2013 DNA Marketing Prospectus

20122013

Marketing, Exhibit & Partnership Opportunities

2

Table of Contents Corporate Member Program 5

2012 DNA Schedule of Events 4

Should you be a supporter of DNA? 8

DNA’s Annual Convention 6

Partnership Packages 6

Exhibit Information 7

A la Carte Opportunities 7

Affiliate Event Opportunities 8

Additional Opportunities at Convention 9

Regional Phototherapy Workshop Series 10

E-Learning: Virtual Psoriasis Symposium 11-12

Year-Round DNA Marketing Opportunities 12

Contract and Application 13

About DNA:Nurses Serving Nurses for more than 30 years!With more than 30 years of excellence in dermatological care, education and certification, the Dermatology Nurses’ Association (DNA) is the longest-standing dermatology nursing association in the United States and Canada. Our nearly 3,000 members cover all dermatologic specialties and all levels of education and certification.

Mission StatementThe Dermatology Nurses’ Association (DNA) is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. The core purpose of the DNA is to promote excellence in dermatologic care.

Vision StatementThe vision of the DNA is to be the preeminent voice of quality dermatology health care.

DNA Nurses on the Front-Lines of Patient Care• 21% see more than 100 NEW consultation patients during an average

3–month period

• 89% see more than 300 patients during an average 3–month period

• 20% are working in management (either as a Head Nurse, Supervisor or Administrator)

Nurse Practitioner Highlights

More than 20% of DNA’s membership consists of Nurse Practitioners (NPs). These valued members are a vital part of the DNA membership, and we hold several events to meet their unique needs. Co-located with the DNA Annual Convention is the NP Forum, a 2-day educational event highlighting the issues confronting today’s dermatology NPs. Topics covered include Systemic Therapies, Diagnosis and Management of Diseases, Assessment, Diagnosis and Management of Wounds, Clinical Challenges, Advanced Dermatopathology, and many others. The Annual Convention exhibit schedule features special “NP-Only” time to ensure direct and targeted one-on-one communication with this important segment.

DNA NP Facts:• 98% have a Master’s or Doctorate Degree

• 91% see over 200 patients a month

• 66% see over 400 patients a month

• 98.8% routinely prescribe pharmacological agents

• Average 26.1 prescriptions a day

• Over 50% prescribed or recommended herbal agents

• 87% find information on new drugs from Continuing Education Activity

• 43% have Hospital PrivilegesOf those:� 57% have Admission & Discharge privileges� 60% Write orders

Practice Setting

34%

57%

20%

16%

21% 17%

15%

11%

30%

23%

23%7%

7%

9%

57%General Practice

9%

Physician Owned Practice, 57%

Outpatient Dermatology Unit, 34%

Other, 9%

Physician’s Practice, 45%

Outpatient Clinic, 37%

Other, 18%• Government/VA• Plastic Surgery• Universities & Academic Institutions

42%

4%

16%

18%

37%

18%

45%

20% Registered Nurse, 42%

Nurse Practitioner, 20%

Medical Assistant, 18%

Licensed Nurse, 16%

Other, 4%

20+ Years, 15%

15-19 Years, 11%

10–14 Years, 17%

6–9 Years, 20%

3–5 Years, 16%

<3 Years, 21%

Dermatologic Surgery, 30%

Cosmetic Surgery, 23%

Acne, 23%

Cutaneous Malignancies, 7%

Psoriasis, 7%

Other, 7%

Marketing, Exhibit & Partnership Opportunities www.dnanurse.org

3

Professional Status

Members by Clinical Specialty

Clinical Setting

Years Working in Dermatology

The DNA Membership: Audience and Reach

34%

57%

20%

16%

21% 17%

15%

11%

30%

23%

23%7%

7%

9%

57%General Practice

9%



Other, 9%




42%

4%

16%

18%

37%

18%

45%




Licensed Nurse, 16%

Other, 4%

20+ Years, 15%

15-19 Years, 11%

10–14 Years, 17%

6–9 Years, 20%

3–5 Years, 16%

<3 Years, 21%



Acne, 23%


Psoriasis, 7%

Other, 7%

34%

57%

20%

16%

21% 17%

15%

11%

30%

23%

23%7%

7%

9%

57%General Practice

9%



Other, 9%




42%

4%

16%

18%

37%

18%

45%




Licensed Nurse, 16%

Other, 4%

20+ Years, 15%

15-19 Years, 11%

10–14 Years, 17%

6–9 Years, 20%

3–5 Years, 16%

<3 Years, 21%



Acne, 23%


Psoriasis, 7%

Other, 7%

34%

57%

20%

16%

21% 17%

15%

11%

30%

23%

23%7%

7%

9%

57%General Practice

9%



Other, 9%




42%

4%

16%

18%

37%

18%

45%




Licensed Nurse, 16%

Other, 4%

20+ Years, 15%

15-19 Years, 11%

10–14 Years, 17%

6–9 Years, 20%

3–5 Years, 16%

<3 Years, 21%



Acne, 23%


Psoriasis, 7%

Other, 7%

34%

57%

20%

16%

21% 17%

15%

11%

30%

23%

23%7%

7%

9%

57%General Practice

9%



Other, 9%




42%

4%

16%

18%

37%

18%

45%




Licensed Nurse, 16%

Other, 4%

20+ Years, 15%

15-19 Years, 11%

10–14 Years, 17%

6–9 Years, 20%

3–5 Years, 16%

<3 Years, 21%



Acne, 23%


Psoriasis, 7%

Other, 7%

Did You Know?68% of new DNA members

are referred by a current

member and 48% of DNA

members have retained active

member status for more than

5 years!

