicked on shared ad = 133 20. FINAL THOUGHTS Social
Targeting + Rich Creative = Deep Engagement Permission-based
Advertising = Long-Term Engagement Social Media Relationships =
Brand Advocacy 21. #THANKYOU David Simon SVP of Strategic
Development at PointRoll Todd Pasternack VP of Product Strategy at
PointRollEMAIL: [email protected] EMAIL:
[email protected]@simondavidu @toddpasternack