2013-14_Tre Magazine Media Kit

Media Kit 2012 thetremag.com

Go Beyond The Surface

JANUARY FAITH + BUSINESSFinancial PlanningLove & RomanceFinancial PlanningEducation Profiles

FEBRUARY HEALTH + FITNESSFitness Spas/GymsMedical ProfilesRodeo and CowboysHuman Relations

MARCH CoMMUNITY + FAMILYSummer ActivitiesYouth RecreationWoman’s HistoryCancer Awareness

APRIL EDUCATIoN + HoMESpring FashionsAutomotiveEducation ProfilesHome & Garden

MAY ARTS + CULTUREMother’s DayEveryday HeroesHistorical SocietyOutdoor Guide

JUNE EDUCATIoN + ENTERTAINMENT Tré Anniversary Issue

JuneteenthSummer PleasuresMedical Profiles

JULY ARTS + GoVERNMENTSummer HealthSummer DiningFire Fighters Parade

AUGUSTEDUCATIoN + CULTUREBest of Tré SchoolsBridal/CelebrationsSports/Local TeamsBack-to-School

SEPTEMBERHEALTH + FAMILYArts and CultureTravel/Home & GardenMen’s HealthEducation

oCToBER BUSINESS + AREA DoCToRSWomen’s HealthHome & GardenHalloween Safety

NoVEMBER PoLITICS + BUSINESSHistorical SocietyDining/Chef ProfilesEntertainingVoting Issues/Trend

DECEMBER RELIGIoN + GoVERNMENTHoliday Gift GuideEducationKwanzaaWinter Destinations

* Calendar subject to change.

Advertising: Ad Reservation: 10th of previous monthPayments Due: 15th of previous month

Editorial/Inserts: Due the 10th of previous month (for consideration)

On Target

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ContactsSTEPHANIE CoLEMANCofounder/Advertising/ Strategic [email protected]: 713-882-4339

JEANNIE C. WILSoNPublisher/[email protected]: 281-513-6660

3905 Dowling StreetHouston, Texas 77004www.thetremag.comf: 713-522-7862twitter: @thetremag.comfacebook.com/thetremag

Circulation is very precise and targeted, with a base of 15,000 core readers and a pass-a-long rate of 50,000 every month. Tré is the number one source for the culturally

engaged Houstonian and speaks to the heart of the cultural marketplace.

Tré celebrates the independent and discerning reader and addresses the issues that matter most to women; their families and communities. By acknowledging the historical role of women of color in shaping their legacy, Tré empowers it readers to celebrate their spirit, their journey and their life.

85 PERCENT of all BRAND

PURCHASES a re made by WOMENWomen-Drivers.com, 2010 (via M2W.biz)

Editorial Calendar

Historically, women of color are key decision makers regarding education, religion or household purchases such as autos, travel, education and health care.

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Tré Magazine is the spirit of the community and the voice for women of color. It is the portal for dialogue on the important, often controversial, issues that shape her life, impact her family and move her community forward. We empower and inspire women by showcasing stories that others shy away from in order to provide a historical perspective and culturally relevant resource for personal achievement.

Tré plays an active role in developing the interest of education, travel, home, entrepreneurship, finances, faith and government. There is extensive coverage on various leisure activities and outlets, as well as the topics of medical and physical well being. We reach the key decision makers and create both awareness and measurable action.

Editorial HighlightsAt-A-Glance

Transcend Expectations

Median Age18 - 24 12%25 - 34 21% 35 - 44 21%45 + 46%

GenderFemale 65%Male 35%

Marital StatusMarried 32%Single 58%

HH Income25k - 50k 21%50k - 75k 30% 75k - 125k 14%125k + 11%

EducationCollege 60%

Employed25k - 50k 63%

Professional Mother 58%

Explore New Possibilities

SIGNATURE EVENTSTré creates niche events ranging from education forums, small-business workshops and health fairs to spoken word concerts, urban garden marketplaces and pre-election debates.

TRAVEL GUIDETré magazine takes our readers to the most enriching travel destinations; both local and abroad.

oUR MISSIoNTré is a community-driven magazine designed to enhance Houston’s Urban Village by being a platform for discussion and vehicle for change. Each month we focus on seven key topics in the areas of Business, Community, Education, Faith, Art + Culture, Health + Wellness, and Politics.

Core ValuesTré readers are highly engaged and have the unique opportunity to contribute to the editorial content of the publication through social-media networks and a variety of niche events. We boldly speak to those issues that matter most to women of color. Always trendsetting, our readers are tech-savvy, highly engaged and loyal.

