Brazil Mexico Colombia Chile Argentina Peru # Brand Brand Value (US $ Mil.) Brand Contribution Index Brand Value Change 2012-2013 2012 2013 5,114 6,620 4 29% Beer 8,449 6,577 3 -22% Communication Provider 4,698 6,520 4 39% Beer 10,560 5,762 1 -45% Energy 5,263 5,611 4 7% Retail 6,690 5,492 2 -18% Financial Institution 4,240 5,137 1 21% Energy 4,336 4,454 1 3% Communication Provider 6,606 4,006 2 -39% Financial Institution - 3,903 5 N/A Beer 2,359 3,803 4 61% Beer 3,307 3,707 4 12% Cosmetics 3,109 3,632 3 17% Financial Institution # Brand Brand Value (US $ Mil.) Brand Contribution Index Brand Value Change 2012-2013 2012 2013 3,318 3,537 5 7% Retail 2,585 3,281 2 27% Communication Providers 3,964 3,274 4 -17% Airline 2,815 3,204 4 14% Energy 3,465 3,009 4 -13% Financial Institution 2,511 2,992 2 19% Retail 1,995 2,976 3 49% Bakery 2,656 2,768 2 4% Communication Provider - 2,487 4 N/A Beer 2,842 2,466 3 -13% Financial Institution 1,244 2,301 4 85% Beer 2,414 2,094 3 -13% Financial Institution 1,352 2,091 1 55% Financial Institution * BrandZ™ Top 50 Most Valuable Latin American Brands 2013 *Claro is based in Mexico but has no operations there.