2013 – 2014 Highlights Olympic Peninsula Tourism Commission OPTC Tourism Summit October 22, 2014.

2013 – 2014 Highlights

Olympic Peninsula Tourism Commission

OPTC Tourism SummitOctober 22, 2014

Olympic Peninsula Tourism CommissionA 15+ year, cooperative marketing partnership of 13 cities/regions in Clallam, Jefferson, Mason and Grays Harbor Counties, including:

Neah Bay Chamber

Lake Quinault Innkeepers

Clallam County - OPVB

Jefferson County

West Jefferson County

Port Ludlow

Port Hadlock

Clallam Bay/ Sekiu

Forks

Sequim

Port AngelesPort Townsend

Brinnon/Quilcene

Shelton/Mason County

Visitor Information CentersVisitor CountsYTD Aug. 2014

Dun Riv Ctr 4,741Forks 25,935Neah Bay 8,924ODT 88,241Pt Angeles 68,332Pt Townsend 10,257Quil/Brinnon 21,415Quinault 27,852Sequim 14,259Shel/Mason 13,140

YTD September 20143,343,749+ 28.4%

Visitors to Olympic National Park

Olympic Peninsula Room Tax (YTD Sept. ‘14)

$2,281,865+ 5.31%%

WA Dept. of Revenue, YTD Sept. 2014Clallam, Jefferson, Grays Harbor, Mason Counties

Advertising

Co-op Advertising

Washington State Travel Planner

Olympic Peninsula Travel Planner 2014-15

Distribution YTD August 2014Individuals 12,808Visitor Centers 22,580Certified /Bulk 52,500

135,863 visits YTD September, 2014WEBSITE

Social Media - Facebook

1. Visit Seattle 480,1422. Visit Rainier 62,1413. Olympic Peninsula 41,5324. Yakima Valley 20,2355. Tri-Cities, Washington 16,930

Washington Visitor CentersFacebook Pages

Consumer/Opt-in:16,133

Travel Industry Partners:

855

Concierge: 81

E-Newsletters

Familiarization Tours (Fams)

Brand USA Tour

Concierge

DER Tour

Germany

France

DER Tour

Fam Tour ResultsImazine Magazine, Korea

Circulation: 85,000

Cover story, Sept. 2014

20 pages of 37 page spread covering:

Lake CrescentHoh Rain ForestForks - TwilightMarymere Falls

Ruby BeachHurricane Ridge

Pt. Wilson LighthouseLake Quinault

Kalaloch

Individually, we are one drop. Together, we are an ocean.

Ryunosuke Satoro