Did You Know?Dermatology nurses hold significant decision-making power and influencing authority over the investments and product recommendations being made within their respective practices and facilities such as:New therapies & techniques

Non-prescriptive AlternativesEquipmentSupplies

Service ProvidersStaffing and Training

MaintenanceSubcontractors

Furniture & Office Equipment

20122013


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DNA Sponsor, Exhibitor and Corporate Member HistoryCompanies in bold denote new supporters in 2011 and 2012. WELCOME!

3Gen LLC3M Drug Delivery SystemsAbbott ImmunologyAcuderm, Inc.Advanced Bio-Technologies, Inc.Advanced Care Scripts Specialty PharmacyAllergan MedicalAllergEAZEAllos TherapueticsAlopecia Areata & Eczema Resource

Sharing AllianceAmerican Academy of DermatologyAmgen PfizerAqua Pharmaceuticals, LLCAstellas Pharma US, Inc.Aurora DiagnosticsBasel Cell Carcinoma Nevus SyndromeBeiersdorf, Inc.BioForm MedicalBio-Oil/Pacific World CorporationBiopsy Diagnostics, PCBlinc Inc.Bristol-Myers SquibbCalmoseptine, Inc.Candela Corporation/SyneronCanfield Imaging SystemsCaris DxCelgeneChemotechChopSaverClinique Laboratories, LLCCoalition of Skin Diseases Coapt Systems

Colorescience ProCompulinkConMedCoolibar, Inc.Coria LaboratoriesCutera CanadaCVS CaremarkCynosureDaavlinDeLaine SkincareDermalogix Partners, Inc.DermPath DiagnosticsDesmarollerDiplomat Specialty PharmacyDUSA Pharmaceuticals, Inc.Dynamis Skin ScienceEdge Systems CorporationEducational Awareness SolutionsEisai IncorporatedElorac Inc.ElsevierElta MD SkincareEnergizer Personal CareEthicon, Inc.Fallene LtdFerndale Healthcare, Inc.Galderma LaboratoriesGebauer CompanyGenentech, Inc.Genesis Pharmaceutical IncGilchrist & SoamesGlaxo SmithklineGraceway Pharmaceuticals

Grand Canyon UniversityHill Dermaceuticals, Inc Hollister Wound CareInflammatory Skin Disease Institute (ISDI)Intendis, Inc.Jan Marini Skin ResearchJanssen Biotech Inc.Johnson & JohnsonLa Roche-Posay Laboratoire PharmaceutiqueLeo Pharma, Inc.Levia-Lerner Medical Devices, Inc.Lippincott, Williams and Wilkins - wolters

kluwer health Lumenis, Inc.Mary Kay Inc.Medicis Pharmaceutical CorporationMedicol USA, Inc.MerckMerz AestheticsMerz PharmaceuticalsMitchell Group / Isis PharmMMR Technologies, Inc.National Biological CorporationNational Psoriasis FoundationNational RehabNeocutis, Inc.Neostrata CompanyNeutrogenaNexTechNIA 24NIAMSNurse Practitioner SocietyObagi Medical ProductsOmniPath Diagnostics

Onsite DermatologyOrganization of Teratology Information

SpecialistsOrtho DermatologicsPeplin, Inc.Person & Covey, Inc.PharmaDermPhotoMedex, Inc. - ProCytePierre Fabre Dermo CosmetiquePsoriasis Cure Now Revision SkincareS. Jackson Inc.Sanofi-AventisSkinCeuticalsSkinMedica, Inc.SmartPracticeStiefel Aesthetics Div.Stiefel Laboratories, Inc.Strata Pathology ServicesStratus PharmaceuticalsStriVectinThe Apothecary ShopsThe Procter & Gamble CompanyThe Skin Cancer FoundationTherakosTravel Tech MOHSTriax Pharmaceuticals, LLCUnilever Home & Personal Care USAUVSunSenseValeant Pharmaceuticals International, Inc.Warner Chilcott (US), LLCZO Skin Health

2012/2013 DNA Schedule of Events*:Mark Your Calendars and Join Us!

Dates: Event: Location: Page(s):

June 9, 2012 Regional Phototherapy Workshop Boston, MA 10

September 29, 2012 Regional Phototherapy Workshop Phoenix, AZ 10

September, 2012 (Date TBA) Virtual Psoriasis Symposia On-line, Virtual 11-12

December 1, 2012 Regional Phototherapy Workshop Tampa, FL 10

February, 2013 (Date TBA) Regional Phototherapy Workshop Los Angeles, CA 10

April 4, 2013 Regional Phototherapy Workshop New Orleans, LA 10

April 4-5, 2013 Nurse Practitioner Forum New Orleans, LA 2

April 4-7, 2013 31st Annual Convention New Orleans, LA 6-9

September, 2013 (Date TBA) Regional Phototherapy Workshop Canada 10

* Schedule of events subject to change. Visit our website at www.dnanurse.org for the latest developments and scheduled events.

http://www.dnanurse.org


5

DNA’s Corporate Member ProgramInvestment: $3,000Show your support for DNA throughout the year and receive the following, in addition to all the great Partnership, exhibit, and marketing benefits you’ve already received! Support levels are determined by the cumulative value of your Company’s yearly investment in DNA.

How To Calculate Your Cumulative Support: Just Add It Up!Example:

One (1) 10’ x 10’ first-time exhibit booth at Convention $1,500

One (1) product theater session at Convention $3,000

One (1) promotional webinar during the year $2,500 TOTAL

$7,000 This qualifies your company as a Bronze level Corporate Member! See benefits and levels below for more information.