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houston is the third largest city in the united states and still expanding. With the lowest unemployment rate and home loan rejection rates, Houston is home to some of the most upwardly mobile, educated and affluent readers.

african-americans represent over 25% of houston’s growing population. Tré magazine is in tune with the pulse of this progressive Urban marketplace and can deliver tangible relationships and unmatched results.

Tré is a unique model with an abundance of reader input and serves as the collective voice of the community. Consequently, this monthly magazine is growing at an amazing rate; primarily because it addresses those unifying values and core issues that transcend geographic and social barriers.

With headquarters located just minutes from the World-Renowned Medical Center, The University of Houston, Texas Southern University, Rice University and Houston Community College, Tré Magazine has a broad reader base and is well-positioned to be ‘The Definitive Voice’ of Houston’s cultural community. Recently, we have secured partnerships with museums, galleries, religious institutions, radio, television (USA/Africa), area schools as well as a variety of organizations and groups. Although driven by the residents and businesses within the Houston community, Tré Magazine is a conduit for dialogue and has a readership base that extends beyond both Houston and the boarders of Texas.

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Tré Magazine� Tré Magazine �

Q & A

o n e - o n - o n e

He has participated in National Black Caucuses, protested apartheid in South Africa, advocated for the release of a wrongfully convicted death row inmate, and the list goes on. Though his endeavors have

spanned national and international issues, for Boney it has always been and will always be about the community first.

The Honorable Jew Don Boney is a two time Texas Southern University Alum. He served as a member of Houston City Council, representing the historically African American District D, as well as Mayor Pro Tem. Presently, he is the Associate Director of the Mickey Leland Center on World Hunger and Peace at Texas Southern University. He has recently decided to step back onto political scene after a ten year hiatus and is running for Houston Community College Board of Trustee District IV seat. Tré had the distinct honor to sit with Mr. Boney to ask 10 simple questions about his legacy, his dedication and his vision for Houston Community College.

1Tré: You have an extensive background in fighting injustices

and supporting causes ( i.e Clarence Brandley, Apartheid in South Africa, etc) that would have otherwise held no direct implications for you, What would you say is the driving force behind such self-less commitments?

Boney: I found it impossible to ignore human suffering… I have not been able to abide social injustice. It’s something about racism and social injustice that my spirit won’t abide so, I have not been able to be silent, be uninterested and unengaged when I’m aware of and confronted by human suffering, particularly, and social injustice.

2Tré: With over four decades under your belt in

civic engagement and political activism, what accomplishment are you most proud of and why?

Boney: It has to be the participation in the collective effort to save a human life. The fact that a human being is alive today partly because of efforts that I and others made; it can’t be trivialized. That’s very, very meaningful.

3Tré: What would you say is the force that drives you to

continue to advocate for this community?

Boney: I think it’s a spiritual force. It’s certainly not a material force because material gain was never a primary objective of mine and I’ve been willing to risk

and sacrifice material gain. But spiritually, it is what I believe to be ethically right and morally responsible. I think we are all connected. I think human beings have a responsibility to respond to human suffering and injustice. I think others, in my mind, should feel the same calling. Maybe they do. I just answered mine.

4Tré: What are some of the major issues you see in the community

presently that differ from when you were in office? Boney: There is a disconnectedness that I see that is extremely troubling. There’s a fragmentation that I see. There are some institutional and institutionalized inadequacies that I sense and see that hinder our collective development… I see individuals making

heroic efforts so they can get theirs. Get their job. Get their degree. Get their family and their kids through. But the neighborhood and the community are not at the top of that list...If you lose your community, if you lose the collective, how much security does the individual have? The pressures that we confront are not individual pressures…they’re institutional.

5Tré: Your father served as the second president of Houston

Community College, what aspects of his legacy do you plan to carry on if you are elected as Trustee for District 4? Boney: My father realized that the key to our regions competiveness is a highly educated well trained, skilled workforce. HCC is the critical key to Houston’s success.

Straight Talk

BY IYSHA BATTS, TexAS SouTHern unIverSITY

s e e l e A d e r s h i p p A g e 18

Tré Magazine12

Let's Move: Tackling

Childhood Obesity

BY: MYRA JONES ROMAIN

In the 1970’s, 5 % or 1

out of every 20 children

in the United States was

obese. Now, less than

two generations later a

dramatic change has taken

effect in childhood obesity

rates. This number has

increased to 1 out of every

3 children being obese. An

increase to 30%.

