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"The achievement of excellence can only occur if the
organization promotes a culture of creative
dissatisfaction."
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Google Buys Motorola
Mobility
Target: Smart-phones, Tablets, Cable Set-top boxes,
Patents
Key Numbers
US$12.5B
US$9.1B
19,000 28,800
30
13
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Picture of the Future of some sort
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The Last 150 Years
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The Next 50 Years?
Demographic
Technology
Smart Grid Consumers empowered, motivated, active
Media
Other
Oil
Medicine
AI
Space
Climate Change
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The Perfect
Storm Cloud for
2014
1. Consumerisation
2. Virtualisation
3. App-ification
4. Self Service Cloud5. The Mobility Shift
(Gartner, 2011)
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What Does The Spatial
Industry Need to be
Aware of?
1. Accessibility
2. Mobility
3. Emotion
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Microsoft
MapPoint
Bing
Plug-Ins for Excel SQL Server Spatial
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11
Monitor
Identify
Notify
Action
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Microsoft Solution Stack
???
???
???
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???
F
uture
Microsoft Cloud Solution Stack
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Why Is This Clever?
1. Gets the right information to right people.
2. Spatial technology but few maps.3. Opt-In/Opt-Out
4. Lets them make the decision.
Clever Technology + Grey Matter = Situational
Awareness, Good, quick decisions & capability to
react
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Clever Technology : iPad
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Google : Where Does It
Rank in Size? (15/8/11)
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15/8/2011 15/11/2011 21/3/2012
Company Mark. Cap Share Price Mark Cap Share Price Mark Cap Share Price
Apple 330 356 361 388 565 606
Microsoft 201 24 224 27 268 32
IBM 188 157 222 188 236 204
Google 158 490 199 616 206 633
Oracle 125 25 166 32 151 30
Amazon 81 178 99 217 88 192
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Google
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Google Combo
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How Big Is Apple?
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Apple and Spatial
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Apple Jobs
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Patents
Augmented Reality Maps
Schematic Maps
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Operating Systems
iOS 3.2 own DB for LBS
iOS 5.0 disclaimer has whole section on
Map Data not there before.
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Acquisitions
Placebase - 2009
Poly9 2010
C3 - 2011
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Acquisitions
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Apple and iPhoto
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Why Look At These
Companies?
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Large diagram of Acquisitions/competition
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Lessons Learnt
1. Think big.
2. No consultation just do things.
3. Move quickly.
4. Mapping a mere pawn.
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Take Aways
1. Humans Will Not Change
2. Key Elements; Mobility
Accessibility
Emotion
3. Smart and Mobile - Spatial is Key
4. The Big Players Are in Our Space Ignore at Your
Peril!
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Paul Farrell
Managing Director NGIS [email protected]
www.ngis.com.au
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