+

All DNA Corporate Members Receive:•A one-time free advertisement in the

DNA Monthly Newsletter•One-time use of the DNA mailing list

(some restrictions may apply)

•Six (6) complimentary copies of the Focus newsletter and the Journal of the Dermatology Nurses’ Association

• Integrated Recognition Campaign to include:

�� The Journal of the Dermatology Nurses’ Association (6 issues)�� The DNA Focus Newsletter (6 issues per year)�� The DNA web site (including company logo, listing, and hyperlink to your company’s home page)�� All promotional signage at Convention (company name)�� The Annual Convention Guide (distributed to all attendees on-site)�� The “Passport to Excellence” program at Convention - a surefire way to drive traffic to your exhibit booth

Additional Benefits By Level:

Supp

ort &

Re

cogn

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By

Lev

el

Disc

ount

on

Exhi

bit

Spac

e at

Con

vent

ion

Ad in

Ann

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Conv

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ide

Tote

Bag

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tion

Pre/

Post

Con

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Atte

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Prom

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Bronze Cumulative Support Up to $10,000

Copper $10,001 - $25,000

25% Discount(off standard

10 x 10)

Silver$25,001 - $50,000


10 x 10)

1/2 Page, 4-Color

Gold$50,001 - $75,000


10 x 10)

Full Page, 4- Color

One (1)Yes

1X UseYes

One (1)

Platinum $75,001 +


10 x 10)

Full Page, 4-Color

Two (2)Yes

1X UseYes

Two (2)

Did You Know?DNA Corporate Members get access to more than 500 Nurse Practitioners

through the DNA membership mailing list.

20122013


6

Did You Know?800+ attendees come from all over the US and Canada to DNA’s Annual

Convention for unsurpassed educational opportunities, continuing education,

peer-to-peer networking and knowledge dissemination of new procedures, tools and techniques that can be immediately adopted within their

practices and facilities.

DNA’s 31st Annual ConventionAPRIL 4 – 7, 2013 • SHERATON NEW ORLEANS HOTEL NEW ORLEANS, LA

Our largest event of the year, DNA’s Annual Convention attracts approximately 800 attendees, whom are both members and non-members of the organization, and from all segments and industry verticals within the dermatologic arena. The well respected, community-based approach DNA has developed over the years with our esteemed supporters allows a forum for Corporate Members, Sponsors and Exhibitors to highlight the many advancements, innovations, and new product introductions that continue to keep this industry moving forward in safe, effective and cost conscious ways.

DNA Annual Convention Partnership Packages

Part

ners

hip

Leve

l

Exhi

bit B

ooth

on

Sh

ow F

loor

Pre/

Post

Con

vent

ion

Atte

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Lis

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Adve

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in

Annu

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onve

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Prom

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DN

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Prog

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**

Prod

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**

Lite

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Dist

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Even

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Disc

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off

of C

orpo

rate

M

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p

Tier 3$22,750

(A Savings of $3,500)

10x20, Inline

YesFull Page, 4-Color

12 Impressions

(4/4/4)30 Minute

In-Room Hotel Drop*

Coffee Break Sponsorship

$550 off of Copper Level

Tier 2$10,000

(A Savings of $1,550)

10x10, Inline

YesFull Page, 4-Color

9 Impressions (3/3/3)

30 MinuteHotel Door

Drop*$550 off of Copper Level

Tier 1$4,000

(A Savings of $675)

10x10, Inline

Yes½ Page, 4-Color


*Subject to availability

** These impressions are mentions of your company, exhibit booth, or any of your marketing efforts through DNA’s Twitter, Facebook, or LinkedIn accounts. Please see page 12 for more details.

***See Page 8 for details

DNAN E W O R L E A N S

S H E R A T O N N E W O R L E A N S H O T E L


7

Exhibit Only PricingBooth selection is based on first-come, first-served basis.

Secure your space early!

Booth Pricing (per 10’ x 10’)

Inline Booth $2,050

Corner Booth $2,150

Island Booth$23 per sq. ft. (20 x 20 = $9,200)

First-Time Exhibitor $1,500

Non-Profit $600

Exhibit Rules & RegulationsAccepted healthcare exhibition industry rules are located on DNA’s web site, www.dnanurse.org. By applying for exhibit space, exhibitors are acknowledging their understanding, and are expected to follow these guidelines in such areas as booth construction, booth etiquette and marketing practices.

A La Carte OpportunitiesRecognition for sponsors of À la Carte opportunities is for the program or service being supported only. Only exhibiting companies are eligible to take advantage of A la Carte Partnership opportunities. If you have interest in a unique Partnership opportunity that is not listed below, please contact DNA Headquarters to learn more about how we can partner to customize a solution that fits your needs.

Branding Opportunity Sole Multiple (Available)Membership Booth $10,000 $ 5,000 (2)

Video Mobile Charging Stations $15,000 $ 5,500 (3)

In-Room TV Station Ad $ 4,000 (5)

Cyber Café $10,000

Bus Transportation Partnership $15,000

Photo Booth Partnership $ 7,500

Audience Response Systems $ 5,000

Program Flash Drive $10,000

Schedule at a Glance $10,000

Attendee Tote Bags $15,000

Attendee Lanyards $10,000

Hotel Key Cards $ 7,500

Water Bottles $ 6,500

Note Pads $ 6,500

Pens $ 3,500

Refreshment Breaks $ 7,500 (5)

Hotel Door Drop $ 2,500 (Unlimited)

Tote Bag Insert $ 3,000 (Unlimited)

Did You Know?Silver, Gold, and Platinum Corporate

Members enjoy complimentary Convention Guide Ads as a benefit!