What has caused such a

dangerously rapid increase

in childhood obesity in the

United States? A number

of factors contribute to

higher childhood obesity

but no single factor or

small set of factors have

been identified as the

direct cause. Consider

the wide range of factors

contributing to childhood

obesity. They include

the growing popularity

of fast food replacing

traditional home cooked

meals; increased snacking

during long hours of non-

physical activities such as

watching television, using

a computer or playing

video games. In addition

to these, the tightening

of budgets in schools

and homes resulted in

the reduction of recesses,

fewer physical education

and extra-curriculum

activities in schools and

far fewer summer camps

are available for children.

Economics also plays a

factor because processed

foods which are higher

in sugars, preservatives

and fat are cheaper than

fruits and vegetables.

Extensive studies have

identified and defined

two primary categories for

these factors that lead to

childhood obesity. They

are, factors that contribute

to high caloric intake

and the second, factors

that lead to less physical

activity.

Our children are taking

in much higher levels of

calories and less physical

activity to burn those

calories. Those excess

calories cause obesity.

Physicians are now treating

an increasing number of

children for weight related

diseases that were formerly

associated with adults such

as diabetes, arthritis, heart

disease, hypertension,

depression, lung disease

and cancer. For children,

these diseases that can be

prevented.

On February 9, 2010, First

Lady Michelle Obama

made this growing

epidemic a national

priority by announcing

her “Let’s Move”

campaign to eradicate

childhood obesity within a

generation. The ambitious

program seeks to: (1)

Educate parents about

nutrition and exercise;

(2) Improve quality of

food in the schools; (3)

Make healthy foods

more affordable and

accessible for families;

and (4) Re-emphasize the

importance of physical

education in schools.

For free tools and

resources go to www.

healthykidshealthyfuture.

org. Sign-up today for

updates, webinars and share

your success stories.

1. Pack a healthy lunch

or snack of fruits and

vegetables school;

2. Work with school’s

administration to

provide healthy

alternatives (Swap

Deep Fryers for Salad

Bars);

3. Join a food

cooperative for

inexpensive fresh

fruits and vegetables

(S.H.A.P.E. Community

Center has one);

4. Go outside and play,

spend some more

quality physical

activity time with

family and friends, on

a regular basis;

5. Go to the library and

learn about nutrition,

creative ways to get

exercise and new fun

nutritional recipes;

6. Help keep your

neighborhood park

clean and safe so that

you and your family

will use it often;

7. Volunteer to coach a

kids league to insure

that the program

continues; and

8. Reassess your own

lifestyle and eating

habits. Children learn

best by example.

9. Reduce time

watching television

and on the computer

and DO NOT snack

during these times.

First Lady Michelle Obama

delivers remarks in the East

Room of the White House about

commitments from major food

retailers to provide access to

healthy, affordable food to

millions of people in underserved

communities across the country,

July 20, 2011. (Official White House

Photo by Samantha Appleton)

Ways you can help your child get and stay healthy:

Tré Magazine 7

TOWN HALL MEETING TO DISCUSS THE STATE OF EDUCATION REFORMTeach for America reminds us that we have A Chance to Make History:

In a town hall conversation, Wendy Kopp discusses her new book, A Chance to Make History (PublicAffairs). Drawing on the experiences of Teach For America’s 28,000 corps members and alumni, A Chance to Make History illustrates what it will take to provide “transformational education”—education that changes the academic and life trajectories of children facing all the challenges of poverty. Rod Paige, former U.S. Secretary of Education and HISD superintendent, will offer opening remarks. Tue. May 3, 7p.m. Grand Hall,Rice Memorial Center, Rice University , 6100 Main Street

MICHELLE BARNESThe Collective showcases teaching artists and their works: Behind every creative endeavor there’s a teacher, a mentor or someone who has shared their talent and discipline with their students in school, after school and community settings. The Community Artists’ Collective recognize these artists/teachers in their exhibit, “I Create: The Teaching Artist,” opened Saturday, April 2, in the Midtown Art Gallery Tea Room, 1413 Holman at La Branch. The exhibit includes Michelle Barnes, Kerri Carmouche, Lee Carrier, Joseph Dixon, Jessica Fields, Julie Gawel, Karl Hall, Derek Hawkins, Cletus Johnson, Leerkamp Cavan, Mandy Peyrani, Bridgette Phillips, Roy Thomas, Shunshieva Trahan and Lloyd Wade. An opening reception will be held Saturday, April 2, from 2 to 5 p.m. The Collective is open Thur-Sat from 12 to 5 p.m. For more info call 713-523-1616 or visit www.thecollective.org.

FORMER YATES STUDENT ELECTEDSENIOR CLASS PRESIDENT OFMOREHOUSE COLLEGE

While in high school, Yates Alumnus Jonathan Howard played on the Yates Football Team but his scholarship to Morehouse is not based on sports. It is based on academics. That’s an important point that he

makes to students as he gives them advice on how to succeed in school.

