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- 1.
- 2.
- 3. Cloud Computing Digital Curation (Rosenbaum, 2010)
- 4. ( ) (Rosenbaum, 2010)
- 5. - Aggregation VS. Curation , .
- 6. What & How The essence of curation (Selection): (Organization): (Presentation): (Promotion):
- 7. (episode) (channel) (browse /casual search /discover /visual directory) 9x9 IPG (online video smartguide )
- 8. 1 2 3 4 5
- 9.
- 10.
- 11. 1/3 =
- 12. 2/3 Youtube ( )
- 13. 3/3
- 14. 1/3 ( Email FaceBook) ( Mobile01 )
- 15. 2/3 youtube ex.
- 16. 3/3
- 17. = = (= )
- 18. STP (Segmentation) (Targeting) (Positioning)
- 19. (Segments) (Market segmentation)
- 20. (1/2) Multiattribute Segmentation Geoclustering) Product segmentation)
- 21. (homogeneous) (measurable) (accessible) (substantial) (actionable)
- 22. Single-Segment Concentration Selective Specialization Product Specialization Marketing Specialization Full market coverage Undifferentiated marketing Differentiated marketing
- 23.
- 24.
- 25. Personal Smart Guide Ex: 9x9 Smart Guide Promotion EX: 9x9 Curation Set Management System Channel : Youtube, FaceBook, Wretch, 9x9 Episode CC : premiere, , 9x9
- 26. (recommendation & introduction) Youtube
- 27. (remix) Youtube Youtube CC
- 28. (produce) (episode) Youtube
- 29. / Youtube CC (Creative Commons) Youtube 9x9
- 30. + +
- 31. 1 2 STP 3 4 5 6
- 32. 7 8 9 10 11 / 12 13
- 33.
- 34.
- 35. STP (Segmentation) (Targeting)
- 36. STP (Positioning)
- 37. ? ? ? ?
- 38.
- 39. Youtube ( )
- 40. (channel) episode promotion set casual search /visual directory /discover /browse
- 41. ? ?
- 42. +FB+ SEO PPC EDM DM SEO
- 43. (remix) Youtube (produce) / / / /
- 44. 15%
- 45.
- 46. STP
- 47.
- 48. (social media) (branding media)
- 49.
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