Big Data Analytics: Lessons From The Pioneers Recommendations For New Leaders CU Leeds School of Business Analytics Conference September 2013 Boulder, Colorado #LeedsAnalytics Bill Jacobs Director, Product Marketing - Revolution Analytics @bill_jacobs 1
27
Embed
2013 10 cu leeds school big data conference - bill jacobs - revolution analytics
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Big Data Analytics: Lessons From The PioneersRecommendations For New Leaders
CU Leeds School of Business Analytics Conference September 2013Boulder, Colorado#LeedsAnalytics
Bill JacobsDirector, Product Marketing - Revolution Analytics@bill_jacobs
1
My Talk Today: Big Data and Big Analytics War Stories: Good, Bad and Ugly Lessons and Recommendations To Consider
3
Direct outgrowth of Business Intelligence
First generation predictive analytics
Confidential to Revolution Analytics
What is Big Data?
5
Volume Variety Velocity
Confidential to Revolution Analytics
What is Big Data?
6
Big Data is big.Data set so large it cannot be managed in conventional database with acceptable performance and at acceptable cost.
Volume
Confidential to Revolution Analytics
What is Big Data?
7
70-90% of all data generated lacks predefined structure or is difficult to map into a conventional data model.
Big Data is messy.
Variety
Confidential to Revolution Analytics
What is Big Data?
8
Big Data moves.ICU: predict patient eventsFICO: flag suspect transactions
Velocity
Oreo: Superbowl ad from TweetsRetail: push in-store offers
Confidential to Revolution Analytics 9
+ Computing Power + Data + Pace of Business+ Customer Expectations
Tools: Incredible Visualization, Descriptive and Predictive Statistics, and Machine Learning
Confidential to Revolution Analytics
15
Stories: The Bad, The Ugly and The Good The Ugly: Abuse. The Bad: Missteps and Missed Opportunities. The Good: Big Analytics Doing Good
The Ugly: Governmental Overreach Using Big Data
WikiLeaks, Edward Snowden, NSA…
And now the CBP:
Customs and Border Protection are Stopping and Searching Private Flights.
Aircraft interceptions & searches after the flights stopped in Colorado [where Pot has been legalized].
Was a law broken? Was an unreasonable search conducted? How were the flights selected?
Bigger Question: Was the Data Legally Obtained?
17
The Ugly: Commercially - Even LinkedIn!
“”When users sign up for LinkedIn they are required to provide an external email address as their username and to setup a new password for their LinkedIn account. LinkedIn uses this information to hack into the user’s external email account and extract email addresses. LinkedIn is able to download these addresses without requesting the password for the external email accounts or obtaining user’ consent.”
18
The Bad: Beware How You Use It.
19
Stories: Big Analytics Doing Good in the World The Ugly. The Bad. The Good: Big Analytics Doing Good
– Kaiser and Vioxx
– Google Flu
– Medicare and the Big Insurers
– Jepessen and Cost Containment in Airline Operations
– NYC Building Inspectors Save First Responder Lives
– Netflix and My Movie Watching
– Identity Resolution & Healthcare Fraud
20
The Bad: Becoming Better Sensors – Google Flu
21
The Good: Addressing Drug Outcomes & Side Effects Retroactively Vioxx and Celebrex were both approved medications Kaiser Permanente Studied Outcomes for 1.4M Members Vioxx was proven to be linked with increased heart attacks
– 27,000 Heart Attacks over 4 years. Result: Vioxx Pulled from Market. Lives Saved.
22
The Good: Center for Medicare 5 Star Program Incents Big Data Analysis To Huge Gains Improvement Incentives + Business Gains Projected to Equal CMS Incentives Pay Higher Rates for Programs with Higher Satisfaction
Ratings. Major Insurer Estimates $20B Revenue Improvement for a ½ Star
Increase.
23
The Good: Making Air Travel More Cost Effective Jeppesen Tail Assignment Automated Aircraft Routing and Assignment Found $10M In First Analysis of One Airline’s Data