Annual Convention Guide AdvertisingEach registered participant will receive this useful booklet containing a welcome from the DNA President, Annual Convention Guide with session descriptions and times, room locations, exhibitor listings and instructions for obtaining nursing contact hours.

Full Page, 4-color $2,650Half Page, 4-color $2,075Inside Front Cover, 4-color $3,025Inside Back Cover, 4-color $3,025Back Cover, 4-color $3,600



20122013


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Affiliate Event OpportunitiesProduct Theaters $3,000 per 30 minute sessionDNA’s Product Theater is a great way to promote your company’s new product or service introduction. Partner with DNA to get your message out to the marketplace. Join us in the Theater and deliver one, 30 minute session to be held during DNA designated times. Topic and subject matter must reflect content-driven, educational material and subject to DNA approval.

Product Theaters are considered promotional activities and must be conducted in accordance with all applicable FDA regulations and other established standards and codes. Continuing education credit may not be offered for Product Theaters. The sponsor or the sponsor’s designated third-party meeting planning organization is responsible for all aspects associated with the planning, promotion, and management of the Product Theater and for payment of all additional costs related to the Product Theater. One professionally produced sign, not to exceed 22” x 28”, may be displayed outside the assigned meeting room. All speakers, presenters and moderators must be registered for the DNA Annual Convention and must be wearing their DNA convention badge in order to be admitted to the meeting room. All materials intended to promote Product Theaters, including websites, broadcast e-mail messages, promotional brochures, invitations, signage, and other materials, must be approved by DNA prior to release and distribution. Product Theaters may only be held upon approval by DNA. Please contact DNA for full rules & regulations.

Focus Groups $3,500 per sessionConducting focus groups and targeted consumer research at DNA’s Annual Convention provides companies with a unique opportunity to gain a truly in-depth, insightful understanding of the professionals involved in dermatology.

Focus group fee includes a one-hour time slot, room rental and set for up to 30 attendees, attendee list of the RSVPs who meet the company’s key criterion, and staff support from the DNA home office. Audio visual, food and beverage, internet access and any speaker/facilitator honorarium and/or travel is not included and can be arranged separately by the sponsor if needed. DNA is open to discussing special, interactive seating configurations upon request. Additional charges may apply. Schedule to be determined.

Tech Suites $5,000 for a single dayTech Suites provide companies with an opportunity to gain working knowledge of dermatology nurses in an interactive setting, by showcasing the latest cutting-edge technology that helps professionals to do their jobs with greater efficiency and agility. On-site demos in a practice group setting are encouraged.

Tech Suite fee includes room rental of a private (keyed) room for up to 25 attendees, in-stock hotel furnishing arranged in your preferred setting, attendee list of the RSVPs who meet the company’s key criterion, and staff support from the DNA home office. Pricing is based full day access. Audio visual, internet access, pipe and drape, food and beverage, any speaker/facilitator honorarium and/or travel is not included and can be arranged separately by the sponsor if needed. DNA does not guarantee attendance.

AFFLICTIONSAcanthosis NigricansAcneAtypical Nevi and Nail LesionsAutoimmune Blistering Diseases (ABD)BirthmarksBullous pemphigoidBurning Mouth SyndromeCafé au lait maculeCarotenodermiaContact DermatitisDandruffDermatographiaDiabetic ulcerDigital mucous cystDrug eruption (maculopapular type)ElectrodesiccationEpidermolysis BullosaErythema multiforme/nodosumGenetic Skin Diseases Granuloma AnnulareHenoch-Schönlein PurpuraHerpes simplex/zosterIchthyosisIntertrigoKawasaki Disease KeloidKeratosis PilarisLichen

NitidusPlanusStriatusSclerosusSimplex Chronicus

MastocytosisMelasmaMeningococcemiaMolluscum contagiosumMucosal melanosisMultiple benign lipomasNecrobiosis lipoidicaNeonatal RashesPemphigusPigment DisordersPseudomonasPsoriasisRosaceaScabiesSeborrheic DermatitisSeborrheic KeratosesSpider Veins, Varicose

Veins, CelluliteStevens-Johnson SyndromeStriaeSweet’s SyndromeToxic epidermal necrolysisUrticariaVasculitisVerruca vulgarisVitiligoWartsXanthelasma

TREATMENTSActive IngredientsAnestheticsAntibiotics/AntimicrobialsAntifungals - TopicalsAnti-PigmentationBody Contouring (Coolsculpting)Bruising/Swelling ProductsBurn TreatmentsCleansersCompression GarmentsCosmeceuticalsCosmeticsExcipientsLesion TreatmentMoisturizersNon-Invasive SkincarePain ManagementPharmaceuticals

DiagnosticTherapeutic

PharmacologyPhototherapy Scar Remedy/Repair & TreatmentSkin Fillers / Volumizers

EqUIPMENT & SUPPLIESClinician ApparelCosmetic Lasers Cotton ProductsEye ProtectionFiber-Optic ProductsImaging Equipment/SuppliesLaboratory SuppliesPediatric ProductsSkin Analysis EquipmentSkin Therapy & TreatmentSun Protection Products & Clothing

TECHNIqUES, TOPICS & ISSUESAnti-AgingClinical PhotographyCo-morbiditiesCryosurgeryDermatologic SurgeryDermatoscopyFractional ResurfacingGenomic Medicine & TherapyHolistic and Natural ApproachesImagingImmunologyImpact of Nutrition on SkinLaser Assisted LipolysisMedical/SurgicalMicroneedleingMOHSOncogenesOncology / Skin CancerPatch TestingPediatric DermatologyShaves/Punches and SuturingSublative RejuvenationSweat ControlTriageUltrasoundVitamin D MetabolismWood’s Lamp ExaminationWound Care