Howard tells students, “When I was playing football at Yates, there was a sign that hung over the door to our locker room that few paid attention to. By my senior year, I began to realize just how important the words were. The sign said, “The reason most people fail is because they put off what they want most for what they want right now.” Howard goes on to tell students, “Don’t say 'what I want most is to be a businessman but right now I want to let my pants sag, skip class, fight and talk any kind of way', because that’s not how real businessmen behave. You have to act and think like what you want to become.”

AT- A - G L A N C E

O U R W O R L D

Coach Bria Fischer, L.O.T. Students Farrah Fisher, Derrick Kent, Gabriela Caminos, Dominique Caminos, Allahjah Brown, Jordin Taylor and

Coach Kimberly Williams. Photo Nicole Thomas

National Black MBA Association- Houston Chapter recently held the Leaders of Tomorrow 2011 Case Competition at Minute Maid Park. Over 60 students competed for $5,000 in cash and prizes. The Leaders of Tomorrow Case Competition was established to increase student participation in LOT® Program activities, improve the student’s analytical and presentation skills, and increase interaction with other students in LOT® Programs across the country.

Congratulations to the team and good luck as they represent Houston at the National Competition held at the NBMBAA Conference in Atlanta.

2011 LEADERS OF TOMORROWCASE COMPETITION WINNERS

Hosted by National Black MBA Assoc.- Houston Chapter

VOICING THE MEMORYFilm Festival on the African Diaspora II. On March 29

and 30th 2001 at 1pm Texas Southern University hosted a free event, featuring world-renowned, Cuban filmmaker, Gloria Rolando (1912 Breaking the Silence, Eyes of the Rainbow, The Jazz in Us) Sponsored by: The

College of Liberal Arts & Behavioral Sciences, The Urban Learning Center, Department of Foreign Languages.

BROOKLYN WOMEN HAVE THEIR SAY VIA USTREAM TVThe team of Bklyn’s Bridge include Kywani Wade, India Ferguson, Denise Lendor, Felicia Parrish, Tyeisha Delk, Monique Crayton and Genese Morgan. Travis Wade (production)

Bklyn’s Bridge is Real Talk in Reel Time The mission of Bklyn’s Bridge is to bring women and men together to

chat about entertaining and thought provoking topics that matter most while creating a live viewing experience that perpetuates community and sharing of information. The show gives the inside dish in a salon talk manner as childhood friends–now adult women in their 30‘s–converse on an array of attention grabbing, funny, sometimes out of the ordinary subjects they deal with in their own lives.

The concept was inspired when the ladies all came together on Blackberry Messenger to advice a friend who was making a courageous career transition from corporate to entrepreneurship. Cast member Tyeisha Delk says “sharing adviseand information with friends—we all can use more of that. Bklyn’s Bridge is here to inspire and encourage our viewers to great living.”

Bklyn’s Bridge airs Wednesday nights on Ustream TV at 9pm EST. www.bklynsbridge.com, www.ustream.tv Follow the show on Twitter @bklynsbridge Twitter Hashtag: #SoBklyn (for event only) Facebook: BklynsBridgeGroup

tréTM

PEOPLE & PLACE S

EDUCAT ION

From the Tré to Timbouctou...and back.

Tré Magazine 15

Tré: Brother Shango, would you mind telling us a little about your trip?Brother Shango: Yes. We, Sundiata,Sentwali, Ojo,and myself traveledto Washington D.C. picked up myother son Jawanza and bused toNew York, where we then caughta plane to West Africa. First, welanded in Burkino Faso, becauseof bad weather, and then after theweather cleared up, we went on toCasablanca, Morocco, where we laidover for a few hours and then flewon to Bamako, Mali, West Africa.

he trip across the African Ocean,so know as the Atlantic Ocean,as about 7 hours. Interestingly

nough, while on the plane we metbdulaye, a brother from Bamako,oming home after completing hisniversity schooling in the Unitedates. He had actually finished his

raduate work at the University of exas. He showed us to the hotelalibris which became our placef residence for the first few days.here at the hotel we would meetrother Ali who was to be our guide

and friend for the next ten days.Tré: Could you tell us the purpose of your trip and was it accomplished?Brother Shango: Yes. Although,as individuals we all had ourseparate reasons, as a groupour purpose was:1) A continuing Rite of Passage

for all of us, especially for myyounger sons, Ojo, Sundiata, andSentwali. As you may alreadyknow, the over all theme of SehahYouth & Fitness Center is “RitesTo Pass”. We believe that all of us,especially our youth should gothrough and experience certainthings (on purpose) in order tobe well prepared for all thingsthat life presents to us. Actuallywhile on the trip my son Jawanzagave me a verbal thank you forsome of the earlier rites to passexperiences I exposed him tosome 20 years ago. I smiled andfelt really good about the work I do. And I guess that’s whatkeeps me doing it. A crucial partof our Rites To Pass Program is

