2013 California State Games

2013 California State Games • Jan. 2013- Hired full-time Marketing Manager

• June - Found out the TMD money spent on new Marketing Mgr wasn’t going to be reimbursed

• July- Increased participation in 1 year by 2,000!

• Aug. – Additional revenue from increase in numbers Cannot release new Marketing Mgr, due to success

• Dec. – 1st time in 25 years, CSG has ended year in the red.

• 2014 California State Games

• 2015 California Winter Games

• 2014 Mike Dempsey Memorial Table Tennis Tournament

FY 2015 EVENTS

8,000+ ATHLETES

• Opening Ceremonies– Qualcomm Stadium– July 11th

• Athletes from all overthe State converge in San Diego

• 4 Days of Experiencing the OLYMPIC DREAM

24 SPORTSJULY 10-13, 2014

2014 CALIFORNIA STATE GAMES

• 13,000 est. Hotel room nights• Adding 1 sport-

Field Hockey

• Hotel Blocks – Central San Diego– North County– South County

• Regional Qualifiers– Sacramento– San Jose– East Bay– Central Valley– Central Coast– Los Angeles– Inland Empire

2015 CALIFORNIA WINTER GAMES

• 2,000 estimated Hotel Room Nights in Off-Peak Season(February)

•Ice Hockey

•Figure Skating

2014 Mike Dempsey Intl. Table Tennis

• 600 estimated Hotel Room Nights in Off-Peak Season(1st week in December)

•Paralympic International Table TennisTournament

•25+ Countries

SDTMD Funding 2015 Fiscal YearGOAL: To increase participation in the Games’ events, provide easy access to hotels to athletes, & increase hotel room nights

• Direct link to TMD Hotels on our Website• Increase advertising to Sport Teams across the state with link• Printing Promotional materials including posters, postcards, and

flyers with link• Fund staff to oversee Housing Program

• Support Marketing Staff• Attend coaches meetings around the state • Attend events around the state to recruit athletes• Website marketing• Partnering with other events and organizations• Bonus Incentive for Sport Directors to increase number of athletes

in their sport

California State GamesTMD Fiscal Year 2015

• Generate an estimated 15,600 room nights

• Housing Revenue of $2 million(based on contracted average rate of $132)

• Requested SDTMD funding = $150,000

• Return on Investment = 13.7 : 1