2013 Category Selling Presentation Review and Tri II programing.

2013 Category Selling PresentationReview and Tri II programing

Neuro 2013 Updates

Category Insights

ProductIntroducing neuro daily

2013 MarketingRUNNER RUNNER Program

Pricing & Promo Calendar

Next Steps

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Agenda

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Neuro has continued to experience landmark success to close 2012 and open 2013

Volume & ACV Growth New Business

Marketing & Product Development Category Development & Leadership

2012: 110% increase in 2013: Existing business is up 35% and 50% overall

Neuro continues to gain authorization in key accounts Grocery

Drug/Convenience

Neuro is at the front of this consumer-driven evolution

Clinical studies on Bliss & Sonic:

Upgrade to Neuro Sun in Q2’13

Award Winning Digital platforms

Neuro-Evolution of an Industry Leader

Product Profiles

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Neuro is a system of truly functional beverages, each with the highest quality ingredients at dosage levels that deliver a true benefit

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Product Innovation-Neuro Daily

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Neuro Daily Proposition

Replaces neuro sun in the product lineup

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Product Innovation: Packaging UpdatesEach SKU’s packaging is being updated to better reflect function and add flavor.NeuroPassion: Function Updated, Flavor added

NeuroSonic Function updated. Flavor added,

NeuroSleep: Function updated. Flavor added.

New SKU: Daily Immunity. Flavor added. NeuroBliss Function Updated. Flavor added.

NeuroTrim: Function updated. Flavor added.

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Trade Marketing

*Event not associated with the Academy of Motion Arts and Sciences**Premier location has not yet been determined by Studio

2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing

Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringAcademyAward® WinnerBen Affleckand Justin Timberlake.

Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for today’s hottest stars while raising money for the Elton John Aids Foundation.neuro will host this star-studded Event and will give away aGrand Prize Trip to attend this posh party!

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online

-$0.50 Coupon-POS

Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party

- HULU Plus and Movie passes- POS

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- iTunes Cards- POS

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• Partnership with RUNNER RUNNER, the blockbuster release staring Ben Affleck and Justin Timberlake

• National and Regional promotion by Neuro, Fox Studios, & Caesars Entertainment on-air, online, and in the trade

• Consumer giveaways, including trips to walk the red carpet, and movie passes

• Profit Driving retail incentives, full suite of POS tying in to the film

Overview

Neuro is partnering with Fox Studios & Caesars Entertainment group for a truly unique consumer experience around the blockbuster film, RUNNER RUNNER, starring Ben Affleck and Justin Timberlake!

TRI 2 Partnership-RUNNER RUNNERTRI II RUNNER RUNNER Overview

Text to win sweepstakes displayed on POP, digital, and via Neuro’s assets

Profit driving RUNNER RUNNER POP •Ties into Neuro and Fox movie program promotions•Case Stacker/Rack •Static Clings•Danglers•Posters

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Neuro is offering our retail partners an opportunity for their consumers to win exclusive prizes, including a trip to the premier of RUNNER RUNNER in Las Vegas

Consumer Experiences

Participation in the national RUNNER RUNNER program will give Tops’ consumers the opportunity to win:

Grand Prize: One of five VIP Las Vegas experiences to attend the world wide premier of RUNNER RUNNER. Including:•Airfare for 2•3 Days/2 Nights at a Caesars property•Entertainment package

1st Prize: Movie passes for 2 & 1 month supply of Neuro

TRI 2 Partnership-RUNNER RUNNER

Retail Activation

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Neuro 2013 Calendar & Pricing

Tops Pricing & Promo Calendar

Neuro recommends the following calendar for maximum profit opportunity in 2013

•36 weeks every day value at $2.49

•12 weeks in promo at 2/$4

POS Trim Sleep Daily Passion Sonic Bliss

2013 January February March April May June July August Sept. October Nov. Dec.

Suggestedretail

$2.49 $2.49 $2.49 $2.49 2/$4 $2.49 $2.49 2/$4 $2.49 $2.49 2/$4 $2.49

Cost of goods

$20.00 $20.00 $20.00$20.0

0$18.00

$20.00

$20.00 $18.00 $20.00 $20.00 $18.00$20.0

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