SERVICES AND ADMINISTRATIVEBusiness needs

BankingCredit CardsOffice furnishings and equipmentStaffing and RecruitmentPhysician Practice Services and ManagementTechnology - Computer Hardware, Software and/or Patient Management Tools with Medical Applications

InsuranceMisc. Women’s Companies - Brand and Image Associated with HealthRetail Pharmacy

Categories in bold represent important growth areas for DNA based on needs voiced by our members. In 2012/2013, our goal is to bring greater awareness and exposure to the messages being communicated by our industry partners who specialize in these

fields. If you represent any of these categories of interest, we want to talk with you!

Industry Categories of Interest Should you be marketing to Dermatology Nurses? If your organization addresses any of the following

categories, then the answer is YES!




9

Did You Know?DNA has awarded $50,000 in professional development and grants to DNA members over the last 3 years.

Additional Opportunities at Convention:Show your support of the members and programs that are important to you through sponsoring one of the following educational opportunities. Sponsors are recognized on signage outside of the presentation room, in the annual convention guide schedule, and on the DNA meeting website.

Pre-Convention Workshops Sole* Multiple*

Cosmetic & Laser Core WorkshopThis full day workshop will update attendees on the newest technologies and techniques for their practices.

LPN/LVN WorkshopThis workshop provides LPN/LVN’s with the tools and techniques to improve their best practices and efficacy.

Oncology/Skin Cancer WorkshopThis full-day workshop will provide the attendee with a broad overview of skin cancers ranging from prognostic factors to the latest therapies. The emphasis will be on what the dermatology nurse needs to know about skin cancer including diagnosis, management, and treatment so as to best counsel patients.

$20,000 $10,000

Symposium Support Sole* Multiple*

Nurse Practitioner Forum SupportThis forum for advanced practitioners deals directly with the most pressing topics confronted in today’s dermatology practices and medical units. Spanning the first two days of the conference, attendees will be presented with a full schedule of events and topics.

$60,000 $15,000

3rd Annual Robin Weber Immunology SymposiumThe Robin Weber Immunology Symposium has been established to honor the passion of this Dermatology Nurses’ Association (DNA) beloved past president, Robin Weber, RN, MSN, ANP-C, for the role of immunology in many dermatologic conditions. Not only was Robin a skilled nurse practitioner at the Portland VA Medical Center, she also shared her knowledge and passion for immunology by educating her many colleagues and associates. Robin lost her battle with cancer on November 1, 2008.

$60,000 $15,000

Industry-Supported SymposiaMulti-industry-supported symposia may be permitted. DNA offers organizations the right to hold an Industry-Supported Symposia at the Annual Convention. Industry-Supported Symposia are independently organized and not an official part of the DNA convention. Industry-Supported Symposia are available with or without nursing contact hours. If nursing contact hours are awarded the supporting organization must go through an ANCC-accredited provider or approver. All Industry-Supported Symposia will be listed in Annual Convention Guide circulated to all convention attendees, on the Annual Convention portion of the DNA web site, and acknowledged in the DNA Focus newsletter.

$30,000

Grants Sole Multiple

Dermatology Nurse Practitioner Certification (DCNP) Examination Grants (12 to be awarded at $275 each) $ 3,300

Dermatology Nursing Certification (DNC) Examination Grant (12 to be awarded at $175 each) $ 2,100

Dermatology Nurse in Washington Internship Grant, $2,500 $ 2,500

Dermatology Nurse Research Grant $ 2,000

Achievement Awards Sole Multiple

Outstanding Community Service Award $ 1,250

Scholarships Sole Multiple

DNA New Convention Attendee Scholarship $ 2,500

New Nurse Educational Scholarship $ 2,500

Career Mobility Scholarship $ 2,500



*pricing subject to change

20122013


10

NEW FOR 2012! DNA Regional Phototherapy Workshop SeriesAs a special tribute to Joan Shelk, DNA Past President and the developer of our first phototherapy workshops, The Joan Shelk Fundamentals of Phototherapy Workshop is an intensive one-day training designed for those administering light therapy under a provider’s supervision. The workshop covers psoriasis and other photo-responsive skin diseases; PUVA, narrow band and broad band UVB therapy; equipment operation and metering, and other responsibilities associated with phototherapy administration.

In 2011, DNA held its first regional phototherapy workshop in Minneapolis which exceeded expectations by attracting more than 70 practitioners from 6 states across the US, plus Canada! Regional Phototherapy Workshops typically begin by 8:00 am and adjourn by 5:00 pm and offer CE contact hours.

Calendar of Events:• June 9, 2012 - Boston, MA - Boston Marriott Newton• September 29, 2012 - Phoenix, AR - Hilton Phoenix Airport Hotel• December 1, 2012 - Tampa, FL - Hilton Tampa Airport Westshore• February 2013 - Regional Phototherapy Workshop - Los Angeles, CA• April 4, 2013 - Regional Phototherapy Workshop - New Orleans, LA• September 2013 - Regional Phototherapy Workshop - Canada

Attendee Profile of DNA’s First Regional Phototherapy Workshop:• 49% Reported this was their first time attending a

Phototherapy Course• 81% Reported attending for on-the-job training• 29% Active DNA Members

2012 Regional Phototherapy Workshop Series Partnership

Tier

Inve

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ent*

Shar

ed

Oppo

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Incl

uded

Ev

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Web

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Logo

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eTier 4

A Savings of $1,500

$8,500 YesSelect

Four (4)

XDistributed at

4 events3 X X X Yes X

Tier 3A Savings of $1,000

$6,500 YesSelect

Three (3)2 X X X Yes X

Tier 2A Savings of $500

$4,500 YesSelect Two (2)

1 X X X Yes X

Tier 1 $2,500 YesSelect One (1)

1 X X X Yes X

* Exclusive, Sole Workshop Support Available on a first-come, first-served basis.**Attendee list will contain all contact details to include opt-in e-mail addresses. DNA will not be able to provide e-mail addresses where permission is not granted.Support covers room rental, audio visual, food and beverage, complete logistics management and event registration management.