Baba Shango of SEHAH Youth and Fitness Center and his sons traveled to Mali, West Africa for two weeks, venturing into

internal Africa for a first hand look and to carry the spirit of Sehah and the Tré to some of our brothers and sisters in that part of the world.

and experience the world in orderto be full citizens of the world andto know how to navigate through alltypes of situations. In addition, onlya handful of African-American youthget a chance to travel the world.My work with Sehah and anotherinternational youth organizationsinsures this.

2) Travel to internal Africa was critical,because most travelers to Africaonly visit the coastal countries andnot internal, but we went inside.

3) We fulfilled our mission to reachand see the great & ancient city of Timbouctou where lies the ancientUniversity of Sankore and some of the oldest Mosques in North Africa.

4) We traveled over some of the sameroads traveled by the great MansaMusa, we touched the soil andwalked in the land of the great MariJata, Sundiata Keti,uniter of the MaliEmpire, we sailed the Niger river(and I swam in it)

5) We visited Dogon land and sat inthe presence of the brothers andsisters whose direct ancestorsmapped the stars in the sky.

6) Being martial artists & developersof youth, it goes without saying wetaught a few martial arts classesto the youth and trained with anindigenous African martial artist,witnessing a little Kupigana Ngumi from Mali.

Timbuktu (Koyra Chiini:Tumbutu; French: Tombouctou),formerly also spelled Timbuctoo,is a town in the West African nation of Mali situated 15 km (9.3 mi) north of the River Niger on the southern edge of the Sahara Desert. The town is the capital of the Timbuktu Region, one of the eight administrative regions of Mali.

In 1820 in Shabeni in James Grey Jackson’s An Account of Timbuctoo and Hausa stated “The natives of the town of Timbuctoo may be computed at 40,000, exclusive of slaves and foreigners [..] The natives are all blacks: almost every stranger marries a female of the town, who are so beautiful that travelers often fall in love with them at first sight.”

In its Golden Age, the town’s numerous Islamic scholars and extensive trading network made possible an important book trade: together with the campuses of the Sankore madrassah, an Islamic university, this established Timbuktu as a scholarly centre in Africa. Several notable historic writers, such as Shabeni and Leo Africanus have described Timbuktu. These stories fuelled speculation in Europe, where the city’s reputation shifted from being extremely rich to being mysterious. This reputation overshadows the town itself in modern times, to the point where it is best known as a metaphor for a distant or outlandish place.

Hundreds of thousands of manuscripts were collected in Timbuktu over the course of centuries: some were written in the town itself, others – including exclusive copies of the Qur’anfor wealthy families- imported through the lively booktrade.Hidden in cellars or buried, hid between the mosque’s mud walls and safeguarded by their patrons, many of these manuscripts survived the city’s decline. They now form the collection of several libraries in Timbuktu, holding up to 700,000 manuscripts:

MoorishMarabout of the Kuntua tribe, an ethnic Kountaclan, from which the

Al Kounti manuscript collection derives its name. Dated 1898.

“If the University of Sankore [...] had survived the ravages of foreign invasions, the academic and cultural history of Africa might have been different from what it is today.”

– Kwame Nkrumah at the University of Ghanainauguration, 1961

S E E R I T E S O F PA S S A G E P A G E 31

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ONE YEAR ANNIVERSARY .....................P. 22

(Cover models above)

Photo By Malcom Thomas Photography832-267-0796, [email protected]

Tré Magazine22

1980 ExPANSION + AL EDWARDS

HISTORy + EDuCATION

FESTIVITIES + FOOD

A DAy TO CELEbRATE

TRADITION + SOCIETy

CELEbRATIONS DECLINE

DID yOu kNOW?Nowhere in the annals of history has a people experienced such a long and traumatic ordeal as Africans during the Atlantic slave trade. Over the nearly four centuries of the slave–which continued until the end of Civil War– millions of African men, women, and children were savagely torn from their homeland, heredd onto ships and dispersed all over the world. It has been estimated that between thirty and sixty million Africans were subjected to this horrendous triangular trade system and that only one third – if that- of those people survived...

DID yOu kNOW?The average voyage took from five to twelve weeks, in sub-human conditions, without proper hygene, adequate food and chained to others in close quarters.

Juneteenth

s e e f r e e d o m p a g e 24

Tré Magazine 23