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A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
The process of exploring brand extensions represents a reasoned approach for selecting new categories a company might enter with their brands. Inherent in this process is the identification and decision of answering the question “What business are we in”?
The heart of brand extension research is the effort to identify what business the brand is in from the perspective of the consumer. The objective of every brand extension research study is to uncover and articulate this definition of the business of the brand hidden in the mind of the consumer!
Brand Identity
Brand Extension
Brand examples Yahoo, Apple, BMW and Coca Cola
Definition/Examples Page
Section A
Barnd and marketing solutions/proposals
Mr Migs & mistermigs.com 04 - 09
Wow In-Sync Inc 10 - 13
Midwife Associates 14 - 19
In the Mix magazine 20 - 27
Brand Identity 28 - 37
Project Contents Page
Mr. Migs
Brand Identity Standards
Brand Extension
Marketing Solutions Proposal
Web Pressence Evaluation
Mr. Migs Inc. and mistermigs.com
Mr. Migs Marketing taglines
Web Pressence EvaluationProduct marketing solutions for MrMigs.com. (Site is currently under construction)
Product: recyled denim products and gear for your dogs. Migrubbies
Vehicle Wrap Applications Brand extension using a vehicle wrap pro-vides constant moving advertising application of who and what your product is. Great for deliveries, outdoor dog show events. Full color, vehicle wrap on white transport (FRAY HAPPENS)
Team Clothing and People Gear
Brand extension using clothing applications, and team uniforms. Badge is an embroiderd application
PEOPLE VEST COMING
WOW In-Sync, Inc.
Brand Identity Standards
Brand Extension
Marketing Solutions Proposal
Vehicle Wrap Applications Brand extension using a vehicle wrap pro-vides constant moving advertising application of who and what your service is. Great for deliveries, and moving clients to and from proposed employment sites.Full color, vehicle wrap on white transport
WOW In-Sync, Inc.
Brand ExtensionDigital media, web and print collateral. Very effective means to get your ideas, program and services out to the public.
2719 Felton Drive East Point Fayetteville GA. 30344404-349-2112 Office
404-767-6553 Fxwww.midwifeinfo.com/midwife2
Partner cards
Appointment/Counter cards
OB/GYN Midwife Associates
Brand Identity StandardsBusiness Collateral business Cards with counter and partner cards
OB/GYN Midwife Associates
AdvertisingLightbox and signage
AdvertisingBillboard
In the Mix Magazine
Brand Identity Standards
Award Winning Magazine
Brand Extension Media Kits
Marketing Business Collateral Print
Marketing Advertising Proposals
In the Mix Magazine
Brand Identity StandardsMasthead, headers, sectonals and divisions were created and presented for this award winning design for the Food and Beverage industry clientele.
IMI Agency is a F&B marketing on and off premise beverage marketing company. Clients: DIAGEO, SKY Vodka, Red Bull, Inter-continental Hotels, Harrahs etc.
We urge all users of this document-t-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for:the Incentives Marketing Agency (Imi) please contact:
iMi AgencyCreative ServicesCarl H. Bradford III1196 Buckhead CrossingWoodsstock, Ga. 30189770.928.1980
iMi Agency/In The Mix magazineidentifier will be used for all new and future imi magazine applica-tions. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
Brand Extension Media KitMail out portfolios, digital and printed versions.
In the Mix Magazine
Marketing Business Collateral Print
Marketing Advertising
Client Brand Identity
Brand Identity Standards
Award Winning Magazine
Brand Extension Media Kits
Marketing Business Collateral Print
Marketing Advertising Proposals
Stake EnterpriseBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: Stake Enterprise please contact:
Stake Enterpriseidentifier will be used for all new and future imi magazine applications. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.