10%

34%

28%

21%

7%Associate, 34%

Bachelor, 28%

Diploma, 21%

Master, 7%

Doctorate, 10%

59%15%

13%

10%3%


Physician Practice, 15%

Phototherapy Unit, 13%

Other, 10%

Surgery Unit, 3%

46%

13%

15%

10%

16%



Phototherapy Nurse, 10%

LPN/LMA, 16%

Registered Nurse, 46%

Education Primary Practice Setting Professional Status


11

NEW FOR 2012! E-Learning: Virtual Psoriasis SymposiumLaunching September of 2012The purpose of the Virtual Psoriasis Symposium is to provide an educational, comprehensive review of psoriasis in an easy-to-access virtual environment from the comfort of home or office. All content, programming and exhibitor details will be open and available on-demand for a full three (3) months directly following the date of the live event. Attendees will be able to earn CE credit for attending. Product theaters and a virtual exhibit hall will allow supporters and attendees alike to interact live for the full duration.

Target Primary Practice Setting Target Professional Status

Program Content Highlights:• Psoriasis Overview• Treatment Considerations • Treatment Overview • Patient Education

Expected Attendee Profile of DNA’s First Virtual Event:Based on member research conducted with DNA constituents, e-learning and “going virtual” has been identified as a need given the flexibility it provides, especially for those nurses who seek new avenues for earning CEUs. This Symposium targets the novice dermatology nurse, primary care nurse and providers. Expected attendance is 350+ members and non-members of the Association, including free non-educational admission for the general public and patients living with Psoraisis!



Other, 18%



Registered Nurse, 4%

LPNLVN, 18%

Other, 16%

45%

37%

18% 20%

18%42%

16%4%

2012 Virtual Psoriasis Symposium Partnership

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Tier 3 $7,500 YesYes

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Tier 2 $5,500 YesYes

One (1) 30-minute

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Medium Yes Maximum Yes

Tier 1 $2,500 Only permitted during live event


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Small Yes Minimum Yes

e-learning:VIRTUAL

PSORIASIS

SYMPOSIUM

20122013


12

What’s Involved for Sponsors and Exhibitors? e-learning:VIRTUAL

PSORIASIS

SYMPOSIUM

• Full project management and training

• Your virtual environment remains accessible for three (3) months following the live event with direct link-back access to your key Representatives

• End-to-end virtual booth build and development, customized with the logo/graphics you provide to us to include YouTube video, PPT, PDF, etc.

• Booths are fully branded and can be developed by using a pre-determined design template or customized design

• Team training sessions for operating the back-end of the interface platform

• Live representatives are manning the booth behind the scenes during scheduled times and able to communicate via live text chat in real-time

• Automated and live messaging capability

• Private messages can be sent to key company representatives

• Virtual business card exchange feature, including the information kiosk where content can be viewed and/or saved into a virtual briefcase

• Social share enabled with live Twitter feeds (please see below for more details)

For more information on the DNA Virtual Psoriasis Symposium, or to schedule your own live tour of the 3D Virtual Environment, contact DNA’s Manager of Industry Relations Daniel Klim at [email protected] or 856.380.6872 today!

Did You Know?Support of the DNA Regional Phototherapy Workshop Series and Virtual Psoriasis Symposium counts towards your corporate

membership levels? Just add it up!

Year-Round DNA Marketing OpportunitiesDNA Promotional Webinars ($2,500)DNA proudly supports industry research and the latest advancements in technology, products and services available to the dermatology nurses who make up the DNA constituency and beyond. Partnering with DNA on a promotional webinar (under the DNA banner) is a smart way to further your organization’s message to both members and non-members, while leveraging the Association’s network and marketing power. DNA webinars focus on the most critical issues, future trends, best practices and next practices facing the dermatology industry today.

DNA promotional webinars are marketed via a four (4) week marketing campaign, involving an integrated set of activities including: Website listing, Newsletter mentions, listing in webinar calendar e-blast to members and non-members, notifications on DNA social media and networking sites such as Facebook, LinkedIn and Twitter, co-marketing efforts with sponsoring company and any media partners who can help to extend reach.

Webinar Sponsors Receive:Sponsor to develop the content and secure speakers for the webinar. All webinars and their promotional messages are subject to approval by DNA

DNA Social Share Program (12 Impresssions per year - $600)Connect with the DNA Membership on a deeper level by utilizing the power of Web 2.0! You can leverage the power of Facebook, Twitter, and LinkedIn to position your organization at the cutting-edge by targeting your communication to the industry’s insiders, influencers, and front-liners. We can custom-tailor a campaign to your needs, coinciding with product launches, events, or important milestones.Contact us today to find out how!

Website CE Center ($25,000)The new online CE Center is an education portal on the newly redesigned DNA website. The CE Center will feature programs repurposed from the DNA annual convention. Additional programs, podcasts and webinars will be added in the future. Participants will be able to earn contact hours from the comfort of their own home or office.

