2012_05 25_1Pfizer Café

1pfizer CaféSOCial media Survival kit

25/05/2012

finn

FINN Public Relations

Kristien vermoesenPR Consultant

[email protected]: @Kris10Vermoesen

finnSocial media Survival kit

PoP quiz: het is ooRlog in libië. uw meRk woRdt veRmeld. wat doen we?

Social media: factS & figureS

Social media at pfizer

tipS & trickS

finnSocial media Survival kit

newsflash

• facebookstockexchange• facebookboughtinstagramfor1billion(!)

dollar• linkedinboughtslidesharefor118,75million

dollar• pinterest:fastestgrowingsocialnetwork• ...

finnSocial media Survival kit

finnSocial media Survival kit

soCial media faCts & figuRes belgium

souRCe: bvlg (httP://bvlg.blogsPot.Com)

1.041.286 useRs(+26% // 2011)

4.513.940 useRs(+18% // 2011)

+- 170.000 useRs (+26% // 2011)

2nd biggest seaRCh engine

febRuaRy 2012 : moRe than 10 million useRs

finnSocial media Survival kit

soCial media faCts & figuRes

man

white

41 yeaRs old

72.885 euRos

woman

white

37 yeaRs old

51.515 euRos

man oR woman

white

35 yeaRs old

51.692 euRos

finnSocial media Survival kit

soCial media faCts & figuRes

surveyat250enterprises:

49%isstartingwiththeuseofsocialmedia13%hasintegratedsocialmediaintheircommunicationstrategy66%hasafacebookpage51%hasatwitteraccount44%hasaprofessionallinkedinpagesource:insites,07/12/2011

finnSocial media Survival kit

‘pfizer is part of the conversation!’

Social media: factS & figureS

Social media at pfizer

tipS & trickS

finnSocial media Survival kit

‘connect’

‘convince’

‘convert’

finnSocial media Survival kit

finnSocial media Survival kit

finnSocial media Survival kit

finnSocial media Survival kit

Social media: factS & figureS

Social media at pfizer

tipS & trickS

finnSocial media Survival kit

online Citizen shiP

is about:• valueS• emotion• Sharing• relevance

but also:• StatuS & ego: ‘me’

finnSocial media Survival kit

• liSten• reSpond• Share• reward• meaSure

dimensions of soCial media

finnSocial media Survival kit

1 Rule

don’t do anything you wouldn’t do in real life.

finnSocial media Survival kit

finnSocial media Survival kit

• rt(retweet)• @reply• hashtag(thema),bvb.:#healthcare• followfriday(#ff)• twunch• twitpic

finnSocial media Survival kit

• facebooktimeline• privacysettings• groupsvs.fanpages• subscribebutton• friendlists

finnSocial media Survival kit

finnSocial media Survival kit

• keepyourprofileup-to-date• groups• q&a• events• twitterfeed!• blogfeed!• andalso:organisations,readinglist,...

finnSocial media Survival kit

finnSocial media Survival kit

PoP quiz: het is ooRlog in libië. uw meRk woRdt veRmeld. wat doen we?

finnSocial media Survival kit

about finn

finn

finnSocial media Survival kit

pr | Social | communication | branding

finnquestions ?

[email protected] :@kris10vermoesenrssfeed :http://www.finn.be/finn.rss