Focus Newsletter ($65,000) The Focus Newsletter is a bi-monthly, print newsletter containing the latest news about DNA. The publication is delivered to more than 3,000 individuals six times a year.

Volume 30, Number 6, November/December 2011

Published by DNA under an education grant from

The makers of

Cetaphil® Cleansers

and Moisturizers

FOCUSdnaTHE OFFICIAL NEWSLETTER OF THE DERMATOLOGY NURSES’ ASSOCIATION

1DNA Members Elect New

Leaders, New Board

Members

3President’s

Message

4 Health Policy and Advocacy

Committee Conducts Survey

to Evalute its Progress

5 Award

Essays

6 DNA Highlights 30 Years

of Nurses Serving Nurses

7 NP Society

Update

9 DNCB Update

Chapter News

12 DNA Reaches Out to Members

to Gauge the Success of its

Communications

IN FOCUS

THE OFFICIAL JOURNAL

OF THE DNA

Journal of the Dermatology

Nurses’ Association

www.JDNAonline.com

Linda

Markham, RN,

DNCPresident-Ele

ct

Sandhills

Dermatology

From Vass, N.C.

“I believe the DNA has something

to offer every member of our or-

ganization. I feel the members are

the ‘grassroots’ of the organiza-

tion. Members are the reason we

exist, and should be the driving

force for all of our decision mak-

ing for the direction of the DNA…

as President-Elect I would like to

continue and further the oppor-

tunities for all of our members.

Reaching new members, educating

all members, expanding our knowl-

edge and expertise (becoming the

dermatology ‘knowledge base’ for

our patients and other health care

professionals), and mentoring op-

portunities for future DNA leaders

are very important aspects that I

would like to be involved in making

happen within our organization.”

Cathleen

Case, MS,

ANP-BC,

DCNPSecretary

Nurse

Practitioner,

Department of Dermatology, Fallon

Clinic, Worcester, Ma.

From Littleton, MA

“The DNA is on the beginning

edge of growth and change in

several key areas, including our

journal, the Nurse Practitioner So-

ciety, enhanced recognition of the

LPN role, continuous updates for

RNs and medical assistants, and of

course the website. The rewards

for service in our national nursing

organization can be measured in

feedback and appreciation from

the membership, and in knowledge

and life skills, outside of medicine

and nursing, gained from the expe-

rience.”

Barbara

Brown, RN,

DNCDirector

Vanderbilt

Phototherapy

From Nashville, TN

“In my early nursing, I learned the

valuable lesson of including all the

health care team members in an

inclusive approach to care, and ul-

timately I approach my role in the

DNA with a similar collaborative

goal. We come from a variety of

areas within dermatology, but each

bringing a wealth of knowledge and

experience. I am a phototherapy

nurse with an active role in general

dermatology, patient education and

research. It is imperative to partner

with phototherapy nurses, nurse

researchers, nurse managers, nurse

practitioners, nurse aestheticians,

and MOHS surgical nurses to in-

corporate our resources into our

unified organization.”

DNA Members Elect New Leaders,

New Board Members

The DNA election results are in and the association’s members have filled leadership positions and appointed

new members to the board.

Winners of the election are:

BOARD OF DIRECTORS

President-Elect: Linda Markham, RN, DNC

Secretary: Cathleen Case, MS, ANP-BC, DCNP

Director: Barbara Brown, RN, DNC

Director: Maura Flynn, RN, DNC

NOMINATING COMMITEE

Cynthia Alcorn, RN

David Schlichting, LPN

continued on page 4

• One (1) logo positioned in the lower right hand corner of each slide with the DNA logo at the top. Sponsor to use the power point template provided by DNA for this purpose.

• One (1) logo, 50 word company description with URL and contact information to be positioned on the closing slide of the power point deck.

• DNA to share the leads generated by the webinar with the sponsor for up to two (2) months following the date of the live event.

• All webinars will be recorded and archived for play back on demand and DNA will continue to data capture on these names.

• Webinar dates and timing subject to approval by the DNA.• DNA to provide the technology platform for the webinar and will manage all

logistics.

mailto:[email protected]

www.dnanurse.org

1313

COMPANY NAME (AS IT SHOULD APPEAR IN PRINT) __________________________________________________________________

KEY CONTACT NAME ______________________________________________________________________________________________

JOB TITLE ________________________________________________________________________________________________________

ADDRESS _________________________________________________________________________________________________________

CITY _________________________________________________ STATE _______________________________ ZIP _________________

PHONE _______________________________________________ FAX ______________________________________________________

E-MAIL ___________________________________________________________________________________________________________

DNA Marketing, Exhibit & Partnership ApplicationDermatology Nurses on the Front-Lines of Patient Care

20122013

PAYMENT INFORMATION:❑ MY CHECK, PAYABLE TO Dermatology Nurses’ Association, IS ENCLOSED

DNA accepts US funds drawn on a US bank only and mail to DNA, Daniel Klim, Manager of Industry Relations, 15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054.

Check Enclosed: $ ________________________________________________________________________

❑ PLEASE CHARGE MY ❍ VISA ❍ MASTER CARD ❍ AMERICAN EXPRESS

NAME ON CARD _______________________________________________________________________________________________________

ACCOUNT NUMBER ______________________________________________________________________EXP DATE ____________________

SIGNATURE ___________________________________________________________________________________________________________

Please return your completed application, along with full payment to:

Dermatology Nurses’ AssociationAttn: Daniel Klim

15000 Commerce Parkway, Suite CMount Laurel, NJ 08054

Fax: 856-439-0525

20122013

14

DNA Marketing, Exhibit & Partnership Application (side two)

Dermatology Nurses on the Front-Lines of Patient Care

Annual Convention Partnership Packages Affiliate Event Opportunities ❑ Tier 3 $22,750 ❑ Product Theaters $3,000 x _____ = _____❑ Tier 2 $10,000 ❑ Focus Groups $3,500 x _____ = _____❑ Tier 1 $4,000 ❑ Tech Suite $5,000

Exhibit-Only Annual Convention Guide Advertising ❑ Inline $2,050 x _____ = _____ ❑ Full Page, 4-Color $2,650 x _____ = _____❑ Corner $2,150 x _____ = _____ ❑ Half Page, 4-Color $2,075 x _____ = _____❑ Island $23 ft2 x _____ = _____ ❑ Inside Front Cover, 4-Color $3,025 ❑ First-Time $1,500 x _____ = _____ ❑ Inside Back Cover, 4-Color $3,025 ❑ Non-Profit $ 600 x _____ = _____ ❑ Back Cover, 4-Color $3,600

Additional Opportunities at Convention A la Carte Opportunities Sole Multiple Sole MultiplePre-Convention Workshops:Cosmetic & Laser Core Workshop ❑ $20,000 ❑ $10,000 Membership Booth ❑ $10,000 ❑ $5,000 (2)LPN/LVN Workshop ❑ $20,000 ❑ $10,000 Video Mobile Charging Stations ❑ $15,000 ❑ $5,500 (3)Oncology/Skin Cancer Workshop ❑ $20,000 ❑ $10,000 In-Room TV Station ❑ $4,000 (5)Symposium Support Cyber Café ❑ $10,000 Nurse Practitioner Forum Support ❑ $60,000 ❑ $15,000 Bus Transportation Partnership ❑ $15,000 3rd Annual Robin Weber Immunology Symposium ❑ $60,000 ❑ $15,000 Photo Booth Partnership ❑ $7,500 Industry-Supported Symposia ❑ $30,000 Audience Response Systems ❑ $5,000 Program Flash Drive ❑ $10,000

Grants, Awards and Scholarships Schedule at a Glance ❑ $10,000Grants Schedule at a Glance ❑ $10,000 (DCNP) Examination Grants ❑ $3,300 Attendee Tote Bags ❑ $15,000 (DNC) Examination Grant ❑ $2,100 Attendee Lanyards ❑ $10,000 Dermatology Nurse in Washington Internship Grant ❑ $2,500 Hotel Key Cards ❑ $7,500 Dermatology Nurse Research Grant ❑ $2,000 Water Bottles ❑ $6,500 Achievement Awards Note Pads ❑ $6,500 Outstanding Community Service Award ❑ $1,250 Pens ❑ $3,500 Scholarships Refreshment Breaks ❑ $7,500 (5)DNA New Convention Attendee Scholarship ❑ $2,500 Hotel Door Drop ❑ $2,500 New Nurse Educational Scholarship ❑ $2,500 Tote Bag Insert ❑ $3,000 Career Mobility Scholarship ❑ $2,500

Requested Booth Locations (I understand and recognize that the assignments of space are at the sole discretion of DNA.)1st 2nd 3rd

Competitors you do NOT wish to be near:

Regional Phototherapy Workshops E-Learning: Virtual Psoriasis Symposium ❑ Tier 4 - $8,500 (Choose 4) ❑ Tier 3 $7,500 ❑ Tier 3 - $6,500 (Choose 3) ❑ Tier 2 $5,500 ❑ Tier 2 - $4,500 (Choose 2) ❑ Tier 1 $2,500 ❑ Tier 1 - $2,500 (Choose 1)

Did you add it up? Total Investment = ______________

Year-Round DNA Marketing Opportunities DNA Corporate Member Program ❑ Website CE Center $25,000 Up to $10,000 makes you eligible for: ❑ Bronze $3,000 ❑ Focus Newsletter $65,000 $10,001 to $25,000 makes you eligible for: ❑ Copper $3,000 ❑ DNA Promotional Webinars $2,500 x _____ = _____ $25,001 to $50,000 makes you eligible for: ❑ Silver $3,000 ❑ Social Share Program $600 $50,001 to $75,000 makes you eligible for: ❑ Gold $3,000 $75,001 and over makes you eligible for: ❑ Platinum $3,000

Exhibit Contract Terms:1. Assignment of space made by DNA is considered accepted unless rejected in writing and received by DNA management within 14 days from the date space confirmation was received. 2. The undersigned agrees to pay 100 percent of the rental fee with this application made payable to DNA. 3. The contracting exhibitor agrees that any cancellation must be in writing and that booth fees will not be refunded for cancellations received after January 2, 2013. If written cancellation is

received by January 2, 2013, a refund will be issued, less a $150 service charge.

How far is your reach with DNA?How far is your reach with DNA?

One Nurse

x 100 patients per month

x 12 months =

x 3000 members =

=

Continued on back cover

DNA Marketing, Exhibit & Partnership Application (side two)

Dermatology Nurses on the Front-Lines of Patient Care

For more information, contact: Daniel Klim

Manager of Industry Relations 856-380-6872

[email protected]

Dermatology Nurses’ Association (DNA) is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commissions on Accreditation.

Provider approved by the California Board of Registered Nursing, Provider Number CEP5708.

2013 DNA Marketing Prospectus

Documents

dna marketing opportunities

dna membership

dna annual convention

supporter of dna

dna schedule of events

years of excellence

additional opportunities

carte opportunities